Investment Rating - The report gives an "Overweight" rating for the internet media industry, indicating a positive outlook for the sector's performance compared to the overall market [1]. Core Insights - The global commercialization of AI applications is progressing rapidly, with companies like Figma planning an IPO. Chinese firms are focusing on emotional consumption and overseas expansion to break through in monetization [2]. - AI creative tools, particularly from Meitu, are highlighted as leading global players, with a strong focus on meeting the needs of Gen Z female consumers [2]. - The gaming sector is experiencing a technical correction, but the long-term outlook remains positive due to ongoing product development and market expansion [2]. - The competition in instant retail and food delivery is intensifying, with Alibaba announcing a significant investment, indicating a potential increase in advertising budgets in Q3 [2]. - High-demand consumer sectors such as trendy toys, music, and concerts continue to be recommended for investment [2]. Summary by Sections AI Applications - AI applications in China are seeing commercial success in areas like companionship, beauty, education, and advertising. Notable examples include Kuaishou's AI tool achieving an ARR of over $100 million within ten months of launch [2]. - The report emphasizes the potential of AI in enhancing productivity and monetization for creative tools and advertising [2]. Gaming Sector - The gaming industry is expected to maintain growth despite a short-term correction, with major companies like Giant Network and Huatuo showing strong fundamentals and product pipelines [2]. - New game launches and expansions are anticipated to drive revenue growth for various companies in the sector [2]. Instant Retail and Food Delivery - The report notes an increase in competition among major players like Meituan and JD, with Alibaba's investment signaling a push for market share in instant retail and food delivery [2]. - The upcoming peak season for local lifestyle products is expected to drive promotional activities and advertising spending [2]. Consumer Trends - The report highlights ongoing consumer interest in trendy products, music, and entertainment, recommending companies like Pop Mart and NetEase Cloud Music for investment [2].

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights a significant increase in domestic theme park bookings for the summer of 2025, with a year-on-year growth of 70% in orders, particularly for major global players like Universal Studios Beijing and Shanghai Disneyland [2][3] - The report also notes that local IP parks, such as the Pop Mart City Park, have gained popularity, with a 600% increase in bookings in June, placing it among the top 10 summer theme parks [2][3] - The report discusses the strong performance of the AI creative tool Figma, which is preparing for an IPO with a projected valuation of $20 billion, showcasing a 48% revenue growth in 2024 [4][26] Summary by Sections 1. Travel and Leisure - The summer theme park bookings have surged, with a 70% increase in orders compared to the previous year, and surrounding hotel bookings have also risen by approximately 40% [2][3] - The opening of the Shanghai Lego Park has further boosted regional hotel bookings by 350% [13][14] 2. Trendy Toys - The Sanrio 2025 Character Awards have seen record global voting numbers, indicating sustained popularity and engagement with the brand [17][20] - The report emphasizes the importance of anniversary celebrations for IP operations, with significant events planned for characters like Melody and Kuromi [25][27] 3. AI and Creative Tools - Figma, a leading AI creative tool, is set to go public, with a revenue of $749 million projected for 2024, reflecting a 48% year-on-year increase [4][26] - The company has a strong customer base, serving 95% of the Fortune 500 companies, and has shown a net dollar retention rate of 125% [26][30] 4. Coffee and Tea - Luckin Coffee has expanded into the U.S. market with two new stores in New York, utilizing a digital-first approach to minimize costs [36][41] - The average monthly store efficiency for Luckin Coffee reached 247,000 yuan, marking a 13.4% year-on-year increase [41][44] 5. Instant Retail - The competition between Alibaba and Meituan in the food delivery sector has intensified, with significant subsidies being offered to consumers [45][47] - On July 5, Meituan reported over 120 million orders in a single day, indicating a surge in demand [47][53] 6. Beauty and Personal Care - The report highlights the dominance of the domestic brand Han Shu in the Douyin platform, achieving over 700 million yuan in sales in June [53][54] - The beauty category on Douyin saw a GMV exceeding 20 billion yuan in June, with Han Shu leading the market [53][54]