Core Viewpoint - The company, Zhongyou Mobile, opened over 11% higher in the Hong Kong stock market following its announcement to accelerate the development of its IP RWA, WEB3 integrated payment, and WEB3 esports platform [1] Group 1 - The company is focusing on expanding its presence in the IP RWA sector [1] - The company aims to enhance its offerings in WEB3 integrated payment solutions [1] - The company is also developing a WEB3 esports platform [1]

Group 1: Business Overview - The company focuses on creative design, driven by the "Big IP + Technology" strategy, covering two main business segments: "Comprehensive Marketing" and "IP Cultural Creation" [2][3] - Comprehensive Marketing provides integrated marketing services including gifts, digital marketing, new media advertising, and WEB3 marketing to well-known enterprises across various industries [3] - IP Cultural Creation offers a range of cultural creative products, including licensed souvenirs, physical and digital IP products, and virtual IP scenarios, leveraging both international and domestic IPs [3] Group 2: Future Development Plans - The company aims to ensure stable growth in B-end marketing while significantly expanding C-end IP cultural business to create a second growth curve [3] - New projects include expanding IP resource reserves, developing a series of C-end retail products, and establishing a multi-channel retail layout combining offline stores, online e-commerce, and new retail [3][5] Group 3: Regional Revenue Insights - In 2024, revenue in North China increased by 92.34%, while revenue in Southwest China decreased by 84.68%, attributed to changes in client business within those regions [4] - The increase in North China was primarily driven by financial clients, while the previous high in Southwest China was due to the Chengdu Universiade and strong liquor client revenues [4] Group 4: Competitive Advantages - The company maintains a competitive edge through integrated service capabilities, including advertising creativity, product design, IP resources, supply chain management, and digital marketing [4] - Key advantages include a comprehensive marketing capability, top-tier creative design skills, strong supply chain resources, and a robust client base consisting of leading enterprises [4] Group 5: New Media Marketing Strategies - To address rising traffic costs and media fragmentation, the company focuses on efficiency and integrated marketing, leveraging AI tools for smart analysis and optimization across the marketing chain [5] - The integration of new media marketing with gift products enhances overall marketing service capabilities, improving client marketing effectiveness and brand influence [5] Group 6: IP Cultural Business Expansion - The company has signed agreements with notable IPs such as Universal Pictures, NBA, and KakaoFriends for cultural product development and sales [5][6] - Plans for 2025 include deepening collaborations with local cultural tourism departments and museums, expanding the variety and quantity of quality IPs, and launching impactful products [5][6] Group 7: Event Licensing and Retail Plans - The company has secured licensing for the 2025 Chengdu World Games and the Greater Bay Area Games, focusing on product development and sales based on past successful experiences [6][8] - Plans for 2025 include expanding self-operated offline channels and establishing various retail formats, including cultural life museums and specialty stores [8]