引言： 全球游戏产业正见证着一个显著转变：在传统上由欧美厂商主导的射击游戏（FPS）领域，中国厂商正加速崛起。 根据Newzoo发布的《2025年全球游戏市场报告》，FPS品类占据全球游戏市场约三分之一份额，商业价值巨大，但也因技术门槛高、竞争格局相对固化， 历来被视作"极难闯入"的赛道。 然而，国产FPS的研发实力在过去二十年间展现出惊人的跨越——从早年以代理和自研端游起步，到成功实现手游化转型，再到深度参与全球顶级IP的联 合开发，最终突破至跨端原创产品的自主研发与全球发行，如今已构建起从技术沉淀、工业化生产到IP运营的全链条能力，并在世界舞台上展现出日益强 劲的竞争力。 根据海外游戏咨询机构NAAVIK于今年7月发布的射击游戏研究报告，2024年以来上线的免费PvP射击游戏中，Steam同时在线人数前五名均由中国开发商 包揽，其中腾讯系产品更占据两席。这一现象清晰表明：国产射击游戏早已今非昔比，正从"追赶者"逐步转向全球FPS"领跑者"。 NAAVIK公布的2024年以来发布的十大免费PVP射击游戏 腾讯高级副总裁马晓轶认为，射击游戏的市场还有很大的增长空间。在今年一次媒体交流会上，马晓轶表示，"就像大 ...

全球游戏产业正见证着一个显著转变：在传统上由欧美厂商主导的射击游戏（FPS）领域，中国厂商 正加速崛起。 根据Newzoo发布的《2025年全球游戏市场报告》，FPS品类占据全球游戏市场约三分之一份额，商 业价值巨大，但也因技术门槛高、竞争格局相对固化，历来被视作"极难闯入"的赛道。 引言： 然而，国产FPS的研发实力在过去二十年间展现出惊人的跨越——从早年以代理和自研端游起步，到 成功实现手游化转型，再到深度参与全球顶级IP的联合开发，最终突破至跨端原创产品的自主研发与 全球发行，如今已构建起从技术沉淀、工业化生产到IP运营的全链条能力，并在世界舞台上展现出日 益强劲的竞争力。 根据海外游戏咨询机构NAAVIK于今年7月发布的射击游戏研究报告，2024年以来上线的免费PvP射 击游戏中，Steam同时在线人数前五名均由中国开发商包揽，其中腾讯系产品更占据两席。这一现象 清晰表明：国产射击游戏早已今非昔比，正从"追赶者"逐步转向全球FPS"领跑者"。 NAAVIK公布的2024年以来发布的十大免费PVP射击游戏 FPS不仅是游戏行业里的"兵家必争之地"，更长期稳居全球玩家最偏爱的游戏类型之一。就像足球是 现实 ...

Core Viewpoint - The tragic passing of Vince Zampella, co-creator of the Call of Duty series and a prominent figure in the gaming industry, is a significant loss for Electronic Arts (EA) and the broader gaming community [1][4]. Group 1: Incident Details - Vince Zampella died in a severe car accident on December 21, 2023, in Los Angeles, at the age of 55 [1]. - The accident occurred at 12:45 PM on Angeles Crest Highway, where Zampella's 2026 Ferrari 296GTS lost control and crashed into a concrete barrier, resulting in a fire [3]. - Both occupants of the vehicle were confirmed dead, and the specific cause of the accident is still under investigation by the authorities [3]. Group 2: Career Achievements - Zampella was a legendary producer with over 20 years of experience in the FPS genre, having developed multiple billion-dollar game IPs that redefined modern shooting games [3]. - He was the chief designer for Medal of Honor: Allied Assault and co-founded Infinity Ward, which launched the groundbreaking Call of Duty in 2003 [3]. - After leaving Infinity Ward in 2010, he founded Respawn Entertainment, producing iconic games such as Titanfall, Apex Legends, and Star Wars Jedi [3]. - In 2021, Zampella was appointed as the head of the Battlefield series at EA, leading to a successful return of the franchise with Battlefield 6, which sold over 6.5 million copies in its first week [3]. Group 3: Industry Impact and Tributes - EA described Zampella's death as an "unimaginable loss," highlighting his profound influence on the video game industry [4][6]. - Respawn Entertainment and Infinity Ward both expressed their sorrow, recognizing Zampella as a giant in the industry whose contributions have left an indelible mark [5][7]. - Industry figures, including TGA producer Geoff Keighley, lamented that Zampella's greatest works remain unrealized due to his untimely passing [5].

Core Viewpoint - The article discusses the tragic passing of Vince Zampella, a legendary game producer and co-creator of the Call of Duty series, who died in a car accident at the age of 55, as confirmed by Electronic Arts (EA) [1][5]. Group 1: Accident Details - The accident occurred on December 21 at 12:45 PM on Angeles Crest Highway in the San Gabriel Mountains, where Zampella's 2026 Ferrari 296 GTS lost control and crashed into a concrete barrier, resulting in a fire that claimed the lives of both occupants [3][4]. - The specific cause of the accident has not yet been disclosed, and investigations are ongoing [4]. Group 2: Career Achievements - Vince Zampella was a prominent figure in the FPS gaming industry for over 20 years, having developed multiple billion-dollar game IPs and redefining modern shooting games [4]. - He was the chief designer for Medal of Honor: Allied Assault and co-founded Infinity Ward, which launched the first Call of Duty game in 2003, marking a significant shift in the gaming industry [4]. - In 2010, he founded Respawn Entertainment, which produced iconic games such as Titanfall, Apex Legends, and Star Wars Jedi [4]. - In 2021, Zampella was appointed as the head of the Battlefield series, leading to the successful return of Battlefield 6, which sold over 6.5 million copies in its first week [5]. Group 3: Industry Impact and Reactions - EA described Zampella's death as an "unimaginable loss," highlighting his profound influence on the video game industry [5][6]. - Respawn Entertainment and Infinity Ward expressed their condolences, recognizing Zampella as a giant in the industry whose legacy will be remembered beyond his games [5][7]. - Industry figures, including TGA producer Geoff Keighley, lamented the loss, noting that Zampella's greatest works were still ahead of him [5].

Core Insights - Tencent's game "Delta Operation" has become a significant revenue contributor, achieving an average daily active user count of 20 million by July 2025, marking a 66% increase in just three months [1][3] - The game has successfully launched on PS5 and Xbox platforms, indicating Tencent's strategic move into the console gaming market [1][4] Industry Overview - The FPS genre holds a central position in the global gaming market, with Western studios dominating for decades, creating a mature ecosystem [4][5] - Tencent's entry into the console gaming market is seen as a new growth opportunity, despite the challenges of building a competitive ecosystem from scratch [5][7] Product Development and Strategy - "Delta Operation" is positioned as a new growth engine for Tencent, showcasing strong performance in app store rankings and sales [13][20] - The game emphasizes high product quality and service-oriented content, leveraging advanced technology for cross-platform development [8][9] - The development team has focused on creating unique gameplay mechanics and a robust economic system, aiming to differentiate from traditional FPS games [11][12] Market Potential - The FPS genre in China is relatively scarce, but demographic changes and increasing sales of gaming peripherals present long-term growth opportunities [15][16] - Tencent's strategy includes not only self-developed titles like "Delta Operation" but also a synergistic approach with its publishing and investment arms, enhancing its market presence [20][21] Competitive Landscape - The success of "Delta Operation" indicates that Chinese self-developed games can compete with top international titles in the FPS category, marking a significant shift in the industry [21]

Core Insights - Tencent's gaming business has shown strong performance with double-digit growth in revenue and non-IFRS operating profit due to continuous investment in AI technology [2][3] - Domestic gaming revenue increased by 17% year-on-year, driven by the success of games like "Delta Action" and evergreen titles such as "Honor of Kings" and "Peacekeeper Elite" [3] - International gaming revenue grew by 35% year-on-year (33% at constant exchange rates), primarily fueled by games from Supercell, "PUBG Mobile," and "Dune: Awakening" [7] Group 1: Game Performance - "Honor of Kings" and "Peacekeeper Elite" are evolving into platform-type products, with increased user engagement and revenue [2] - New game "Delta Action" has performed strongly since its launch, contributing to the overall growth of the gaming segment [3][12] - The total revenue from mini-games increased by 20% year-on-year, aided by upgrades to technical infrastructure and game engine compatibility [7] Group 2: AI Integration - AI is a key driver for growth in game content, player engagement, and monetization, with applications in content production and marketing strategies [8] - The use of AI tools has enhanced the speed and scale of game content production, allowing for more human-like virtual teammates and realistic non-player characters [8] Group 3: Market Trends - The Chinese audience for AAA games is growing, although the market for paid games remains niche compared to free-to-play models [13] - AAA games and ongoing service games are seen as complementary rather than competitive, with players likely to engage with both types [14] - The FPS genre is experiencing significant growth in China, with new titles like "Rainbow Six" and mobile versions of existing games planned for release [16] Group 4: Future Strategies - Tencent plans to continue expanding its portfolio with a focus on content-driven games, which have shown strong performance in both domestic and international markets [16] - The company aims to leverage its experience in FPS games while also exploring new genres to diversify its offerings [17][18]

Core Insights - Tencent Holdings reported that its game "Delta Action" achieved an average Daily Active Users (DAU) of over 20 million in July, ranking among the top five in the industry for DAU and among the top three in revenue [1] - The DAU growth of approximately 66% from the previous figure of 12 million in April was achieved in just three months [1] - "Delta Action" is Tencent's first globally released multi-platform shooting game, which has gained significant traction in the global market since its public beta in September 2024, thanks to its differentiated gaming experience and effective communication with younger users [1] Performance Metrics - As of July, "Delta Action" consistently ranked at the top of various platforms, including first place on Douyin, top three in domestic internet café popularity, and top three in both free and revenue charts on the App Store [1] - The game has also performed well internationally, ranking in the top four on the global Steam platform for PC, and reaching the number one spot in the iOS free game charts in 169 countries and regions, as well as the Google Play free game charts in 125 countries and regions [1]