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每周一场促销活动,2026第一波广货福利来了
Sou Hu Cai Jing· 2026-01-14 06:22
为贯彻落实省委十三届八次全会暨省委经济工作会议部署要求,进一步帮助企业拓市场、促销售, "广货行天下"春季行动将于1月15日正式启动。一系列 线上线下联动的促销活动,将在一季度持续展开,集中展示广东工业产品的品质实力。 根据安排,本次春季行动将贯穿整个一季度,通过高频、持续的促销节奏,推动广东工业好产品更快触达市场。其中, 一季度计划举办12场线上线下同 步协同促销活动,覆盖家电、手机、服装、食品、3C数码、美妆、家居、玩具、日化等重点品类,形成"每周都有新主题、持续不断档"的消费氛围。每 场活动将组织30至50家优质企业集中亮相,推出一批技术含量高、性价比强、市场认可度高的广东制造产品。 1月15日,"广货行天下"春季行动启动仪式暨家电专场促销活动将在佛山率先举行,打响全年行动"第一枪"。此后,手机、服装、食品、3C数码、智能终 端、汽车等多个专场活动将陆续在各地市或线上平台展开,推动更多工业品类实现集中展示和销售转化。 值得关注的是,本次行动将"走进产业一线"作为重要内容。围绕全省131个特色产业集群,电商平台和主流媒体将深入企业和生产现场,通过探厂直播、 实地探访等方式,展示企业生产管理、质量控制和创新 ...
【深圳特区报】“广货行天下”春季行动明日启幕
Sou Hu Cai Jing· 2026-01-14 03:18
记者从省工业和信息化厅获悉,1月15日,"广货行天下"春季行动启动仪式暨家电专场促销活动将在佛 山举行,拉开2026年度广东产品线上促销活动的序幕。 据悉,"广货行天下"春季行动第一季度将举办12场线上线下同步协同的促销活动。围绕家电、手机、服 装、食品、3C数码、美妆、家居、玩具、日化等春节消费热点和广东重点优势品类,结合各大电商平 台选品特点,每周举办一场促销活动。同时,18场系列配套活动陆续推出,涵盖年货集市、粤品服饰展 示、品牌交流、平台探厂、直播带货等多样内容,展现广东制造的多元魅力。 此次行动还将联合阿里、京东、抖音、快手、拼多多、唯品会等主流电商平台,开设"广货行天下"专区 或话题,分类展示广东好产品、集中发布相关促销信息。 何为广货?广货为何能行天下?答案既有百年前广州十三行的辉煌外贸史,又有中国第一展广交会的光 辉历程,还有满载广货的中欧班列驶向欧洲腹地的不舍昼夜。 数据显示,广东跨境电商进出口规模9年扩大66倍,在全国占比超过1/3,规模稳居全国第一;全国每产 生4件快递,就有1件来自广东;全球每卖出3台手机,就有1台来自广东;深圳女装、粤东家居服、广州 牛仔服全国领先;广东饮料、酱油、保 ...
爆款圈粉全球:“广货行天下”春季行动来了
21世纪经济报道· 2026-01-14 00:29
记者丨郑康喜 编辑丨蒋韵 从20世纪80年代开始,广货便开始风靡全国,如今已持续畅销全球超过40余年。 从珠江水、广东粮到岭南衣、粤家电,再到如今的机器人、无人机、新能源汽车、AI眼镜, 一组数据足以说明广货的爆款之多: 一代人有一代人的广货爆款,每一代离不开的都是广东企业对用户需求的极致洞察,是对"好 用、好看、好卖"的不懈追求。广货用几十年的实践证明,好的产品,永远是打开市场的第一 把钥匙。 1月15日,"广货行天下"春季行动发布会暨家电专场促销活动将在佛山举行,正式拉开2026年 度广东产品线上促销活动的序幕。其中, 一季度将举办10场线下及2场线上共12场促销活动, 并举办18场"广货行天下"春季行动系列配套活动 ,体现广东制造的多元魅力。 18场配套活动 将充分调动各地市及各大平台、企业积极性,围绕"广货行天下"并结合本地区 特色产业,结合一季度节日节点(春节、元宵)与消费需求,组织开展各类形式的营销、带货 活动,共同营造广东工业品线上促销售的浩大声势。 春季行动 扫码看专题 1月15日 线上线下盛大启幕 跨境电商进出口规模9年扩大66倍,在全国占比超过1/3,规模稳居全国第一; 全国每产生4件快递 ...
直播间视频盗用博主素材?高露洁被质疑窜改内容虚假宣传
Nan Fang Du Shi Bao· 2026-01-13 13:01
近日,自媒体博主"even3不知"发布视频,指控知名牙膏品牌高露洁在未经授权的情况下,搬运了其2025年2月的原创内容。该博主称,高露洁官方旗舰店 授权号——高露洁colgate口腔修护牙膏直播间号在视频中对其牙齿进行了美白调色处理,并疑似使用了变声技术,用于商业宣传。 对于此次事件,该博主表示,高露洁已经涉嫌侵犯其依法享有的肖像权、著作权等,并对其的形象、声誉及正常生活造成实际影响,要求高露洁立即停止 相关侵权内容的传播和使用,并要求相关负责人就侵权事实、责任承担等事宜与其进行沟通协商。 而在该视频的评论区中,有网友表示"高露洁牙膏根本没有这个功能""当初就是看到这个广告才买的高露洁牙膏,没想到是盗用的视频"等。 客服:暂不清楚情况 针对此事,南都·湾财社记者致电高露洁棕榄(中国)有限公司,接线人员表示,目前对此事不太了解,但已记录并转达给相关部门,后续将会有专员进 行答复,但截至发稿时仍未收到相关答复。 高露洁被指盗用视频、篡改原声画面并用于商业宣传 博主:虚假宣传误导消费者 据该自媒体博主所述,高露洁在未经授权的情况下,将他此前发布的牙贴片治疗牙缝视频的部分内容进行剪辑并用于商业营销传播,同时还疑似用技 ...
高露洁牙膏称能让“牙缝填上”,是医学奇迹还是过度宣传
Xin Lang Cai Jing· 2026-01-12 11:47
智通财经记者 | 卢奕贝 智通财经编辑 | 许悦 近日,智通财经在浏览短视频平台时发现,高露洁的"360°抗敏修复牙膏"在短视频平台投放一系列内容,暗示"能让牙 缝自己长回来"。"高露洁Colgate口腔修护牙膏直播间"等账号,近期曾集中发布多条围绕"高露洁360°抗敏修复牙膏"的 宣传视频。视频中反复强调产品所含的"促生氟磷灰石"成分,并将其描述为"一种天然生物胶水"。 这些营销短视频出现在名为"高露洁Colgate口腔修护牙膏直播间"的账号下,部分视频文案使用了"高露洁已攻克'壁虎断 尾'的技术难题"等表述,并配合动画或AI画面,展示将牙膏挤在牙缝较大的牙齿上后,牙缝逐渐缩小、闭合,甚至出现 类似牙齿组织"再生"、断牙被修补的视觉效果。 此外,部分短视频还出现了真人展示画面——一名男子一边露出牙齿,一边称自己的"牙缝没了",并表示,这是因为最 近"知道了一种新的技术,它是高露洁新研发的技术,类牙齿新生,是牙齿的同源成分"。 在短视频节奏和直播话术中,上述内容往往被简化为直观结论,即使用该款牙膏即可实现"牙缝修复""牙齿再生"。 然而,在上述真人展示的短视频中所出场的男子,于1月11日在个人账号"@Even ...
蓝月亮集团预计2025年度业绩显著改善
Zhi Tong Cai Jing· 2026-01-12 10:04
Core Viewpoint - The company anticipates a significant reduction in losses for the fiscal year ending December 31, 2025, with expected losses decreasing by at least 50% compared to the losses of approximately HKD 749.3 million for the fiscal year ending December 31, 2024, primarily due to improved operational efficiency and successful channel strategy investments [1] Group 1 - The company expects a notable decrease in losses for the fiscal year 2025, driven by enhanced operational efficiency and effective channel strategy investments [1] - Cost optimization and process simplification have led to more precise and efficient resource allocation, reducing redundant expenditures [1] - Continuous investment in new product promotion and knowledge marketing is a core strategic expenditure, aiming to popularize scientific washing methods and expand the reach of new products [1] Group 2 - The company is focusing on the popularization of concentrated laundry detergent to consolidate its market share [2] - In the second half of 2025, the company will actively promote the "Net Enjoy" foam shower gel, which features innovative foam technology and a gentle amino acid cleaning formula to meet consumer demands for convenience, efficiency, and safety [2] - By expanding into the promising personal care market and optimizing product structure, the company is laying the foundation for future development of a full range of products [2]
蓝月亮集团(06993)预计2025年度业绩显著改善
智通财经网· 2026-01-12 09:57
Core Viewpoint - Blue Moon Group (06993) anticipates a significant reduction in losses for the fiscal year ending December 31, 2025, with expected losses decreasing by at least 50% compared to the losses of approximately HKD 749.3 million for the fiscal year ending December 31, 2024, primarily due to improved operational efficiency and successful channel strategy investments [1] Group 1 - The company expects a notable decrease in losses for the fiscal year 2025, driven by cost optimization and process simplification, leading to more precise and efficient resource allocation and reduced redundant expenses [1] - Continuous investment in new product promotion and knowledge marketing is a core strategic expenditure, focusing on achieving full-channel reach for concentrated laundry detergents and other new products [1] - The company's channel strategy investments have expanded market coverage and enhanced customer reach, successfully attracting a younger demographic of new customers through ongoing investments in emerging e-commerce platforms [1] Group 2 - In 2025, the company aims to solidify its market share by promoting the widespread adoption of concentrated laundry detergents [2] - The company has begun actively promoting the innovative "Net Enjoy Foam Shower Gel" in the second half of 2025, which features innovative foam technology and a gentle amino acid cleaning formula to meet consumer demands for convenience, efficiency, and safety [2] - By expanding into the promising personal care market and optimizing product structure, the company is laying the groundwork for future development of a full range of products [2]
卖高露洁的直播间“偷视频”?博主发帖“打假”
Mei Ri Jing Ji Xin Wen· 2026-01-12 09:47
Core Viewpoint - A video blogger accused Colgate's social media account of unauthorized use of their original video for commercial marketing without consent, raising concerns about intellectual property rights and the use of AI in content manipulation [1][5]. Group 1: Incident Overview - The video blogger "Even3不知" reported that Colgate's account used their original video, which was set to be released on February 28, 2025, for promotional purposes without their knowledge [1]. - The original content discussed a new technology for dental care, while the altered version misrepresented the technology as a Colgate innovation [4]. - The blogger emphasized that their content was unrelated to the claims made in the infringing video, which suggested that Colgate's toothpaste could repair dental gaps [5]. Group 2: Response and Legal Context - The blogger has taken steps to document the infringement and has requested Colgate to cease the unauthorized use of their content, indicating potential legal action if a satisfactory response is not received [5]. - Colgate's customer service acknowledged the issue and stated that a specialist was addressing the matter [8]. - Previous legal cases involving unauthorized use of AI-generated content highlight the potential for significant repercussions for companies that fail to verify the legitimacy of their marketing materials [8][9]. Group 3: Public Reaction and Implications - The incident has sparked varied reactions from the public, with some accusing Colgate of "video theft" and "fraud," while others speculated on the practices of Colgate's advertising team [5]. - The ongoing situation raises questions about the responsibilities of companies in verifying the content they use for marketing, especially in the context of AI technology [9].
华西证券:内需赋能叠加出口扩容 轻工&美护行业有望企稳向好
智通财经网· 2026-01-11 22:53
Core Viewpoint - The light industry and beauty care sector is expected to stabilize and improve by 2026, driven by domestic demand policies and steady export growth, despite facing certain pressures in the broader environment [2] Domestic Demand - The "14th Five-Year Plan" year is anticipated to see an increase in domestic demand policies, coupled with a growing consumer pursuit of high-quality living, which opens up significant growth opportunities for the industry [2][3] Export Potential - The cross-border e-commerce penetration rate has substantial room for improvement, and the improvement of international relations along with the demand boost from emerging markets will further expand the market, injecting momentum into the industry's overseas expansion [2][3] Company Insights - Companies with core technology and brand advantages are expected to seize opportunities, with cutting-edge technology enhancing product competitiveness and brand strength breaking the price-performance competition [2] - These companies are likely to benefit from domestic demand and explore overseas markets through global layouts, leading the growth in the trend of high-quality industry development [2] Investment Focus - **Beauty Sector**: Focus on high-end skincare and makeup brands with Eastern cultural characteristics such as Maogeping (01318) and Lin Qingxuan (02657), as well as companies like Marubi Biotechnology (603983.SH) showing marginal improvements [3] - **Home Furnishing**: Attention on leading companies with strong channel capabilities and multi-category layouts like Oppein Home Group (603833.SH) and Kuka Home (603816.SH), as well as Man Wah Holdings (01999) benefiting from the anticipated recovery in the US real estate market due to Federal Reserve rate cuts [3] - **Two-Wheel & Motorcycle**: The two-wheeler market is generally stable with a natural replacement cycle, and companies like Yadea Technology (01585), Aima Technology (603529.SH), and Ninebot (689009.SH) are under focus as market expectations are currently pessimistic [3] Light Industry Consumption - **Personal Care**: Companies with a big product strategy and all-channel expansion capabilities such as Baiya Co., Ltd. (003006.SZ) and Weigao Medical (300888.SZ) are noteworthy [4] - **Stationery**: Product and channel optimization are key for stationery companies adapting to current consumer trends, with attention on Morning Glory (603899.SH) and Qixin Group (002301.SZ) [4] Jewelry Sector - Focus on Laopu Gold (06181), which is expected to see performance growth due to continuous channel expansion and market breakthroughs [5] Export Companies - Companies with significant technical barriers and brand advantages in high-demand segments such as Haoyang Co., Ltd. (300833.SZ) and Yiyi Co., Ltd. (001206.SZ) are of interest [5]
两面针:公司博士后科研工作站深入对两面针中药研究与应用
(编辑 袁冠琳) 证券日报网讯 1月8日,两面针在互动平台回答投资者提问时表示,氯化两面针碱为两面针中药主要功 效成分,公司博士后科研工作站深入对两面针中药研究与应用,持续对两面针药用成分及提取工艺进行 了系统性研究,为两面针中药的科学合理开发利用提供技术支撑。目前,该成分已广泛应用于公司大部 分牙膏产品中,并列为核心质量控制指标,为两面针中药牙膏功效的稳定发挥提供可靠保障。 ...