走进跨境电商体验中心，琳琅满目的进口红酒吸引顾客驻足挑选。这里以1.93万平方米空间为载体，打造"展、 销、服"一体化平台，通过专业通关服务，实现进口商品一站式服务。据北京综合保税区开发管理有限公司董事长 王成介绍，体验周期间，跨境电商体验中心重点开放了"寰球酒庄"等特色主题展厅，汇集了来自法国、意大利、 澳大利亚等多个国家的精选红酒，并设有专门的品鉴区，支持现场品鉴与选购。活动现场还汇集了多种非物质文 化遗产产品及文创产品，参与者可亲身体验非遗制作过程，近距离感受中国传统工艺的独特魅力。 据悉，2025年，顺义区对外贸易持续稳定增长，实现进出口总额1783.2亿元，其中进口额1428.7亿元；全球优质商 品、消费品汇聚于此，区域开放格局不断扩大。首都机场临空经济区作为首都对外开放的重要窗口，近年来，依 托国家进口贸易创新示范区、天竺综合保税区等多重功能平台优势，持续深化贸易便利化改革，着力培育进口贸 易新业态新模式，取得积极成效。首都机场货邮吞吐量达到155万吨，同比增长7.5%；天竺综保区进出口值达到 1197亿元，连续三年破千亿，成为促消费、稳增长、优结构、惠民生的重要支撑保障。 文/北京青年报记者 王 ...

Core Insights - Shanghai has shown resilience in attracting foreign investment despite global economic challenges, with actual foreign investment reaching $16.06 billion, ranking second among Chinese cities and accounting for 15.3% of the national total [1] - The quality of foreign investment in Shanghai is improving, with high-tech industries accounting for 33% of actual foreign investment during the 14th Five-Year Plan, a 10 percentage point increase from the previous plan [1] - The number of regional headquarters and foreign R&D centers in Shanghai has increased, with a total of 1,076 regional headquarters and 636 foreign R&D centers recognized by the end of last year [1] Group 1 - Shanghai aims to stabilize foreign investment by enhancing its business environment and supporting the transformation and upgrading of foreign enterprises [2] - The city plans to align with international trade rules and expand institutional openness, particularly in key sectors such as telecommunications, healthcare, education, and finance [2] - New foreign investment policies will guide investments towards advanced manufacturing, modern services, high-tech, and energy-saving industries [2] Group 2 - Shanghai's foreign trade is projected to exceed 4.5 trillion yuan by 2025, with growth rates in import and export values surpassing national averages [3] - The city will implement new policies to stabilize foreign trade, focusing on maintaining the basic trade framework and boosting confidence among foreign trade enterprises [3] - A new round of foreign investment policies is expected to be launched in the first quarter of this year [3] Group 3 - Shanghai will enhance cross-border trade facilitation by collaborating with customs, foreign exchange, and tax departments to improve processes such as customs clearance and export tax rebates [4] - The city aims to foster new business models in foreign trade, including the development of cross-border e-commerce and optimizing overseas warehouse services [4] - Initiatives will also focus on service trade and digital trade, with plans to establish a national service trade innovation development demonstration zone [4]

本期"私享会"以"产才融合助力新质生产力发展"为主题，围绕人工智能、航空枢纽等新兴产业趋势展开 深入交流。 嘉兴爱出海科技服务有限公司董事长梁丰结合自身经历介绍："公司主要从事传统外贸与跨境出海业 务，在之前的发展过程中常受人员和选品限制。如今，企业应用了AI选品软件，工作效率显著提 升。"他表示，接下来将进一步推动AI与跨境业务融合，助力更多中国制造走向世界。 嘉兴安弧科技有限公司专注于半导体晶圆静电吸盘及控制器的研发与生产，去年通过嘉兴长投集团转化 落地。"我们研发生产的静电卡盘是半导体设备中的核心组件，目前国产化率比较低。"企业副总经理韩 绍庭说，希望通过此次活动，与上下游企业加强沟通对接，共同推动技术发展。 （来源：嘉兴日报） 转自：嘉兴日报 ■记者 吴晓慧 通讯员 林丽添 白 璐 本报讯 昨天下午，嘉兴市第十七期高层次人才"私享会"活动暨"新春手作·福气漫谈"2026年迎新主题活 动在嘉兴经开人才之家举行。活动吸引了企业代表、海外留学生等30余位高层次人才参与。 现场，企业代表与留学生进行互动交流，有效搭建起人才与产业对接的桥梁。"聆听企业家们的分享让 我受益匪浅。AI作为前沿技术离不开信息技术的支 ...

Core Insights - TikTok is experiencing growth in GMV while simultaneously facing challenges related to asset ownership, regulatory issues, and delayed timelines in the U.S. market [1] - The platform is shifting its strategy to focus on logistics and fulfillment, indicating a move towards greater control over the supply chain [1] Group 1: Changes in Logistics and Compliance - TikTok is tightening its logistics control by requiring cross-border sellers in the U.S. to use TikTokShipping/FBT, phasing out SellerShipping [3] - The platform is raising the bar for merchants by implementing stricter assessments on fulfillment stability, including metrics like shipping speed and cancellation rates [3] - Compliance requirements are becoming more stringent, with policies on SLA, tracking numbers, and product safety being integrated into daily operations [3] Group 2: Impact on Sellers and the Role of Overseas Warehousing - Sellers are facing increased uncertainty due to reduced shipping flexibility, longer inventory cycles, and higher compliance costs, which may lead to challenges in 2026 [4] - Overseas warehousing is emerging as a critical tool for mitigating uncertainty in cross-border e-commerce logistics, allowing sellers to manage inventory and fulfillment more effectively [4] - The capabilities required for overseas warehouses are evolving, focusing on multi-platform order processing, inventory management, transparency in logistics costs, and compliance with platform standards [5] Group 3: Infrastructure and Future Outlook - Systems like 易仓WMS are becoming essential infrastructure for many logistics companies, enabling integration with multiple e-commerce platforms and improving operational efficiency [6] - TikTok's trajectory for 2026 is expected to feature more centralized logistics, clearer merchant requirements, and standardized operations [6] - The future competitive advantage will belong to those who can maintain stable fulfillment through overseas warehousing rather than those chasing rapid growth [6]

最近圈子里有个现象挺扎心：不少卖家上架前又是查商标、又是翻专利，觉得自己做得滴水不漏。可结果呢？刚爆单没几天，一封封店邮件直接发到后台， 资金冻结、产品下架，几年的心血一夜之间全打水漂。 大家最想不通的就是：我明明查过了，为什么还是侵权了？ 今天，咱们就聊聊版权这颗"隐形雷"到底是怎么埋进你店铺里的。尤其是这三个真相，不看真的容易吃大亏。 很多卖家把版权查询当成查商标，这从根儿上就想错了。 说实话，做跨境电商这行，最怕的不是没订单，而是订单爆了，结果店没了。 商标侵权还有个硬标准，但版权侵权更像是一门"玄学"。 法律上讲究个"实质性相似"。多像才算抄？改动20%算不算原创？加个滤镜算不算侵权？这事儿真没个准信，全看平台怎么判，或者对方律师有多狠。 这种不确定性，让很多卖家即便再小心，也难免会踩坑。 千万别抱这种侥幸心理！ 虽然版权查询有盲区，但它依然是你业务安全的第一道"防火墙"。随着技术发展，现在一些大卖家已经开始用AI工具进行视觉内容风险评估。虽然不能承诺 100%规避，但至少能帮你过滤掉大部分已被记录在案的"雷区"。 商标和专利，那是你得去官方申请、拿了证才算你的。但版权不一样，它是**"自动产生"** ...

Core Viewpoint - The French government has adjusted its legal demands against the Chinese e-commerce platform Shein, now seeking to block only third-party seller platforms instead of a complete shutdown of the site, with a court ruling expected on March 19, 2025 [1][3]. Group 1: Legal Proceedings - The French government initially sought a complete ban on Shein's operations in France due to the sale of illegal goods, but this request was rejected by the Paris court as disproportionate [3][4]. - The current appeal requests the court to restore Shein's operations to a state where only its own brand clothing is sold, while third-party seller items are removed [1][4]. - Shein's legal team argues that the government's demands are outdated, as the problematic items have already been removed from the platform [1][4]. Group 2: Government Actions and Statements - The French government is implementing a three-month measure to block third-party seller transactions on Shein, under the supervision of the digital regulatory authority Arcom [4]. - The French Minister for Small Enterprises, Serge Papin, has made conflicting statements regarding the potential for a complete ban on Shein, indicating ongoing concerns about unfair competition [5][7]. - Papin has also proposed a new law that would allow the government to suspend online platform operations without court approval, reflecting a strong stance against Chinese e-commerce competition [5][8]. Group 3: Market Context and Competition - Shein has faced scrutiny for selling illegal items, including weapons and inappropriate dolls, leading to a joint investigation by French authorities [3][4]. - The rapid growth of Chinese e-commerce platforms like Shein and Temu has raised concerns in Western governments, prompting regulatory actions to address perceived unfair competition [9]. - The European Union plans to implement a fixed fee on small packages imported from non-EU countries, a move driven by France to counter the impact of low-cost Chinese e-commerce [8][9].

Core Viewpoint - Wokefei Technology Co., Ltd. has submitted its application for a mainboard listing on the Hong Kong Stock Exchange, attracting significant attention in the cross-border e-commerce industry due to its strong revenue growth and backing from notable investors like Alibaba [1][3]. Company Overview - Founded in 2014, Wokefei focuses on the Southeast Asian market, primarily Indonesia, and specializes in 3C accessories, small appliances, and home improvement materials [3][4]. - The company has established itself as the leading Chinese cross-border company in the 3C accessories category in Indonesia and ranks sixth in small appliances [3]. Business Model - Wokefei employs an S2B2C model, integrating supply chains (S), distributors (B), and consumers (C) to leverage high-quality Chinese manufacturing and rapidly penetrate local markets [4]. Market Presence - The company operates over 40 subsidiaries across Southeast Asia and collaborates with more than 85,000 local retailers, with a significant focus on Indonesia [5]. - Wokefei has developed a dual-brand strategy, launching proprietary brands like VIVAN and ROBOT while partnering with well-known brands to cover various price segments [5]. Financial Performance - The company reported annual revenue exceeding 1 billion RMB, with over 94% of its income derived from the Indonesian market [1]. - Revenue from small appliances has nearly tripled over two years, while 3C accessories contributed 71.7% of core revenue in 2024 [8][9]. - Gross margins have been increasing, with projections showing a rise from 33.6% in 2023 to 36.9% in the first nine months of 2025 [11]. Growth Opportunities - The Southeast Asian retail market is projected to grow from $879.9 billion in 2024 to $1.2 trillion by 2029, indicating substantial growth potential [19]. - Wokefei's digital transformation and supply chain advantages align well with the urgent need for digitalization among local retailers [19]. Challenges - The company faces challenges such as a highly fragmented customer base, which increases management and operational costs [13]. - There is a noted decline in R&D investment, which could hinder long-term competitiveness in the rapidly evolving 3C and small appliance sectors [13]. - Wokefei's reliance on the Indonesian market poses risks due to potential regulatory and economic fluctuations [14][16].

Group 1 - The "no-invoice tax exemption" policy has officially launched, allowing Shenzhen cross-border e-commerce companies to register for tax exemption through an online platform, emphasizing compliance and proper documentation [4] - The U.S. has reduced tariffs on Indian goods from 25% to 18% as part of a trade agreement, significantly lowering the tax burden on various export sectors, while India has agreed to halt Russian oil purchases [5] - The global air freight market is projected to grow steadily in 2025, with demand increasing by 3.4% and capacity by 3.7%, driven by e-commerce growth and shifting trade routes due to tariff uncertainties [6] Group 2 - The global container shipping market is facing downward pressure on freight rates due to geopolitical tensions in the Red Sea and seasonal demand declines, with the SCFI index dropping by 9.7% [7][9] - ONE has announced an upgrade to its FP2 shipping route, adding Haiphong, Vietnam, to enhance transport efficiency and strengthen its market position in Southeast Asia [8] - Recent operational changes at Guangzhou Port have led to strict booking policies, with freight forwarders halting new orders due to congestion and limited shipping windows ahead of the Lunar New Year [10]

2月6日，"全球甄选悦享生活"进口优品体验周启动。活动以北京天竺综合保税区跨境电商体验中心为载 体，汇聚全球医药健康、中高端消费品；以保税展览展示为依托，推动进口贸易与消费深度融合，打造 全球优质商品服务进入中国市场的第一站、桥头堡。 北京天竺综合保税区跨境电商体验中心是北京市商务局授牌的"北京跨境电商综试区（天竺）资源服务 中心"，以跨境电商体验中心1.93万平方米物理空间为载体，打造"展、销、服"一体化平台，通过"线上 +线下"展销模式，叠加专业通关服务，实现进口商品一站式服务。 体验周期间，重点开放了"寰球酒庄"等特色主题展厅，汇集了来自法国、澳大利亚等多个国家的精选红 酒，并设有专门的品鉴区，支持现场品鉴与选购。活动现场还将汇集多类别非物质文化遗产及文创产 品，参与者可亲身体验非遗制作过程，近距离感受中国传统工艺的独特魅力。下一步，将设立"京品出 海"专区，推动北京老字号、非遗、文创等特色产品通过跨境电商渠道走向全球，集中展示全国进口贸 易促进创新示范区建设成果，助力外贸企业规模、能级同步跃升。 发布会上，首都机场临空区管委会充分整合口岸与保税等功能平台，聚焦航空服务、医药健康、临空智 造、物流贸易、 ...

一、传统电商折戟：五万亏损背后的库存困局 2021年，跨境电商的风口正盛，在一线城市打工多年的小李看着身边不少朋友借此实现财富增长，内心 的创业火苗被彻底点燃。他辞去了稳定的运营工作，拿出多年积蓄和向亲友借来的资金，共计12万元， 一头扎进了传统跨境电商的浪潮中。 小李当时坚信"选品为王"，却缺乏系统的市场调研经验。他观察到某款家居收纳盒在国内电商平台热 销，便想当然地认为海外市场需求同样旺盛，毫不犹豫地订购了5000件货物，花费近8万元。货物运抵 海外仓后，他满怀期待地在亚马逊上架，可现实却给了他沉重一击——海外消费者对收纳盒的材质、尺 寸需求与国内差异巨大，加上同类产品竞争激烈，他的产品几乎无人问津。 三个月过去，店铺月销量不足50单，堆积在海外仓的收纳盒不仅占用了大量资金，还产生了高昂的仓储 费用。看着后台不断累积的仓储账单和寥寥无几的订单，小李急得焦头烂额。为了回笼资金，他不得不 启动低价清仓，最终以低于成本价30%的价格抛售，算上仓储费、物流费，此次创业直接亏损高达5万 元。那段时间，他每天对着海外仓的库存照片发呆，曾经的创业憧憬被现实击碎，甚至开始怀疑自己是 否真的适合电商行业。 在痛苦的反思中， ...