Core Viewpoint - The increasing emphasis on the inheritance and promotion of traditional Chinese culture and the protection of intangible cultural heritage is evident, with a focus on addressing challenges such as fragmented transmission, limited display scenarios, and low participation from young people [2][4][22]. Group 1: Education and Talent Development - Many local applied undergraduate colleges have established programs related to intangible cultural heritage, responding to the growing demand for high-quality protection talent [2][4]. - The implementation of "targeted college entrance examinations" has allowed vocational school graduates to enter undergraduate programs, creating a new force in the inheritance of intangible cultural heritage [3][4][22]. - The Anhui Arts College has introduced a four-year undergraduate program in intangible cultural heritage protection, which is the only one of its kind in Anhui [7][22]. Group 2: Employment and Market Demand - The expansion of "targeted college entrance examinations" has effectively addressed the issue of talent supply for intangible cultural heritage transmission, with many graduates finding employment in various sectors [8][9]. - The employment rate of graduates from intangible cultural heritage programs is promising, as they can work in schools, cultural centers, performing arts companies, and tourism [8][9]. Group 3: Cultural Events and Community Engagement - The "Hundred Dramas Enter Anhui" event showcases over a hundred performances, highlighting the importance of cultural events in promoting local intangible cultural heritage [2][19]. - Students from vocational schools have successfully participated in significant performances, demonstrating their skills and contributing to the cultural landscape [19][20]. Group 4: Challenges and Future Outlook - Concerns about the initial perception of intangible cultural heritage programs being "niche" and the clarity of the job market have been raised, but there is confidence in the growing demand for skilled professionals in this field [9][22]. - The integration of vocational education with higher education is seen as a significant step in enhancing the quality of intangible cultural heritage talent cultivation [22][23].

Group 1 - The "Consultation Month" in Huqiu District focuses on enhancing the health industry, new materials development, and addressing employment service challenges for new job groups, reflecting a commitment to people-centered development [1] - The district's political consultative conference has established a "Heart-to-Heart Consultation Meeting" platform to address public concerns and facilitate community engagement through various initiatives [2][3] - The "Gathering Strength" mechanism aims to transform consensus into actionable strategies, enhancing collaboration between enterprises, research institutions, and government [5][6] Group 2 - The establishment of the "Powering High-tech" consultation alliance in 2022 promotes collaboration among private enterprises, research institutions, and foreign companies, fostering innovation and resource sharing [3][4] - The district has organized multiple "Intelligent High-tech Consultation Meetings" to address specific reform tasks, such as enhancing cross-border e-commerce and promoting green building practices [6][7] - The Huqiu District has seen significant growth in cross-border e-commerce, with a 172.8% year-on-year increase in total import and export volume projected for 2024, highlighting the district's strategic focus on this sector [7] Group 3 - The establishment of expert advisory groups aims to provide intellectual support for the development of the Taihu Science City, focusing on integration into the Yangtze River Delta and fostering innovation in various industries [9][10] - The district's political consultative conference is leveraging platforms like the "Entrepreneur's Consultation Hall" to enhance collaboration in sectors such as biopharmaceuticals and semiconductors, improving the business environment [10][11] - The district's leadership emphasizes the importance of the "Four Focus Points" in driving high-quality economic and social development, aiming to position Huqiu District as a leader in regional growth [11]

Core Viewpoint - The first training class for inheritors of intangible cultural heritage in Liaoning Province, focusing on Manchu embroidery, has commenced to enhance professional skills and promote the protection and development of intangible cultural heritage [1] Group 1: Training Program Details - The training program is a collaborative initiative by the Provincial Department of Culture and Tourism, the Provincial Department of Education, and the Provincial Department of Human Resources and Social Security, aimed at the 2025 intangible cultural heritage training work in Liaoning Province [1] - The curriculum includes theoretical teaching, practical creation, and embroidery observation, allowing participants to explore the integration of Manchu embroidery with modern design and aesthetic living [1] Group 2: Institutional Support - The training class is hosted by Dalian Polytechnic University and the Dalian Municipal Bureau of Culture and Tourism, which has a strong faculty and rich teaching resources in the field of intangible cultural heritage protection [1] - Dalian Polytechnic University has actively built a platform for "skill inheritance + cultural research + innovative practice," broadening the channels for systematic learning and communication among inheritors of intangible cultural heritage [1]

Core Viewpoint - The article highlights the efforts of Shijingshan District in promoting the protection and transmission of intangible cultural heritage (ICH) through a systematic approach that includes government leadership, social collaboration, and public participation [1][8][14] Group 1: Foundation of Transmission - Shijingshan District has integrated ICH protection into its public cultural service system, focusing on strengthening the foundation of transmission, promoting cross-sector integration, and enhancing digital empowerment [1][8] - The establishment of a dedicated ICH center has facilitated the collection and organization of information regarding the current status, challenges, and needs of ICH projects in the district [8] - Activities such as introducing ICH projects into schools aim to cultivate a new generation of inheritors, with notable success in engaging youth in traditional practices [8][9] Group 2: Cross-Sector Integration - The district is actively promoting the integration of ICH with culture, tourism, commerce, and sports, creating new scenarios such as "ICH + culture" and "ICH + tourism" to enhance regional cultural appeal [10][11] - The organization of themed activities during major events, such as the Cultural and Natural Heritage Day, showcases the rich cultural heritage of Shijingshan and promotes ICH [10][11] Group 3: Digital Empowerment - Shijingshan District is advancing the digitalization of ICH, creating immersive experiences that make traditional arts accessible to the public [12][13] - Collaborations with gaming and technology companies have led to innovative projects that blend traditional crafts with modern digital platforms, enhancing public engagement with ICH [12][13] - Future plans include upgrading ICH exhibition spaces and developing a comprehensive database for ICH resources to facilitate better management and dissemination [13][14]

Core Viewpoint - The establishment of the first "Intangible Cultural Heritage Station" in Xianyang City aims to promote traditional culture and enhance public engagement with intangible cultural heritage through various activities and experiences [1] Group 1: Establishment of the "Intangible Cultural Heritage Station" - The first "Intangible Cultural Heritage Station" was unveiled at Zhang Ji Wonton (Shenxiang Tea and Coffee Shop) in Xianyang City [1] - Zhang Ji Wonton was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce in 2006, and its production techniques are listed as part of the first batch of intangible cultural heritage in Shaanxi Province [1] Group 2: Activities and Engagement - The station will showcase intangible cultural heritage works and provide hands-on experiences to allow the public to appreciate the charm of traditional cuisine [1] - Planned activities include intangible cultural heritage markets and skill experience classes to further promote the dissemination of traditional culture [1] Group 3: Cultural Protection Efforts - Xianyang City has been actively engaged in the protection of intangible cultural heritage and is developing the Xianyang Old Street brand IP while exploring new cultural tourism formats [1] - The local cultural authority emphasizes the importance of creating a strong atmosphere for the inheritance and protection of intangible cultural heritage, aiming to establish "intangible cultural heritage classrooms" accessible to the public [1]

Core Insights - The popularity of intangible cultural heritage (ICH) products is increasing among consumers, with Douyin reporting over 6.5 billion annual sales of ICH items in 2024, and more than 10 ICH merchants achieving over 10 million yuan in sales [1] - The rise of live-streaming e-commerce is breaking the bottlenecks in the promotion and dissemination of ICH products, enhancing their visibility and user engagement [1][2] - Young people are crucial for the transmission of ICH, and live-streaming e-commerce effectively bridges the gap between ICH and younger demographics [2] Group 1 - Douyin's data indicates that ICH products are experiencing explosive growth in sales, with popular items including handmade snacks, Yixing purple clay, and Jingdezhen ceramics [1] - The digitalization of ICH provides a broad platform for dissemination, transforming traditional sales channels and enhancing the cultural and technical attributes of ICH products [1][2] - The market-oriented approach of e-commerce platforms is essential for the sustainable development of ICH, creating a positive cycle between cultural preservation and market vitality [2] Group 2 - The traditional ICH has struggled to attract the attention of young people, but live-streaming e-commerce's youthful and trendy characteristics are successfully engaging this demographic [2] - The transformation of ICH from static museum exhibits to dynamic lifestyle elements reflects a shift from protective preservation to creative transformation [2] - Policy support and market exploration are both necessary for the protection and transmission of ICH, with e-commerce platforms providing ongoing commercial momentum [2]

Core Viewpoint The 9th China Chengdu International Intangible Cultural Heritage Festival successfully showcased the diversity and vitality of intangible cultural heritage (ICH) from around the world, attracting participants from 84 countries and regions, and engaging nearly 2 million visitors in various activities. Group 1: Event Overview - The festival lasted for 7 days and featured nearly 600 items of intangible cultural heritage, with a theme focused on enhancing communication and sharing beautiful lives [3][9]. - A total of 23 themed activities were organized in Chengdu during the festival, drawing approximately 2 million attendees [3]. Group 2: Cultural Exchange and Innovation - The festival included a collaborative art installation named "Interwoven Universe," created by artisans from 11 countries, symbolizing cultural integration [7]. - Young inheritors of ICH are increasingly using digital technology to promote traditional crafts, with a notable 95% increase in users under 30 creating ICH-related videos on platforms like Douyin [6]. Group 3: Economic Impact - The festival generated over 16.04 million yuan in total sales, highlighting the commercial potential of ICH [9]. - The integration of ICH with various industries, such as toys and tourism, is being explored, with successful examples like the "Hui Zhou Fish Lantern" attracting over 6 million visitors during the Spring Festival [11][12].

Core Viewpoint - The article highlights the revival and modernization of Shu Brocade, a traditional Chinese textile, through the integration of technology and innovative design, ensuring its preservation and relevance in contemporary culture [1][3]. Industry Overview - Shu Brocade, originating from the Chengdu region, is renowned for its vibrant colors, intricate patterns, and durable quality, making it the most prestigious among the four major brocades in China [1][2]. - The production of Shu Brocade dates back over 3,000 years, with significant historical importance as a major commodity along the ancient Silk Road during the Han and Tang dynasties [2]. Technological Integration - Since 2000, there has been a conscious effort to protect and pass on the Shu Brocade weaving techniques, with its inclusion in national and UNESCO intangible cultural heritage lists [3]. - Recent advancements involve the use of AI, big data algorithms, and vector drawing technology to digitally restore and enhance traditional Shu Brocade designs, ensuring their preservation and modernization [4]. Educational and Research Initiatives - The Chengdu Textile College plays a crucial role in the research and development of Shu Brocade patterns, establishing a "gene bank" for traditional designs and focusing on the challenges within the industry [5]. - The collaboration between academia and industry aims to achieve high-level protection and quality development of Sichuan's textile heritage, with ongoing projects to reconstruct historical color palettes and enhance the cultural narrative of Shu Brocade [5].

Core Points - The "Mom's Needlework" public welfare project is part of the 2025 London Craft Week, showcasing Chinese intangible cultural heritage and promoting cultural exchange between China and the UK [2][3] - The event featured demonstrations of traditional crafts from various Chinese ethnic minorities, including the unique weaving techniques of the Dulong ethnic group, highlighting their poverty alleviation stories [2][3] - The project aims to enhance the living standards of rural women through traditional needlework skills, while also focusing on the protection and inheritance of traditional crafts [4][5] Company and Industry Insights - The "Mom's Needlework" project is a collaborative initiative by China Ping An Group, leveraging its financial resources to support poverty alleviation through cultural and artistic endeavors [4] - The project represents a new exploration of poverty alleviation models that emphasize innovation in design, environmental sustainability, and the promotion of intangible cultural heritage [5] - The event received positive recognition from various international guests, indicating a growing appreciation for cultural and social values associated with traditional crafts [3]

Core Viewpoint - The article highlights the significance of the "Cai Shui Boatman's Chant" as a cultural heritage, emphasizing its historical roots and the efforts made by cultural workers like Huang Suping to preserve and innovate this tradition [1][2][3]. Group 1: Cultural Heritage and Preservation - The "Cai Shui Boatman's Chant" originated from the need for boatmen to synchronize their efforts during transportation on the Cai Shui River, a major waterway in northwestern Hunan [1]. - Huang Suping, a national-level representative inheritor of intangible cultural heritage, has played a crucial role in documenting and preserving the chant, which was recognized as a national intangible cultural heritage item in 2006 [1][2]. - The chant reflects the struggles and resilience of boatmen, characterized by its improvisational nature and deep connection to the local culture and geography [2][3]. Group 2: Innovation and Modern Relevance - There is a need to avoid "museum-style protection" of intangible cultural heritage, which can lead to a disconnect from contemporary life [3][4]. - Innovative approaches, such as the creation of immersive experiences like the dance performance "Cai Shui Boatman" and educational activities in scenic areas, are being employed to engage younger audiences [3][4]. - The integration of traditional elements with modern technology and tourism is essential for revitalizing cultural heritage and ensuring its relevance in today's society [4]. Group 3: Emotional and Cultural Resonance - The preservation of intangible cultural heritage should focus not only on the technical aspects but also on the emotional and spiritual connections that resonate with people [4]. - The spirit of the boatman's chant, which embodies perseverance and optimism, continues to attract interest and participation from the public [4]. - The blending of traditional art forms with contemporary narratives, as seen in performances that incorporate various local cultural elements, helps to keep the cultural essence alive and appealing to new generations [4].