麦香扑鼻的俄罗斯列巴、色泽瑰丽的玛瑙雕刻、悠扬婉转的马头琴声……岁末年初，内蒙古自治区满洲 里市万达广场人头攒动，一场汇聚中俄蒙三国40余项非遗技艺与美食的"匠心非遗 乐享俄餐"中俄蒙非 遗大集，吸引着如织人流。 地处中俄边境，满洲里孕育了玛瑙雕刻、呼伦湖冬捕等一批具有北疆特色的非物质文化遗产，涵盖传统 音乐、美术、技艺、医药等多个领域。然而，这些精彩纷呈的非遗作品也曾一度面临"养在深闺人未 识"的困境。从寂静的档案柜走向热闹的集市，这样的转变，源自满洲里市检察院的一场公益诉讼检察 实践。 时间回到2024年，满洲里市检察院检察官在履职中发现，部分市级非遗项目虽有档案留存，却长期缺乏 有效的公开展示渠道和便捷的公众查阅途径，独特的文化价值难以传播，传承发展陷入"酒香也怕巷子 深"的窘境。 "强化重要文化和自然遗产、非物质文化遗产系统性保护"是"十四五"规划的重要部署。如何让这些文化 瑰宝走出历史档案，让公众看得见、摸得着、传得开？ 为摸清症结、夯实案件基础，办案团队打出了一套"组合拳"：实地走访市群众艺术馆，调研非遗展厅； 与非遗传承人深入交流，倾听他们对技艺传承的迫切呼声；系统调取非遗档案及影像资料…… 检 ...

□ 本报记者 朱宁宁 2025年，文化和旅游部围绕群众多样化精神文化需求，密集出台政策举措，用"真金 白银"拉低消费门槛，以多元供给拓宽体验边界，不断夯实民生基础，让群众在文旅融合的浪潮中尽享 发展红利，绘就新时代精神文化生活新图景。 在服务与监管层面，文旅部多方面发力，筑牢坚实防 线。落实《国务院办公厅关于进一步加强旅游市场综合监管的通知》，维护旅游市场秩序，规范景区预 约售票、畅通购票渠道；旅游市场规范力度空前，联合公安、市场监管部门开展为期一年的强迫购物专 项整治；提升文旅场所通信覆盖，保障高峰期通信畅通，开展淡旺季用工对接缓解"用工荒"；加大失信 主体曝光力度，有力保障游客权益。 在消费惠民的赛道上，文旅部整合各方资源全力出击，各种补贴 惠民暖心，消费门槛也一再降低。全年携手各地政府、金融机构及平台企业，投放文旅消费补贴，巧妙 覆盖"五一""中秋""国庆"等黄金出游节点。多地发放景区门票减免、酒店满减、观演补贴。仅今年"5·19 中国旅游日"期间，合作单位就投入超10亿元惠民补贴，各地积极响应，推出超6000项惠民举措，切实 降低群众文旅消费成本。 产品供给端精彩纷呈，越来越多的文化盛宴出现在群众家门 ...

Core Viewpoint - The increasing emphasis on the inheritance and promotion of traditional Chinese culture and the protection of intangible cultural heritage is evident, with a focus on addressing challenges such as fragmented transmission, limited display scenarios, and low participation from young people [2][4][22]. Group 1: Education and Talent Development - Many local applied undergraduate colleges have established programs related to intangible cultural heritage, responding to the growing demand for high-quality protection talent [2][4]. - The implementation of "targeted college entrance examinations" has allowed vocational school graduates to enter undergraduate programs, creating a new force in the inheritance of intangible cultural heritage [3][4][22]. - The Anhui Arts College has introduced a four-year undergraduate program in intangible cultural heritage protection, which is the only one of its kind in Anhui [7][22]. Group 2: Employment and Market Demand - The expansion of "targeted college entrance examinations" has effectively addressed the issue of talent supply for intangible cultural heritage transmission, with many graduates finding employment in various sectors [8][9]. - The employment rate of graduates from intangible cultural heritage programs is promising, as they can work in schools, cultural centers, performing arts companies, and tourism [8][9]. Group 3: Cultural Events and Community Engagement - The "Hundred Dramas Enter Anhui" event showcases over a hundred performances, highlighting the importance of cultural events in promoting local intangible cultural heritage [2][19]. - Students from vocational schools have successfully participated in significant performances, demonstrating their skills and contributing to the cultural landscape [19][20]. Group 4: Challenges and Future Outlook - Concerns about the initial perception of intangible cultural heritage programs being "niche" and the clarity of the job market have been raised, but there is confidence in the growing demand for skilled professionals in this field [9][22]. - The integration of vocational education with higher education is seen as a significant step in enhancing the quality of intangible cultural heritage talent cultivation [22][23].

Group 1 - The "Consultation Month" in Huqiu District focuses on enhancing the health industry, new materials development, and addressing employment service challenges for new job groups, reflecting a commitment to people-centered development [1] - The district's political consultative conference has established a "Heart-to-Heart Consultation Meeting" platform to address public concerns and facilitate community engagement through various initiatives [2][3] - The "Gathering Strength" mechanism aims to transform consensus into actionable strategies, enhancing collaboration between enterprises, research institutions, and government [5][6] Group 2 - The establishment of the "Powering High-tech" consultation alliance in 2022 promotes collaboration among private enterprises, research institutions, and foreign companies, fostering innovation and resource sharing [3][4] - The district has organized multiple "Intelligent High-tech Consultation Meetings" to address specific reform tasks, such as enhancing cross-border e-commerce and promoting green building practices [6][7] - The Huqiu District has seen significant growth in cross-border e-commerce, with a 172.8% year-on-year increase in total import and export volume projected for 2024, highlighting the district's strategic focus on this sector [7] Group 3 - The establishment of expert advisory groups aims to provide intellectual support for the development of the Taihu Science City, focusing on integration into the Yangtze River Delta and fostering innovation in various industries [9][10] - The district's political consultative conference is leveraging platforms like the "Entrepreneur's Consultation Hall" to enhance collaboration in sectors such as biopharmaceuticals and semiconductors, improving the business environment [10][11] - The district's leadership emphasizes the importance of the "Four Focus Points" in driving high-quality economic and social development, aiming to position Huqiu District as a leader in regional growth [11]

Core Viewpoint - The first training class for inheritors of intangible cultural heritage in Liaoning Province, focusing on Manchu embroidery, has commenced to enhance professional skills and promote the protection and development of intangible cultural heritage [1] Group 1: Training Program Details - The training program is a collaborative initiative by the Provincial Department of Culture and Tourism, the Provincial Department of Education, and the Provincial Department of Human Resources and Social Security, aimed at the 2025 intangible cultural heritage training work in Liaoning Province [1] - The curriculum includes theoretical teaching, practical creation, and embroidery observation, allowing participants to explore the integration of Manchu embroidery with modern design and aesthetic living [1] Group 2: Institutional Support - The training class is hosted by Dalian Polytechnic University and the Dalian Municipal Bureau of Culture and Tourism, which has a strong faculty and rich teaching resources in the field of intangible cultural heritage protection [1] - Dalian Polytechnic University has actively built a platform for "skill inheritance + cultural research + innovative practice," broadening the channels for systematic learning and communication among inheritors of intangible cultural heritage [1]

Core Viewpoint - The article highlights the efforts of Shijingshan District in promoting the protection and transmission of intangible cultural heritage (ICH) through a systematic approach that includes government leadership, social collaboration, and public participation [1][8][14] Group 1: Foundation of Transmission - Shijingshan District has integrated ICH protection into its public cultural service system, focusing on strengthening the foundation of transmission, promoting cross-sector integration, and enhancing digital empowerment [1][8] - The establishment of a dedicated ICH center has facilitated the collection and organization of information regarding the current status, challenges, and needs of ICH projects in the district [8] - Activities such as introducing ICH projects into schools aim to cultivate a new generation of inheritors, with notable success in engaging youth in traditional practices [8][9] Group 2: Cross-Sector Integration - The district is actively promoting the integration of ICH with culture, tourism, commerce, and sports, creating new scenarios such as "ICH + culture" and "ICH + tourism" to enhance regional cultural appeal [10][11] - The organization of themed activities during major events, such as the Cultural and Natural Heritage Day, showcases the rich cultural heritage of Shijingshan and promotes ICH [10][11] Group 3: Digital Empowerment - Shijingshan District is advancing the digitalization of ICH, creating immersive experiences that make traditional arts accessible to the public [12][13] - Collaborations with gaming and technology companies have led to innovative projects that blend traditional crafts with modern digital platforms, enhancing public engagement with ICH [12][13] - Future plans include upgrading ICH exhibition spaces and developing a comprehensive database for ICH resources to facilitate better management and dissemination [13][14]

Core Viewpoint - The establishment of the first "Intangible Cultural Heritage Station" in Xianyang City aims to promote traditional culture and enhance public engagement with intangible cultural heritage through various activities and experiences [1] Group 1: Establishment of the "Intangible Cultural Heritage Station" - The first "Intangible Cultural Heritage Station" was unveiled at Zhang Ji Wonton (Shenxiang Tea and Coffee Shop) in Xianyang City [1] - Zhang Ji Wonton was awarded the title of "Chinese Time-honored Brand" by the Ministry of Commerce in 2006, and its production techniques are listed as part of the first batch of intangible cultural heritage in Shaanxi Province [1] Group 2: Activities and Engagement - The station will showcase intangible cultural heritage works and provide hands-on experiences to allow the public to appreciate the charm of traditional cuisine [1] - Planned activities include intangible cultural heritage markets and skill experience classes to further promote the dissemination of traditional culture [1] Group 3: Cultural Protection Efforts - Xianyang City has been actively engaged in the protection of intangible cultural heritage and is developing the Xianyang Old Street brand IP while exploring new cultural tourism formats [1] - The local cultural authority emphasizes the importance of creating a strong atmosphere for the inheritance and protection of intangible cultural heritage, aiming to establish "intangible cultural heritage classrooms" accessible to the public [1]

Core Insights - The popularity of intangible cultural heritage (ICH) products is increasing among consumers, with Douyin reporting over 6.5 billion annual sales of ICH items in 2024, and more than 10 ICH merchants achieving over 10 million yuan in sales [1] - The rise of live-streaming e-commerce is breaking the bottlenecks in the promotion and dissemination of ICH products, enhancing their visibility and user engagement [1][2] - Young people are crucial for the transmission of ICH, and live-streaming e-commerce effectively bridges the gap between ICH and younger demographics [2] Group 1 - Douyin's data indicates that ICH products are experiencing explosive growth in sales, with popular items including handmade snacks, Yixing purple clay, and Jingdezhen ceramics [1] - The digitalization of ICH provides a broad platform for dissemination, transforming traditional sales channels and enhancing the cultural and technical attributes of ICH products [1][2] - The market-oriented approach of e-commerce platforms is essential for the sustainable development of ICH, creating a positive cycle between cultural preservation and market vitality [2] Group 2 - The traditional ICH has struggled to attract the attention of young people, but live-streaming e-commerce's youthful and trendy characteristics are successfully engaging this demographic [2] - The transformation of ICH from static museum exhibits to dynamic lifestyle elements reflects a shift from protective preservation to creative transformation [2] - Policy support and market exploration are both necessary for the protection and transmission of ICH, with e-commerce platforms providing ongoing commercial momentum [2]

Core Viewpoint The 9th China Chengdu International Intangible Cultural Heritage Festival successfully showcased the diversity and vitality of intangible cultural heritage (ICH) from around the world, attracting participants from 84 countries and regions, and engaging nearly 2 million visitors in various activities. Group 1: Event Overview - The festival lasted for 7 days and featured nearly 600 items of intangible cultural heritage, with a theme focused on enhancing communication and sharing beautiful lives [3][9]. - A total of 23 themed activities were organized in Chengdu during the festival, drawing approximately 2 million attendees [3]. Group 2: Cultural Exchange and Innovation - The festival included a collaborative art installation named "Interwoven Universe," created by artisans from 11 countries, symbolizing cultural integration [7]. - Young inheritors of ICH are increasingly using digital technology to promote traditional crafts, with a notable 95% increase in users under 30 creating ICH-related videos on platforms like Douyin [6]. Group 3: Economic Impact - The festival generated over 16.04 million yuan in total sales, highlighting the commercial potential of ICH [9]. - The integration of ICH with various industries, such as toys and tourism, is being explored, with successful examples like the "Hui Zhou Fish Lantern" attracting over 6 million visitors during the Spring Festival [11][12].

Core Viewpoint - The article highlights the revival and modernization of Shu Brocade, a traditional Chinese textile, through the integration of technology and innovative design, ensuring its preservation and relevance in contemporary culture [1][3]. Industry Overview - Shu Brocade, originating from the Chengdu region, is renowned for its vibrant colors, intricate patterns, and durable quality, making it the most prestigious among the four major brocades in China [1][2]. - The production of Shu Brocade dates back over 3,000 years, with significant historical importance as a major commodity along the ancient Silk Road during the Han and Tang dynasties [2]. Technological Integration - Since 2000, there has been a conscious effort to protect and pass on the Shu Brocade weaving techniques, with its inclusion in national and UNESCO intangible cultural heritage lists [3]. - Recent advancements involve the use of AI, big data algorithms, and vector drawing technology to digitally restore and enhance traditional Shu Brocade designs, ensuring their preservation and modernization [4]. Educational and Research Initiatives - The Chengdu Textile College plays a crucial role in the research and development of Shu Brocade patterns, establishing a "gene bank" for traditional designs and focusing on the challenges within the industry [5]. - The collaboration between academia and industry aims to achieve high-level protection and quality development of Sichuan's textile heritage, with ongoing projects to reconstruct historical color palettes and enhance the cultural narrative of Shu Brocade [5].