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值得买科技:品质消费与兴趣消费成为今年618的重要驱动要素
Xin Hua Cai Jing· 2025-06-19 03:07
新华财经北京6月19日电(记者丁雅雯)值得买科技集团19日发布的数据显示,在国补和大促的双重推 动下,公司核心业务"什么值得买" 助力42个品牌达成超千万GMV(商品交易总额),内容发布量同比 增长17.28%。今年618大促自5月13日开启,是为期最长的一届618活动,相比以往强爆发、高峰值的特 点,电商平台在今年618整体更注重长线运营、削峰填谷,既方便消费者灵活安排购物时间,也缓解了 集中购物的压力。从消费走势来看,品质消费与兴趣消费成为重要驱动要素。 此外,此次618周期内,消费新顶流LABUBU热度持续攀升,"什么值得买"平台内泡泡玛特GMV同比增 长53.60%。张宇昂介绍,作为潮玩代表,LABUBU在平台内有相应兴趣受众群体,并保持稳定的讨论 热度。但伴随近期品牌海外爆火等新闻陆续爆发,吸引了大量普通用户关注,尤其6月10日"初代玩偶 108万拍卖"新闻爆发后,"什么值得买"平台内LABUBU热度同比增长高达231.91%,充分证明了情绪消 费的爆发力。 618大促不仅是消费者采购生活所需、兴趣所致的节点,更是品牌、平台方深化用户连接、抢占市场高 地并考验综合能力的重要竞技场。作为以服务连接供需 ...
雪茄文化引领品牌培育新风尚
Core Insights - The event organized by the Wuhan Tobacco Jianghan District Marketing Department focused on enhancing the understanding of cigar culture and brand cultivation capabilities [1] - A three-dimensional teaching model was employed, combining live explanations, practical operations, and immersive tasting experiences to educate attendees about the history, construction, and care of cigars [1][2] - The marketing team conducted thorough market research to identify local cigar market dynamics and consumer profiles, aiming to create tailored and actionable brand cultivation and market expansion strategies [1] Strategy and Implementation - The combination of cultural promotion, market research, and exemplary leadership is designed to inject cultural vitality into the local cigar market and establish a new model for brand cultivation [2] - The initiative emphasizes the importance of identifying consumer needs, scientifically formulating plans, and effectively replicating successful experiences [2] - The marketing department aims to continue deepening the dual tracks of cigar culture dissemination and terminal capability building, fostering the growth of cigar culture and brand development in a broader consumer landscape [2]
厦门SEO培训:掌握搜索引擎优化技巧,提升网站排名
Sou Hu Cai Jing· 2025-06-18 14:19
Core Insights - The article emphasizes the growing importance of SEO training in Xiamen as more businesses focus on online promotion in the digital age [1][3]. Group 1: Core Content of Xiamen SEO Training - The training will cover essential SEO topics such as keyword research, website structure optimization, and content optimization [4]. - Keyword research is highlighted as the foundation of SEO, teaching participants how to analyze and select relevant keywords with high search volumes [5]. - Website structure optimization is crucial for user experience and search engine efficiency, with detailed guidance on URL design, navigation menus, and internal linking [6]. - Content optimization is essential for attracting and retaining users, focusing on high-quality article writing, title design, keyword placement, and multimedia elements [9]. Group 2: Practical Case Studies in Xiamen SEO Training - Successful SEO case studies will be analyzed to understand how keyword, structure, and content optimization lead to improved rankings [10]. - Failed SEO case studies will also be reviewed to identify common pitfalls and learn how to avoid similar mistakes [10]. - The training will address industry trends and algorithm updates to keep SEO strategies current [12]. - User behavior analysis will be taught to enhance keyword selection and content creation strategies [12]. Group 3: Recommendations and Insights from Xiamen SEO Training - Continuous learning and practice are essential in the SEO field, encouraging participants to stay updated on industry trends and algorithm changes [12]. - Team collaboration and communication are vital for successful SEO projects, with strategies for effective teamwork being emphasized [12]. - The selection of appropriate tools and resources can significantly enhance efficiency in SEO work [12]. - Patience and perseverance are necessary traits for success in SEO, with encouragement to maintain a positive mindset [12]. Group 4: Target Audience and Preparation for Xiamen SEO Training - The training is suitable for business owners, website administrators, and marketing professionals looking to improve website rankings and traffic [13]. - Participants are advised to have a basic understanding of SEO and prepare necessary materials for practical exercises [15].
广告偷偷藏进AI搜索中
经济观察报· 2025-06-18 13:34
AI对话和AI搜索结果中的内容是否被优化过,用户并不知情。 那么这种企业向广告公司付费做AI搜索优化的行为算广告吗? 需要遵守怎样的商业规则和边界? 作者:冯雨晨 封图:图虫创意 流量在哪里,生意就在哪里,当用户转向AI大模型的智能问答,广告公司和企业也盯上了这片流量新大陆。 广告公司正在通过生成式搜索引擎优化(GEO)服务,让企业客户在AI搜索结果中获得更高的曝光率和排名。例如,当用户向AI提出"补水面膜推 荐"这一问题,广告公司可以通过GEO服务,让企业客户的面膜品牌出现在AI回答中。 张夏天是创业公司QuickCreator的联合创始人,业务是为出海企业提供AI内容生成和SEO优化的工具产品。他在多个社交平台的个性签名是:给AI打 工。 GEO是一种针对AI对话平台的内容优化服务,其核心目的是通过系统化方法优化内容在AI对话中的可见性、排名甚至是流量获取能力,从而提升企业 的排名、曝光率,甚至是用户转化率。这和传统的SEO(搜索引擎优化)不同,GEO最关注的问题不再是"内容能不能排到搜索引擎的首页",而是"内 容能否成为AI答案的一部分"。 某广告公司的业务负责人称,GEO的两大逻辑是优质内容输出和AI ...
广告偷偷藏进AI搜索中
Jing Ji Guan Cha Wang· 2025-06-18 11:45
Core Insights - The article discusses the emerging trend of Generative Search Engine Optimization (GEO) services, which allow businesses to enhance their visibility and ranking in AI-generated search results, marking a shift in advertising strategies towards AI platforms [2][3][11] Group 1: GEO Services Overview - GEO services focus on optimizing content for AI dialogue platforms, aiming to integrate business content into AI responses rather than traditional search engine rankings [2][3] - The primary strategies for GEO include producing high-quality content that aligns with AI model preferences and feeding relevant data to AI systems [3][12] - Companies are increasingly seeking GEO services as they recognize the importance of AI search optimization in driving business [11][12] Group 2: Market Dynamics - The demand for AI search optimization services is rising, with both clients and advertising companies showing increased interest in GEO [11][12] - Pricing for GEO services varies based on the client's brand recognition and content richness, with costs determined by the number of keywords and platforms targeted [11][12] - Some advertising companies guarantee that clients' names will appear in AI responses for specific keywords, although they do not guarantee ranking positions [11][12] Group 3: Content Optimization Techniques - Effective content for AI models should be structured to allow each paragraph to independently answer specific questions, with clear themes and data support [12] - The approach to content creation has shifted from optimizing entire pages for search engines to ensuring that individual segments serve as the best answers to specific queries [12][15] Group 4: Advertising Classification and Regulations - The classification of GEO services as advertising is debated, with some experts asserting that these services fall under advertising regulations due to their intent to influence consumer perception [14][15] - Current major AI platforms have not yet integrated advertising into their models, leading to questions about the transparency and ethical implications of third-party optimization services [13][14] - There is a call for clarity in labeling optimized content to avoid misleading consumers, especially in sensitive industries like healthcare and finance [15]
华扬联众: 华扬联众数字技术股份有限公司关于涉及诉讼事项的公告
Zheng Quan Zhi Xing· 2025-06-18 11:30
●案件所处的诉讼阶段:收到起诉材料及传票 ●该案件上市公司所处的当事人地位:被告 证券代码:603825 证券简称:华扬联众 公告编号:2025-071 华扬联众数字技术股份有限公司 关于涉及诉讼事项的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示: 原告与被告一签订书面合同,约定被告一投放广告并向原告支付广告费 用。原告按约定执行完毕,被告一未按时支付合同价款。原告与被告一签订 书面合同期间,被告二系被告一的唯一股东,2023 年 12 月,被告三变更为 被告一的唯一股东,被告三对受让股权前已经存在的公司债务应知晓。故原 告向法院提起诉讼。 二、本次诉讼事项对公司本期利润或期后利润等的影响 鉴于本次案件尚未开庭审理,也未产生有效判决,尚不能确定对公司本期利 润或期后利润的影响。公司将及时跟进事项进展,依据有关会计准则的要求和实 际情况进行相应的会计处理,并及时按照规则要求履行信息披露义务。敬请广大 投资者注意投资风险。 三、其他尚未披露的诉讼或仲裁事项 截至本公告日,公司及子公司不存在应披露而未披露的重大 ...
*ST九有退市与造假“双响炮”:监管重拳击穿四年造假迷雾
Xin Lang Zheng Quan· 2025-06-18 10:11
退市非终点:责任链条穿透与投资者救济机制激活 回溯其造假路径,*ST九有的"财技"堪称胆大妄为。2020年,公司通过无偿受让关联方亳州纵翔90%股 权,将本应计入资本公积的6397万元违规计入营业外收入,虚增利润占比高达471.03%,一举扭转当年 账面亏损为盈利。这一操作不仅掩盖了真实的经营困境,更成为后续三年系统性造假的起点。2021年至 2023年,其子公司中广阳、博铭锐创等通过虚构互联网信息服务、公关营销业务等手段,累计虚增营收 超3.5亿元,虚增利润总额逾3400万元,形成了一条完整的造假产业链。值得注意的是,造假行为覆盖 公司转型关键期:从纸业到营销服务,再到化妆品销售,频繁的赛道切换背后,实为利用新兴行业监管 盲区粉饰报表的投机心态。 监管利剑的落下早有预兆。2024年4月,国务院"新国九条"明确强化退市执行与财务造假打击力度,而 *ST九有年报被出具"无法表示意见"的非标审计结论,直接暴露其财报可信度崩塌。审计机构指出,公 司内部控制失效、关联交易隐匿、资产权属存疑等问题相互交织,导致财务数据失去核查基础。这 种"双重缺陷"——财报失真与内控瘫痪,最终触发了退市机制的刚性约束。 2025年6月 ...
退市不是终点 又有上市公司财务造假被重罚
Jin Rong Shi Bao· 2025-06-18 03:11
6月16日晚间,湖北九有投资股份有限公司(以下简称"*ST九有(600462)")发布公告称,公司收到上海 证券交易所《关于湖北九有投资股份有限公司股票终止上市的决定》,上海证券交易所决定终止公司股 票上市。同时,*ST九有还收到中国证监会下发的《行政处罚事先告知书》,*ST九有连续4年财务造假 的违法违规行为被曝光。 "一退了之"行不通了。2024年,中国证监会秉持"退市不免责"的原则,对35家退市公司及责任人违法违 规问题一追到底。这意味着上市公司即便触及退市,其存在的违法违规行为并不会就此消除,公司和有 关责任人仍然要承担行政、民事甚至刑事责任。 *ST九有连续多年财务造假 公开资料显示,*ST九有主要从事综合性营销服务和化妆品销售业务,2003年在上交所上市。此前,因 公司2023年末归属于上市公司股东的净资产为负,*ST九有自2024年5月6日起被实施退市风险警示。 2024年12月19日,*ST九有发布公告称,公司因涉嫌信息披露违法违规被中国证监会立案调查。若后续 经中国证监会行政处罚认定的事实,触及《上海证券交易所股票上市规则》规定的重大违法强制退市情 形,公司股票将被实施重大违法强制退市。 今 ...
6月18日早餐 | 陆家嘴论坛今日召开
Xuan Gu Bao· 2025-06-18 00:04
Market Overview - Concerns over escalating Middle East conflicts due to Trump's warnings have led to declines in major U.S. stock indices, with the Dow Jones down 0.7%, S&P 500 down 0.84%, and Nasdaq down 0.91% [1] - Tesla shares fell nearly 4%, leading the decline among major tech stocks, while solar stocks plummeted after a Senate bill proposed phasing out solar tax credits, with Sunrun dropping 40% [1] - The Chinese concept stock index fell nearly 2%, while RGC, a regenerative medicine company, surged 30% [1] Economic Indicators - Following the release of U.S. retail sales data, U.S. Treasury yields hit a daily low, and the dollar index rose, recovering losses since the Israeli attacks [2] Commodity Market - Trump's warning to Iran has triggered a significant rebound in oil prices, with intraday gains reaching 5% and closing at a nearly five-month high [3] - Silver futures rose over 2%, reaching a historical high, while gold futures experienced a decline, moving further away from record closing highs [4] Policy Developments - The European Commission plans to impose a complete ban on imports of Russian oil and natural gas [5] Technology and Innovation - Amazon's CEO stated that AI will replace a significant number of jobs, indicating a noticeable reduction in headquarters staff over the coming years [6] Domestic Developments - The State Administration of Foreign Exchange reported an increase in foreign investment in domestic stocks in May compared to the previous month [7] - The Lujiazui Forum is set to commence, opening a window for new financial policies [8] - New policies to support the high-quality development of the integrated circuit industry in Guangzhou have been issued, encouraging the development of high-end semiconductors and sensor materials [8] Industry Highlights - A breakthrough in magnetic levitation technology was reported, with a test vehicle achieving a speed of 650 km/h, setting a global record for similar platforms [14] - Meta is exploring AI-generated advertising technology to reduce costs and complexity for advertisers, with new tools allowing the transformation of product images into multi-scene video ads [15] - The 55th Paris Air Show will take place in June 2025, showcasing China's aerospace capabilities across various sectors [16] Company Announcements - BOE Technology Group plans to acquire a 30% stake in Xianyang Rainbow Optoelectronics Technology Co., Ltd. for a base price of 4.85 billion yuan [21] - Huahai Pharmaceutical's chairman proposed a share buyback of 50 million to 100 million yuan [21] - GuoDa Special Materials' actual controller proposed a share buyback of 200 million to 400 million yuan [21] - National Chip Technology has successfully tested a new anti-quantum password card product [21]
晚报 | 6月18日主题前瞻
Xuan Gu Bao· 2025-06-17 14:55
Group 1: High Bandwidth Memory (HBM) - Changxin Storage plans to deliver samples of the fourth generation high bandwidth memory (HBM3) by the end of 2025 and aims for full-scale production starting in 2026, with a goal to develop the fifth generation (HBM3E) by 2027 [1] - The demand for high bandwidth memory technology is expected to surge due to the growth in high-performance computing and artificial intelligence, with the latest generation HBM3e projected to account for over 90% of shipments by 2025 [1] - Samsung is advancing its HBM4 development, with mass production expected in the second half of 2025 and commercial shipments in 2026, indicating a competitive landscape among major global memory chip manufacturers [1] Group 2: AI Advertising - Meta is exploring AI-generated advertising technology to reduce costs and complexity for advertisers, allowing them to convert product images into multi-scene video ads [2] - The global AI advertising market is projected to grow from $1.023 billion in 2024 to $10.32 billion by 2031, with a compound annual growth rate of 39.7% [2] - The introduction of AI tools by Meta and TikTok signifies a transformative shift in the advertising industry, enhancing content production efficiency and lowering barriers for high-quality content creation [2] Group 3: Refrigerants - The third-generation refrigerant market is experiencing a strong price increase due to tightening global environmental regulations, quota restrictions on production, and rising demand from cooling equipment as summer approaches [3] - The refrigerant industry is currently in a price upcycle, with second and third-generation refrigerants expected to see both volume and price increases, benefiting from growth in the air conditioning and automotive sectors [3] - The market for refrigerants is expanding as new industries such as renewable energy and electronics develop, driven by policy changes and technological advancements [3] Group 4: Brain-Computer Interfaces - The brain-computer interface sector saw significant stock price increases, with companies like Brain ReGen Technologies experiencing a 283% surge after FDA approval for their new neural modulation chip [4] - The technology aims to address Parkinson's disease, targeting a market of approximately 10 million patients globally [4] - Advances in brain-computer interface technology are supported by favorable policies and ongoing research breakthroughs in various medical applications [4] Group 5: Aerospace - The 55th Paris-Le Bourget International Air and Space Show will take place in June 2025, showcasing China's advancements in various aerospace sectors [5] - The military and defense industry is expected to see recovery and growth, with clear long-term goals set for modernization by 2035 and achieving a world-class military by 2050 [5] - The defense and military sector is poised for significant improvement, driven by recovering demand and optimized production capacity [5] Group 6: Magnetic Levitation Technology - China's magnetic levitation technology has achieved a breakthrough with a new test line demonstrating speeds of 650 km/h, setting a global record for similar platforms [6] - The technology is recognized as a strategic emerging industry, with plans for four major high-speed magnetic levitation lines to expand the market significantly by 2030 [6] - The application of magnetic levitation technology is broadening into various fields, including industrial, medical, and energy sectors, driven by policy support and market demand [6] Group 7: Robotics - A research team has developed the world's first robotic hand system with high-resolution tactile perception and complete motion capabilities, enabling precise operations and adaptive grasping [7] Group 8: Macro and Industry News - State-owned enterprise reform actions have achieved an average completion rate of over 80% for key reform tasks [8]