国务院常务会议对银发经济和养老服务发展作出相关部署，要求进一步释放银发消费需求，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景新业态 文｜《财经》记者 邹碧颖 编辑 | 王延春 2月24日，国务院常务会议召开，对银发经济与养老服务发展相关工作作出部署。会议指出，中国银发 经济具备巨大发展潜力，需完善支持举措、强化政策落地，推动养老事业与养老产业协同发展，为应对 人口老龄化筑牢支撑。同时明确要求，进一步释放银发消费需求、提升老年群体消费能力，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景、新业态。 中国正面临深刻的人口老龄化挑战。国家统计局最新数据显示，截至2025年底，全国60岁及以上人口约 3.2亿人，占全国总人口的23%；其中65岁及以上人口约2.24亿人，占比达15.9%。当前我国仍处于中度 老龄化社会阶段，而据预测，到2035年左右，全国60岁及以上老年人口将突破4亿人，占总人口比重超 30%，正式进入重度老龄化阶段。 4亿老年人口的规模，约等于美国与意大利的人口总和。另据《中国统计年鉴2025》数据，2024年中国 老年人抚养比达22.8%，即约4名劳动人口需抚养1名老年人，且该比例呈持 ...

"一早上干了十多单，下午接着干！"2月4日中午，海东市互助土族自治县的互助互相家政集团有限公司家政服务工作人员刘永辉和队员们，匆忙扒了几口简 单的饭盒。来不及休息，便拿起工具包，匆匆赶往下一户。 农历新年临近，节前扫除需求集中释放，全省家政服务市场迎来年度高峰，除尘迎新、"一老一小"照护等服务需求密集，订单量激增，呈现供需两旺局面。 在刘永辉他们忙着串户服务时，位于互助互相家政集团有限公司现代家政实训基地，互助家政数字平台上实时跳动着上千订单数据。派单员马玉霞面前的系 统显示，当天待分配的保洁服务订单已接近百单。 为适应春节前市场需求，互助县加紧家政服务人员的培训工作。本报记者 丁玉梅 摄 本报记者 丁玉梅 "很多老客户提前半个月就预订了。"马玉霞边快速操作电脑派单边告诉记者："我们根据住址和技能特长，尽量把相邻的订单派给同一组师傅，让他们少跑 路、多干活。" 同一时间，在实训基地的培训教室里，经验丰富的老师傅李琴英，正在向三十多名新学员演示，擦玻璃的省力技巧和操作规范。互助互相家政集团有限公司 董事长文海炜介绍，春节前他们加大了"以老带新"的实操培训强度，让新手能快速上岗，缓解人手紧张，"订单多了，更要保证 ...

Core Viewpoint - The State Council's recently released "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" emphasizes improving service quality to benefit the public, moving beyond traditional consumption stimulation approaches [1] Group 1: Key Policy Measures - The plan outlines 12 policy measures aimed at invigorating key sectors, nurturing potential areas, and strengthening support mechanisms [1] - A significant focus is on the home service sector, addressing issues such as insufficient quality service supply and varying qualifications of service personnel [1] Group 2: Home Service Sector Initiatives - The plan proposes a special training initiative for home service professionals to enhance the industry's professionalism and reliability [1] - It encourages the transformation of intermediary home service companies into employee-based models, aiming to cultivate leading enterprises in the sector [1] Group 3: Transportation and Cultural Services - In transportation, the plan includes policies to promote the integration of railways and tourism, enhancing service quality and developing themed tourist trains [4] - The cultural sector will see improvements through a robust policy framework aimed at fostering competition and innovation in audiovisual services, enriching cultural offerings [4] Group 4: Experience-Based Consumption - The plan targets the growing trend of experience-based consumption, including immersive entertainment and escape rooms, ensuring their regulated development [6] - It aims to address issues in ticketing for events and sports, making access to cultural and sporting events more equitable and convenient [6] Group 5: Overall Impact - The initiatives are designed to meet the real needs of the public, enhancing convenience and quality of life while stimulating economic growth [7] - The plan represents a proactive choice to adapt to changing consumer structures and respond to external economic challenges, aiming for a dual win of improved living standards and economic vitality [7]

Group 1 - The "Women's Home Service Fair" event in Gansu Province will officially launch on January 10, 2026, aiming to promote home service skills and community engagement [1] - The launch ceremony will take place in Lanzhou City, featuring six major areas including consultation, interactive skill experiences, promotion of a digital platform, training and employment guidance, volunteer services, and traditional craft displays [1] - Over the following week, 62 women's home service stations will engage with more than 100 communities, providing a one-stop service for home consultation, skill experiences, volunteer services, job recruitment, and cultural activities [1] Group 2 - The event is designed to implement the provincial government's initiatives to enhance the quality and expansion of the home service industry, leveraging women's service stations as a bridge to deliver quality and convenient services to the public [2] - The initiative aims to further enhance the brand influence of "Longyuan Women's Home Service" [2]

Core Viewpoint - The transformation of household services from "basic needs" to "quality pursuit" is reshaping the service consumption market in Shandong, with Shangwei Home Service Co., Ltd. emerging as a new brand in this sector, driven by its commitment to comprehensive service innovation and a development model led by party building [1][12]. Group 1: Party Building and Service Philosophy - The establishment of a social organization party branch in 2018 has integrated the "Party Building + Craftsmanship + Love" service philosophy into every aspect of home service, enhancing the moral quality of service personnel and building a trust system among government, families, and workers [3][12]. - The "Party Building + Trade Union Support" model has successfully implemented training programs that promise to uplift individual trainees and their families, reflecting a commitment to community and service excellence [3][12]. Group 2: Professional Training and Standards - Shangwei Home Service has established rigorous training standards focused on "strong faculty and strict management," creating clear career paths and entry mechanisms for service staff, thus elevating the profession from temporary work to a desirable career [5][10]. - Over the past three years, the company has trained 2,000 maternal and infant care trainees and 1,527 elderly care trainees, producing over 3,000 skilled professionals, with several receiving prestigious awards [5][10]. Group 3: Comprehensive Service Offerings - The company has developed a "1+N" full-chain service system that addresses diverse family needs, providing services from maternal care to health management and family education, thereby achieving comprehensive coverage [6][12]. - Shangwei Home Service has expanded its offerings internationally, providing services in Germany and the United States, enhancing the global image of "Shandong Home Services" [6][10]. Group 4: Trust and Consumer Assurance - As a participant in the Ministry of Commerce's home service credit information platform, Shangwei Home Service emphasizes integrity throughout its service process, implementing standardized procedures and transparent pricing to ensure consumer confidence [8][12]. - The company has also contributed to social welfare by providing entrepreneurial training for special groups, helping them achieve employment and benefiting the community [8][12]. Group 5: Growth and Recognition - Shangwei Home Service has grown from a local institution in Laizhou to a brand with three franchise stores and five direct chain stores, achieving a "zero complaint" market reputation and recognition as a national advanced unit in health education [10][12]. - The company's innovative model of "Party Building + Service" has transformed household services into a respected profession, providing warmth to families and serving as a replicable model for the standardized development of the home service industry [12][13].

Core Insights - The article highlights five emerging entrepreneurial sectors in 2025 that offer low investment thresholds and high income potential, enabling ordinary individuals to achieve annual earnings of 300,000 yuan [1][11]. Group 1: Key Sectors for Entrepreneurship - **Silver Economy: Elderly Care Services** The elderly care service sector is identified as a highly explosive entrepreneurial direction, with a market demand significantly outpacing supply, resulting in a service gap of 12 million people and a market size exceeding 4.2 trillion yuan [1][2]. - **Green Wave: New Energy Vehicle Aftermarket Services** The surge in new energy vehicles has created unprecedented opportunities in aftermarket services, with the number of such vehicles in China surpassing 30 million by 2025. The first-year return rate for specialized repair shops can reach 72% [3]. - **Traffic Monetization: Digital Marketing Services** The digital marketing service sector is booming, with the live-streaming e-commerce market projected to reach 4.7 trillion yuan in 2025. Initial investments for a digital marketing team are relatively low, yet monthly revenues can easily reach 30,000 to 50,000 yuan [4]. - **Smart Living: Smart Home Installation and Maintenance** The smart home market is expected to reach 540 billion yuan by 2025, with a growth rate exceeding 25%. There is a significant demand for installation and maintenance services, particularly among older users [6]. - **Pet Economy: Personalized Pet Services** The pet services market is projected to exceed 480 billion yuan, with average annual spending per pet owner reaching 4,260 yuan. This sector offers various personalized services, with initial investments ranging from 150,000 to 200,000 yuan [7]. Group 2: Challenges and Strategies - **Entrepreneurial Challenges** Despite the promising outlook of these sectors, entrepreneurship is not without challenges. Market research indicates that small entrepreneurs typically require seven months to break even and 18 months to achieve stable profitability [8]. - **Importance of Business Model Innovation** Innovative business models are crucial for standing out in competitive markets. For instance, subscription services can enhance customer retention and improve cash flow [9]. - **Continuous Learning and Adaptation** Entrepreneurs must engage in continuous learning to keep pace with industry changes. Successful examples include entrepreneurs who invest time in learning new technologies relevant to their services [11].

Group 1 - The Ministry of Commerce and other nine departments have issued a "2025 Home Service and Agriculture Action Work Plan" to enhance home service supply and promote consumption, contributing to rural revitalization [1] - The plan includes 14 tasks focusing on supporting rural labor in home service employment, improving skills, and integrating vocational education with the home service industry [1] - It emphasizes the need for better employment security for rural labor in home services, including housing support and social security, to facilitate their integration into urban areas [1] Group 2 - The home service industry is seeing an increase in the proportion of young workers, with significant interest from entrepreneurial enterprises [2] - The industry is expected to exceed 2 trillion yuan by 2025, driven by strong demand in segments like elderly care and maternal and infant services [2] - Digital platforms are empowering home service entrepreneurs, enhancing market access and service quality, with 58 Daojia reporting a 60% reduction in average order distance and improved service efficiency [2] - 58 Daojia offers comprehensive vocational training with 78 courses across five major job categories, achieving over 90% employment success for trainees, and 74% of participants report salary increases post-training [2] - The Ministry of Commerce plans to implement policies to further leverage the home service industry for improving livelihoods, stabilizing employment, and promoting consumption [2]