10月16日，PvE俯视角撤离射击游戏《逃离鸭科夫》发售，发售首日即登上Steam平台畅销榜TOP2。发售3天后，销量突破了50万。根据SteamDB的数据， 最高同时在线人数也突破了14万。 而其开发团队Team Soda总共只有5个人，作为一个小体量的游戏，取得这样的成绩已经是相当不错。 作为目前最火热的赛道之一，「搜打撤」出现各种形态的产品并不会让人感到奇怪。不过《逃离鸭科夫》还是属于比较特殊的一类，相较于市面上主流的 PvP「搜打撤」，它是为数不多的PvE「搜打撤」游戏，并且是单机。 这意味着，PvP「搜打撤」不得不品的一环——激烈的PvP战斗，在这款游戏中是不存在的。在没有PvP之后，《逃离鸭科夫》还有「搜打撤」的核心乐趣 吗？更进一步地说，「搜打撤」真的需要PvP吗？ 非典型的「搜打撤」，新时代的「暗黑」 在30个小时的游戏体验后，《逃离鸭科夫》给我的感觉更像是《暗黑破坏神2》这种地牢刷宝游戏而非常规意义上的「搜打撤」游戏。 当然，「搜打撤」或者说「类塔科夫」游戏本身就和「类暗黑」游戏有着千丝万缕的关系，比如说二者都是有个城镇，都是整备好装备物品出发去别的地 图进行搜索和战斗，然后带着搜集到的物资 ...

相较于大厂的大制作，此次B站推出的《逃离鸭科夫》更像剑走偏锋。日前，上海证券报记者专访了 《逃离鸭科夫》制作人陈建烽。在他看来，"扬长避短"是这款作品能够胜出的关键。 押中"搜打撤" B站自研游戏跑出黑马 ◎记者 罗茂林 B站在自研游戏领域跑出一匹黑马。10月16日，由B站游戏旗下苏打小队（Team Soda）工作室研发 的"搜打撤"游戏《逃离鸭科夫》正式发售，截至19日，游戏已在Steam平台销售超50万份，预估销售额 超2500万元。最高同时在线玩家数峰值一度超过18万，刷新了B站在Steam平台已发行游戏的最高同时 在线人数纪录。 2016年，游戏《逃离塔科夫》创造了"搜打撤"玩法，相较传统玩家对抗的射击类游戏，这一模式既 有"逃生"的刺激感，又增加了局外的养成玩法。近年来，这一模式在玩家中迅速流行，厂商们纷纷跟 进，腾讯旗下的《三角洲行动》是其中代表，该游戏在今年9月超越腾讯旗下另一款射击游戏《和平精 英》，跻身国内手游月收入榜第二名。 据陈建烽介绍，《逃离鸭科夫》立项于2022年，"因为我是《逃离塔科夫》上千小时的深度用户，很喜 欢这款游戏，所以最早这个项目就抱着致敬的思路去做。"据了解，此次制作团 ...

（文/陈济深 编辑/张广凯） 腾讯旗下新顶流游戏《三角洲行动》，在国庆期间陷入了其上市一年来最大的舆论风波。 10月5日，官方发布的一则"烽火地带平衡性更新"公告，在短短一小时内登上各大游戏社区热搜，其中仅在B站社区中就引发了55万条留言，热门评论基本 全是反对声。 10月8日，官方发文向玩家致歉，不仅没有成功安抚玩家，反而引发了玩家更加激烈的反弹。 这场由"共享监狱"玩法调整引发的争议，让玩家几乎一边倒地站在官方的对立面，在各类三角洲相关视频的弹幕和评论区中充斥着玩家们串联"10月10日集 体罢游"的呼吁。 《三角洲行动》原本是腾讯今年最成功的游戏之一，9月26日还在杭州举行了规模盛大的游戏一周年庆，获得大量好评。 作为腾讯自研的首款全球发行的多端互通射击游戏，2024年9月，《三角洲行动》开启公测。今年4月，三角洲DAU突破1200万，7月突破2000万，9月21日 更是宣布DAU突破3000万。仅仅一年，《三角洲行动》已经成为腾讯近年来诸多新品中增长最猛的游戏。 作为在腾讯财报中被单独提及并点名表扬的新顶流，名利双收的《三角洲行动》为何在半个月不到的时间里，引发了其上线以来最大的舆论危机？ 究其原因，《 ...

Core Insights - The article highlights the impressive vitality of the game "Naraka: Bladepoint" during the summer, showcasing its strong long-term operational capabilities and brand vitality, successfully penetrating the broader entertainment user base [1] - The game has redefined the boundaries of "martial arts" through deep reflection on its core, opting for sincere innovation rather than resting on past successes [2] Gameplay Innovation - The introduction of the new "Naraka Bounty Hunter" gameplay represents a conceptual leap, expanding the "close combat survival competition" framework into a highly competitive category for 2025, enhancing gameplay complexity and meeting diverse player needs [3] - The new gameplay incorporates elements of exploration, stealth, and strategy, creating a dynamic microcosm of the martial arts world, and effectively combines popular "search and loot" mechanics with innovative gameplay to enhance playability [3] Content Matrix and Community Engagement - A series of IP collaborations, such as with "Mo Dao Zu Shi," enriches the game world, resonating with fans and drawing in audiences from various backgrounds [5] - The collaboration with "Tomb Raider" not only features character storylines but also includes contributions from well-known creators, further expanding the game's reach [7] - The game integrates cultural elements by collaborating with the Shanghai Museum, allowing players to interact with historical artifacts, thus embedding cultural history into the gaming experience [9] Character and Mechanic Development - The introduction of the new hero, Wan Jun, enriches the character system and maintains gameplay diversity and balance, while also inspiring community-driven content creation [11] Platform Strategy and User Engagement - The game leverages Douyin (TikTok) to reach a broader audience, utilizing engaging short video content to effectively communicate new features and collaborations, achieving over 250 million views on the Naraka4thAnniversary topic [12] Conclusion - The four-year journey of "Naraka: Bladepoint" reflects a mature brand's continuous self-reflection and evolution, demonstrating that a quality game can combat the passage of time through sustained and deep content innovation [13]

Core Viewpoint - Tencent's Q2 financial report exceeded expectations, highlighting the success of the game "Delta Operation" which has rapidly gained popularity in the gaming market [1][3]. Group 1: Game Performance and Market Potential - "Delta Operation" achieved 12 million daily active users (DAU) in April and surpassed 20 million DAU in July, ranking among the top five in the domestic gaming industry [1]. - The game has become Tencent's new "cash cow" within just 10 months, raising questions about its potential ceiling [1]. - The success of "Delta Operation" is attributed to the resurgence of the shooting game genre, which has been underexplored in the Chinese market despite its popularity in the West [3][6]. Group 2: Game Design and Mechanics - "Delta Operation" features three main gameplay modes, with "Search, Fight, and Retreat" being the most popular, emphasizing high-risk, high-reward gameplay [18][20]. - The game incorporates a unique mechanic where players can lose their equipment upon death, enhancing the tension and excitement of gameplay [23]. - The integration of in-game and out-of-game systems, such as the use of "Havf Coins" for purchasing equipment, creates a dynamic balance in player decision-making [26][28]. Group 3: Social and Marketing Strategy - Tencent aims to position "Delta Operation" as a social phenomenon, similar to "Honor of Kings," by leveraging its strong operational capabilities [31][33]. - The game has gained traction among younger audiences, becoming a new form of social capital among players [33][34]. - Tencent's marketing strategies include offline events, celebrity endorsements, and viral content on social media platforms, contributing to the game's rapid spread beyond traditional gaming circles [33].

Core Insights - The domestic shooting game market is experiencing significant growth from late 2024 to 2025, with Tencent's products like "Delta Action" achieving 20 million DAU within a year, and "Peace Elite" seeing over 30% year-on-year growth in Q2 2025 [1][11][12] - The emergence of the "search, fight, and retreat" gameplay has contributed to this boom, alongside the rapid iteration of "hero shooter" products and the IP development of battle royale games [4][10][19] Industry Trends - The shooting game genre has historically been popular due to its broad audience and rapid adoption of new technologies and gameplay innovations [3][19] - The "search, fight, and retreat" gameplay, which has matured over the past year, is a key factor in the current market prosperity, with many companies launching projects in this category [4][10] Gameplay Evolution - The "search, fight, and retreat" gameplay originated from the 2016 game "Escape from Tarkov," which, despite its complexity, laid the groundwork for this genre [5][7] - The success of "PUBG" in 2017 helped popularize elements of this gameplay, making it more accessible to a wider audience [9][10] Market Dynamics - Major companies like Tencent and NetEase are leading the charge in the "search, fight, and retreat" segment, with Tencent's "Delta Action" achieving significant milestones in DAU and revenue [11][12] - The high entry barriers in the shooting game market mean that only large and mid-sized companies can afford to invest in this genre, limiting competition [12][19] Future Directions - The FPS genre is expected to evolve, with potential shifts towards PvE experiences and narrative-driven gameplay, as the current "search, fight, and retreat" trend may reach its peak [20][22] - The industry is exploring the integration of "search, fight, and retreat" mechanics into various game types, indicating a broader influence on game design [17][19] Financial Insights - In the first half of 2025, shooting games accounted for 6% of the top 100 mobile games by revenue, but contributed 17.03% of total revenue, highlighting the significant financial impact of a few successful titles [27]

Core Insights - The article discusses the upcoming game "Mechanical Awakening," which is set to be a significant player in the SOC (Survival Open World Construction) and "search, fight, and retreat" genres in 2025 [1][2]. Game Overview - "Mechanical Awakening" is developed using the UE5 engine and features a non-linear survival gameplay that combines free construction and competitive combat [1][5]. - The game is set in a post-apocalyptic world where AI has gone rogue, leading to a war between humans and mechanical beasts, resulting in a drastic reduction in population and resources [3]. Gameplay Mechanics - The game integrates "search, fight, and retreat" mechanics with a dual-world structure, allowing players to experience high-risk combat in specific zones while maintaining a secure personal base [7]. - Players can build temporary shelters, gather survival resources, and either cooperate or compete with other players to achieve safe extraction [3][11]. Unique Features - The game introduces a mechanical beast system, where these creatures serve various functions such as transportation, combat assistance, resource gathering, and base defense, enhancing the strategic depth of gameplay [12][16]. - A diverse weapon system with unique auxiliary skills adds complexity to combat, allowing for various tactical approaches [16]. Market Context - The SOC genre has not yet seen a blockbuster title in the domestic market, but games like "Ark: Survival Evolved" and "Palworld" have proven the genre's popularity on platforms like Steam [18]. - Major companies like Tencent and NetEase are actively investing in this genre, with Tencent launching titles like "Rust" mobile and NetEase establishing an early advantage with games like "LifeAfter" [18][20]. - Hero Game's "Mechanical Awakening" aims to differentiate itself in a competitive landscape by blending SOC and "search, fight, and retreat" gameplay to attract hardcore players [22].

Core Insights - Tencent's new game "Delta Action" has quickly become a phenomenon within a year of its launch, contributing significantly to the company's gaming revenue growth [1][5][17] Financial Performance - Tencent reported a 15% year-on-year revenue increase to 184.5 billion yuan in Q2 2025, surpassing market expectations of 178.94 billion yuan [1] - Operating profit (Non-IFRS) rose by 18% to 69.25 billion yuan [1] - Domestic game revenue reached 40.4 billion yuan, up 17% year-on-year, while international game revenue grew by 35% to 18.8 billion yuan [1] Game Performance - "Delta Action" achieved an average daily active user (DAU) count of over 20 million by July, ranking among the top five in the industry for DAU and top three for revenue [5][16] - The game has shown a remarkable 66% increase in DAU within just three months, indicating strong user engagement [5] Market Trends - The success of "Delta Action" reflects a broader trend of rising interest in shooting games within the Chinese market, which is experiencing rapid growth [17][18] - Tencent's executives noted that the Chinese shooting game market is diversifying, with various game modes and styles coexisting without cannibalizing each other [19] Competitive Landscape - Other major companies, including NetEase and various independent studios, are also entering the "looting and extraction" game genre, indicating a competitive environment [15][16] - Tencent's strategy includes launching complementary products like "Rainbow Six: Siege" and "Valorant" mobile versions to enhance its market position [19]

Core Viewpoint - The game "Unbound Abyss," developed by Dreamhaven, faces significant challenges in its long-term operation due to its buyout model and the competitive landscape of the shooting game market [1][2][6]. Pricing and Market Position - "Unbound Abyss" is priced at $30 (approximately 215 RMB), which is lower than mainstream AAA games priced at $60-$70, making it more acceptable in the Western market [2][3]. - The game aims to leverage the "premium trust effect" from its development team, which includes former Blizzard executives, to justify its pricing [3]. Content and Gameplay - The game is a rule-driven multiplayer online competitive game that combines elements like spaceship battles and zero-gravity exploration, differentiating it from traditional military-style games [5][14]. - While initial player experiences may be positive, there is a risk of aesthetic fatigue over time, necessitating ongoing content updates to maintain player engagement [5][6]. Long-term Viability - The buyout model relies heavily on initial sales, and without a stable revenue stream from DLCs or expansions, sustaining long-term content updates may be challenging [6][7]. - The game may need to transition from a buyout model to a free-to-play model with in-game purchases to attract a broader player base [7]. Market Trends and Competition - The competitive landscape for the shooting game genre has evolved rapidly, with many titles exploring various gameplay mechanics and user engagement strategies [8][10]. - Games like "Dark Zone Breakthrough" have adapted by lowering barriers to entry and enhancing cross-platform experiences, indicating a shift in market dynamics [10][12]. Industry Innovations - The emergence of "actionized" gameplay within the shooting genre represents a potential new direction, with various companies exploring this trend [16][19]. - The focus on gameplay innovation rather than just thematic elements is crucial for standing out in a crowded market [15][19].

Group 1 - The core concept of the article revolves around the metaphor of life as a game, emphasizing the continuous cycle of searching, fighting, and withdrawing, akin to the gameplay mechanics of a specific game [3][4][24] - The article highlights the importance of external development, where resources obtained in life can be converted into opportunities for future endeavors, similar to how equipment is carried into the game [9][10][12] - It discusses the unpredictability of life, contrasting it with the game, where players often face challenges that are not easily navigable, reflecting the complexities of real-life experiences [16][18][20] Group 2 - The narrative suggests that life does not follow a predetermined path, and the experiences gained may not always yield tangible benefits, akin to the uncertainty of in-game rewards [17][22] - The article points out the significance of personal growth and the experiences accumulated throughout life, which ultimately define one's legacy, rather than material possessions [24][26] - It concludes with the notion that the essence of life lies in the journey of searching, fighting, and reconciling with oneself, emphasizing the learning and growth that occur through these experiences [26]