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让“冷资源”变“热经济”
Xin Lang Cai Jing· 2026-01-05 22:49
Core Insights - The seminar "Ice and Snow Tourism is also Gold and Silver Mountain" held in Harbin aims to promote high-quality development in the ice and snow tourism industry through discussions on transformation, innovation, and regional collaboration [1] Group 1: Industry Transformation and Innovation - Harbin Madi'er Cultural Tourism Investment Group reported a 2.5 times increase in total assets and a 6.3 times increase in operating revenue since 2020, with over 20 million visitors expected during the 2023-2025 ice seasons [2] - The 27th Ice and Snow World set a record with a scale of 1.2 million square meters, attracting over 900,000 visitors, and the "Ice + " integration model has effectively enhanced brand value [2][3] - Yichun City reported annual growth rates of 26% in tourist numbers and 38% in consumption by leveraging ice and snow and forest resources [3] Group 2: Regional Collaboration and Market Expansion - The seminar emphasized the importance of regional collaboration, with proposals for breaking geographical boundaries and building a unified tourism brand across Northeast China [4] - The development of Aba Prefecture as a southern ice and snow tourism hub provides new insights for optimizing the national industry structure, with a focus on policy empowerment and industry integration [4][5] - The ice and snow economy is projected to exceed 187.5 billion yuan in consumer spending, with participation from 292 million people during the 2024-2025 season [5] Group 3: Technological Empowerment and Quality Development - Technological innovation and AI applications are identified as core drivers for high-quality development in ice and snow tourism, shifting the focus from mere sports to a more integrated experience [6] - Future trends in the industry include the integration of sound, electricity, light, and shadow, as well as the use of AI, AR, and VR technologies to enhance visitor experiences [6] - The development of the ice and snow industry is supported by a robust policy framework, with a target of 1.5 trillion yuan by 2030, ensuring a solid foundation for growth [7]
2026年冰雪旅游创新案例发布
Xin Lang Cai Jing· 2026-01-05 22:49
本报5日讯(记者刘莉 李爱民)5日,2026冰雪旅游发展大会在哈尔滨举行。大会发布了2026年冰雪旅 游创新案例。 入围案例分别为(排名不分先后):以匠心守冰魂 以创新兴文脉(哈尔滨冰雪大世界股份有限公 司)、全链条数智化提升滑雪旅游运营能力[中旅(北京)冰雪体育发展有限公司]、热雪创未来 创新青 少年冰雪研学体系(热雪奇迹控股有限公司)、激活冰雪文化基因 创造童话新世界(阿尔山市人民政 府)、长白山不止天池(长白山管委会旅游和文化体育局)、"冰雪温泉"双引擎 打造旅游新高地(宜 春市文化广电旅游局)、特色冰雪IP矩阵推动冰雪+融合发展(临朐县文化和旅游局)、打造冰雪装备 匠心新标杆 (坦博尔集团股份有限公司)、四季冰川雪山全时体验(阿坝藏族羌族自治州文化广播电 视和旅游局)、冰雪源点 金山传薪(新疆阿尔泰冰雪旅游发展集团有限公司)。 转自:黑龙江日报 (来源:黑龙江日报) ...
哈尔滨居冰雪旅游十佳城市榜首
Xin Lang Cai Jing· 2026-01-05 22:49
2026年冰雪旅游十佳城市依次为,哈尔滨市、沈阳市、长春市、张家口市、北京延庆区、牡丹江市、吉 林市、呼伦贝尔市、乌鲁木齐市、伊春市。 据悉,该排名是基于城市在冰雪旅游资源竞争指数、冰雪旅游需求竞争指数、冰雪旅游市场竞争指数、 冰雪旅游目的地治理水平和政府支持指数5个指标方面的综合体现。 (来源:黑龙江日报) 转自:黑龙江日报 本报5日讯(记者李爱民 刘莉)5日,2026冰雪旅游发展大会在哈尔滨举行。大会发布2026年冰雪旅游 十佳城市,其中,哈尔滨市位居榜首,沈阳市紧随其后,长春市、乌鲁木齐市进步较大。 ...
2025—2026冬季 我国冰雪旅游休闲人数将达3.6亿人次
Ren Min Ri Bao· 2026-01-05 22:32
(文章来源:人民日报) 报告显示,2025年我国冰雪经济规模已超过1万亿元,全国冰雪旅游相关企业已超过1.4万家。以冰雪旅 游为引领,我国已形成涵盖文化、运动、装备在内的全产业链格局。 本报北京1月5日电 (记者王珂)1月5日,中国旅游研究院(文化和旅游部数据中心)发布《中国冰雪 旅游发展报告(2026)》提出,我国冰雪旅游正进入持续繁荣的新阶段。经测算,预计2025—2026冬季 我国冰雪旅游休闲人数将达到3.6亿人次,冰雪旅游休闲收入有望达到4500亿元。 ...
京城何时能上冰各冰场尚不确定
Xin Lang Cai Jing· 2026-01-05 19:46
Core Viewpoint - The opening of ice rinks in Beijing is delayed due to insufficient ice thickness and high temperatures, with preparations ongoing for future operations [1][2] Group 1: Ice Rink Conditions - As of January 5, approximately two-thirds of the ice surface at Shichahai has been fenced off for recreational activities, but the ice thickness has not yet reached the required 15 centimeters for safe operation [1] - The prerequisite for opening ice rinks includes a temperature below -10°C for a week and an ice thickness of at least 15 centimeters, which current weather conditions do not meet [1][2] Group 2: Preparations and Future Plans - Various parks in Beijing, including Beihai Park, Summer Palace, Taoranting Park, and Zhuzihu Park, typically open their ice rinks when conditions are met, with operations extending until the beginning of spring [1] - Yuyuantan Park is also planning to establish an ice rink this winter, including activities like ice biking, and will open once conditions are suitable [2]
中国旅游研究院发布报告 预计3.6亿人次共赴今冬“冰雪之约”
Xin Hua She· 2026-01-05 11:55
从消费信心来看,冰雪旅游市场增长潜力巨大。中国旅游研究院开展的专项调查显示,74.8%的受 访者希望在2025-2026冬季体验冰雪休闲活动,更有50.5%的受访者计划开展远距离的冰雪之旅。冰雪旅 游不仅是规模的扩张,更伴随着品质与结构的全面升级。游客花费正从交通、住宿等"硬性支出"向娱 乐、康养、文创及科技体验等"柔性支出"转变。 报告显示,中国冰雪旅游已形成"南北共振、中部崛起、东西协同"的新格局。2025年,华南地区以 30%的投资占比、约300亿元的投资总额位居冰雪旅游重资产投资区域首位。其中,"室内冰雪主题综合 体"成为投资最活跃的类别,有效打破气候限制,实现冰雪消费的四季常态化。 新华社哈尔滨1月5日电(记者杨思琪、沈易瑾)1月5日在哈尔滨举办的2026冰雪旅游发展大会上, 中国旅游研究院(文化和旅游部数据中心)发布《中国冰雪旅游发展报告(2026)》指出,我国冰雪旅 游正进入持续繁荣的新阶段。经综合测算,预计2025-2026冬季,我国冰雪旅游休闲人数将达到3.6亿人 次,冰雪旅游休闲收入有望达到4500亿元。 中国旅游研究院研究员韩元军介绍,以哈尔滨、沈阳、长春、张家口等为代表的北方城市正从" ...
邀约全世界!哈尔滨冰雪节又来了
Xin Hua Wang· 2026-01-05 10:54
Core Viewpoint - The 42nd Harbin International Ice and Snow Festival has commenced, showcasing Harbin as a premier destination for ice and snow tourism, with a focus on cultural exchange and international cooperation [1][2][4]. Group 1: Event Highlights - The Ice and Snow Festival features the largest ice and snow park, covering 1.2 million square meters, with new interactive areas such as the "Rose Ice Wall" and "Hot Spring Camp" [2]. - The festival includes the 37th China Harbin International Ice Sculpture Competition and the 28th China Harbin International Snow Sculpture Competition, attracting over a hundred artists from various countries [2]. - Harbin has been recognized as a "World Ice and Snow Tourism Excellence City" by the United Nations World Tourism Organization, enhancing its global appeal [1][2]. Group 2: Economic Impact - The festival is expected to drive significant tourism, with over 90 million visitors recorded in the previous season, contributing to the local economy [4]. - During the recent New Year holiday, Harbin received 4.1 million tourists, generating 5.56 billion yuan in revenue [8]. - The upcoming Harbin International Ice and Snow Economic Expo aims to establish a global hub for the ice and snow industry, showcasing the entire industry chain from equipment manufacturing to tourism [8]. Group 3: Tourism Development - Harbin is focusing on high-quality development in winter tourism, emphasizing modern governance and innovative services to enhance visitor experience [7]. - The city has introduced various themed tourism routes and upgraded attractions to cater to diverse visitor interests, particularly targeting younger demographics [5][7]. - The China Ice and Snow Tourism Development Report (2026) predicts that ice and snow tourism participation will reach 360 million people, generating an estimated 450 billion yuan in revenue during the 2025-2026 winter season [8].
新华鲜报丨邀约全世界!哈尔滨冰雪节又来了
Xin Hua Wang· 2026-01-05 10:51
Core Viewpoint - The 42nd Harbin International Ice and Snow Festival has commenced, showcasing Harbin as a global winter tourism destination and emphasizing its cultural, sports, and economic integration [1][3]. Group 1: Event Highlights - The Ice and Snow Festival features the largest ice and snow park, covering 1.2 million square meters, with new interactive areas such as the "Rose Ice Wall" and "Hot Spring Camp" [3]. - The festival includes the 37th China Harbin International Ice Sculpture Competition and the 28th China Harbin International Snow Sculpture Competition, attracting over a hundred artists from various countries [3][5]. - The event aims to foster international friendship through artistic creation and showcase the charm of Harbin as the "Ice City" [3][6]. Group 2: Tourism Impact - Last winter season, Harbin attracted over 90 million domestic and international tourists, highlighting its popularity as a winter tourism destination [5]. - The festival is expected to enhance the local economy, with the recent New Year holiday seeing 4.1 million visitors and total spending of 5.56 billion yuan [9]. - The city is launching ten new winter tourism routes and upgrading attractions to enhance visitor experiences [6][8]. Group 3: Economic Development - The first Harbin International Ice and Snow Economic Expo is set to establish a global platform for the ice and snow industry, showcasing the entire industry chain from equipment manufacturing to tourism [9]. - The China Ice and Snow Tourism Development Report (2026) predicts that winter tourism participants will reach 360 million, generating an income of 450 billion yuan during the 2025-2026 season [9]. - Harbin's approach to winter tourism is shifting from merely attracting visitors to ensuring they have memorable experiences that encourage repeat visits [8].
第42届中国·哈尔滨国际冰雪节今日开幕
Xin Lang Cai Jing· 2026-01-05 10:27
Group 1 - The 42nd China Harbin International Ice and Snow Festival opened on January 5, marking a significant event in the ice and snow tourism sector [1] - The Harbin Ice and Snow Festival, established in 1985, is the first international festival in China focused on ice and snow activities, recognized as one of the world's four major ice and snow festivals alongside events in Sapporo, Quebec, and Oslo [3] - Last ice and snow season, Heilongjiang Province saw a year-on-year increase of 18.5% in tourist numbers and 30.7% in total tourism spending, with projections indicating that the province's ice and snow economy will exceed 300 billion RMB by 2025, reflecting a growth rate of over 12% [4] Group 2 - The current festival features the theme "Ice and Snow Together, Creating the Future," offering ten premium ice and snow tourism routes and hosting over 200 cultural, sports, and economic activities [4] - The festival has introduced guest countries, provinces, and cities for the first time, aiming to strengthen cultural ties and stimulate new momentum in the ice and snow economy [4]
北京唯一!延庆七年蝉联冰雪旅游十佳城市
转自:北京日报客户端 2026冰雪旅游发展大会 1月5日在黑龙江哈尔滨召开 中国旅游研究院发布 《中国冰雪旅游发展报告(2026)》 延庆区 获评"2026年冰雪旅游十佳城市" 为北京市唯一获评地区 作为首批国家全域旅游示范区,延庆将冰雪产业巧妙融入全时全景的发展脉络,绘就了一幅别具一格的 旅游新画卷。连续七年,凭借在冰雪旅游领域的卓越表现,荣膺"冰雪旅游十佳城市"称号。延庆,这座 魅力之城究竟凭何实力获此殊荣?小编带您一起看~ 冰雪资源得天独厚 作为"首批国家级滑雪旅游度假地",延庆凭借其卓越的冰雪资源与完备的配套设施,成为广大冰雪爱好 者心驰神往的首选目的地。这里拥有国际一流的奥运场馆——雪游龙、雪飞燕。同时,还拥有亚洲单体 规模最大的综合性冰上中心,北京市规模最大、专业级别最高的室内冰场——北京市冰上项目训练基 地。 0 1 0 e A 12 99 P 12 1 在旅游接待方面,延庆同样表现出色。冬季开放景区16家,拥有四星级及以上宾馆饭店13家、乡村民宿 356个。特别值得一提的是,延庆是首都生态涵养区中唯一实现了万豪、希尔顿、Club Med等世界一流 酒店集聚的区域,进一步提升了其旅游接待的档次与 ...