Core Viewpoint - Guosen Securities maintains an "outperform" rating for Tencent Holdings, highlighting that overseas markets have become a clear second growth curve for Tencent's gaming and cloud businesses, with strategic investments beginning to yield results [1] Group 1: Overseas Cloud Business Expansion - Tencent is accelerating its overseas cloud infrastructure, planning to invest $150 million in the Middle East and $500 million in Indonesia, with new data centers being established in Saudi Arabia and Japan [2] - The global infrastructure now covers 22 regions across five continents, operating 64 availability zones and over 3,200 global acceleration nodes [2] Group 2: Competitive Advantages - Tencent Cloud's competitive edge is driven by technology and localized services, excelling in audio-visual, gaming, and database sectors, with its media cloud services being globally recognized [3] - Localized data center construction enhances response speed, as evidenced by the migration of GoTo Group's core services to Tencent Cloud, resulting in improved app response times [3] Group 3: Market Positioning and Future Outlook - Tencent Cloud focuses on PaaS and SaaS services, avoiding price wars by leveraging high cost-performance and localized services, while also addressing chip supply issues [4] - Tencent aims to capture growth from Chinese enterprises going overseas and deepen its local SaaS market presence, with expectations of scale and profit growth in emerging markets like Southeast Asia [4] Group 4: Gaming Business Growth - Tencent's international gaming revenue grew by 43% year-on-year to RMB 20.8 billion in Q3 2025, driven by revenue from Supercell and new game releases [5] - The company anticipates overseas gaming revenue to reach RMB 75.7 billion in 2025, accounting for 32% of Tencent's total gaming revenue, an increase of 3 percentage points [5] Group 5: GaaS and IP Development - Tencent is enhancing its GaaS model by applying domestic long-term operation experiences to extend product lifecycles and strengthen IP value through cross-media development [7] - AI is being integrated into all aspects of game production, improving efficiency and enhancing player experience, with 95% of employees using AI tools [8] Group 6: AI Technology in Gaming - Tencent has made significant advancements in AI technology for gaming, achieving capabilities in scene coherence and real-time generation, although challenges remain in character behavior and continuity [9] - The company is positioned to leverage its expertise in both gaming and AI to create tailored gaming experiences and enhance production capabilities [9]

研究员：张伦可/陈淑媛 事项： 近期，腾讯举办投资者会议，管理层分享海外云、海外游戏、AI 赋能最新动态。 国信互联网观点： 海外云业务：基础设施先行，全球基础设施加速扩容，形成深耕亚洲、发力中东、辐射欧美格局。腾讯 云采取"基础设施先行"策略，在亚洲、中东、欧美加速数据中心布局，目前已覆盖全球22 个地区。其 核心优势在于技术领先（如媒体云、音视频传输、Fintech 场景）与深度本地化服务。通过成功迁移印 尼GoTo、泰国正大集团等标杆客户，证明了其以"高性价比"和优化架构（如提升响应速度、本地IDC 部署）切入市场的能力。海外竞争相对温和，腾讯主攻聚焦在SaaS 和PaaS 业务，海外客户主要包含中 企出海、本地互联网企业等。面对芯片供应等问题，腾讯优先保障内部模型训练芯片储备，同时利用 CPU 资源支撑推理场景需求。除此以外，很多海外客户自身拥有GPU 资源，腾讯帮助客户更好地利用 这些资源。 机构：国信证券 目前，东南亚云市场还在IaaS 层迁移上云的阶段。海外云市场参与者包括国际头部云厂商与国内同 行，腾讯云以"高性价比"和本地化服务为切入点，避开单纯价格战。面对芯片供应等问题，腾讯云聚焦 Paa ...

Core Insights - Tencent Games continues to demonstrate growth potential, achieving a Q3 revenue of 192.87 billion yuan, a 15% year-on-year increase, with gaming revenue reaching 63.6 billion yuan, up 22.8% [1] - The strategic shift towards "returning to large DAU games and focusing on evergreen game series" has shown positive results, but challenges remain in self-developed efficiency and innovation [1] Group 1: Organizational Adjustments - Tencent Games has undergone three major structural adjustments to align with its 2025 strategy, moving from an internal competition model to a more streamlined approach [2] - The restructuring includes consolidating multiple studios into a "4+2" model, focusing on specific game genres and enhancing operational clarity [2][4] - New game releases in 2025 include "Delta Force" and "Valorant," with "Delta Force" performing exceptionally well in the market [4][6] Group 2: Game Performance and Market Strategy - "Delta Force" has achieved over 4 billion yuan in annual revenue since its launch, indicating strong market demand for FPS games [6] - Tencent's new game "NBA All-Star" has successfully attracted basketball fans through its official NBA licensing, maintaining a top position in the iOS sports game rankings [8] - The company is focusing on a "GaaS" (Game as a Service) model, extending this approach to PC games, which has contributed to the success of several titles [10][12] Group 3: International Expansion and Revenue Growth - Tencent's international market revenue grew by 43% year-on-year in Q3 2025, marking the highest growth rate since the segment began reporting separately [14] - The company is investing in global IPs and local studios to enhance its international presence, successfully integrating domestic operational models with global strategies [12][14] - The strategy of validating game concepts in the domestic market before global rollout has reduced risks and strengthened Tencent's competitive position [16] Group 4: Competitive Landscape and Challenges - Despite maintaining a leading position, Tencent faces increasing competition from companies like NetEase, which holds a 28% market share and has a strong portfolio of new games [17] - The gaming market is experiencing a shift towards "de-fan culture," which may affect player loyalty and retention, as users are less emotionally attached to individual games [19] - Tencent's reliance on established titles like "Honor of Kings" for revenue and the dependency on external IPs for international growth present potential vulnerabilities [22]

Core Viewpoint - The article discusses the growing "Stop Killing Games" movement in Europe, which has gained significant traction and support from European Parliament officials, particularly targeting major game publishers like Ubisoft [1][3]. Group 1: Company Response - Ubisoft's CEO Yves Guillemot acknowledged the issue of game server shutdowns at a shareholder meeting, stating that it is a common problem across the industry and not unique to Ubisoft [3]. - Guillemot proposed a solution to inform players about the playable duration of games, which implies that players do not own the game data but merely have a license to use it [5][8]. - The acknowledgment of game data ownership issues may contribute to Ubisoft's ongoing financial struggles, as the management's handling of reputation-sensitive matters appears dismissive [3][5]. Group 2: Industry Implications - The move to inform players about game playability could address the financial losses associated with maintaining servers for games that lose popularity over time, but it may negatively impact the Games as a Service (GaaS) model that Ubisoft is betting on [8][12]. - GaaS relies on continuous content updates to keep players engaged and spending, contrasting with traditional one-time purchase models, which are becoming less profitable [10]. - The potential for reduced player investment in GaaS games could arise if players are aware of a game's limited lifespan, leading to decreased revenue for publishers [12][14]. Group 3: Market Dynamics - The decline of the physical game market has made the acknowledgment of game playability duration a double-edged sword for Ubisoft, as it exposes industry practices while also inviting player backlash [7][8]. - The challenge for Ubisoft lies in balancing the operational costs of GaaS with the need to maintain player interest, especially as the lifespan of games becomes a focal point for consumer decision-making [12][14].