据了解，以上四个海关监管方式代码，分别指"网购保税进口""直购进口""跨境电商B2B直接出口""跨境 电商出口海外仓"。 本报北京2月9日电（记者曲哲涵）近日，财政部、海关总署、税务总局联合发布《关于跨境电子商务出 口退运商品税收优惠政策的公告》。《公告》规定，对2026年1月1日至2027年12月31日期间在跨境电子 商务海关监管代码（1210、9610、9710、9810）项下申报出口，且自出口之日起6个月内因滞销、退货 原因原状退运进境的商品（不含食品），免征进口关税和进口环节增值税、消费税；出口时已征收的出 口关税准予退还；出口时已征收的增值税、消费税，参照内销货物发生退货有关税收规定执行。 来源：人民日报海外版 ...

以上4个海关监管方式代码，分别指"网购保税进口""直购进口""跨境电商B2B直接出口""跨境电商 出口海外仓"。公告继续对跨境电子商务出口退运商品实施税收优惠政策，旨在进一步降低跨境电子商 务企业出口退运成本，减少企业后顾之忧，积极支持外贸新业态发展。 人民日报北京2月9日电（记者曲哲涵）近日，财政部、海关总署、税务总局联合发布《关于跨境电 子商务出口退运商品税收优惠政策的公告》。公告规定，对2026年1月1日至2027年12月31日期间在跨境 电子商务海关监管代码（1210、9610、9710、9810）项下申报出口，且自出口之日起6个月内因滞销、 退货原因原状退运进境的商品（不含食品），免征进口关税和进口环节增值税、消费税；出口时已征收 的出口关税准予退还；出口时已征收的增值税、消费税，参照内销货物发生退货有关税收规定执行。 ...

【环球网财经综合报道】2月9日，财政部、海关总署、税务总局公开《关于跨境电子商务出口退运商品税收优惠政策 的公告》（下称《公告》）称，将跨境电商出口退运商品税收优惠政策延续两年，实施至2027年底。 财政部关税司相关负责人表示，《公告》继续对跨境电子商务出口退运商品实施税收优惠政策，旨在进一步降低跨境 电子商务企业出口退运成本，减少企业后顾之忧，积极支持外贸新业态发展。 随着我国跨境电商市场规模的快速发展，跨境电商新业态对传统外贸高质量发展的促进作用越发明显，根据网经社电 子商务研究中心的数据，202年中国跨境电商市场规模为17.66万亿元，2013-2024年复合增速约为17%，其中跨境出口 电商占据了我国跨境电商市场的大部分市场份额。 华源证券近日发布研报指出，根据PrecedenceRESEARCH数据，2025年全球跨境电商市场规模为5512.3亿美元，预计 从2026年的6363.4亿美元增至2034年的约2万亿美元，复合年增长率高达15.44%。 ...

Core Insights - The 2026 Super Bowl not only showcased the Seattle Seahawks' victory but also highlighted a fierce advertising battle among AI giants, leading many to refer to it as the "AI Bowl" [2][31] - The Super Bowl has become a significant commercial event in the U.S., with viewership expected to exceed 130 million, making it a prime platform for advertisers [2][31] - The event's advertising revenue is substantial, with broadcasting rights exceeding $10 billion annually and new contracts totaling over $110 billion for 11 years [2][31] Advertising Landscape - The advertising value of the Super Bowl is highly concentrated in the U.S. market, attracting only the most financially robust companies willing to spend millions [4][33] - In 2026, AI companies dominated the advertising space, with 15 out of 66 ad slots (approximately 23%) occupied by AI-related ads, reminiscent of the cryptocurrency surge in 2022 [6][35] - The average cost for a 30-second ad during the Super Bowl reached $8 million, with some slots exceeding $10 million [4][35] AI Advertising Trends - The saturation of AI ads led to viewer complaints, with some expressing frustration over the overwhelming presence of AI-related advertisements [4][6] - Notable AI companies, including Google, Microsoft, Amazon, and Meta, invested heavily in advertising, with Anthropic's Claude reportedly spending over $16 million on ads alone [6][35] - The advertising strategy of AI companies has raised concerns among industry analysts, drawing parallels to the dot-com bubble and the subsequent collapse of companies that heavily advertised during that period [6][35] Competitive Dynamics - Anthropic's aggressive advertising campaign targeted OpenAI, using ads that criticized the commercialization of AI, while positioning Claude as an ad-free alternative [7][40] - OpenAI's CEO responded to Anthropic's ads, defending the company's advertising strategy and emphasizing transparency in ad placements [13][42] - The rivalry between Anthropic and OpenAI is intensified by their differing business models, with Anthropic focusing on enterprise contracts and subscriptions, while OpenAI relies on a larger user base and advertising revenue [12][41] International Presence - Chinese companies are increasingly participating in the Super Bowl advertising landscape, with Temu and the smart home company Dreame making significant investments [52][54] - Temu's advertising strategy has proven effective, significantly increasing its user base in the U.S. market, while Dreame aims to showcase its transition from a home appliance manufacturer to a tech ecosystem company [52][54] - Dreame's ambitious plans include launching a luxury electric vehicle by 2027, reflecting its broader strategy to capture attention in the U.S. market [57][55]

以上4个海关监管方式代码，分别指"网购保税进口""直购进口""跨境电商B2B直接出口""跨境电商出口 海外仓"。公告继续对跨境电子商务出口退运商品实施税收优惠政策，旨在进一步降低跨境电子商务企 业出口退运成本，减少企业后顾之忧，积极支持外贸新业态发展。 本报北京2月9日电（记者 曲哲涵）近日，财政部、海关总署、税务总局联合发布《关于跨境电子商务 出口退运商品税收优惠政策的公告》。公告规定，对2026年1月1日至2027年12月31日期间在跨境电子商 务海关监管代码（1210、9610、9710、9810）项下申报出口，且自出口之日起6个月内因滞销、退货原 因原状退运进境的商品（不含食品），免征进口关税和进口环节增值税、消费税；出口时已征收的出口 关税准予退还；出口时已征收的增值税、消费税，参照内销货物发生退货有关税收规定执行。 ...

黄埔海关风险防控分局副局长 于勇：我们所做的工作就是通过应用最新的人工智能技术，对我们收集到的数据进行分析。所有的进出口货物都会通过模型 进行100%的甄别。通过模型建设，我们能够做到"顺势监管、无感通关、无处不在、无事不扰"。在整个世界海关智能技术的应用上，中国是规模最大、运 用最成熟的，处于第一梯队。 这几天，APEC"中国年"首场正式活动正在广州举行。亚太地区海关组织也举办了相关活动，围绕"人工智能应用"和"跨境电商通关"两个亚太经合组织年度 重点项目展开探讨。近年来，我国智慧海关建设步伐加快，以科技赋能，确保进出口货物"管得住、放得开、通得快"。 总台央视记者 孔令雯：这里是设置在黄埔海关的装备设施运行管理中心，也是中国海关智能技术与装备应用主题示范点，作为我国智慧海关建设标志性工 程之一，它也是中国海关面向世界的国际交流合作平台。这里集成了当前最具代表性的18项海关智能装备，并且这些装备不是孤立的，而是通过装备管理系 统，实现互联互通、智能协同，形成监管合力。 在口岸一线监管货物进出口是海关的一项重要职能，过去外勤执法的海关关员，至少要佩戴执法记录仪、移动单兵对讲机和音视频单兵终端三件套，而现在 外 ...

Core Insights - Hubei Province's foreign trade in 2025 reached a total value of 834.1 billion yuan, marking an 18.2% year-on-year increase, driven by high-tech products and emerging markets [1] - High-tech product exports from Hubei amounted to 114.8 billion yuan, growing by 25.9% and accounting for 19.7% of the province's total exports [1] - Trade with Belt and Road countries increased by 21%, while trade with emerging markets in Latin America and Africa grew by 24.9% and 23.1%, respectively [1] Group 1: E-commerce Development - Amazon Global Selling plans to open offices in Wuhan and Zhengzhou in 2024 and launched the "Central China Four Provinces Industry Belt Accelerator Project" in August 2025 to enhance cross-border e-commerce in Hubei [1] - The rapid growth of Hubei's cross-border e-commerce is attributed to an improved ecosystem, enhanced service capabilities, and optimized infrastructure and policy environment [10] - One-third of sellers from the Central China Four Provinces have already launched on Amazon's emerging market sites, showcasing their increasing global expansion capabilities [6] Group 2: Market Trends and Opportunities - Hubei sellers are significantly accelerating their investments in emerging markets, particularly in Latin America, Australia, and the Middle East [5] - The Latin American market is experiencing explosive growth in online shopping, driven by increasing internet usage and digital payments, with many product categories facing supply shortages [7] - Chinese supply chain advantages align well with emerging market demands, particularly in product innovation and cost optimization [8] Group 3: Factors Driving Growth - The growth of Hubei's cross-border e-commerce is driven by multiple factors, including enhanced platform service capabilities and the establishment of national-level cross-border e-commerce comprehensive pilot zones [10] - Hubei's strong industrial technology foundation is becoming evident, with local industries transitioning from B2B to B2C models [10] - Successful transformations of enterprises in Hubei are creating a replicable model for industrial upgrades, moving from manufacturing to value creation [11] Group 4: Future Expectations and Recommendations - Hubei's cross-border e-commerce is expected to maintain strong growth, with a dual-driven model of B2B and B2C becoming more prominent [13] - Companies are advised to focus on localization, embrace AI technologies, and strengthen brand building to enhance competitiveness in emerging markets [14][15] - Compliance with local regulations will be crucial for long-term development as the regulatory environment in emerging markets becomes more stringent [15]

财政部关税司相关负责人表示，《公告》继续对跨境电子商务出口退运商品实施税收优惠政策，旨在进 一步降低跨境电子商务企业出口退运成本，减少企业后顾之忧，积极支持外贸新业态发展。 除了上述税收优惠政策延续外，近年多部门出招缓解跨境电商退货难题。比如，此前海关总署在深圳、 成都等20个直属海关试点跨境电商零售出口（9610模式）跨关区退货政策，允许企业灵活选择退货口 岸，打破了此前跨境电商企业的退货商品只能退回原出口海关的这一限制，为企业节省了退货的时间和 成本。 为了支持跨境电商发展，国家再次延续一项税收优惠政策。 一些跨境电商时常面临出口的货物退货或者滞销等情形，退货成本较高，在一定程度上阻碍了跨境电商 发展。 2月9日，财政部 海关总署 税务总局公开《关于跨境电子商务出口退运商品税收优惠政策的公告》（下 称《公告》），明确对自2026年1月1日至2027年12月31日期间在跨境电子商务海关监管代码（1210、 9610、9710、9810）项下申报出口，因滞销、退货原因，自出口之日起6个月内原状退运进境的商品 （不含食品），免征进口关税和进口环节增值税、消费税；出口时已征收的出口关税准予退还，出口时 已征收的增 ...

Core Viewpoint - The "Zhuhai Intelligent Manufacturing (Hong Kong-Zhuhai-Macao Bridge Special Session)" event aims to leverage the bridge's connectivity to promote Zhuhai and Guangdong's quality products to global markets, enhancing cross-border e-commerce opportunities [2][3]. Group 1: Event Overview - The event featured live streaming and an exhibition area showcasing Zhuhai's intelligent manufacturing products alongside Hong Kong and Macao quality goods, facilitating easier access to international markets [2][5]. - Gree Electric's chairman promoted their smart home appliances during the live broadcast, attracting significant online engagement [3][5]. Group 2: Product Showcase - The exhibition displayed a variety of products, including air purifiers, laser printers, Hi-Fi audio systems, and health foods, appealing to attendees from Hong Kong and Macao [5][7]. - A notable product highlighted was a pet product that offers competitive pricing domestically while having a premium in overseas markets, exemplifying the potential of Chinese goods abroad [8]. Group 3: Cross-Border E-commerce Development - The Huafa Hengqin Cross-Border E-commerce Industrial Park has nearly 200 enterprises, including 27 listed companies, with e-commerce-related firms making up about 70% of the total [8]. - The park aims to support businesses in navigating international regulations and enhancing their export capabilities through shared resources and training [8]. Group 4: Economic Impact and Projections - By 2025, the import and export value through the bridge is projected to exceed 325.84 billion yuan, marking a 40.1% increase year-on-year, with cross-border e-commerce exports expected to reach 110.98 billion yuan, a 92.5% increase [11][12]. - The bridge has significantly improved logistics efficiency, with measures in place to streamline customs processes, enhancing the overall trade environment [12]. Group 5: Future Initiatives - Zhuhai plans to host numerous offline matchmaking events and continuous online promotional activities to further facilitate the global reach of its products [12].

Group 1 - Shenzhen's cross-border e-commerce "no-invoice tax exemption" registration module launched on February 1, allowing companies to handle registration electronically under the 9610 supervision model [2] - Shopee will upgrade its GMV (Gross Merchandise Volume) metric to "sales revenue" starting February 3, 2026, reflecting actual sales performance by excluding seller subsidies [3] - USPS introduced a new "DDP" (Delivered Duty Paid) service for international shipping, allowing senders to prepay import duties for packages sent to Canada, Germany, and the UK [4] Group 2 - Amazon will implement new FBA inventory removal and disposal fees effective February 15, 2026, charging per item processed instead of batch orders, while keeping rates unchanged [5] - Mercado Libre announced an upgrade to its US forwarding warehouse policy, allowing Chinese sellers to access sales permissions in five Latin American countries with simplified logistics [7] - Lazada will launch the Seller Promo+ Advantage (SPA) program on February 9, 2026, offering various benefits to participating merchants while increasing commission rates for non-participants [8] Group 3 - AliExpress requires Spanish sellers to complete the EU VAT registration by March 31, 2026, or risk losing sales permissions [9] - JD.com will launch its European retail platform Joybuy in March 2026, providing support for UK brands in the Chinese market [10] - Shopee Singapore will tighten its late shipment rate assessment, lowering the penalty threshold from 10% to 5% starting March 10, 2026 [11] Group 4 - Ozon will adjust its logistics and sales fee structure starting April 6, 2026, simplifying pricing and optimizing regional delivery efficiency [12] - Walmart introduced a "post-purchase review" program for third-party sellers, allowing them to incentivize buyers to leave product reviews [13] - eBay will implement a new refund voucher system for US sellers starting in 2026, providing formal tax documents for refunds [14] Group 5 - Shopee Brazil will adjust service fees and open free shipping services to all sellers starting March 1, 2026, while also introducing buyer incentives [14] - SpeedPAK announced its logistics arrangements for the 2026 Spring Festival, detailing service suspensions and resumption dates [15] - TikTok Shop in the US launched a "picture-text trailer" feature in February, allowing merchants to create sales content directly from product images [16] Group 6 - Amazon will introduce a "high return rate product" label on certain product pages starting February 16, 2026, to enhance transparency regarding return rates [17] - eBay launched a "Time Away" vacation setting tool for sellers to manage their store during the Spring Festival, allowing for pre-set vacation periods and sales options [19]