在文旅消费赛道，复星多个产品线取得新年开门红，有望拉动今年板块业绩的增长。其中，上海豫园商 城新春假期累计接待客流近120万人次，同比提升超20%；Club Med国内五家精致"一价全包"度假村春 节核心假期六日平均入住率达90%；三亚.亚特兰蒂斯春节假期九日总营业额突破1.24亿元，同比增长 20%，创下历史最佳表现。 此外，在保险赛道，复星国内两家保险公司相继公布2025年保费和净利润录得可观增长。其中，复星联 合健康保险业务收入达78.4亿元，同比增长50%，增速在专业健康险公司中位居前列，全年实现净利润 1.3亿元，连续五年盈利；复星保德信人寿全年保险业务收入达125.98亿元，较上年增长36.17%，延续 了近年来的跨越式增长态势，实现净利润6.47亿元，同比大幅增长超450%，盈利规模与质量迈上全新 台阶。 3月2日，复星国际(00656.HK)发布回购公告，计划于2025年度业绩公告发布后至2026年股东周年大会 日，于公开市场回购股份，回购总金额不超过10亿港元。公告指出，"本公司认为，当前公司股价水准 未能充分反映公司长期价值，基于对公司长期发展前景的判断以及对股东利益的审慎考量，本公司将于 ...

长沙晚报掌上长沙2月27日讯（全媒体记者 宁莎鸥）27日，长沙市文化旅游广电局正式发布2025年度长沙文旅消 费新场景名单。经过层层筛选，涵盖潮玩娱乐、优宿体验、畅享休闲、悦赏雅鉴、美食品鉴、乐购消费六大类别 的30个项目脱颖而出，获得"长沙文旅消费新场景"称号。 长沙文旅消费新场景 一、潮玩娱乐新场景 1.芒果未来艺术中心：依托湖南广电产业生态，打造集演艺、展览、潮流体验于一体的青年文化潮流策源地。 （开福区） 2.长沙航空科技体验中心：以航空科技为主题，打造集互动体验、科普教育于一体的沉浸式科技娱乐场景。（长 沙县） 3.湖南超级马力马术俱乐部（牧也店）：以马术运动为核心，构建集专业培训、赛事体验、休闲观光于一体的高 端体育娱乐场景。（长沙县） 4.皇龙峡梦幻童话森林乐园：以亲子游乐为核心，打造沉浸式童话主题乐园，成为家庭休闲与亲子研学的优选目 的地。（浏阳市） 5.长沙之眼：依托岳麓山电视塔改造打造，融合高空观景、科技互动、潮玩休闲与湖湘文化展示于一体，打造岳 麓山核心景区都市潮玩娱乐新地标，成为青年及家庭休闲打卡新晋优选。（中广天择） 二、优宿体验新场景 1.希尔顿逸林酒店：以国际标准融合湘韵匠心，打 ...

（来源：千龙网） 今年春节，9天假期让人们有了更充裕的时间阖家团圆。"探亲+旅游、反向过年、分段旅游、错峰旅游"等成为过年新方式。接下 来，我们就通过几个关键词，来盘点一下春节文旅消费呈现哪些特点和亮点。 非遗民俗火热登场 文旅融合成新亮点 第二个关键词，"融合"。传统民俗与现代科技相融合，碰撞出新火花。在浙江衢州市龙游县的大南门历史文化街区，巡游展演火热 上演。与往年不同，今年暖场的是四足机器狗和人形机器人，它们主动向游客挥手"拜年"，瞬间被大人、小孩团团围住。而另一 边，这台机器人和游客玩起"石头剪刀布"，趣味十足的互动逗得大家开怀大笑。同样，在湖北安陆市盛世闻樱景区，以"传统文化 +现代科技"为核心的春游园主题活动也热闹上演。人形机器人、机器狗与表演队伍组成"跨界迎宾团"亮相迎客，为游客带来不一样 的节日体验。 "电影+"激活假期消费新动能 这个春节假期，各地影院也是人气高涨，"电影+"融合业态蓬勃兴起。甘肃兰州市某影城将非遗技艺展示引入影院空间，观众可在 观影前后，在非遗"活态展演"互动区内，亲手体验非遗技艺。假期期间，山东青岛各大影城内人气火热。今年春节档多部新上映的 影片取景于青岛，熟悉的场景与精 ...

Core Insights - The article highlights the dual approach of urban renewal and consumer revitalization in Anhui, unlocking new consumption scenarios, business formats, and economic momentum during the Spring Festival. Group 1: Traditional Culture and New Trends - The upgraded Huangmei Opera Theater in Anqing attracts large crowds, showcasing modern holographic technology to present classic performances, enhancing the cultural experience for visitors [3][4] - Anqing's Dannanmen Cultural Street and Huangmei Opera Theater have seen a stable daily foot traffic of around 5,000 visitors and revenue exceeding 60 million yuan since opening [4] Group 2: Industrial Heritage and New Consumption - The Wuhu Old Shipyard, a century-old industrial site, has transformed into a popular cultural experience destination, combining heritage protection with innovative operations to attract young consumers [5] - The Hefei Yaohai Tiandi, a repurposed electric machinery factory, integrates nostalgic industrial aesthetics with modern art installations, appealing to visitors with diverse experiences [6] Group 3: New Business Formats and Consumer Trends - The newly opened San Ke Movie Restaurant in Wuhu combines dining with film viewing, catering to consumer demands for novelty and personalization, reflecting a trend towards diversified and quality consumption [7] - The article notes a growing trend in the lower-tier markets towards diverse, personalized, and quality upgrades in consumer behavior [7] Group 4: Urban Renewal and Community Engagement - Urban renewal initiatives in Wuhu, such as the Changjiang Sanqiao Sports Park, enhance community spaces for fitness and leisure, improving the quality of life for residents [8][9] - The article emphasizes the importance of creating high-quality commercial districts and convenient living circles to stimulate consumer demand and enhance urban livability [9][10]

Core Insights - The article highlights the vibrant growth of cultural and tourism consumption during the Spring Festival, symbolized by the popularity of the "fish lantern" which reflects the people's wishes for abundance and prosperity [1][3]. Group 1: Cultural Heritage and Experience - Intangible cultural heritage (ICH) and folk customs are transitioning from static displays to emotional resonance, with visitors actively participating in traditional activities, enhancing their festive experience [6][9]. - In Hubei, the integration of ICH into immersive experiences allows tourists to engage directly with cultural performances, making the celebrations more relatable and enjoyable [8][10]. Group 2: Immersive Experiences in Tourism - The shift from merely observing scenic spots to enjoying immersive experiences is becoming a new attraction in cultural tourism, as seen in events like the "Thousand Lanterns Illuminate Chang'an" theme lantern festival in Xi'an [10][13]. - Tourists are now able to participate in hands-on learning experiences, such as puppet shows, which break the traditional barriers between performers and the audience, enhancing engagement [13]. Group 3: Local Integration and Economic Impact - Cultural tourism destinations are evolving into spaces that blend tourist attractions with local daily life, creating a more integrated experience for both visitors and residents [14][18]. - Initiatives like the "one-yuan stall" in Enshi have created job opportunities for locals, with nearly 500 stalls established, directly benefiting over 1,000 individuals and fostering community engagement [17]. Group 4: Future Directions in Cultural Tourism - Experts suggest that the supply side of cultural tourism needs to adapt by deeply exploring local cultural heritage and enhancing product differentiation through storytelling and digital means [20]. - There is a call for breaking down industry barriers to promote cross-sector integration, which can extend the consumption chain and improve overall visitor experiences [20].

随着"最长春节假期"的到来，文旅消费市场持续升温、活力迸发。全国人大代表黄茂兴认为，推动文旅 服务转变的关键在于树牢"以游客为中心"的发展理念，把"头回客"变成"回头客"、把"流量"变成"留 量"。重庆发改委主任高健表示，重庆利用山城夜景、滨江岸线、后街支巷、楼宇天台、防空洞穴等特 色优势，创新做靓"江崖街洞天"消费新场景。 摄像：龙敏 李南轩 陈庆洋 张静 李骏 剪辑：陈庆洋 包装：黄蕾 陈庆洋 统筹：王庆凯 策划：李雨昕 宋宇晟 出品人：俞岚 制片人：周锐 ...

| | 四川省 | | | | | --- | --- | --- | --- | --- | | 45 | | "畅游·乐购泸州"文旅消 费券发放活动 | 40 | | | 46 | | 泸州市2026年"凭票兑福 · 惠游 泸州"新春文旅票根优惠活动 | 40 | | | 47 | | "惠享泸州 · 乐购古蔺"消费券 发放活动 | 200 | | | 48 | | 福满乐至 "巷"遇粮仓- 陈毅故里片区2026新春嘉年华 | 20 | | | 49 | 贵州省 | 票根优惠活动 | 单用户累计 优惠封顶500 元 | 微信, | | 50 | 云南省 | "我在云南过大年"乐购新春活 动 | 总额超亿元 | | | 51 | 西藏自治区 | "乐享新西藏 · 惠游日喀则" | 600 | 线上: | | --- | --- | --- | --- | --- | | | | 2026年第一季度文旅消费季活动 | | 线下: 方 | | | | | | 、景 | | 52 | 甘肃省 | "畅游如意甘肃 众享大美陇原 "2026年甘肃省文旅消费促进活 | 2000 | https:/ | | | | 动 ...

Group 1 - The article highlights the vibrant atmosphere of traditional markets during the Spring Festival, showcasing local culture and commerce [3][5][6] - In Cangnan, Zhejiang, 135 vendors participated in a large market event, attracting over 500,000 visitors and generating more than 10 million yuan in direct consumption [3] - The event featured various cultural performances, including local opera and basketball matches, enhancing the festive spirit [3] Group 2 - In Weinan, Shaanxi, a community Spring Festival gala included performances of traditional songs and local folk arts, attracting significant public interest [5][6] - The event also featured interactive activities and traditional food, providing a comprehensive cultural experience for attendees [7] Group 3 - In Jiangxi Wuyuan, traditional customs such as lantern parades and firework displays were highlighted, showcasing local heritage [9] - The Wuyuan lanterns, particularly the dragon lanterns, symbolize good fortune and are a key part of the local New Year celebrations [9] Group 4 - The ancient city of Datong in Shanxi hosted a colorful lantern festival, featuring 46 themed lantern groups along a 7.24 km stretch of the ancient city wall [10] - The festival attracted numerous tourists and included various local cultural elements, enhancing the festive atmosphere [10][11] Group 5 - In Fujian Zhangzhou, unique handmade cultural products featuring horse motifs for the Year of the Horse gained popularity, reflecting local craftsmanship [12][14] - The cotton paintings of horses, crafted by local artisans, have become a hit, with over 100 pieces sold since the New Year [14] Group 6 - In Guangzhou, the Spring Festival flower market is thriving, with a variety of traditional and modern floral arrangements attracting consumers [15][17] - The market has seen an increase in the variety of orchids and a trend towards smaller, artistic floral arrangements appealing to younger buyers [17]

作为主场活动举办地，福建省将举办"清新福建 闽式生活"文旅消费主题年活动，包括4300多场文旅消 费活动、560多项优惠措施，推出"十大年味场景"、100条新春旅游线路、100个"闽式生活"文旅消费新 场景等。泉州市围绕"泉州非遗年 生活加点甜"主题，推出超千项文旅活动和优惠措施。 （据新华社） 消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补 贴，推出门票减免、票根联动优惠、跨区域文旅优惠等举措，加大直达居民游客的普惠政策力度，为人 民群众欢度新春提供更多文旅选择。 主场活动上，文化和旅游部会同相关部门、支持单位推出一系列春节主题特色活动、优质产品和惠民举 措。其中，文化和旅游部发布第二批全国旅游演艺精品名录，中华全国总工会发布扩大职工文体消费政 策措施，中国民航局发布春节民航文旅消费惠民措施，中国银联、中国银行、兴业银行等金融机构发布 迎新春文旅消费金融惠民措施，抖音、美团、京东旅行等平台和企业发布了春节线上线下融合文旅消费 活动。 （来源：廊坊日报） 转自：廊坊日报 ...

Group 1 - The main event "Happy Chinese New Year, Good Luck Ahead" is taking place in Huzhou, featuring a new spring consumption season with activities centered around ice skating and local markets [4] - The ice skating rink has become a popular attraction for children, providing them with a unique opportunity to experience ice sports, which are less accessible in southern regions of China [4] - The initiative is part of a broader strategy to innovate and expand cultural and tourism consumption in Huzhou, integrating traditional food and local markets with the ice skating experience [4] Group 2 - The ice rink, designed with ancient palace wall aesthetics, has quickly become a new landmark for family entertainment in the area [4] - The project is led by a seasoned skating coach who has established a professional team to ensure comprehensive service for visitors, from equipment to on-site instruction [4] - The collaboration between local cultural tourism and sports training reflects a growing trend in enhancing community engagement through recreational activities [4]