海南大学百余名来华留学生参与中秋文化体验活动 跨越国界的"他乡团圆" 花灯制作区则是一片静谧专注的光影世界。一盏盏玉兔灯、宫灯在留学生们手中渐次点亮，柔和光 芒映照着一张张认真投入的面庞。来自印尼的留学生陈志华已是第二次在中国过中秋，他对制作花灯格 外用心。"在中国文化中，新年和中秋都会悬挂花灯。点燃的花灯不仅是装饰，更能营造出温馨祥和的 节日氛围。"对他而言，这盏亲手制作的花灯已成为留学时光中珍贵的记忆。 团扇制作区，素白的扇面在同学们手中渐渐生动起来——几笔彩墨点染，一轮明月跃然扇上;稍加 勾勒，灵动的玉兔便依偎在月旁。接着， 沿古朴边框或精致扇面细致串缀。当晶莹的珠饰跃然其上， 团扇顿生华彩。留学生们在经纬交织、珠绘相映中，感受中国团扇文化的独特魅力。 在绘画长卷区，一幅10米长卷铺展而开。留学生们手持画笔，以"家国团圆"为主题共同创作。灵动 的玉兔、皎洁的明月与"但愿人长久"等千古名句相继跃然纸上，不同文化背景的年轻人用共同的艺术语 言，表达着对美好生活的向往。 活动尾声的"寄语中秋"心愿卡环节，留学生们用真挚的祝福，表达对未来的憧憬。艾尔维纳在卡片 上工整地写下："月满人圆，心灯长明。"她动情地表示 ...

Core Insights - The article highlights the journey of Hongguang Lighting from its humble beginnings to becoming a leading brand in modern lighting, emphasizing the importance of innovation and brand development in its success. Group 1: Foundational Journey - The founder, Huang Liangjun, was inspired to enter the lighting industry due to his wife's background in lighting sales and the potential he saw in Zhongshan's manufacturing capabilities [3][5] - The initial struggles included a lack of resources and market access, leading to a near failure in the first year, but perseverance and support from family helped the company pivot successfully [5][7] Group 2: Innovation and Market Leadership - A significant turning point for the company was the introduction of aluminum lighting in 2004, which addressed safety concerns associated with glass lighting and set a new trend in the industry [7][8] - The company was recognized as the "first brand of aluminum lighting," establishing a strong market position and influencing the broader industry [7][8] Group 3: Brand Development - The decision to pursue a brand-focused strategy in 2005 marked a critical shift, moving away from a relationship-based business model to one centered on product quality and service [8][11] - The company invested in research and development, collaborating with institutions and engaging in marketing efforts to enhance brand visibility and credibility [8][11] Group 4: Adapting to Market Trends - As logistics improved and competition intensified, the company transitioned from a provincial agency model to a direct supply model, allowing for better market responsiveness [12][14] - The introduction of modern lighting in 2015, leveraging existing expertise in aluminum lighting, led to significant market success and attracted new partnerships with distributors [12][14]