Core Insights - The article highlights the growing popularity of comic conventions in China, particularly during the Mid-Autumn Festival and National Day holidays, with at least 413 events scheduled nationwide [5][6]. Group 1: Event Statistics - During the holiday period, major comic conventions attract tens of thousands of visitors, with events like Wonder Festival (WF) 2025 in Shanghai expected to draw 100,000 attendees [3]. - WF 2025 has seen a 33% increase in corporate exhibitors and an 11% increase in individual creators compared to the previous year, with ticket sales showing a 20% year-on-year growth [3]. - Comicup 2025 Shanghai Plus (CPSP) also experienced rapid ticket sales, with hotel bookings near the venue increasing by 524% [4]. Group 2: Visitor Demographics and Spending - The demographic of convention attendees is primarily young, with a significant portion being under 24 years old, indicating a strong interest in the "二次元" (2D) culture [8][10]. - The average spending per visitor at events like the Firefly Comic and Game Carnival was 663 yuan, with 18% of attendees spending over 1,000 yuan [6]. Group 3: Industry Growth and Market Potential - The number of "二次元" users in China is projected to reach 503 million by 2024, with the market size expected to grow to 597.7 billion yuan [9]. - The emotional engagement and community aspects of "二次元" culture provide a unique opportunity for businesses to differentiate themselves in a competitive market [10]. Group 4: Revenue Streams and Business Models - Revenue for comic conventions primarily comes from ticket sales and brand sponsorships, with costs including venue, security, and promotional activities [9]. - Smaller companies in the convention space often struggle to achieve profitability solely through event hosting and may need to diversify their business models [9].

Core Insights - The demand for comic conventions in lower-tier cities is more urgent than in first and second-tier cities, as these events provide a rare opportunity for young people to experience anime culture and meet like-minded individuals [1][5][18] - The market in lower-tier cities is characterized by lower costs, higher consumer expectations, and easier access to events, making it a new battleground for the downward expansion of anime culture [1][5] - The overall market for anime culture is expanding, with a significant portion of discussions and activities occurring outside major urban centers, highlighting a large unmet demand [1][8] Market Dynamics - Lower-tier cities account for 97% of land and approximately 84% of the population, indicating a vast market with strong consumption potential [1] - In the first half of 2024, 391 new cinemas are set to open nationwide, with about 150 located in county-level cities, representing 38.4% of the total [1] - The local entertainment market is seeing a rise in new content opportunities, driven by the unique consumption ecology of these areas [1] Event Characteristics - Comic conventions in lower-tier cities often feature simpler setups but still attract significant crowds, showcasing the growing interest in anime culture [4][5] - Events are typically held in accessible venues like shopping malls or hotel banquet halls, focusing on affordability and local engagement [13][15] - The pricing strategy for tickets in lower-tier cities is generally lower than in major cities, making them more accessible to local youth [15][24] Community Engagement - Comic conventions serve as vital social connectors for young people in lower-tier cities, fostering community and friendships among attendees [18][19] - Many local organizers are passionate fans rather than professional teams, which helps create a more relatable and engaging atmosphere for attendees [19][21] - The active participation of local communities in organizing events contributes to a sense of belonging and shared experience among attendees [19][24] Competitive Landscape - The influx of external capital from first-tier cities is reshaping the competitive landscape in lower-tier markets, with established teams facing challenges from new entrants [21][22] - Local organizers are adapting by creating unique experiences that cater to local preferences, rather than simply replicating the models of larger cities [12][24] - The focus on community and local culture is seen as a key differentiator for the success of comic conventions in these areas [12][24]

近日，9部门印发的《关于扩大服务消费的若干政策措施》中明确提出，"开展消费新业态新模式新场景 试点城市建设。积极发展首发经济，推动创新和丰富服务消费场景，支持优质消费资源与知名IP跨界合 作，打造一批商旅文体健融合的消费新场景"。 9月23日，备受"海米"期待的《航海王》"大航海时代"亚洲巡回展落地广州，顺利开幕，展期至2026年1 月12日。 沉浸式体验航海梦想之旅 《航海王》的冒险与伙伴精神激励着一代又一代的"海米"勇于追逐梦想，该次展览不仅延续了航海王的 冒险与探索精神，还在数智体验上有所创新，以更具感染力的方式展现年轻一代勇于挑战自我的进取态 度。 值得一提的是，中国独家限定的"航海王半骨骼赏金系列：路飞黄金版（明盒）"尤为抢眼。该单品限量 发售2000套，成为硬核粉丝的必入藏品。此外，200余款特色单品涵盖主题徽章、手办、文具等，满足 不同粉丝的收藏需求。 航海王亚洲巡展落地广州，选址广百百货北京路店 "广州作为华南文化中心，拥有庞大且热情的动漫粉丝群体。我们希望通过这场展览，不仅呈现《航海 王》的热血航海梦想，更能让观众感受到广州的城市温度与文化包容。"主办方K11 By AC集团行政总 裁暨AN ...

Group 1 - The company announced a strategic partnership to diversify its intellectual property business through participation in an IP-oriented exhibition [1] - A wholly-owned subsidiary has entered into an agreement with a registered entity in China to become a strategic participant in a well-known Japanese anime exhibition scheduled between September 2025 and January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property, creating a platform for anime enthusiasts [1] Group 2 - The Japanese anime intellectual property market was valued at $13.9 billion in 2023 and is expected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% [2] - The growth is driven by streaming platforms, an expanding fan base, and innovative merchandising strategies, with major consumers in mainland China, Hong Kong, South Korea, and Southeast Asia [2] - Japan's cultural market has seen an 11% growth since 2019, with a strategic plan aiming to establish a $139.7 billion overseas market by 2033 to strengthen its position in the Asian cultural and tech IP sectors [2] - The partnership allows the company to leverage these trends and diversify its revenue sources through high-demand intellectual property [2] - The board believes this partnership provides valuable opportunities to establish strategic relationships with globally recognized IP and brands, enhancing the company's corporate image and market position [2]

Group 1 - Company announced a strategic partnership to diversify its intellectual property business through participation in an IP-oriented exhibition [1] - A wholly-owned subsidiary has entered into an agreement to become a strategic participant in a well-known Japanese anime exhibition scheduled in China from late September 2025 to mid-January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property [1] Group 2 - The Japanese anime intellectual property market is valued at $13.9 billion in 2023, projected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% [2] - The growth is driven by streaming platforms, an expanding fan base, and innovative merchandising strategies, with major consumers in mainland China, Hong Kong, South Korea, and Southeast Asia [2] - Japan's strategic plan aims to establish a $139.7 billion overseas market by 2033, reinforcing its dominance in the cultural and technological IP sectors in Asia [2] Group 3 - The partnership is seen as a valuable opportunity for the company to establish strategic relationships with globally recognized IP and brands [2] - It is expected to enhance the company's corporate image and market position while providing opportunities for business expansion [2] - The intellectual property business is anticipated to diversify the company's revenue sources and potentially yield additional returns for the company and its shareholders [2]

Group 1 - The company announced a strategic partnership to diversify its intellectual property business through participation in an upcoming exhibition focused on the popular Japanese anime "One Piece" [1] - A wholly-owned subsidiary of the company has entered into an agreement with a registered entity in China to become a strategic participant in the exhibition scheduled to take place between September 2025 and January 2026 [1] - The subsidiary will provide financial support for the exhibition, while the partner entity will manage logistics and provide access to the intellectual property, creating a platform for anime enthusiasts [1] Group 2 - The Japanese anime intellectual property market was valued at $13.9 billion in 2023 and is projected to reach $20.38 billion by 2033, with a compound annual growth rate of 3.9% driven by streaming platforms, an expanding fan base, and innovative merchandising strategies [2] - The partnership allows the company to leverage these market trends and diversify its revenue sources through high-demand intellectual property [2] - The board believes this partnership presents valuable opportunities to establish strategic relationships with globally recognized intellectual properties and brands, enhancing the company's corporate image and market position [2]

Core Insights - The rapid growth of the comic and animation exhibition (manga convention) market in China is driven by an increasing number of events and a growing fanbase, with major events like BW and CP31 seeing significant attendance and revenue [1][2][11] - The market is experiencing saturation, leading to intense competition among organizers, with many struggling to achieve profitability despite high ticket sales [6][9][10] - The involvement of internet platforms like Weibo and Xiaohongshu is reshaping the landscape, as they leverage their user bases to host events, creating a divide between major and smaller conventions [11][14] Group 1 - The BW manga convention in Shanghai attracted nearly 900,000 ticket buyers, with tickets selling out in seconds [1] - The Hangzhou CP31 convention generated approximately 24 million yuan in ticket sales and 1.44 million yuan from booth fees, showcasing the financial potential of large-scale events [2] - Over 1,000 manga-related events were held nationwide during the "May Day" holiday, indicating a significant increase in the number of conventions compared to previous years [1] Group 2 - The average revenue for large conventions can reach millions, with costs primarily associated with venue and staffing, making it accessible for new organizers [2][5] - The rise of "Only exhibitions," focused on specific IPs, is noted as the fastest-growing segment, allowing fans to organize events with minimal investment [3] - Many established conventions are now facing challenges due to oversaturation, with some cities hosting multiple events weekly, leading to fierce competition [5][10] Group 3 - The cost of inviting popular guests, such as well-known cosplayers, has surged, with fees reaching up to 1 million yuan for top-tier talent [6][8] - The market is characterized by a lack of a clear industry chain, with many conventions struggling to differentiate themselves in a crowded space [8][10] - The influx of capital and interest from non-industry players is driving the growth of the market, but also leading to a potential oversupply of events [2][11] Group 4 - The disparity in success between major conventions and smaller ones is becoming more pronounced, with larger events benefiting from economies of scale and brand recognition [14] - Many organizers are now investing heavily in marketing to attract attendees, shortening promotional cycles and increasing advertising budgets [10] - The future of the manga convention industry may see a significant reshaping, with a potential consolidation of smaller events and a focus on innovation to sustain long-term growth [14]

Core Insights - The Bilibili World (BW) exhibition held in Shanghai attracted 400,000 attendees over three days, marking a 15,000 increase from 2024, with 13% of ticket buyers being international [1] - The event showcased a vibrant community of young fans and Cosplay enthusiasts, emphasizing social interaction and shared interests rather than mere exhibition [1][2] Group 1: Event Overview - The BW exhibition covered 240,000 square meters across eight halls at the Shanghai National Exhibition and Convention Center [1] - Ticket sales were highly competitive, with the first round selling out in 35 seconds and the second in just 6 seconds [1] - The event significantly boosted local tourism, with a 35% increase in travel bookings and nearly 50% rise in flight reservations to Shanghai during the event week [1] Group 2: Community and Interaction - Attendees engaged in unique social practices, such as "collecting" photos with favorite characters and exchanging free merchandise, termed "无料" [2] - The atmosphere was described as friendly and respectful, with attendees showing politeness and camaraderie, contrary to typical teenage stereotypes [4] - The event served as a large social platform for young people to connect, share interests, and learn from each other [2][6] Group 3: Economic Impact and Trends - The event reflects a growing trend in the "二次元" (ACG, Anime, Comic, Game) culture, with the user base in China reaching 503 million by 2024 [7] - There has been a notable increase in searches for "二次元服装" (anime clothing) and related services, indicating a rising consumer interest in this sector [7] - The success of the BW exhibition has led to the proliferation of themed cafes, gaming venues, and various ACG-related businesses in Shanghai [7]

Core Insights - BilibiliWorld2025 (BW2025) is a major ACG cultural event in Shanghai, attracting a significant number of young attendees and showcasing the growing influence of the ACG culture in urban tourism and economy [3][4][10] Event Overview - BW2025 took place from July 11 to 13, 2025, at the Shanghai National Exhibition and Convention Center, with a 30% increase in venue size and ticket availability compared to 2024, expecting around 300,000 to 400,000 attendees [3][5] - The event has been held annually since 2017, featuring a variety of guests including voice actors and popular content creators [5] Economic Impact - The influx of attendees has significantly boosted Shanghai's tourism market, with a 35% increase in cultural tourism bookings and a 36% rise in train ticket searches during the event week [6] - Hotel bookings near the event venue saw a staggering 475% increase, with occupancy rates reaching nearly 95% just before the event [6] Cultural Influence - The event has transformed Shanghai into a "pain city," a term derived from Japanese ACG culture, indicating the integration of ACG elements into urban spaces and the local economy [4][5] - The local nightlife and dining sectors also benefited, with online dining transactions in the event area increasing by over 80% [7] Consumer Behavior - Young attendees are increasingly drawn to specific shopping routes known as "eating valley routes," focusing on ACG-related products rather than traditional tourist attractions [8] - The search volume for "二次元商场" (two-dimensional shopping malls) in Shanghai surged over tenfold, with a significant portion of searches coming from the 20-35 age group [9] Emerging Trends - The event has catalyzed a broader acceptance of ACG culture in Shanghai, leading to the emergence of themed cafes, gaming venues, and various ACG-related services [9][10] - The overall ACG consumer ecosystem is expanding, with notable increases in searches for ACG clothing and DIY workshops [9]

Core Insights - The upcoming Bilibili World (BW2025) event in Shanghai is expected to attract hundreds of thousands of young attendees, significantly boosting local tourism and consumption [1][2]. Group 1: Event Impact on Tourism - The BW2025 event will take place from July 11 to 13, 2025, leading to a 35% month-on-month increase in tourism bookings in Shanghai during the event week [1]. - Train ticket searches for travel to Shanghai increased by 36% month-on-month, while flight bookings rose nearly 50% year-on-year [1]. - High-end hotels near the event venue, Shanghai National Exhibition and Convention Center, are experiencing a surge in bookings, with one hotel reporting a 475% increase in advance summer bookings compared to the previous year [2]. Group 2: Demographics and Consumption Patterns - The event primarily attracts the "00s" and "05s" generation, contributing to a differentiated increase in summer tourism consumption in Shanghai [2]. - The peak for flight bookings from young travelers to Shanghai occurred on July 10, the day before the event starts, with a notable increase in visitors from third and fourth-tier cities [2]. - The diverse spending by young attendees encompasses transportation, accommodation, dining, retail, and entertainment, injecting new vitality into local consumption [2][3]. Group 3: Market Size and Growth - The number of pan-2D users in China is projected to reach 503 million by 2024, with the 2D industry expected to exceed 270 billion yuan, making China the largest 2D market globally [2]. - Shanghai is identified as a leading hub for 2D cultural consumption, with significant user engagement in related searches [3].