Core Insights - The Shantou exhibition group achieved significant sales and positive feedback during the 2025 Global High-end Food and Quality Agricultural Products Expo held in Shenzhen from October 22 to 24 [4][64]. Group 1: Sales Performance - Nearly 50 companies from Shantou showcased high-quality products, leading to impressive sales figures and increasing popularity among consumers [5][61]. - Shantou's Guizhu Garden Agricultural Development Co., Ltd. reported selling 300 pounds of beef and fish balls on the first day, generating nearly 10,000 yuan in sales [9][10]. - The sales momentum continued into the second day, with the company engaging actively with several hotels in Shenzhen for potential partnerships [14][15]. Group 2: Product Highlights - Shantou's seafood products, including shrimp and fish balls, received high demand, with various companies reporting sold-out stocks and positive customer feedback [17][29]. - The black truffle dumplings from Yatai Long Food Co. attracted large crowds during tasting events, indicating strong consumer interest [26][27]. - The lemon oil citrus juice from Dingfeng Ecological Agriculture Co., Ltd. was well-received, with a buyer expressing its suitability for urban professionals in Shenzhen [33][36]. Group 3: Marketing Strategies - Companies employed innovative marketing strategies, such as interactive tasting areas and live streaming, to attract younger consumers and boost sales [40][49]. - The introduction of new products, like purple sweet potato noodles, and promotional activities helped accumulate a significant number of followers on social media [41][47]. - The use of traditional techniques, such as the Lei Cha performance by Guotian Ecological Agriculture Technology Co., Ltd., drew considerable attention and engagement from attendees [57][59]. Group 4: Industry Collaboration - The Shantou exhibition group not only showcased a variety of products but also facilitated cooperation through promotional events and product tasting sessions [62][63]. - The aim was to enhance the visibility of Shantou agricultural products in the Greater Bay Area and to foster a deeper appreciation for Shantou's culinary offerings [64][65].

Core Viewpoint - The event celebrating the 2025 Chinese Farmers' Harvest Festival in Luhua County, Shantou City, showcases the achievements in agriculture and the implementation of the "Media+" empowerment initiative to enhance agricultural development and promote local products [3][50]. Group 1: Event Highlights - The celebration featured unique intangible cultural heritage performances, including the "Lei Tea Fragrance" show, which highlighted local traditions and attracted attendees [2][10]. - The event included a "small gathering" for harvest discussions, showcasing agricultural highlights and achievements in the region [4][7]. - The opening ceremony was marked by performances and speeches emphasizing the importance of local agricultural products and community engagement [19][20]. Group 2: Agricultural Development - Luhua County is recognized as the "Hometown of Chinese Green Plums" and has implemented the "Cultivated Land Bank" model to enhance land resource utilization [11][12]. - The county's deputy mayor highlighted the development of a full agricultural industry chain, focusing on key products such as green plums, tea leaves, and oil citrus [13][14]. - The event featured representatives from the green plum and lychee industries sharing their success stories, emphasizing the development of over 30 products from green plums alone [23][25]. Group 3: "Media+" Empowerment Initiative - The "Media+" empowerment initiative aims to build a robust agricultural market system, enhancing the influence and competitiveness of local agricultural products [56][64]. - A strategic cooperation ceremony was held, granting the Southern Rural Newspaper the role of a strategic partner in the "Media+" initiative, promoting collaboration between government and media [66][70]. - The initiative is expected to break down information barriers and optimize resource allocation, contributing to rural revitalization efforts [71][72].

Core Viewpoint - A new tea shop named "Jinwu Qia Tea Lei Tea Shop" has been established in Anhua County, with a registered capital of 100,000 RMB, focusing on food sales and catering services [1] Company Summary - The legal representative of the tea shop is Deng Yingjie [1] - The business scope includes licensed projects for catering services, which require approval from relevant authorities before operation [1] - The general project involves the sale of pre-packaged food only, and the shop can operate independently with a business license for other activities not requiring approval [1]

Core Viewpoint - The article highlights the significance of the "Cai Shui Boatman's Chant" as a cultural heritage, emphasizing its historical roots and the efforts made by cultural workers like Huang Suping to preserve and innovate this tradition [1][2][3]. Group 1: Cultural Heritage and Preservation - The "Cai Shui Boatman's Chant" originated from the need for boatmen to synchronize their efforts during transportation on the Cai Shui River, a major waterway in northwestern Hunan [1]. - Huang Suping, a national-level representative inheritor of intangible cultural heritage, has played a crucial role in documenting and preserving the chant, which was recognized as a national intangible cultural heritage item in 2006 [1][2]. - The chant reflects the struggles and resilience of boatmen, characterized by its improvisational nature and deep connection to the local culture and geography [2][3]. Group 2: Innovation and Modern Relevance - There is a need to avoid "museum-style protection" of intangible cultural heritage, which can lead to a disconnect from contemporary life [3][4]. - Innovative approaches, such as the creation of immersive experiences like the dance performance "Cai Shui Boatman" and educational activities in scenic areas, are being employed to engage younger audiences [3][4]. - The integration of traditional elements with modern technology and tourism is essential for revitalizing cultural heritage and ensuring its relevance in today's society [4]. Group 3: Emotional and Cultural Resonance - The preservation of intangible cultural heritage should focus not only on the technical aspects but also on the emotional and spiritual connections that resonate with people [4]. - The spirit of the boatman's chant, which embodies perseverance and optimism, continues to attract interest and participation from the public [4]. - The blending of traditional art forms with contemporary narratives, as seen in performances that incorporate various local cultural elements, helps to keep the cultural essence alive and appealing to new generations [4].

Core Points - The article emphasizes the significance of tea as a cultural symbol of China and highlights the importance of tea industry development and cultural exchange as recognized by General Secretary Xi Jinping [2][4][18] - It discusses Xi Jinping's personal experiences and stories related to tea, showcasing his connection with local communities and the tea culture during his tenure in Fujian [3][7][8][18] - The article outlines Xi Jinping's vision for the modernization of the tea industry, focusing on product structure optimization, brand strategy, and cultural development [14][18] Group 1: Cultural Significance of Tea - Tea is portrayed as a vital cultural element that embodies the values of humility, harmony, respect, and reverence in Chinese civilization [2][4] - The establishment of International Tea Day on May 21, 2020, by the United Nations is highlighted as a recognition of tea's global importance [2][4] Group 2: Xi Jinping's Engagement with Tea - Xi Jinping's personal anecdotes about tea, including his first experience with "lei tea" and interactions with local villagers, illustrate his deep connection to the tea culture [5][6][8] - His efforts in promoting tea culture and industry during his time in Fujian, where the province accounted for nearly 20% of China's total tea production, are noted [14][18] Group 3: Development of the Tea Industry - The article mentions Xi Jinping's initiatives to enhance the tea industry, including modernizing production methods and promoting ecological practices [18][19] - It emphasizes the role of tea in poverty alleviation and rural revitalization, with Xi Jinping encouraging local farmers to leverage tea for economic growth [18][19]