Core Viewpoint - Hisense launched the E8S series of flagship televisions featuring RGB-Mini LED technology, aiming to initiate a "RGB-Mini LED replacement storm" in the high-end TV market [1] Group 1: Technology and Innovation - The E8S series utilizes RGB-Mini LED technology, which is a significant technological breakthrough compared to existing QD-Mini LED solutions that rely on "monochrome backlight + quantum dot Mini LED" [1] - Hisense claims that the RGB three-color independent light-emitting chip backlight solution can achieve a wider color gamut, reduce energy consumption by over 40%, and hardware-level decrease harmful blue light [1] - The E8S series is equipped with the self-developed XinXin AI image quality chip H7, supporting high-precision local dimming with up to 9360 dimming zones [1] Group 2: Product Specifications - The E8S series features a native 4K 180Hz screen, supports Dolby Vision, and includes the Devialet multi-channel acoustic system [1] - The official retail prices for the E8S series are set at 12,999 yuan for the 75-inch version, 17,999 yuan for the 85-inch version, and 24,999 yuan for the 100-inch version [2] Group 3: Pricing Strategy - During the launch period, Hisense offers discounts that reduce the final prices to 9,999 yuan, 14,999 yuan, and 21,999 yuan for the respective sizes after subsidies [2] - The pricing strategy aims to position the E8S series competitively against monochrome backlight quantum dot Mini LED products, facilitating technology adoption [2]

Core Viewpoint - Hisense has launched the E8S series of RGB-Mini LED televisions, positioning itself as a leader in the RGB-Mini LED technology sector, which is seen as the future of display technology [1] Group 1: Product Launch and Market Position - The E8S series is introduced as a flagship product, with Hisense holding a 95.67% market share in the RGB-Mini LED television sector, indicating strong dominance [1] - The transition from monochrome backlighting to color light sources is highlighted as a significant industry trend, with Hisense being a pioneer in this technology [1] Group 2: Technological Advancements - The E8S features proprietary RGB true color backlighting, achieving 100% BT.2020 ultra-wide color gamut and improving color reproduction by over 20% compared to monochrome backlight quantum dot Mini LED products [2] - The product is designed to be energy-efficient, reducing energy consumption by over 40% and harmful blue light by 42%, enhancing eye protection without color distortion [2] - The E8S utilizes the first RISC-V open architecture AI image quality chip, enabling precise control of color and light intensity with a high level of accuracy [3] Group 3: Pricing Strategy - Hisense aims to make RGB-Mini LED technology more accessible by pricing the E8S series competitively with monochrome backlight quantum dot Mini LED products, with prices set at 12,999 yuan for 75 inches, 17,999 yuan for 85 inches, and 24,999 yuan for 100 inches [3] - During the launch, promotional offers include a 1,500 yuan subsidy for early users, with total discounts reaching up to 3,000 yuan, bringing the effective prices down to 9,999 yuan for the 75-inch model, 14,999 yuan for the 85-inch model, and 21,999 yuan for the 100-inch model [3]

Core Viewpoint - The 2026 CES showcased intense competition in the black appliance sector, particularly with the introduction of RGB-Mini LED televisions, where Hisense maintained a leading position through innovation and strategic marketing [3][4][6]. Group 1: Product Innovation - Hisense launched the world's first RGB-Mini LED television at CES 2025, significantly improving color gamut and precision while maintaining cost efficiency [4][6]. - The new generation of Hisense RGB-Mini LED products features advanced backlighting and AI image quality chips, enhancing color range and reducing energy consumption [3][8]. - Hisense's RGB-Mini LED technology utilizes a four-color chip structure, achieving a color coverage leap from 100% BT.2020 to 110% BT.2020, with over 40,000 control zones, doubling the industry standard [9]. Group 2: Market Position and Strategy - Hisense's early entry into the RGB market has allowed it to establish a strong brand presence, with a significant market share in large-screen televisions, particularly during major sporting events [10][12]. - The company is leveraging its sponsorship of the 2026 FIFA World Cup to enhance its brand visibility and market penetration in North America and Europe [10][13]. - Hisense's strategic focus on high-end RGB products aligns with the growing demand for premium black appliances in mature markets, potentially accelerating its overseas expansion [13]. Group 3: AI and Smart Ecosystem - Hisense is integrating AI technology across its product range, enhancing user experience through features like AI motion mode and AI gaming mode, which optimize settings automatically [14][16]. - The company is developing a comprehensive AI ecosystem that connects various home appliances, improving energy efficiency and user interaction [16][17]. - Hisense's introduction of AI-powered home robots aims to address specific needs in smart home environments, enhancing the overall user experience and brand loyalty [16][17].

Core Viewpoint - Hisense showcased its cutting-edge RGB-Mini LED technology and various World Cup-themed products at the 2026 International Consumer Electronics Show (CES), emphasizing its role as an official sponsor of the World Cup and enhancing brand visibility globally [1][4][5]. Group 1: Product Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, attracting significant attention [4]. - The World Cup-themed products include a refrigerator with an AI culinary assistant that intelligently recognizes ingredients and optimizes storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [4]. Group 2: Sponsorship and Brand Development - Hisense has a long-standing relationship with the World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly boosted its global brand recognition [5]. - The partnership with FIFA is based on shared values and aims to expand collaboration in technology innovation and market development, with the upcoming 2026 World Cup expected to accelerate the adoption of RGB-Mini LED technology [5].

中国质量新闻网讯（记者 朱文达）在备受瞩目的2026年国际消费电子展（CES）上，海信集团控股股份有限公司(以下简称"海信")凭借一系列突破性前沿技 术创新，一举斩获四项CES创新奖项。从再次实现代际引领的全新一代RGB-Mini LED显示技术到全球首款四基色Micro LED，再到全球首台4合1热泵洗烘一 体机，海信持续以全球首创技术定义行业标杆。作为2026年世界杯官方赞助商，海信更在展会期间推出多款世界杯定制新品，用尖端科技点燃每一份热爱。 去年的CES上，由海信开创并持续引领的RGB-Mini LED技术，斩获CES多项大奖，如今已成为高端显示市场的主流方向，吸引了行业头部企业纷纷加入赛 道。今年CES上海信发布的全新一代RGB-Mini LED电视UX系列再次实现代际引领，一年一次大升级，做到了真正的行业引领和带动，由此获得CES2026创 新荣誉奖。这一奖项由美国消费者技术协会(CTA)颁发，主要奖励给某一领域有重大贡献的产品和技术。 除了颠覆性的玲珑真彩背光，海信自研的全球首款光色同控信芯AI画质芯片H7也迎来全新进化，在原有108bits超高控色精度基础上再次跃升，一举达到行 业最高的134 ...

Core Viewpoint - Hisense showcases cutting-edge technology at CES 2026, including the innovative RGB-Mini LED technology, as the official sponsor of the 2026 FIFA World Cup, highlighting its commitment to enhancing the viewing experience for sports fans [1][4]. Group 1: Product Launches and Innovations - Hisense launched the new RGB-Mini LED TV UX, which replicates the details of the soccer field and jerseys with stunning picture quality, impressing visitors including FIFA President Infantino [3]. - The company introduced a series of World Cup-themed products, including a refrigerator with AI culinary management features that can intelligently recognize ingredients and optimize storage, and an air conditioner that adjusts airflow based on human movement for a comfortable viewing experience [3]. Group 2: Brand Positioning and Partnerships - Hisense has a long-standing relationship with the FIFA World Cup, having been the first Chinese consumer electronics brand to sponsor the event in 2018, which has significantly enhanced its global brand recognition [4]. - The collaboration with FIFA is based on shared values, allowing Hisense to expand its partnership and leverage technological innovations, particularly in the RGB-Mini LED technology, which is becoming a trend in high-end televisions [4].

海信棉花糖Ultra全家筒洗衣机获得CES2026最佳创新奖，这也是近15年来全球洗衣机品类唯一获得该奖 项的品牌。该产品搭载热泵洗烘一体技术、活水洗科技、AI智能交互等前沿科技，进一步提升了洗涤 效率与烘干效果表现，一台机器搞定全家不同衣物的洗护需求，并可适配多元化家居空间，真正实现了 产品形态与家居环境的无缝融合。 激光投影C5无界Master以6800 CVIA流明高亮度、8000:1的原生对比度，打造专业级家庭影院体验，支 持投射高达500英寸超大画面，配合三色激光技术，为专属影音空间带来饱满色彩与震撼观感，获得 CES2026荣誉奖。 去年的CES上，由海信开创并持续引领的RGB-Mini LED技术，斩获CES多项大奖，如今已成为高端显 示市场的主流方向，吸引了行业头部企业纷纷加入赛道。今年CES上海信发布的全新一代RGB-Mini LED电视UX系列再次实现代际引领，一年一次大升级，做到了真正的行业引领和带动，由此获得 CES2026创新荣誉奖。 这一奖项由美国消费者技术协会(CTA)颁发，主要奖励给某一领域有重大贡献的产品和技术。 据介绍，海信UX系列搭载了海信全新一代RGB-Mini LED ...

Core Viewpoint - Hisense has officially launched its next-generation RGB-Mini LED display technology at CES 2026, achieving significant advancements in color range and precision, positioning itself as a leader in the display technology market [3][5]. Group 1: Technology Advancements - The new RGB-Mini LED technology features three major advancements: an upgraded light source with a new 4-chip backlight system that enhances color gamut to 110% BT.2020, surpassing QD-Mini LED by 10% and QD-OLED by 18% [5]. - The self-developed H7 AI picture quality chip achieves color precision of 134 bits, capable of distinguishing trillion-level color differences, enabling high color gamut across all brightness levels [5]. - A comprehensive end-to-end color management system utilizing professional-grade 3D LUT technology ensures accurate color reproduction, reflecting the creator's intent [5]. Group 2: Health and Energy Efficiency - The RGB-Mini LED technology reduces harmful blue light by 60% compared to QD-OLED and by 75% compared to traditional QD-Mini LED, while also lowering energy consumption by 30% [6]. Group 3: Market Impact and Forecast - The Hisense UX series, the world's first flagship product featuring the new 4-chip colored backlight, won the "CES 2026 Honor Award" and is set to launch in the Chinese market in March 2026 [6]. - During the 2025 Double 11 shopping festival, RGB-Mini LED televisions are expected to capture 50% of the high-end large-screen market, with Hisense holding nearly 90% of that share [6]. - Industry research firm AVC predicts that RGB-Mini LED shipments will reach 500,000 units in 2026, representing a remarkable 25-fold year-on-year growth [6].

Core Viewpoint - Hisense officially launched its new generation RGB-Mini LED display technology in Las Vegas, showcasing a significant advancement in the display industry with a color gamut reaching 110% BT.2020 and color precision of 134 bits, marking a transformative change in television technology [1] Group 1 - Hisense is the pioneer of RGB-Mini LED technology, which has evolved through advancements in light sources, chips, and color management systems [1] - The introduction of RGB-Mini LED technology has sparked a global "RGB craze," with major brands entering this market segment, validating the technology's correctness and forward-looking nature [1] - The president of Hisense Visual Technology, Li Wei, emphasized that the combination of RGB and Mini LED represents a revolutionary change in the industry [1]

Core Viewpoint - Hisense has officially launched its next-generation RGB-Mini LED display technology at CES 2026, achieving a color gamut of 110% BT.2020 and setting a new industry standard for color accuracy and energy efficiency [2][4]. Group 1: Technological Advancements - The RGB-Mini LED technology features three major advancements: a new 4-chip backlight system, an AI color control chip, and a comprehensive color management system [5][11]. - The new 4-chip backlight, which includes a unique cyan chip, enhances the color gamut to 110% BT.2020, surpassing current QD-Mini LED by 10% and QD-OLED by 18% [7]. - The AI color control chip H7 achieves a color precision of 134 bits, capable of distinguishing trillions of color variations, thus improving color saturation and detail in both dark and bright scenes [9][11]. Group 2: Market Impact - Hisense's RGB-Mini LED technology has sparked a global trend, with major brands entering the market, confirming the technology's validity and forward-thinking approach [13]. - Following the introduction of RGB-Mini LED TVs, Hisense captured nearly 90% of the high-end market share during the Double 11 shopping festival, indicating strong consumer preference for this technology [14]. - Predictions suggest that RGB-Mini LED shipments will surge to 500,000 units in 2026, reflecting rapid growth in this segment [14].