如今一提到，很多人脱口而出的就是"卖不动啦"。不管是北上广深那些老旧的小户型，还是三四线城市新建的高层住宅，挂牌数月无人问津早已成了 常态。曾经"一房难求"的火爆场景一去不复返，现在是"求着卖都没人要"。但说实话，房子卖不掉带来的苦恼，和接下来要说的这4件事比起来，真 算不上什么。 房子空置，有房却无"家"之感 不少家庭手里握着不止一套房，两三套的也大有人在。可这些房子，很多并非出于自住需求。有的是早年跟风投资买的，想着能赚一笔；有的是为孩 子将来结婚提前准备的；还有的纯粹是看价格便宜，顺手就买下了。然而，真正用于居住的往往只有一套，其余的都空着。这些空置房，要么得持续 交物业费，要么在岁月中慢慢老化。 我有一位朋友，在郊区新城买了套二套房。当初买的时候，满心期待周边配套会越来越完善，地铁也会延伸过来。可这一等就是六年，周边连个像样 的商场和超市都没有。房子冬天冷得像冰窖，夏天又潮湿得没法住。朋友原本打算把房子租出去，在网上挂了三个月，来看房的人倒是不少，可没有 一个愿意租。空着吧，心疼那不断投入的成本；卖掉吧，价格被压得极低，让人心凉。最折磨人的不是房子本身，而是明明知道它很难升值，还得继 续"养着"，想处 ...

2025年，在"好房子"国家战略引导下，重点城市密集出台"好房子"新规，如放宽阳台/飘窗面积、鼓励空中花园/复式挑空、优化公共空间计容等。 这些新规显著提升了住宅产品的实得率、空间尺度和舒适度。不仅激活了刚需、改善、高端客群的分层需求，更推动产品力向"空间功能精细化、场景体 验品质化、社区运营生态化"三大方向加速进化。 从2025年1-6月重点城市热销项目来看，产品力较强的四代宅和新规项目起到了很好的"托举"作用。在当前楼市延续止跌企稳的弱复苏走势的同时，"好房 子"成交领涨。 中央明确建设"好房子" "好房子"可以说是贯彻2025年的关键词。 2025年3月两会定调全年方向，"稳住楼市股市"首次写入总体要求，明确"建设好房子"作为产业转型方向并迅速落实。 3月5日，政府工作报告明确房地产工作路径，加快构建"好房子"标准体系，推动行业向高质量发展转型。 3月31日，《住宅项目规范》正式发布，层高要求从2.8米提升至3米；对于设电梯的要求，从原先7层及以上优化为4层及以上；隔声要求从不大于75分贝 降低至65分贝；并新增了新增适老化、绿色环保要求等。这一规范的落地，不仅为住宅建设树立了更高标准，更标志着住宅产品 ...

Group 1 - The core viewpoint of the report indicates that the Beijing office market remained relatively stable in Q2 2025, with technology companies leading in leasing activities, enhancing market liquidity and boosting confidence in the commercial real estate sector [1] - Domestic buyers continue to show strong interest in retail and office assets in Beijing, driven by the value gap effect of quality assets in core business districts and the ongoing release of self-use demand from enterprises, which is expected to optimize the supply-demand structure in the long term [1] - The high-end residential market saw significant growth in both supply and sales volume in the first half of the year, with approximately 3,300 new luxury apartments supplied in Q2, surpassing the total supply for the entire year of 2024, and Q2 sales reached about 2,100 units, marking the highest quarterly sales in the past two years [1] Group 2 - The monetary policy, including interest rate cuts in May, has created a relatively loose credit environment for the residential market, with expectations of a significant increase in new home transaction volumes compared to the previous year due to favorable market conditions and price advantages for buyers [2]

Group 1: Retail Market Performance - In Q2, Shanghai's retail market showed improved leasing demand with a net absorption of 156,000 square meters, driven by "consumption promotion" policies and emerging consumption trends [1] - Major brands, including luxury and sports brands, are increasingly interested in opening flagship and concept stores in core business districts, with Louis Vuitton recently launching a new landmark in Shanghai [1] - The vacancy rate in core business districts decreased by 0.3 percentage points to 9.6%, while the vacancy rate in non-core areas slightly increased by 0.3 percentage points to 14.1% due to ongoing market competition [1] Group 2: Rental Trends - Rental prices in Shanghai's retail properties continued to decline, with core district first-floor average rent decreasing by 1.1% to CNY 43.1 per square meter per day, and non-core area rent down by 1.8% to CNY 15 per square meter per day [2] - Landlords are offering rental discounts and attractive leasing terms to attract brands amid competitive market pressures [2] - Despite challenges, demand for leasing in sectors like sports apparel, trendy toys, and affordable dining is expected to grow due to consumer focus on health and entertainment [2] Group 3: Residential Market Insights - In Q2, Shanghai's overall new residential sales volume increased by 14.0% to 1.7 million square meters, with high-end residential sales showing a decline of 21.2% [2] - The pace of new residential project launches accelerated, with 1.67 million square meters of new supply introduced, a 114.5% increase from the previous quarter [2] - The average price of new high-end residential properties rose by 0.6% to CNY 147,900 per square meter, while the average price of second-hand high-end residential properties fell by 2.0% to CNY 132,800 per square meter [3]

Core Insights - The report by JLL indicates significant growth in both supply and transaction volume in Beijing's high-end residential market during Q2, driven by a favorable credit policy [1] - The luxury apartment market in Beijing saw new supply reach approximately 3,300 units in Q2, surpassing the total supply for the entire year of 2024, leading to a substantial increase in transaction volume [1] - The report highlights a trend of "increased volume and decreased prices" in the luxury apartment market, providing buyers with more options [1] Residential Market Summary - In Q2, approximately 2,100 luxury apartments were sold, marking the highest quarterly sales in the past two years, with new projects accounting for about 75% of the sales in the first half of the year [1] - The average price of comparable new luxury apartments in Beijing decreased by 2.3% quarter-on-quarter, while the secondary market is experiencing a trend of "price for volume" due to the influx of new supply [1] Credit Policy and Market Outlook - The monetary policy of continuous rate cuts and reserve requirement ratio reductions in May has created a very loose credit environment for the residential market [1] - The company anticipates that the overall transaction volume in the new housing market will significantly increase compared to last year, supported by current market supply-demand dynamics and price advantages [1] Commercial Real Estate Summary - The overall vacancy rate for Grade A office buildings in Beijing decreased by 0.4 percentage points to 12.0% in Q2, primarily due to large leasing transactions in Zhongguancun and Lize [1] - The company expects overall rental prices to continue to decline throughout the year, which may attract tenants to relocate to higher-quality office spaces at reasonable costs [1] - Increased competition among landlords for relocating tenants is anticipated due to more flexible lease terms [1]

可以预见，融合必将成为未来商业发展的新趋势，那些率先拥抱融合的企业与个体，将在这场变革中抢 占先机。 伴随时代的演变，博鳌房地产论坛亦与时俱进，以新的发展模式适应新的行业环境，升级博鳌房地产论 坛系列活动。让住宅地产(代建、城市更新)、商业地产(零售及不动产、住房租赁、康养文旅)、工业地 产(产业及物流园区)、数字科技、物业及城市服务、资本金融市场等实现全产业链融合，让各类型企业 与市场主体互为甲方乙方，互相融合连接，投资与被投资，并在博鳌这个全产业链的生态平台下知识共 享、资源大整合，让融合穿透产业壁垒。 2025年，地缘博弈、贸易争端与全球供应链不确定性上升构成多重压力，全球经济增长前景进一步承 压。面对复杂的外部环境，中国经济的增长动能正从传统要素驱动转向新质生产力主导，内需与科技的 创新战略全面升级，为不确定的世界重塑增长逻辑。 在这个关键的转型时期，科技与创新无疑是推动经济发展的核心引擎。一项项颠覆性的技术创新，不仅 催生了全新的产业形态，更打破了传统产业的固有格局；消费与内需则是支撑经济穿越周期波动的坚实 基石，庞大的国内市场需求为企业发展提供了广阔空间。 而消弭传统产业壁垒，推动资源与要素在全域 ...

7月1日，记者从乐有家研究中心获悉，2025年上半年深圳在政策利好及年后小阳春市场带动下，成交量 上涨明显。2025年上半年深圳一二手住宅合计网签51104套，同比上涨38.8%。其中，一手住宅网签(预 售+现售)21873套，同比增长41.8%，二手住宅网签29231套，同比增长36.6%。(上证报) ...

智通财经7月1日电，据深圳中原研究中心今日公布的数据，今年6月，深圳一手住宅网签3275套，环比 上升3.6%；其中，预售成交1898套，环比下滑7.6%；现售成交1377套，环比升24.3%。6月深圳二手住 宅过户4502套，环比下滑3.9%；二手房录得5546套，环比降3.2%。数据显示，2025年上半年，深圳一 手住宅共网签21868套，其中预售成交15101套，同比增长24.4%；二手住宅过户29231套，同比增 36.6%；上半年二手房录得35106套，同比增30.7%。（智通财经记者 王海春） 机构：今年上半年深圳全市一二手住宅成交量超5万套 ...

上海进深 张林霞 近日，万众瞩目的虹口内环内标杆项目——金茂·璞元正式启动样板房预约通道。 据说这次金茂·璞元在户型设计上可谓精雕细琢，凭借创新的空间布局与精妙细节，重新定义高端居住 体验。 若说金茂府是公认的豪宅典范，那么璞元则代表着"豪宅中的豪宅"，以金茂31年迭代创新的巅峰修为， 重新定义顶豪人居的时代高度。 近期，绿城潮鸣东方以19.5万/㎡的均价亮相，较今年新盘联动价高出约5万/㎡。 令人意外的是，内环外的徐汇滨江房价竟超越黄浦金陵路与老城厢，打破了传统房产价值体系。 而绿城潮鸣东方120套房源吸引215组认购，以175%的认购率、6000万的高总价，刷新市场认知。 这215位高净值买家的选择，不仅是对品牌与产品的信赖，更折射出他们对城市发展脉络、楼市趋势的 敏锐洞察。 当大众还在犹豫观望时，这些先行者已捕捉到城市空间重构、设计新规推动产品迭代，以及后限价时代 房价分化的变革信号。 在此背景下，金茂·璞元蓄势待发。凭借"代际领先"的硬核产品力，金茂正准备为上海豪宅市场带来全 新格局，值得期待。 从128㎡的精致三房到239㎡的奢阔五房，每一款户型都承载着对未来品质生活的深度思考。 当一众顶豪仍执着于 ...

北漂总归是绕不开回龙观——无论你是坚定的租房党，还是准备买房的踩点人，回龙观总会以各种形式，出现在你的生命中。 位于北京昌平的回龙观，可以说是为北漂量身打造的第一落脚点，早在20年前，此处就从庄稼地里长出了第一批经济适用房，"2003年，回龙观的13号线 开通，那时上班通勤倒公交1小时起步都算基础操作，千禧年代的第一批北漂们就开始在这里买房。" 后来，因为大厂入驻，这片夹在海淀与郊区昌平之间的 尴尬地带，反倒成了 互联网打工人们低价上车买房的 福利区。 图源：后厂村颖少爷（装修版） 曾经，人们对回龙观的印象是 "白天空荡荡，晚上静悄悄"。 观友们把这里当成能睡觉的北漂大通铺，住在这里可以说是和大城市消费生活割席了。"回龙观一整个县城感，到处都是五金店、减肥养生铺，吃个饭只 能选东北人开的苍蝇馆子，日料西餐都属于少见的洋景。" 随着房产市场的波动，这里又一次成了北漂上车北京的缺口。中介们宣称，此处房价已经跌回了2016年，回龙观的业主因为跌没了首付而偷偷抹泪， 但 是对于预算有限的打工人来说，此时正是抄底的好时机。 于是，回龙观再一次成了北漂热门话题。 图源：抓住一只momo 有单身的北漂，赶在30岁之前花30 ...