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曾被欧美垄断的FPS赛道,正在被中国厂商悄悄改写
Di Yi Cai Jing· 2025-12-30 00:19
Core Insights - The global gaming industry is witnessing a significant shift, particularly in the first-person shooter (FPS) segment, traditionally dominated by Western companies, with Chinese firms rapidly rising [1] - The FPS genre accounts for approximately one-third of the global gaming market, valued at around $726.8 billion in 2024, and is projected to grow to nearly $2 trillion over the next decade [2][3] - Chinese developers have made remarkable advancements in FPS game development over the past two decades, transitioning from local adaptations to global original productions [1][11] Industry Trends - The FPS market is characterized by high barriers to entry, with a few leading products capturing the majority of revenue, making it challenging for new entrants [6] - The FPS genre is not only a competitive battleground but also a favorite among global players, akin to football in the real world, due to its fast-paced and competitive nature [2] - The FPS market is expected to grow at a CAGR of 13.0% from 2025 to 2032, indicating strong future potential [4] Chinese Market Dynamics - In China, FPS games are projected to contribute over 10 billion yuan to the gaming market growth by 2025, becoming the second-largest game category domestically [5] - Tencent's Vice President, Ma Xiaoyi, highlighted the significant growth potential in the FPS market, noting that while it currently represents about 20% of the Chinese market, it could potentially double [5] Competitive Landscape - The FPS market is described as a "winner-takes-all" environment, with established Western titles like "Call of Duty" and "CS:GO" dominating player loyalty and market share [6][8] - Chinese companies have developed a unique advantage in long-term game operation and content production, allowing them to compete effectively against established Western firms [10][18] Product Development and Innovation - Chinese developers, particularly Tencent, have successfully transitioned from traditional FPS games to innovative formats like "search, fight, and retreat," which emphasize resource management and risk assessment [13][14] - The success of titles like "Dark Zone Breakthrough" and "Delta Action" showcases the industrial capabilities of Chinese developers, with a focus on cross-platform and high-frequency updates [19][21] Future Outlook - The FPS genre is undergoing unprecedented transformation, aiming to create a diverse ecosystem that meets various audience needs and offers multiple gameplay experiences [21] - Chinese FPS games are increasingly gaining recognition on global platforms like Twitch, indicating a growing presence and influence in the international gaming landscape [19][21]
曾被欧美垄断的FPS赛道,正在被中国厂商悄悄改写
第一财经· 2025-12-29 14:14
Core Insights - The global gaming industry is witnessing a significant shift, particularly in the FPS (First-Person Shooter) segment, where Chinese developers are rapidly emerging as key players [1] - FPS games account for approximately one-third of the global gaming market, with a projected market size of around $72.68 billion in 2024, expected to soar to nearly $200 billion in the next decade [4][7] - Chinese FPS games have evolved from early development stages to becoming competitive global leaders, showcasing a full-chain capability from technology accumulation to IP operation [1][4] Market Dynamics - FPS games are not only a battleground for gaming companies but also a favorite genre among players due to their fast-paced and competitive nature [4] - The FPS market in China is projected to contribute over 10 billion yuan in growth by 2025, making it the second-largest game category domestically [7] - Tencent's Vice President, Ma Xiaoyi, highlighted the growth potential in the FPS market, noting that while it currently represents about 20% of the Chinese market, it could potentially double [7] Competitive Landscape - The FPS market is characterized by a "winner-takes-all" dynamic, with a few leading products dominating the revenue streams, making it challenging for new entrants [8][10] - Historically, Western companies have dominated the FPS genre, creating significant barriers to entry for new competitors [8][10] - Chinese developers have gained a unique advantage in long-term operation and content production, which has been crucial for their success in the FPS market [10][12] Development Strategies - Chinese companies have adopted a "long-term operation" philosophy, focusing on gradual development rather than quick wins, which contrasts with the perception of being short-sighted [12][13] - Tencent's approach to FPS development has evolved from following trends to leading innovation, with a clear trajectory from early titles to current self-developed cross-platform products [13][19] - The introduction of new gameplay mechanics, such as the "search, fight, and retreat" model, has positioned Chinese FPS games at the forefront of global innovation [16][17] Technological Advancements - The shift from mobile-first to cross-platform development, as seen with Tencent's "Delta Force," signifies a strategic move to meet high-quality standards in the PC gaming market [19][20] - Chinese developers have demonstrated significant advancements in technical capabilities, enabling them to compete with international teams on complex systems and high-quality production [20][21] - The success of titles like "Delta Force" and "Dark Zone Breakout" on platforms like Twitch indicates a growing recognition of Chinese FPS games in the global arena [21][23] Conclusion - The rapid rise of Chinese FPS games is attributed to their strong industrial capabilities, innovative gameplay, and a commitment to long-term development, making them a vital source of innovation in the evolving global FPS ecosystem [23]
第一创业晨会纪要-20251208
First Capital Securities· 2025-12-08 03:55
Group 1: Industry Overview - The National Financial Supervision Administration has lowered the risk factors for insurance companies related to certain business operations, specifically reducing the risk factor for stocks held over three years in the CSI 300 Index from 0.3 to 0.27 and for stocks in the STAR Market from 0.4 to 0.36, indicating a positive outlook for investments in the CSI 300, dividend stocks, and the brokerage industry [3] - The sales of excavators in China reached 20,027 units in November 2025, representing a year-on-year increase of 13.9%, with domestic sales at 9,842 units (up 9.11%) and exports at 10,185 units (up 18.8%). For the first 11 months of 2025, total excavator sales were 212,162 units, up 16.7%, indicating strong growth in both domestic and export markets [4] - The cobalt market is facing a significant supply shortage due to export licensing delays in the Democratic Republic of Congo, which produces 75.86% of the world's cobalt. A reduction in production quotas has led to a projected shortfall of 30,000 tons, or about 10% of total demand, potentially impacting supply dynamics in 2026 [7] Group 2: Market Trends - The gaming industry is seeing a strong growth trajectory with the "search and destroy" genre becoming a key growth line in 2025. Tencent's "Peace Elite" and other titles have established a solid user base, with "Delta Action" achieving over 30 million daily active users, indicating a robust market for gaming products [9] - Domestic market risk appetite has increased, with the CSI 300 index showing gains. The favorable policy adjustments for insurance companies and the introduction of a new performance evaluation mechanism for fund managers are expected to enhance long-term investment behaviors [12] - The commercial aerospace sector is entering a systematic development phase, with the National Space Administration's action plan for 2025-2027 expected to accelerate commercialization across the entire supply chain, including satellites and launch services [12]
腾讯《代号:日蚀》开启定向测试;创梦天地《冲冲奇兵》11月12日开启删档计费测试丨游戏早参
Mei Ri Jing Ji Xin Wen· 2025-11-04 23:21
Group 1 - Tencent's agency game "ARC Raiders" has achieved a peak of 354,000 concurrent users on Steam, ranking among the top 5 in 24-hour peak concurrent users, indicating its potential as a significant game release in the second half of 2025 [1] - The "search and rescue" genre is becoming a golden path in the gaming industry due to its long lifecycle and high profit margins, with "ARC Raiders" validating Tencent's judgment in game categories [1] - Tencent's dual strategy of self-developed and agency games, with "ARC Raiders" and its own game "Project: Eclipse" both in the market, is expected to boost investor confidence in its shooting game segment, potentially catalyzing stock price growth [1] Group 2 - Tencent has launched a new round of testing for its game "Project: Eclipse," which combines supernatural themes with "search and rescue" gameplay, focusing on resource collection, enemy confrontation, and strategic evacuation [2] - The combination of supernatural themes and "search and rescue" gameplay aligns with players' desires for immersive and high-risk experiences, potentially avoiding competition through differentiation [2] - If "Project: Eclipse" can establish a differentiated advantage post-testing, it may replicate the success of "Delta Force," becoming a new growth driver for Tencent's performance and stock price [2] Group 3 - Chuangmeng Tiandi announced that its agency game "Chong Chong Qi Bing" will begin a limited-time paid testing phase on November 12, lasting until November 21, offering a blend of strategy and card development gameplay [3] - This testing phase is a preliminary step before the official launch, with limited immediate impact on stock prices; however, key metrics such as user retention, payment conversion rates, and player feedback will be critical for future performance [3] - Positive performance during the testing phase could lay the groundwork for "Chong Chong Qi Bing" to drive revenue post-launch, serving as a potential catalyst for the company's stock [3]
5人开发的PvE「搜打撤」游戏3天50万销量,「搜打撤」真的需要PvP吗?
3 6 Ke· 2025-10-22 02:38
Core Insights - The game "Escape from Duckov" was released on October 16 and quickly reached the second spot on the Steam bestseller list, selling over 500,000 copies within three days and achieving a peak concurrent player count of over 140,000 [1][3]. Game Characteristics - Developed by a small team of five, "Escape from Duckov" stands out in the popular "looter shooter" genre as a PvE (Player vs Environment) game, contrasting with the more common PvP (Player vs Player) format [3][5]. - The game is designed to provide a unique experience that blends elements of both "looter shooters" and "action RPGs," focusing on resource gathering and character progression rather than competitive combat [5][6]. Gameplay Mechanics - The game features a cone-shaped visibility range that changes with day and night cycles, enhancing the tension of resource gathering even in a PvE context [8][10]. - Players can engage in both searching for items and combat, with a focus on the thrill of risk and reward inherent in the looter shooter genre [10][12]. - The game includes a task-driven system that allows players to unlock new items, maps, and character classes, while also enabling the construction and upgrading of a base [13][14]. Player Engagement - The game caters primarily to "runner" players who prefer to gather resources while avoiding combat, although combat still plays a significant role in enhancing the value of collected items [16][18]. - The absence of PvP does not diminish the core enjoyment of risk and reward, as the game still provides a satisfying experience for players seeking to accumulate resources [18][19]. Market Implications - "Escape from Duckov" may offer insights into the competitive "looter shooter" market, suggesting that PvE could be a viable direction for future developments in the genre [21].
押中“搜打撤”B站自研游戏跑出黑马
Shang Hai Zheng Quan Bao· 2025-10-21 18:18
Core Insights - Bilibili has successfully launched a self-developed game, "Escape from Duckov," which has sold over 500,000 copies on Steam within three days, generating an estimated revenue of over 25 million yuan [1][2] - The game achieved a peak concurrent player count of over 180,000, setting a record for Bilibili's games on the Steam platform [1] - The "search and escape" gameplay style, popularized by "Escape from Tarkov," has seen a surge in popularity, with other companies like Tencent also entering the market [1] Company Development - The development of "Escape from Duckov" began in 2022, initiated by a small team of five, with the lead developer being a deep user of "Escape from Tarkov" [2] - The team initially started with three members to create a game demo, later expanding to five as the project progressed [2] - The game was designed to simplify controls while enhancing core shooting mechanics, addressing the high entry barrier of similar games [2] Market Strategy - Bilibili aims to leverage its unique community ecosystem to support its gaming business, indicating that game distribution can benefit from content creation and community discussions [2] - The decision to focus solely on the PC platform was made after recognizing significant differences in player habits and interests between mobile and PC users [2] - The success of "Escape from Duckov" highlights Bilibili's potential to break through in the gaming sector, complementing its existing community-driven model [2]
《三角洲行动》国庆大翻车,一场引爆3000万玩家的信任危机
Guan Cha Zhe Wang· 2025-10-10 09:59
Core Viewpoint - Tencent's game "Delta Operation" is facing its largest public relations crisis since its launch, primarily due to a controversial gameplay update that has sparked significant backlash from players [1][2][4]. Summary by Sections Game Performance and Popularity - "Delta Operation" was one of Tencent's most successful games in 2023, achieving a daily active user (DAU) count of over 3 million within a year of its launch [3][39]. - The game was celebrated during its one-year anniversary event, which was attended by many players and received positive feedback [3]. Controversy and Player Backlash - The controversy began with a gameplay update on October 5, which altered the "shared prison" mechanic, leading to widespread player dissatisfaction and calls for a boycott on October 10 [2][11]. - Players expressed their anger through social media, with over 550,000 critical comments following the update announcement [11][12]. Gameplay Mechanics - The core gameplay of "Delta Operation" revolves around the "search, fight, and retreat" mechanic, which allows players to accumulate resources across matches, contrasting with traditional battle royale games [5][6]. - The "shared prison" strategy emerged as a player-driven method to safely gather resources, which was disrupted by the recent update [10][29]. Official Response and Economic Implications - Tencent's official apology on October 8 failed to quell the backlash, as players felt the update undermined the cooperative gameplay that had been promoted [2][30]. - The official reasoning for the update cited concerns over in-game inflation caused by the "shared prison" mechanic, which many players viewed as a deflection from deeper issues within the game's economic design [30][31]. Competitive Landscape - The crisis has opened opportunities for competing games, such as "Dark Zone: Infinite," which have capitalized on the situation by promoting their own gameplay mechanics that emphasize player cooperation [38]. - The ongoing situation highlights the importance of player trust in the long-term success of games, especially for titles with high DAU like "Delta Operation" [41][43].
不止“摸金”:从四周年庆典,看《永劫无间》的“武道回归”
Cai Fu Zai Xian· 2025-09-15 03:25
Core Insights - The article highlights the impressive vitality of the game "Naraka: Bladepoint" during the summer, showcasing its strong long-term operational capabilities and brand vitality, successfully penetrating the broader entertainment user base [1] - The game has redefined the boundaries of "martial arts" through deep reflection on its core, opting for sincere innovation rather than resting on past successes [2] Gameplay Innovation - The introduction of the new "Naraka Bounty Hunter" gameplay represents a conceptual leap, expanding the "close combat survival competition" framework into a highly competitive category for 2025, enhancing gameplay complexity and meeting diverse player needs [3] - The new gameplay incorporates elements of exploration, stealth, and strategy, creating a dynamic microcosm of the martial arts world, and effectively combines popular "search and loot" mechanics with innovative gameplay to enhance playability [3] Content Matrix and Community Engagement - A series of IP collaborations, such as with "Mo Dao Zu Shi," enriches the game world, resonating with fans and drawing in audiences from various backgrounds [5] - The collaboration with "Tomb Raider" not only features character storylines but also includes contributions from well-known creators, further expanding the game's reach [7] - The game integrates cultural elements by collaborating with the Shanghai Museum, allowing players to interact with historical artifacts, thus embedding cultural history into the gaming experience [9] Character and Mechanic Development - The introduction of the new hero, Wan Jun, enriches the character system and maintains gameplay diversity and balance, while also inspiring community-driven content creation [11] Platform Strategy and User Engagement - The game leverages Douyin (TikTok) to reach a broader audience, utilizing engaging short video content to effectively communicate new features and collaborations, achieving over 250 million views on the Naraka4thAnniversary topic [12] Conclusion - The four-year journey of "Naraka: Bladepoint" reflects a mature brand's continuous self-reflection and evolution, demonstrating that a quality game can combat the passage of time through sustained and deep content innovation [13]
狂飙的《三角洲行动》
新财富· 2025-09-11 08:06
Core Viewpoint - Tencent's Q2 financial report exceeded expectations, highlighting the success of the game "Delta Operation" which has rapidly gained popularity in the gaming market [1][3]. Group 1: Game Performance and Market Potential - "Delta Operation" achieved 12 million daily active users (DAU) in April and surpassed 20 million DAU in July, ranking among the top five in the domestic gaming industry [1]. - The game has become Tencent's new "cash cow" within just 10 months, raising questions about its potential ceiling [1]. - The success of "Delta Operation" is attributed to the resurgence of the shooting game genre, which has been underexplored in the Chinese market despite its popularity in the West [3][6]. Group 2: Game Design and Mechanics - "Delta Operation" features three main gameplay modes, with "Search, Fight, and Retreat" being the most popular, emphasizing high-risk, high-reward gameplay [18][20]. - The game incorporates a unique mechanic where players can lose their equipment upon death, enhancing the tension and excitement of gameplay [23]. - The integration of in-game and out-of-game systems, such as the use of "Havf Coins" for purchasing equipment, creates a dynamic balance in player decision-making [26][28]. Group 3: Social and Marketing Strategy - Tencent aims to position "Delta Operation" as a social phenomenon, similar to "Honor of Kings," by leveraging its strong operational capabilities [31][33]. - The game has gained traction among younger audiences, becoming a new form of social capital among players [33][34]. - Tencent's marketing strategies include offline events, celebrity endorsements, and viral content on social media platforms, contributing to the game's rapid spread beyond traditional gaming circles [33].
“搜打撤”为今年的游戏行业带来了什么?
3 6 Ke· 2025-09-03 11:55
Core Insights - The domestic shooting game market is experiencing significant growth from late 2024 to 2025, with Tencent's products like "Delta Action" achieving 20 million DAU within a year, and "Peace Elite" seeing over 30% year-on-year growth in Q2 2025 [1][11][12] - The emergence of the "search, fight, and retreat" gameplay has contributed to this boom, alongside the rapid iteration of "hero shooter" products and the IP development of battle royale games [4][10][19] Industry Trends - The shooting game genre has historically been popular due to its broad audience and rapid adoption of new technologies and gameplay innovations [3][19] - The "search, fight, and retreat" gameplay, which has matured over the past year, is a key factor in the current market prosperity, with many companies launching projects in this category [4][10] Gameplay Evolution - The "search, fight, and retreat" gameplay originated from the 2016 game "Escape from Tarkov," which, despite its complexity, laid the groundwork for this genre [5][7] - The success of "PUBG" in 2017 helped popularize elements of this gameplay, making it more accessible to a wider audience [9][10] Market Dynamics - Major companies like Tencent and NetEase are leading the charge in the "search, fight, and retreat" segment, with Tencent's "Delta Action" achieving significant milestones in DAU and revenue [11][12] - The high entry barriers in the shooting game market mean that only large and mid-sized companies can afford to invest in this genre, limiting competition [12][19] Future Directions - The FPS genre is expected to evolve, with potential shifts towards PvE experiences and narrative-driven gameplay, as the current "search, fight, and retreat" trend may reach its peak [20][22] - The industry is exploring the integration of "search, fight, and retreat" mechanics into various game types, indicating a broader influence on game design [17][19] Financial Insights - In the first half of 2025, shooting games accounted for 6% of the top 100 mobile games by revenue, but contributed 17.03% of total revenue, highlighting the significant financial impact of a few successful titles [27]