Core Insights - Tencent's game "Delta Operation" has become a significant revenue contributor, achieving an average daily active user count of 20 million by July 2025, marking a 66% increase in just three months [1][3] - The game has successfully launched on PS5 and Xbox platforms, indicating Tencent's strategic move into the console gaming market [1][4] Industry Overview - The FPS genre holds a central position in the global gaming market, with Western studios dominating for decades, creating a mature ecosystem [4][5] - Tencent's entry into the console gaming market is seen as a new growth opportunity, despite the challenges of building a competitive ecosystem from scratch [5][7] Product Development and Strategy - "Delta Operation" is positioned as a new growth engine for Tencent, showcasing strong performance in app store rankings and sales [13][20] - The game emphasizes high product quality and service-oriented content, leveraging advanced technology for cross-platform development [8][9] - The development team has focused on creating unique gameplay mechanics and a robust economic system, aiming to differentiate from traditional FPS games [11][12] Market Potential - The FPS genre in China is relatively scarce, but demographic changes and increasing sales of gaming peripherals present long-term growth opportunities [15][16] - Tencent's strategy includes not only self-developed titles like "Delta Operation" but also a synergistic approach with its publishing and investment arms, enhancing its market presence [20][21] Competitive Landscape - The success of "Delta Operation" indicates that Chinese self-developed games can compete with top international titles in the FPS category, marking a significant shift in the industry [21]

Core Insights - Tencent's gaming business has shown strong performance with double-digit growth in revenue and non-IFRS operating profit due to continuous investment in AI technology [2][3] - Domestic gaming revenue increased by 17% year-on-year, driven by the success of games like "Delta Action" and evergreen titles such as "Honor of Kings" and "Peacekeeper Elite" [3] - International gaming revenue grew by 35% year-on-year (33% at constant exchange rates), primarily fueled by games from Supercell, "PUBG Mobile," and "Dune: Awakening" [7] Group 1: Game Performance - "Honor of Kings" and "Peacekeeper Elite" are evolving into platform-type products, with increased user engagement and revenue [2] - New game "Delta Action" has performed strongly since its launch, contributing to the overall growth of the gaming segment [3][12] - The total revenue from mini-games increased by 20% year-on-year, aided by upgrades to technical infrastructure and game engine compatibility [7] Group 2: AI Integration - AI is a key driver for growth in game content, player engagement, and monetization, with applications in content production and marketing strategies [8] - The use of AI tools has enhanced the speed and scale of game content production, allowing for more human-like virtual teammates and realistic non-player characters [8] Group 3: Market Trends - The Chinese audience for AAA games is growing, although the market for paid games remains niche compared to free-to-play models [13] - AAA games and ongoing service games are seen as complementary rather than competitive, with players likely to engage with both types [14] - The FPS genre is experiencing significant growth in China, with new titles like "Rainbow Six" and mobile versions of existing games planned for release [16] Group 4: Future Strategies - Tencent plans to continue expanding its portfolio with a focus on content-driven games, which have shown strong performance in both domestic and international markets [16] - The company aims to leverage its experience in FPS games while also exploring new genres to diversify its offerings [17][18]