Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company reported a revenue of 13.296 billion yuan in 2024, a year-on-year increase of 15.77%, but the net profit attributable to shareholders decreased by 41.63% to 450 million yuan [5] - The agricultural protection industry is at a low point, with exchange rate losses impacting the performance in 2024 and Q1 2025 [6] - The company has seen a significant increase in its To C business revenue, which reached 5.01 billion yuan in 2024, a year-on-year growth of 28.9% [7] Summary by Sections Financial Performance - In Q4 2024, the company achieved a revenue of 35.11 billion yuan, a year-on-year increase of 18.38%, but a quarter-on-quarter decrease of 14.44% [5] - For Q1 2025, the company reported a revenue of 26.86 billion yuan, a slight year-on-year decrease of 0.26% and a quarter-on-quarter decrease of 23.49% [5] Industry Insights - The overall prices of agricultural protection products continue to decline, but the rate of decline in 2024 is less than in 2023, indicating that the industry has likely bottomed out [6] - The company has expanded its global marketing network, with over 110 subsidiaries and operations in more than 100 countries [7] Profitability and Forecast - The report adjusts the profit forecasts for 2025-2027, expecting net profits of 979 million yuan, 1.228 billion yuan, and 1.520 billion yuan respectively [8] - The company’s gross margin is projected to decline to 18.7% in 2025 but is expected to improve in subsequent years [12]

Core Insights - Haier Smart Home and Midea Group both released their 2024 financial reports, showcasing significant revenue growth and strategic initiatives in their respective businesses [1][4]. Midea Group Summary - Midea Group's total revenue reached 409.1 billion yuan, a year-on-year increase of 9.5%, with net profit growing by 14.3% to 38.5 billion yuan [2]. - The B-end business revenue surpassed 100 billion yuan for the first time, accounting for 25.5% of total revenue, up from 18.5% in 2020 [2]. - The smart home segment generated 269.53 billion yuan, reflecting a 9.41% increase, while the high-end strategy "COLMO + Toshiba" saw retail sales grow over 45% [2]. - Midea's robotics and automation business faced challenges, with revenue declining by 7.58% to 28.7 billion yuan [2]. - Midea plans to distribute a cash dividend of 26.7 billion yuan, a nearly 30% increase from the previous year, with the dividend amount representing nearly 70% of net profit [3]. Haier Smart Home Summary - Haier Smart Home reported total revenue of 285.98 billion yuan, a 4.29% increase, with net profit rising by 12.92% to 18.74 billion yuan [4]. - The air conditioning segment experienced the fastest growth, while the kitchen appliance sector faced pressure, with overall kitchen appliance revenue declining by 1.15% [5]. - Haier's overseas revenue reached 143.81 billion yuan, a 5.43% increase, with North America contributing 79.53 billion yuan [5]. - The company plans to distribute a cash dividend of 8.997 billion yuan, which constitutes 48.01% of its net profit for the year [5][6].