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春节线下消费“马力全开”,圆欢聚、文旅过年成消费主引擎
抖音· 2026-03-01 07:15
团圆饭216% 茶饮果汁45% 足疗按摩95% m 客栈民宿88% 灯会庙会66% 酒店宾馆94% x 黄金76% 服饰鞋帽89% 商超购物券86% *团购订单量同比增幅 2026抖音生活服务 外出堂食、 寻地道风味 勾勒团圆餐桌新图景 on 4 t . 7. 7. 除夕当天,年夜饭团购套餐订单量同比增长245% SIV 地方菜成最受抖音网友欢迎的年夜饭餐饮品类 除夕当天,地方菜团购订单量同比增长343% 地方风味丰富舌尖年味 腌鸟鲜 贵州烙锅 自切鸡 东坡肉 铜锅涮肉 242% 132% 199% 153% 217% 北京烤鸭 羊肉泡馍 川渝火锅 铁锅炖 汽锅鸡 47% 123% 115% 42% 64% *团购销售额同比增幅 春节团购消费力城市TOP 海市 郑 州市 北京市 广州市 成都市 福州市 厦门市 武汉市 Uml 南京市 杭州市 春节线下消费"马力全开" 团圆欢聚、文旅过年成消费主引擎 "春节不打烊"商家数量同比增长33% "春节不打烊"商家销售额同比增长65% *团购销售额同比增幅 "新中式乐园"成最热门旅游地 NPC互动、沉浸式体验受欢迎 今年春节,"新中式乐园"受热捧。景区里的 NPC 互动 ...
青海非遗将亮相央视2026年非遗晚会
Xin Lang Cai Jing· 2026-01-12 19:03
Core Viewpoint - The article highlights the organization of the "2026 Intangible Cultural Heritage (ICH) Evening Gala" featuring Qinghai's cultural elements, aiming to showcase the vitality of ICH in enhancing quality of life and promoting Chinese civilization [1] Group 1: Event Overview - From January 11 to 15, Qinghai Province will send 35 ICH inheritors and performers to Cangzhou, Hebei Province for the recording of the Qinghai segment of the gala [1] - The gala aims to present a nationwide celebration of ICH, covering all 34 provincial-level administrative regions, with each region having its own independent chapter [1] Group 2: Previous Success - The previous year's gala, "2025 ICH Evening Gala," achieved the highest ratings in its time slot, with a rebroadcast audience of 179 million [1] Group 3: Thematic Focus - The theme for the 2026 gala is "ICH Diversity, Craftsmanship Welcoming Spring," focusing on the emotional symbols and cultural significance of the Spring Festival [1] - The Qinghai segment will emphasize the Hoh Xil culture, featuring selected excerpts from the dance drama "Hoh Xil," along with performances of traditional dances and demonstrations by ICH inheritors [1] Group 4: Cultural Significance - The event aims to vividly present the achievements in the protection, inheritance, and innovative development of Qinghai's Hoh Xil culture, highlighting the diversity of Chinese culture and the rich historical heritage of the Chinese nation [1]
海南老爸茶非遗传承人培养基地成立
Hai Nan Ri Bao· 2025-12-14 01:40
Group 1 - The event titled "'Intangible Cultural Heritage+' Empowering the Development of the Real Economy" was held in Haikou, focusing on the integration of Hainan's "Old Dad Tea" cultural heritage into modern applications and sustainable development [1] - A non-heritage exhibition hall for Old Dad Tea was inaugurated, showcasing its historical context, craftsmanship, and cultural significance through various media [1] - The establishment of a training base for inheritors of Old Dad Tea culture aims to create a standardized system for talent cultivation, ensuring the continuity of this cultural heritage [1] Group 2 - Experts from various fields discussed strategies for "breaking the circle" of the Old Dad Tea industry, emphasizing the transformation from a regional leisure product to a cultural experience representing Hainan's slow lifestyle [2] - The integration of the cultural essence of Old Dad Tea, characterized by "leisure" and "sharing," into product design and branding was highlighted as a way to enhance consumer attraction [2] - The launch of the "Coconut Island Gift Collection" online marketplace aims to expand market channels for Old Dad Tea and related products, facilitating the incorporation of intangible cultural heritage into modern consumption [1][2]
保下来→活过来→火起来!文化地标“串珠成链” 释放新业态激活消费新潜力
Yang Shi Wang· 2025-08-27 07:12
Group 1 - The article highlights the cultural significance of Fuzhou's 2200-year-old urban cultural axis, which connects the city's historical context and embodies the unique charm of Min culture [1] - The Yantai Mountain commercial street has seen daily visitor numbers exceeding 50,000 during the summer, with many new stores, including 10 first stores in Fuzhou and two flagship stores, preparing to open [3][5] - Yantai Mountain's unique three-tiered planning includes a commercial street at the foot, a historical cultural area on the hillside, and a public park at the top, featuring nearly 300 specialty shops [5][9] Group 2 - The commercial area targets young consumers by introducing trendy designer brands and stores that cater to their desire for personalized expression and social interaction [7] - As of August 24, foot traffic in Yantai Mountain increased by 8.3% year-on-year, and sales rose by 11.8%, with over 70% of consumers aged 18-34, indicating strong consumption potential [14] - The article emphasizes the transformation of historical buildings into innovative consumer spaces, showcasing the integration of cultural heritage into modern commercial activities [12][9] Group 3 - The article discusses the immersive cultural experiences offered in the historical districts of Fuzhou, such as the Upper Hang and Sanfang Qixiang, which feature various intangible cultural heritage performances [18][20] - Sanfang Qixiang has attracted over 4.2 million visitors since July, with a focus on interactive experiences rather than static displays, hosting over 300 intangible cultural heritage events [27] - Fuzhou's urban cultural axis includes over 200 cultural heritage sites, with more than 400 historical buildings preserved and opened to the public, promoting a vibrant urban culture [29] Group 4 - The Yashan historical cultural area, a key site in Fuzhou's urban development, has been transformed into an open park, reflecting the city's commitment to humanistic care and ecological quality [30][34] - Fuzhou's urban planning emphasizes a "15-minute convenient living circle," ensuring that essential services are within walking distance for residents [38] - The city has implemented comprehensive water ecological governance, enhancing the quality of public services and green spaces for its citizens [40][42]
在中国,遇见非遗的N种模样(深观察)
Ren Min Ri Bao Hai Wai Ban· 2025-06-10 22:50
Core Viewpoint The 9th China Chengdu International Intangible Cultural Heritage Festival successfully showcased the diversity and vitality of intangible cultural heritage (ICH) from around the world, attracting participants from 84 countries and regions, and engaging nearly 2 million visitors in various activities. Group 1: Event Overview - The festival lasted for 7 days and featured nearly 600 items of intangible cultural heritage, with a theme focused on enhancing communication and sharing beautiful lives [3][9]. - A total of 23 themed activities were organized in Chengdu during the festival, drawing approximately 2 million attendees [3]. Group 2: Cultural Exchange and Innovation - The festival included a collaborative art installation named "Interwoven Universe," created by artisans from 11 countries, symbolizing cultural integration [7]. - Young inheritors of ICH are increasingly using digital technology to promote traditional crafts, with a notable 95% increase in users under 30 creating ICH-related videos on platforms like Douyin [6]. Group 3: Economic Impact - The festival generated over 16.04 million yuan in total sales, highlighting the commercial potential of ICH [9]. - The integration of ICH with various industries, such as toys and tourism, is being explored, with successful examples like the "Hui Zhou Fish Lantern" attracting over 6 million visitors during the Spring Festival [11][12].
除了“杭州六小龙” 浙江数字文化还有什么?
Zhong Guo Xin Wen Wang· 2025-05-24 01:09
Group 1 - The core theme of the Zhejiang exhibition at the Shenzhen Cultural Industry Expo is "Integration of Culture and Technology, Reflection of History and Future" [1] - The exhibition features 90 key cultural enterprises and showcases four main sections: "Cultural Business Card," "Digital Future," "Ancient Charm Today," and "Intangible Cultural Heritage Creative" [1] - The "Cultural Business Card" section highlights the Liangzhu civilization, using digital techniques to narrate its historical significance [2][3] Group 2 - The core exhibit "Liangzhu: Light of Civilization" employs 3D modeling to allow visitors to engage with ancient history, showcasing a blend of ancient civilization and modern technology [3] - The "Ancient Charm Today" section revitalizes traditional culture through interactive experiences, such as VR technology recreating scenes from Song Dynasty paintings [3] - The "Intangible Cultural Heritage Creative" section demonstrates how traditional crafts, like the Rui'an wood movable type printing, are being transformed into modern products, enhancing rural economic development [4][5] Group 3 - The "Non-Heritage+" model exemplifies the cultural revitalization in Zhejiang's rural areas, merging traditional crafts with contemporary market trends [5] - Zhejiang's cultural industry is characterized by a unique path that roots itself in history while looking towards the future, combining ancient elements with modern design [3][6] - The exhibition reflects both the technological prowess of the "Six Little Dragons" and the deep cultural heritage of Zhejiang, showcasing a balance between innovation and tradition [6]