北京、上海等地曾试图通过推动家政业的另一种模式——员工 制家政公司，来改变家政人员的"零工化"现状。当前政策对员 工制家政公司的定义可归纳为："家政公司与家政服务人员签 订劳动合同，支付劳动报酬，按月足额缴纳职工社保"。这种 制度能让家政人员从灵活就业转向稳定就业。 作者：田进 封图：图虫创意 同为从互联网平台上接订单的"北漂"零工，保洁员周丽和外卖骑手丈夫，直到今年才逐渐意识到 有无职工社保的差距。 七年前，35岁的周丽跟随丈夫从山西来到北京，做起了上门保洁，平均每天能接3—5单。今年以 来，各大外卖平台陆续宣布给予骑手社保补贴的新闻，让夫妻二人开始通过短视频平台密集关注缴 纳养老保险的利弊。 周丽说："丈夫认识的一些全职外卖骑手已经开始缴纳职工社保，大家讨论后发现，缴社保受益最 明显的好处是去药店买药能刷医保卡，退休后预估能领一两千元养老金。所以，丈夫也想加入社保 缴纳行列。" 但与外卖骑手不同，无论周丽是否愿意，未来一段时间里，她仍然只能扮演无职工社保的零工角 色。 夫妻两人社保制度的差异，很大程度源于家政行业的运行特质——相比于外卖平台，绝大多数家政 公司与家政人员的"绑定关系"更弱。通常情况下，家政 ...

长沙晚报掌上长沙11月20日讯（全媒体记者 刘捷萍）今日，记者从省商务厅获悉，自2025年"乐享湖南· 湘当有惠"消费券发放活动启动以来，财政资金投入与居民消费热情形成良性互动，已累计发放消费券 超8000万元，资金撬动比例高达1:5，有效激发了市场潜力。活动已吸引超过600万人次消费者踊跃参 与，为市场注入了强劲动力。 省商务厅相关负责人介绍，"乐享湖南·湘当有惠"活动是提振消费、惠企利民的重要举措。希望尚未报 名的广大商户，特别是餐饮、加油、家政、美容美发等领域的经营者，能抓住此次机遇，携手为湖南消 费者提供更优质的服务，共同推动全省服务消费提质升级。 参与本次活动的商户将获得多重收益。不仅能直接享受政府消费券带来的额外客流和销售额提升，还能 获得合作平台（支付宝、云闪付、美团、抖音）提供的线上流量支持和宣传曝光，实现"政府补贴+平 台引流"的叠加效应。活动组织方将持续优化服务，为报名商户提供便捷的流程和专属客服支持，让核 销程序更加顺畅。 报名通道持续开放，操作简便。商户可根据自身所属行业，通过支付宝、云闪付、美团、抖音四大平台 指定的线上渠道进行报名。商户可随时报名，报名将持续至最后一轮活动（最后一轮 ...

Core Insights - The development of labor brands in China is becoming a comprehensive vehicle for promoting employment, economic development, and improving people's livelihoods, with nearly 2,500 labor brands currently in operation, creating millions of jobs [1][2] Group 1: Labor Brand Development - Labor brands are characterized by regional, industry, and skill features, significantly enhancing employment capabilities [1] - The "Lüliang Mountain Caregivers" labor brand has trained over 90,000 caregivers, generating a total annual income exceeding 1.6 billion yuan [1] - The "Wuqing Silk Flower Craft" labor brand emphasizes the importance of training in skill development, showcasing the intricate processes involved in creating silk flowers [1] Group 2: Employment Skills Training - Various regions are enhancing employment skills training through labor brands, such as Jiangxi's "Gan Brand" labor brand, which has established 31 training bases and 33 employment service centers [2] - In Guangxi, over 710,000 people have been trained under the "Eight桂系列" labor brand, leading to more than 1 million employment opportunities [2] - The integration of labor brands with local industries, such as rice noodles and home services, is creating strong employment effects [2] Group 3: Economic Impact - In Zhejiang, labor brands have contributed to an increase in income exceeding 500 billion yuan through deep integration with the digital economy [3] - The "Enshi Red and Green Tea Master" labor brand has helped 12 tea companies enhance their technology, resulting in a 40% increase in output value for small enterprises [3] - The "Chuan Zhong Lithium Workers" labor brand has trained over 60,000 individuals for the lithium battery industry, facilitating a shift from manual labor to technology-driven roles [3] Group 4: Collaborative Mechanisms - China is enhancing labor cooperation mechanisms, expanding from traditional labor input-output to comprehensive collaboration including skills training and job matching [4] - The Ministry of Human Resources and Social Security aims to accelerate the growth of labor brands by establishing a multi-party participation mechanism and promoting the development of leading labor brand enterprises [4]

11月18日，中国人民银行北京市分行等12部门印发 《金融支持北京市提振和扩大消费的实施方案》 。 以下是全文： 金融支持北京市提振和扩大消费的实施方案 争到2030年 北京市消费领域金融服务水平进一步提升 ，北京市住宿餐饮、文旅体育、教育、居民服务等服务消费和养老产业贷款余额持续增 长、信贷投放力度不断加大，个人消费金融服务质效不断提升，金融助力北京国际消费中心城市建设取得积极进展，多元化消费金融服务体 系基本建成。 为深入贯彻党中央、国务院关于大力提振消费的决策部署，落实《关于金融支持提振和扩大消费的指导意见》（银发〔2025〕122号）文件以 及北京市委市政府工作要求，围绕助力国际消费中心城市建设，强化北京市商品消费和服务消费金融供给，更好满足北京市消费领域金融服 务需求，推动大力提振消费，制定本方案。 一、总体目标 以习近平新时代中国特色社会主义思想为指导，深入贯彻落实党的二十大和二十届二中、三中、四中全会及中央经济工作会议精神，完整、 准确、全面贯彻新发展理念，不断完善金融服务体系，提升金融服务能力，聚焦消费重点领域和环节加大金融支持力度。力争到2030年北京 市消费领域金融服务水平进一步提升，北京 ...

Core Viewpoint - The People's Bank of China and 12 other departments have issued a plan to enhance and expand consumption in Beijing, aiming for improved financial services in various sectors by 2030 [1] Financing Support - The plan emphasizes increasing bond market financing for qualified enterprises in cultural, tourism, and education sectors [3] - It encourages equity financing for quality enterprises in the consumption industry through public listings and other means [3] - Social capital is urged to invest more in key service consumption areas, with a focus on private equity and venture capital for early-stage companies [3] Consumer Services Enhancement - The plan aims to enrich financial services in the accommodation and dining sectors, promoting local brands and unique cultural experiences [4] - Financial institutions are encouraged to collaborate with service providers to offer diverse consumer discounts and incentives [4] Automotive and Electronics Financing - The plan proposes to enhance financial support for automotive loans, particularly for new energy vehicles, and to optimize financing products for various purchasing scenarios [5][6] - It also encourages financial institutions to meet consumer financing needs in home appliances and electronic products [6] Support for Small and Micro Enterprises - The plan highlights the importance of reducing financing costs for small and micro enterprises, with a focus on job creation and entrepreneurship [7] - It supports innovative financial services for sectors like domestic services and elderly care, aiming to lower entry costs for service workers [7] Insurance System Improvement - The plan seeks to enhance the insurance system by developing long-term care insurance and personal pension products tailored to the needs of the elderly [8] - It promotes the expansion of commercial health insurance and encourages innovative insurance products for low-income groups [8]

Core Insights - JD Group reported a revenue of 299.1 billion yuan for Q3 2025, marking a year-on-year growth of 14.9% [2][27] - The number of annual active users surpassed 700 million in October, indicating strong user growth and shopping frequency [2][27] - The success is attributed to JD's investment in a super supply chain, which enhances efficiency across production, distribution, and consumption [2][27] Retail Performance - Core retail business showed robust growth, with daily necessities, supermarkets, and apparel categories significantly outperforming industry averages [6][27] - Daily necessities revenue grew by 18.8%, approximately four times the industry average, while apparel revenue growth reached eight times the industry average [6][27] - JD Fashion's new branding initiative led to a 288% increase in sales for winter apparel during the 11.11 shopping festival [8][27] New Business Growth - New business segments, particularly food delivery, saw a revenue increase of 214% year-on-year, with improved profitability metrics [16][27] - The number of quality restaurants on JD's food delivery platform exceeded 2 million, with significant growth in order volume for top brands [15][27] - JD's innovative business models, such as the Seven Fresh Kitchen, achieved a three-day repurchase rate three times the industry average [16][27] Technological Advancements - JD has invested nearly 160 billion yuan in R&D since 2017, enhancing the capabilities of its supply chain [20][27] - The logistics sector has seen the implementation of advanced systems, achieving over 95% automation in logistics operations [22][27] - AI technology integration has significantly improved operational efficiency, with a fourfold increase in the usage of JD's AI models [22][27] Social Responsibility - JD has committed to employee welfare, being the first in the industry to sign formal contracts with all frontline workers and cover their social insurance [24][27] - The company has initiated various programs to support rural revitalization and public welfare, demonstrating its commitment to social responsibility [25][27] - JD's actions reflect a dual focus on creating commercial and social value through its supply chain initiatives [25][27]

Core Insights - The government has expanded employment channels for migrant workers through order-based training, resulting in over 2,300 labor brands and nearly 60 million job placements this year [1] - The integration of primary, secondary, and tertiary industries has led to the development of rural specialty industries, providing new job opportunities close to home for many rural residents [3][7] Employment Initiatives - The Ministry of Human Resources and Social Security has reported that over 31 million migrant workers have received subsidized vocational training during the 14th Five-Year Plan period [3] - Local governments are focusing on industries that can absorb skilled migrant workers, such as construction, maintenance, housekeeping, catering, logistics, and new occupations [3] Local Employment Development - In Wanyuan City, approximately 96,000 rural residents are unable to work outside due to family responsibilities, prompting the establishment of processing workshops for local agricultural products [7] - The local food processing company employs over 100 villagers, offering monthly incomes between 3,000 to 4,000 yuan [9] Support for Employment - Wanyuan City has transformed old factories into employment workshops to assist disadvantaged groups, including the disabled, in finding local jobs [11] - The city has implemented policies to encourage businesses to hire more workers, distributing 12.68 million yuan in support funds [13] Service Industry Growth - The demand for labor in the service sector has increased significantly, particularly in elder care and housekeeping, with job openings in these areas growing by 29.2% year-on-year [15] - The pet service industry has seen a remarkable increase in job openings, with a 43.7% rise in the third quarter, particularly for pet doctors and groomers [17]

党的二十届四中全会明确提出，"加强产业和就业协同，积极培育新职业新岗位，支持企业稳岗扩岗""完善就业支持和公共服务体系，推动灵活就业、新就 业形态健康发展，促进农民稳定增收"。《中共中央 国务院关于实施就业优先战略促进高质量充分就业的意见》和2024年、2025年的中央一号文件也都对强 化劳务协作、培育劳务品牌提出明确要求。 劳务品牌带动就业能力强，具有地域特色、行业特征和技能特点，日益发展成为促就业、助发展、惠民生的综合载体。 人社部将强化对劳务品牌建设的四项支持。 深化劳务协作、培育劳务品牌是促进农村劳动力就业增收的重要手段。目前，全国劳务品牌超过2300个，带动就业近6000万人。 人社部等部门将于11月18日在广西南宁举办第三届全国劳务协作暨劳务品牌发展大会。在16日下午举行新闻发布会上，人社部就业促进司副司长运东来回答 第一财经记者提问时表示，加快健全政府、市场、社会多方参与的建设机制，用好政府、市场"两种资源"，进一步深化劳务品牌建设。 "一方面充分发挥政府作用，综合运用财政、税收、就业等政策，引导培育一批劳务品牌。另一方面，积极融入全国统一大市场建设，组织品牌建设单位与 市场主体对接，集聚资金、 ...

Core Insights - The article emphasizes the importance of high-quality labor as a key element of new productive forces, highlighting Shanghai's efforts to enhance vocational skills training and align it with industry needs [1][7] Group 1: Skills Training Initiatives - Shanghai has implemented a series of reforms in vocational skills training, focusing on three leading industries and addressing urgent labor shortages, with 679,200 subsidized training sessions conducted this year [1][3] - The city has introduced a dynamic analysis system for industry skill demands, utilizing big data to predict future skill trends and adjust training programs accordingly [2][6] - New training programs have been developed, such as the "Artificial Intelligence Promoter," aimed at equipping individuals with the skills to communicate AI technologies effectively [2][3] Group 2: Employment Outcomes - The employment rate for participants in targeted training programs, such as those for elderly care and home organization, has reached 100%, demonstrating the effectiveness of these initiatives [5][6] - The Shanghai government has provided substantial financial support for skills training, with a total of 471,000 individuals receiving subsidies amounting to 710 million yuan [3][7] Group 3: Future Directions - Shanghai plans to conduct a large-scale vocational skills enhancement campaign over the next three years, focusing on new and high-demand skills in key industries [7][9] - The city is also working on a gradient-based skills enhancement subsidy system, increasing support for critical sectors like integrated circuits and artificial intelligence by 30% [7][8] - The upcoming 48th World Skills Competition in Shanghai is expected to further promote the importance of skilled labor in national development [9]

Core Insights - The article highlights a shift in Chinese consumer behavior from material purchases to experiential consumption, indicating a new economic engine focused on service consumption [4][6] - Service consumption in China has reached 46.8% of total consumption, showing significant growth potential compared to developed countries where it stands at around 60% [4][6] - Expanding service consumption is presented as a pragmatic approach to stabilize economic growth and improve people's livelihoods [4][6] Group 1: Strategies for Expanding Service Consumption - The first strategy involves relaxing entry barriers to allow more social capital into sectors like elderly care, childcare, cultural tourism, and housekeeping, as well as introducing international quality medical and educational models [5][6] - The second strategy focuses on integrating various business formats to enhance consumer experiences, utilizing digital technology, cultural content, and physical spaces to create immersive experiences [6][7] Group 2: Long-term Implications - Service consumption is characterized as a long-term benefit rather than a short-term stimulus, with the potential to contribute significantly to high-quality economic development as supply becomes richer and income stabilizes [7]