Core Insights - The domestic shooting game market is experiencing significant growth from late 2024 to 2025, with Tencent's products like "Delta Action" achieving 20 million DAU within a year, and "Peace Elite" seeing over 30% year-on-year growth in Q2 2025 [1][11][12] - The emergence of the "search, fight, and retreat" gameplay has contributed to this boom, alongside the rapid iteration of "hero shooter" products and the IP development of battle royale games [4][10][19] Industry Trends - The shooting game genre has historically been popular due to its broad audience and rapid adoption of new technologies and gameplay innovations [3][19] - The "search, fight, and retreat" gameplay, which has matured over the past year, is a key factor in the current market prosperity, with many companies launching projects in this category [4][10] Gameplay Evolution - The "search, fight, and retreat" gameplay originated from the 2016 game "Escape from Tarkov," which, despite its complexity, laid the groundwork for this genre [5][7] - The success of "PUBG" in 2017 helped popularize elements of this gameplay, making it more accessible to a wider audience [9][10] Market Dynamics - Major companies like Tencent and NetEase are leading the charge in the "search, fight, and retreat" segment, with Tencent's "Delta Action" achieving significant milestones in DAU and revenue [11][12] - The high entry barriers in the shooting game market mean that only large and mid-sized companies can afford to invest in this genre, limiting competition [12][19] Future Directions - The FPS genre is expected to evolve, with potential shifts towards PvE experiences and narrative-driven gameplay, as the current "search, fight, and retreat" trend may reach its peak [20][22] - The industry is exploring the integration of "search, fight, and retreat" mechanics into various game types, indicating a broader influence on game design [17][19] Financial Insights - In the first half of 2025, shooting games accounted for 6% of the top 100 mobile games by revenue, but contributed 17.03% of total revenue, highlighting the significant financial impact of a few successful titles [27]

文丨樱花隧道 编辑丨刘士武 如果说2025年国内有哪些热门游戏赛道，SOC（开放世界生存建造）和搜打撤一定在讨论范围当中。 8月28日，英雄游戏使用UE5引擎打造的真自由非线性生存撤离游戏《机械启元》发布首曝PV，现已开启全平台预约，并宣布即将开启测试招募。这是一 款融合了自由建造和竞技对抗的生存撤离游戏，游戏中的玩法包括但不限于遭遇对抗、打造庇护所、骑乘机械兽...... 据了解，《机械启元》此前已在海外进行过多轮测试，一经曝光便在海外引起众多SOC生存对抗游戏玩家的关注。 《机械启元》设定在一个充满末世危机与机械造物的世界：人工智能的失控进化引发了人类与机械兽的全面战争，机械纳米病毒肆虐全球导致人口锐减、 资源匮乏、人工智能叛变。在人类的反攻"先驱者"计划失败后，玩家将扮演幸存的"先驱者"，被迫深入危险的病毒感染区。在游戏中，玩家需要建立临时 庇护所、搜寻生存物资，与其他玩家协作或对抗，最终完成安全撤离。 不过，《机械启元》并非简单的"又一款SOC游戏"。它在SOC玩法的基础上，深度融合了近年来火热的"搜打撤"玩法。 《机械启元》全球首曝 与传统SOC作品相比，《机械启元》成功嵌入了"搜打撤"循环与局内局 ...

Core Insights - Tencent's new game "Delta Action" has quickly become a phenomenon within a year of its launch, contributing significantly to the company's gaming revenue growth [1][5][17] Financial Performance - Tencent reported a 15% year-on-year revenue increase to 184.5 billion yuan in Q2 2025, surpassing market expectations of 178.94 billion yuan [1] - Operating profit (Non-IFRS) rose by 18% to 69.25 billion yuan [1] - Domestic game revenue reached 40.4 billion yuan, up 17% year-on-year, while international game revenue grew by 35% to 18.8 billion yuan [1] Game Performance - "Delta Action" achieved an average daily active user (DAU) count of over 20 million by July, ranking among the top five in the industry for DAU and top three for revenue [5][16] - The game has shown a remarkable 66% increase in DAU within just three months, indicating strong user engagement [5] Market Trends - The success of "Delta Action" reflects a broader trend of rising interest in shooting games within the Chinese market, which is experiencing rapid growth [17][18] - Tencent's executives noted that the Chinese shooting game market is diversifying, with various game modes and styles coexisting without cannibalizing each other [19] Competitive Landscape - Other major companies, including NetEase and various independent studios, are also entering the "looting and extraction" game genre, indicating a competitive environment [15][16] - Tencent's strategy includes launching complementary products like "Rainbow Six: Siege" and "Valorant" mobile versions to enhance its market position [19]

"当今射击游戏市场都这么饱和了，还搞买断，是真的是天不怕地不怕。" "买断制无所谓，但重要的是它这点内容根本支撑不起30刀的价格。" 早在《无主星渊》公布具体发售时间与商业化模式时，这款满身光环的产品，就陷入了"哈姆雷特"式的玩家争议中。 7月22日，这款由Dreamhaven研发的多人合作PvEvP动作射击游戏，推出了国际版。提及《无主星渊》，很多玩家第一感兴趣的是，其背后公司充满"游戏 岁月感"的研发团队。暴雪创始人、前任暴雪CEO Mike Morhaime，《炉石传说》制作总监Jason Chayes等"老暴雪"，正是这款产品的缔造者。 当然，在足够话题性的团队背景之外，游戏本身亦有着不少吸睛点。极具风格化的类"太空盗贼之海"题材，融合了搜打撤、吃鸡、英雄射击等热门元素的 玩法，让该作自首曝以来便受到了广泛关注。 说实话，从游戏前期测试情况来看，《无主星渊》在品质上，依旧配得上"暴雪出品，必属精品"这块招牌。不过，面对同类型产品市场的快速变化，俨然 它还得经历更多的挑战与考验。 01 30刀买断，玩家接受度如何？ 摆在《无主星渊》面前最大的挑战课题，一定是长线运营。 玩家们担忧的关键点在于，游戏买断制 ...

三角洲最近非常火。 连续几把撤不出来让人非常上火。 这个游戏设计很像人生，想出货就去机密绝密，挑战高难度。 但是高难度地图就是撤不出来。 想撤出来就去普坝普弓，佛系躺平安贫乐道，呆在舒适区。 但那个爆率又不好说。 哥们看我玩的上火，说走，520快到了哥们带你去真实搜打撤。 我问去哪是去零号大坝还是航天基地。 哥们说在酒店楼下。 看到了吗那个垃圾桶，明天晚上就翻它。 ——01—— 前几天各群都流传个图。 你别说，你真别说，人生很多事就是搜打撤。 你出生之后，就要不停的进图，搜索，打架，撤离。 搜，取得各种成绩。 打，克服各种困难。 搜是找投资人，打是忽悠投资，撤是卷钱跑路。 撤，把搜的货带出去，局外人生养成。 到了大学毕业还得拿着自己的人生仓库截图和KD，跟HR说你看我拿了很多大红，KD不差，现在等级够了。 好，恭喜你解锁了航天基地。 搜打撤游戏和吃鸡比，重要的不同就在于局外养成。 你搜索的东西是可以换成钱，钱可以换成装备支持你下次进图的。 你进图的装备需要从局外带。 它甚至连动态难度都有。 进图之后同一难度，它的真实难度和爆率就是不一样的。 有的人进图敌对人机都不会开枪，遇到的对手唐到要打胰岛素，随便搜搜猛猛 ...