Core Viewpoint - Hisense, in collaboration with JD Electronics, launched the "2025 Hisense TV Autumn New Product Launch" event, showcasing its RGB-Mini LED flagship U7S Pro and other innovative products, emphasizing the brand's leadership in high-end television technology [1][3]. Product Launch and Features - The U7S Pro features the latest RGB-Mini LED technology, achieving 100% BT.2020 high color gamut, ultra-high color purity, high brightness, wide viewing angles, and low energy consumption, positioning it as a top choice for consumers [3][4]. - The U7S Pro is equipped with the AI picture quality chip H7, which offers the highest color control precision in the industry, enhancing image quality significantly [4]. - The U7S Pro supports various high-end viewing experiences, including 4K MAX streaming and Dolby Vision 2, providing users with a cinema-like experience at home [6]. Pricing and Promotions - The U7S Pro is available for pre-sale, with prices starting at 15,999 yuan for the 75-inch model, 19,999 yuan for the 85-inch model, and 28,999 yuan for the 100-inch model, along with promotional offers such as energy efficiency subsidies and VIP membership [9]. - The A7Q wall-mounted TV, promoting "life aesthetics," is priced at 11,999 yuan for the 75-inch model and 14,999 yuan for the 85-inch model, also featuring energy efficiency discounts [9]. Market Positioning and Strategy - Hisense aims to democratize RGB-Mini LED technology, making it accessible to a broader audience while continuing to innovate in high-end audio-visual experiences [9]. - The company emphasizes the integration of technology and aesthetics in its products, as seen in the A7Q model, which blends seamlessly into home decor [8].

Core Viewpoint - Hisense has launched its RGB-Mini LED dual flagship products, U7S Pro and E8S Pro, marking a significant step in making advanced display technology accessible to mainstream consumers, thereby leading the global display industry into a new era of color backlighting [1][2][5]. Group 1: Product Launch and Technology - Hisense introduced the U7S Pro and E8S Pro, along with other high-end Mini LED products, showcasing its commitment to advancing RGB-Mini LED technology [1][2]. - The RGB-Mini LED technology is positioned as the next core technology following OLED, with a projected global market growth of over 80% in 2024 [2]. - The U7S Pro features 100% BT.2020 high color gamut, ultra-high brightness, and low energy consumption, establishing it as a leading product in the RGB-Mini LED category [2][3]. Group 2: Technical Innovations - The dual flagship models utilize the H7 AI picture quality chip, achieving the highest color control precision in the industry with 3×10240 control zones and 108 bits color accuracy, while reducing energy consumption by over 40% compared to QD-Mini LED [3]. - The U7S Pro has received both Pantone and IMAX certifications, making it the first mainstream model to support Dolby Vision2 [3]. - The E8S Pro is designed for gamers, featuring 9360 control zones and a native refresh rate of 170Hz, enhancing dynamic performance [3]. Group 3: Market Strategy and Pricing - Hisense's pricing strategy for the U7S Pro starts at 15,999 yuan for the 75-inch model, with various discounts and subsidies available to lower the entry barrier for high-end technology [5]. - The E7Q model is priced starting at 7,999 yuan, further emphasizing Hisense's commitment to making advanced display technology more accessible [5]. - Analysts view this launch as a pivotal moment for Chinese display technology, transitioning from a follower to a leader in the global market [5][6]. Group 4: Broader Impact on the Industry - Hisense aims to establish RGB-Mini LED technology standards and enhance its product matrix, which is expected to redefine the high-end television market [5][6]. - The company's role as the "global official designated television" for the 2026 World Cup is anticipated to bolster its competitive edge in the global market [6].

Core Insights - Hisense has officially announced its role as the global official sponsor for the 2026 FIFA World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1][10] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the collaboration, emphasizing the shared values that deepen the partnership [3][6] Company Strategy - Hisense has positioned itself as a pioneer in sports marketing, leveraging top-tier sports sponsorships to accelerate brand globalization [3][10] - The company has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - Hisense's CEO highlighted the historical significance of their collaboration with FIFA, which has evolved from brand cooperation to content collaboration and technological support [3][10] Technological Advancements - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for viewers [4][6] - Hisense plans to launch the U7S Pro, the world's first high-end RGB-Mini LED TV, before the World Cup, showcasing its commitment to delivering superior picture quality [8] - The partnership will also focus on developing high-definition content and experiences to enhance fan engagement [8] Market Impact - Hisense's sponsorship of the World Cup has significantly boosted its brand development, with a reported 70% overall revenue growth and a 156% increase in brand value since 2018 [10] - The company's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV segments [10] - Hisense aims to deepen its strategic partnership with FIFA, marking a new phase in its global expansion and brand building efforts [10]

Group 1 - Hisense officially announced its role as the global official sponsor for the 2026 World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the upcoming World Cup, emphasizing the collaboration's potential to elevate football to new heights [1][3] Group 2 - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in leveraging top-tier sports event sponsorships [3] - Over the past decade, Hisense has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - The partnership has evolved from initial bold attempts to deep value cultivation, showcasing the importance of sports marketing in building independent brands [3] Group 3 - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for global audiences [4][6] - Hisense's upcoming high-end RGB-Mini LED TV, U7S Pro, is set to launch in September, promising superior color accuracy and user comfort [8] - The collaboration will also focus on developing high-definition content and experiences to bring fans closer to the action [8] Group 4 - Hisense's sponsorship of top-tier sports events has significantly boosted its brand development, with a 70% increase in overall revenue and a 156% rise in brand value projected by 2024 [10] - The company has moved from being a participant in top-tier events to becoming a technology leader that defines future viewing experiences [10] - Hisense's brand recognition has increased, with overseas revenue growing 1.6 times and its television ranking rising from third to second globally [10]

Core Viewpoint - The upcoming IFA 2025 is set to be a significant battleground for major TV manufacturers from China, Japan, and South Korea, particularly focusing on the RGB-Mini LED technology, which is anticipated to reshape the high-end TV market landscape [1][2] Group 1: Industry Dynamics - IFA 2025 will feature major players like Hisense, Samsung, and Sony showcasing their advancements in RGB-Mini LED technology, marking the first direct competition among these companies in this field [1] - The year 2025 is being recognized as the "year of RGB-Mini LED technology," with Hisense leading the charge by unveiling the world's first mass-produced 116-inch RGB-Mini LED TV earlier this year [1][2] - Samsung plans to introduce its first RGB-Mini LED TV at the IFA, while Sony will present its self-developed RGB high-density LED display system, indicating a collective industry shift towards this emerging technology [1][2] Group 2: Technological Innovations - RGB-Mini LED technology innovatively allows for independent control of red, green, and blue LEDs as backlight sources, enabling precise synchronization of light and color [2] - Hisense's proprietary AI picture quality chip enhances color and light control, achieving up to 97% BT.2020 ultra-high color gamut, significantly improving color authenticity and performance compared to existing mainstream display technologies [2] - The technology promises advantages in brightness, energy consumption, and viewing angles, highlighting its potential to redefine display standards in the industry [2] Group 3: Market Implications - The entry of major manufacturers into the RGB-Mini LED space signifies a transition from a single-firm driven technology to a globally recognized development direction, indicating a forming global coalition around this technology [2] - Hisense is expected to announce significant information during IFA 2025, which could further accelerate the market adoption of RGB-Mini LED technology [2] - The simultaneous showcasing of these technologies by leading firms at IFA serves as a concentrated demonstration of market trends and the potential of RGB-Mini LED technology [2]