Core Insights - The rise of "museum tourism" has made cultural heritage sites popular among travelers, with Shaanxi province leveraging its rich cultural resources to enhance cultural tourism experiences [1][2] - In 2024, Shaanxi plans to add 36 new national-level museums, bringing the total number of registered museums to 362, showcasing a commitment to expanding cultural offerings [1] - The province's museums are innovating with diverse activities and unique cultural products, making cultural tourism a distinctive experience for visitors [1] Museum Attendance and Impact - In 2024, museums in Shaanxi are expected to receive over 72 million visitors, establishing cultural tourism as a key attraction for the province [2] Exhibition Highlights - Recent exhibitions, such as the "Exploring Chang'an" showcase, highlight archaeological achievements and promote understanding of Chinese civilization [3] - The "Glass Journey from the Mediterranean to Chang'an" exhibition features 155 artifacts, illustrating the cultural exchange between Mediterranean and Eastern civilizations [3] Educational Initiatives - Shaanxi's cultural institutions are creating immersive educational activities that encourage deeper engagement with history and culture [4][5] - Various museums are offering programs that integrate with school curricula, transforming museum visits into educational experiences [5] Cultural Products and Market Trends - The introduction of the "Museum-themed Sightseeing Bus" and the popularity of cultural restaurants reflect a trend towards making cultural experiences more accessible [6][7] - The sales of cultural creative products, such as refrigerator magnets inspired by artifacts, have surged, with a reported growth rate of over 200% in 2024 for the Shaanxi History Museum's products [7] - Shaanxi's "Museum+" strategy aims to integrate cultural resources with modern life, resulting in the development of over 400 popular cultural products annually [7]

一直以来，在博物馆出现的错误中，不少是文字内容校对不严谨，简言之是审核环节随意导致小 错。例如河北博物院将"九原""云中"弄反，分别错误对应成"今内蒙古托克托东北""今内蒙古包头市 西"，最终被那位来自包头的小姑娘发现。此前常有博物馆被发现错别字、中英文标识不符。不涉及科 普内容事实性错误的低级错误，难免砸了自己的招牌和口碑，但只要工作人员严格审校，这类错误本可 避免。 如果博物馆能更加重视与参观者的互动交流，于参观者而言，参与讨论、纠错，在科普工作中并不 只是"被动接收者"而是"主动参与者"，这样的良性互动是尊重求知欲、对知识不懈探索的体现。此前就 有博物馆以赠送奖品或特邀参加相关活动等奖励主动邀请公众挑错。这样的纠错活动应当再多一点，未 被"正名"的文物越来越少，但有能力挑错的参观者会越来越多，这也是所有人期待的局面。 近日，山西太原一高中生在网上发帖称，一个月前他在太原博物馆参观，发现博物馆展出的9件文 物特征与标牌不符。"五一"期间，也有一名小姑娘发布视频指出，在河北博物院参观时意外发现两处古 地名注释出现错误。 而另一种出错的内容，诸如上述断代、分类等问题，则涉及专业的文物鉴定本身。一般来说，博物 ...

中新网北京5月9日电 (查志远)博物馆门票涨价，合理吗？近日，西安碑林博物馆宣布涨价，除政策性免 票外，门票价格不分淡旺季，统一按全票85元/人次。而此前，该博物馆执行10元/人次的惠民价。 这一调整迅速引发公众热议，有游客表示，这么高的涨幅很难让人心安理得为此买单。 面对质疑，碑林博物馆也给出了涨价的理由。相关工作人员解释称，目前10元/人次的票价属于博物馆 改扩建期间的惠民票，改扩建之前原票价为65元/人次，即将施行的85元/人次的票价则是扩大之后完整 馆区的票价。 从碑林博物馆的角度看，价格上涨只是在恢复原价的基础上稍微上涨了一点，且展区范围扩大了。从博 物馆运营角度看，现行10元门票的"惠民价格"已执行多年，而近年来人力、文物保护、设施维护等成本 持续攀升，为缓解运营压力涨价有一定的合理性。 值得注意的是，现行政策仍保留"政策性免票"(如老人、军人、残疾人等群体)。不过，半票价格仍然高 达42元，可能对低收入家庭、学生群体造成压力。 其实，化解争议的关键在于收入用途和涨价程序是否透明。博物馆不妨公开成本构成与资金用途，例如 详细说明门票收入中用于文物保护、学术研究、教育活动的比例，增强公众信任。 此外 ...

记者 钟菡 "上博号"是上博与东航深化战略合作的又一里程碑。自2024年签署合作协议以来，双方推出"机票+门票"联名产品、文物跨 境运输保障等举措，推动"旅客"与"游客"身份双向转换。此次主题航班首航进一步拓展"航空+文旅"场景，以覆盖欧美等国际远 程航线的优势，助力中华文化飞越五洲四海。作为全球首个文物主题年度焕新航班，"上博号"将于2025年内执飞上海至威尼 斯、开罗等多条国际航线，并定期更新客舱文物主题内容。旅客可通过东航官网预约主题航班体验，感受"乘东航飞万里，随上 博览千年"的独特魅力。 "上博号"机舱内景。朱艳 摄 "上博号"是一架以中国古代艺术为主题的宽体彩绘飞机，机身以雅致清新的江南春绿为主色调，喷涂上海博物馆的馆名和 馆标，并搭配兽面纹、波曲纹与几何纹等源自上博馆藏青铜器珍品的纹饰元素，化身独一无二的"瑰宝印记"。机舱内部如同一 座"空中博物馆"，按照中国古代青铜器萌生期、育成期、鼎盛期、转变期、更新期序列，在行李架、小桌板、座椅头垫等位置 甄选呈现30余件上博馆藏青铜器图案，并配有文物说明和特色纹饰，令旅客仿佛置身于一个中国古代青铜器艺术特展。 本次主题航班活动由东航空乘人员主持。丰富的现 ...

扬州中国大运河博物馆馆长郑晶介绍，5月13日启动仪式上，除了将公布一批去年以来各类精品案 例外，南京博物院、扬州中国大运河博物馆VR大空间沉浸式数字展览项目也将和观众见面。在平行分 享会上，多地博物馆代表将分享各自在数智化建设中的实践经验和创新思路。 5月7日，省文旅厅发布"国际博物馆日"主会场活动相关内容：以"快速变化社会中的博物馆未来"为 主题的第49个国际博物馆日江苏主会场活动，将于5月13日在扬州中国大运河博物馆启幕。这场由省文 旅厅与扬州市政府联袂打造的文化盛宴，将联动全省362家博物馆推出171个主题展览、409项教育研学 活动、107场"六进"活动及79个文创市集，构建起近千场线上线下融合的文化活动矩阵。 7日的发布会上，省文旅厅还发布了《江苏省2024年博物馆事业发展报告》。报告显示，2024年全 省博物馆接待观众近1.4亿人次。截至目前，全省共有国家等级博物馆98家，其中国家一级博物馆26 家、二级博物馆39家、三级博物馆33家。吴中博物馆获"全国最具创新力博物馆"称号，江苏共6家博物 馆获此殊荣，数量位居全国第一。 围绕"水韵江苏"鲜明特性，去年全省博物馆共举办陈列展览近2500个。为推动 ...

徐 之文 《 人民日报 》（ 2025年05月08日 09 版） (责编：胡永秋、杨光宇) 江苏苏州市，游客在苏州博物馆西馆参观。 张 锋摄（影像中国） 这正是： 馆阁林立似棋布， 遗珍浩瀚发新韶。 汲古探源开民智， 文脉悠悠濡今朝。 近年来，我国博物馆进入快速发展期。目前，除文物建筑及遗址类博物馆外，全国免费开放博物馆数达 6248家，占博物馆总数91%以上，累计优惠观众100余亿人次，我国已成为世界上享受博物馆免费开放 服务人口最多的国家。 河南洛阳市，游客佩戴智能眼镜在二里头夏都遗址博物馆 参观。 新华社记者 李嘉南摄 ...

Core Viewpoint - The "Shangbohao" themed aircraft, a collaboration between Shanghai Museum and Eastern Airlines, aims to promote Chinese traditional culture through a unique in-flight experience, showcasing ancient art elements and interactive activities for passengers [1][2][19]. Group 1: Aircraft and Design - The "Shangbohao" is a Boeing 777 decorated with ancient Chinese art themes, officially launched on April 30, making it the world's first aircraft themed around Chinese ancient art [2]. - The aircraft features prominent designs inspired by the Shanghai Museum's bronze artifacts, including intricate patterns derived from cultural relics, enhancing its visibility among other planes [4][6]. Group 2: In-Flight Experience - Inside the cabin, over 30 decorative elements based on the museum's bronze artifacts are displayed, creating an immersive exhibition-like atmosphere for passengers [6]. - Passengers receive exclusive cultural gifts, such as commemorative boarding passes and creative badges, enhancing their travel experience [10]. Group 3: Cultural Engagement - The flight includes interactive activities like quizzes about the Shanghai Museum, allowing passengers to engage with and learn about Chinese traditional culture during the journey [12][15]. - The aircraft serves as a cultural ambassador, with plans to operate international routes to cities like Venice and Cairo by 2025, further extending the reach of Chinese culture globally [19].

Core Insights - The cultural tourism trend "for a museum to a city" has been reinforced in Jiangsu during the recent "May Day" holiday, with 179 special exhibitions attracting significant visitor numbers [1] - During the holiday, Jiangsu's museums received a total of 5.317 million visitors, marking a year-on-year increase of 31.54%, with many visitors coming from outside the province [1] - Major museums such as Nanjing Museum and Yangzhou Grand Canal Museum saw high attendance, with Nanjing Museum averaging nearly 30,000 visitors per day [1] Group 1 - The "Golden Sea of Clouds" exhibition at Changzhou Museum attracted over 5,000 visitors daily during the holiday, showcasing valuable artifacts from the Han Dynasty [2] - Various museums in Jiangsu organized 108 cultural and educational activities, enhancing the visitor experience [2] - Notable exhibitions included "Treasures of the Golden Sea" and "Encountering Dali: Dreams and Imagination," which received high attention from cultural enthusiasts [2] Group 2 - Nanjing Museum implemented extended hours and hosted nearly 300 cultural tourism integration activities during the holiday [3] - The museum offered interactive experiences, including a night event series that combined knowledge quizzes and performances, enhancing visitor engagement [3] - Other museums in Nanjing also integrated night tours with intangible cultural heritage performances, creating a unique experience for visitors [3] Group 3 - Museums in Jiangsu transformed into cultural spaces by launching creative markets that combined consumption, food, and entertainment [4] - The creative products, such as refrigerator magnets and decorative items, were well-received, contributing to a total creative revenue of 21.0453 million yuan across the province [4] - Nanjing Museum generated 3.85 million yuan in creative revenue, while Suzhou Museum's creative revenue reached 3.2 million yuan, reflecting a year-on-year increase of 33.58% [4]

户外露营，打卡博物馆，逛风情街区，品尝特色美食……"五一"期间，游客在丰富多彩的活动中享受美好时光。 露营+特色组合 河北邯郸"短途游"成为消费新热点 在河北邯郸，游客欣赏湖光美景，尽享美食，让这个假期增添悠闲惬意。 在河北邯郸复兴区的一家露营基地，游客们有的带着孩子在池塘边玩耍，有的与亲友围坐在帐篷下谈天说地，饿了还可以在现场租赁烧烤设备、购买食材， 大家一起动手做饭。 游客 杨宏杰：这里离城市比较近，环境又清新自然，租一套露营设备，和家人一块烤烤肉、聊聊天，感觉心情特别舒畅。 某露营基地负责人 李宁：游客在这里既可以欣赏湖光美景，也能与钓友一起交流垂钓经验。同时，我们还增加了咖啡馆、浮桥等多种业态，提升游客的体 验。 据介绍，这个"五一"假期，当地新开了近10家露营基地，并推出了"露营+赏花""露营+垂钓""露营+音乐"等特色组合，为游客提供花田、林下、湖畔等多样 化露营场景。有数据显示，以"短途游"为特点的户外露营正逐渐成为新的文旅消费热点。 这是柳州工业博物馆，不少家长带着小朋友前来参观。孩子们听讲解，认真拍照记录，有的还写下了参观笔记。 杭州游客 张明杰：每个城市都有自己的文化，柳州是工业文化。我们 ...