对扎堆泰国的中国跨境卖家来说，2026年开局就迎来一记"闷棍"。 延续七年的1500泰铢以下进口商品免税福利正式终结，所有进口商品不分价格高低都要缴关税加增值 税。 这场政策急转弯，让靠低价走量吃饭的卖家集体慌神：泰国市场的低价出海路，还能走通吗？ 本土企业"喊冤"倒逼政策加码？ 泰国这次的税收新政，绝非临时起意，而是一套层层递进的"组合拳"。 梳理时间线就能看清脉络：2025年7月，泰国先对1500泰铢以下进口商品征收7%的增值税，当时还是临 时措施。 随后政策被延长至2025年底，等到2026年1月1日，直接彻底取消免税门槛，1泰铢及以上的进口商品都 要双重缴税。 不同品类的税率差异不小，服装和鞋类最高能达到30%，箱包配饰约20%，电器类也有10%。 更关键的是，这个政策没有任何遗漏，覆盖所有线上平台、独立站，连快递和邮政渠道都包含在内， Lazada、Shopee这些主流平台全在监管范围内。 泰国之所以下狠手调整，核心原因是本土企业已经"扛不住"了。 | | | 这些年欧美市场关税壁垒越来越高，中国商品加速涌向东南亚，泰国成了重要的承接地。 在Lazada等平台上，中国卖家的跨境GMV占比甚至超过30 ...

Core Viewpoint - The resilience of Huaqiangbei, known as "China's first electronics street," continues to evolve amidst various market challenges and opportunities, showcasing the adaptability of the Chinese supply chain [2][27]. Group 1: Robotics Market - In early 2025, the popularity of humanoid robots surged, leading to rental prices skyrocketing to 20,000 yuan per day [3]. - By December 2025, the rental market for humanoid robots had collapsed, with rental prices dropping over 70% from their peak, and rental shops disappearing from the market [6][5]. - Experts suggest that the fluctuations in the humanoid robot rental market reflect a transition from speculative hype to rational application, indicating a need for sustainable use cases in the industry [6][7]. Group 2: Tariff Impact - Following the announcement of reciprocal tariffs by the U.S. in April 2025, many merchants in Huaqiangbei reported stability due to diversified market strategies that mitigated risks from tariff barriers [8][11]. - The market has seen a shift towards attracting international customers, with many finding products in Huaqiangbei to be significantly cheaper than in their home countries [9][10]. Group 3: Charging Battery Market - A regulatory crackdown in July 2025 led to the removal of non-3C certified charging batteries from the market, resulting in a price increase for compliant products [14][15]. - The compliance shift has positioned safety and certification as new competitive advantages for Huaqiangbei's charging battery market, enhancing brand value [15]. Group 4: Memory Products - The global storage market has experienced a "super cycle," with prices for memory products doubling since April 2025, driven by high demand from AI data centers [16][19]. - The price of DDR4 memory has surged from over 100 yuan to 300-400 yuan, with expectations that prices will remain high into 2026 due to ongoing demand [17][19]. Group 5: AI Glasses Market - 2025 marked significant growth in the AI glasses market, with numerous brands entering the space, leading to a "white mirror war" in Huaqiangbei, where affordable AI glasses are being produced [20][22]. - The emergence of low-cost AI glasses is expected to lower entry barriers for consumers, fostering market education and user adoption [22]. Group 6: AI Mobile Phones - The introduction of the "Doubao AI phone" by ByteDance and ZTE faced challenges, with limited availability in Huaqiangbei, highlighting the difficulties of experimental products in gaining traction [24][26]. - The situation reflects the broader challenges faced by AI mobile phones, which must overcome issues related to technology maturity, ecosystem collaboration, and user acceptance to achieve mass production [26]. Group 7: Overall Resilience - Huaqiangbei's ability to adapt to external pressures and market changes illustrates the strength of the Chinese supply chain, characterized by a dynamic response network and collaborative ecosystem among merchants [27][28]. - The ongoing evolution of Huaqiangbei demonstrates that resilience is not merely about enduring challenges but also about leveraging them to enhance operational efficiency and market positioning [27].

作者丨Bao 编辑丨Shadow 2024年12月15日，布鲁塞尔的一纸公文，为全球最大的电子商务市场投下了一颗重磅消息。欧盟理事会正式宣布，自2026年7月1日起，所有价值低于150 欧元（约1242元人民币）的进口包裹，将被统一征收3欧元（约25元人民币）的固定关税。 表面上看，欧盟的这项新规似乎是临时起意，是对Temu和Shein等平台低价冲击的应急反应。但深入剖析其政策细节与出台背景，你会发现，这更像是酝 酿已久。 新规的核心并非传统的从价税，而是一刀切的3欧元固定费用。这种模式的杀伤力在于，它形成了"越廉价商品税负占比越高"的精准打击效应。 我们来算一笔账，一件售价100欧元的商品，3欧元的关税仅占其售价3%，影响微乎其微。 图源：欧洲理事会官网 这不仅仅是一个数字的调整，它背后是每秒超过145个涌入欧盟的小包裹，是2024年预计高达46亿件的惊人流量，其中91%源自中国。如今这3欧元，将彻 底终结那个依靠"极致低价+小包直邮"模式横扫欧洲的时代。 法国财政部长罗兰·莱斯库尔称之为"欧盟的一项重大胜利"，他毫不掩饰地表示，欧洲正在"保护其单一市场、消费者和主权"。 然而，对于无数依赖Shein、Te ...

文 | 亿恩 "11月收到亚马逊的税务数据报送提醒，才发现私账收款的漏洞全被堵死，"深圳坂田某3C卖家的话， 道出了2025年数十万跨境卖家的共同焦虑。 一边是金税四期带来的合规风暴；一边是亚马逊流量成本飙升与新平台分流的双重挤压，中国卖家手机 里开始频繁弹出Temu、速卖通的招商提醒。 曾经的行业霸主亚马逊深陷内外困局，卖家群体正经历利润缩水、成本高企、转型迷茫等多重考验，本 文将扎根卖家真实反馈，从现状阵痛、未来预判、破局实践三个维度，还原行业变局中的生存真相。 头部卖家虽早有准备，但仍面临成本重构。深圳某年销2000万的3C品牌财务负责人透露："我们2023年 就开始规范公账结算，但这次要求关联公司交易数据透明，海外子公司的采购价被重新核算，进项抵扣 少了15%，多缴了近80万税。" 即便如此，头部企业的抗风险能力仍显优势，得益于80%的进项发票覆盖率，其实际税负率控制在3% 以内，远低于中小卖家的8%-10%。 货代与支付数据的联动监管更让合规无处遁形。"以前找货代买单出口能省点事，现在货代要上报真实 货主信息，和PayPal流水一比对全暴露了，" 卖家李哲声称，其后台每笔跨境收款都标注着"已同步税务 ...

多家企业在签约现场坦言，除了坚实的产业基础，精准的政务服务和优越的营商环境是其选择扎根于此 的根本原因。 11月29日，以"同翔这五年"为主题的厦门市同翔高新城片区推介会成功举行。12个项目现场签约，计划 总投资约180亿元，覆盖新能源、新材料、高端装备制造等重点产业领域，将为片区"十五五"高质量发 展开局注入强劲动力。 现场签约 龙头引领 强链补链 本次签约吸引了多家行业龙头和国家级高新技术企业，项目能级高、带动性强，充分展现了同翔高新城 日益凸显的产业集群优势和营商环境吸引力。 重大项目夯实产业根基。新能源领域，新能安二期二阶段项目规划总投资高达57亿元，新增产能约 9GWh（吉瓦时，1吉瓦时相当于100万千瓦时）。大唐电力厦门智慧综合能源项目计划投资约50亿元， 打造园区内能源消费侧净碳排放量为零的现代化产业园区，布局建设百万千瓦级绿色高效燃气电站、虚 拟电厂等。在高端制造领域，大族MicroLED新型显示激光装备项目总投入约5.4亿元，其母公司大族激 光（002008）是国内激光设备行业龙头。 以龙头引领，"链动"一批上下游企业落地。维诺主要从事模具的设计和制造，产品包括新能源模组结构 组件、滑板车车 ...

Group 1 - China's total import and export value reached 29.57 trillion yuan in the first eight months of the year, with a year-on-year growth of 3.5% [1] - ASEAN remains China's largest trading partner with a trade value of 4.93 trillion yuan, growing by 9.7%, while the EU is the second largest with a trade value of 3.88 trillion yuan, growing by 4.3% [1][3] - Exports to emerging markets such as ASEAN, Africa, South Asia, and Central Asia have seen significant growth, with increases of 15.8%, 25.9%, 10.8%, and 13.9% respectively [3] Group 2 - Companies are diversifying their trade partners, with a notable recovery in confidence among exporters to the US following a 90-day suspension of tariffs [2] - The logistics sector is experiencing increased activity, with major ports like Yantian operating at near full capacity, indicating a rise in export volumes [2] - A cross-border e-commerce company in Shenzhen reported a 70% year-on-year increase in sales in July after adjusting its product offerings and market strategy [2] Group 3 - The vitality of business entities is being released as companies leverage new technologies like artificial intelligence to explore new growth avenues [4] - A Shenzhen-based foreign trade company has successfully entered the pool cleaning robot market, capitalizing on the growing global demand for such products [4] - The pet economy is emerging as a new growth point, with exports of pet-related products exceeding 1 billion yuan in the first eight months, reaching over 180 countries and regions [4][5] Group 4 - Shandong province has leveraged its agricultural advantages to export pet food to over 80 countries, accounting for more than 46% of the national total [5] - China's export value of 17.61 trillion yuan in the first eight months reflects a continuous growth trend, with exports increasing for six consecutive months [5]

Core Viewpoint - Despite increasing uncertainties in the global trade environment, China's foreign trade has shown a positive trend, with a total import and export value of 29.57 trillion yuan in the first eight months of the year, reflecting a year-on-year growth of 3.5% [1]. Group 1: Trade Partners and Market Dynamics - ASEAN has become China's largest trading partner, with a trade value of 4.93 trillion yuan, growing by 9.7% [1]. - The EU ranks as the second-largest trading partner, with a trade value of 3.88 trillion yuan, increasing by 4.3% [1]. - The diversification of trade partners has contributed to the resilience of China's foreign trade, with exports to emerging markets such as ASEAN, Africa, South Asia, and Central Asia growing by 15.8%, 25.9%, 10.8%, and 13.9% respectively [3]. Group 2: Business Adaptation and Growth - Companies are increasingly adapting their product offerings and market strategies to capture new growth opportunities, such as shifting from low-value 3C accessories to higher-value products like energy storage and outdoor vehicle categories [3]. - A cross-border e-commerce company in Shenzhen reported a historical sales peak in July, with a year-on-year increase of 70% [3]. - A petroleum and natural gas engineering company in Shandong has seen its sales to Central Asia grow nearly fourfold by innovating its products to meet regional environmental conditions [3]. Group 3: New Growth Points in Foreign Trade - The export of pet economy products has emerged as a new growth point, with exports exceeding 1 billion yuan in the first eight months, reaching over 180 countries and regions [7]. - A food company in Qingdao has developed a range of pet food products that cater to international market demands, achieving a 30% year-on-year growth in exports [7]. - Shandong province has leveraged its agricultural advantages to export pet food to over 80 countries, accounting for more than 46% of the national total [9].

Group 1: Methods to Improve Wish Store Ranking - Optimizing store basic information by setting precise keywords related to the main products, ensuring they are naturally integrated into the store name, description, and product titles [1][3] - Enhancing store description to clearly convey the store's positioning, unique features, and values, which can increase user trust and engagement [3] - Selecting popular and high-quality products by monitoring market trends and utilizing data analysis tools to identify potential bestsellers [2][4] Group 2: Improving Product Competitiveness - Writing attention-grabbing titles using a structure that includes core keywords, attributes, and scenarios to match user search habits [4][5] - Displaying high-quality images and videos to effectively showcase products and enhance user engagement [5] - Providing detailed product descriptions that highlight key features and benefits while incorporating relevant keywords to improve search algorithm scores [5] Group 3: Enhancing Store Service Quality - Timely responding to customer inquiries within the platform's guidelines to demonstrate professionalism and responsibility [6] - Optimizing after-sales service by establishing clear return and exchange policies to enhance customer satisfaction and reduce complaints [6] Group 4: Participating in Platform Activities - Actively enrolling in promotional events organized by Wish to gain exposure and increase order conversion opportunities [7] - Utilizing platform advertising services to target specific customer demographics and optimize advertising strategies based on performance data [7] Group 5: Data Analysis and Continuous Optimization - Monitoring key store metrics such as exposure, click-through rate, conversion rate, and refund rate to identify areas for improvement [8] - Adjusting operational strategies based on data analysis results to enhance product competitiveness and overall store performance [8] Group 6: Advantages of Wish Overseas Warehouse Drop Shipping - Significantly reducing logistics time by shipping products from local overseas warehouses, which can cut delivery times from 15-20 days to 3-5 days in markets like the US [9] - Effectively lowering logistics costs through bulk shipping to overseas warehouses, which can reduce per-item shipping costs by 30%-50% [10] - Simplifying store operations by utilizing one-stop services from overseas warehouse providers, allowing sellers to focus on core business activities [11] Group 7: Reducing Inventory Risks - Implementing a flexible inventory management model that allows for small batch stocking and on-demand replenishment to avoid excess inventory [12] - Lowering capital occupation risk by minimizing upfront inventory costs, enabling quicker fund turnover for other business investments [13]

Key Insights - The report highlights the stable recovery of the macroeconomic environment, with Japan's GDP growth exceeding expectations in Q2 and manufacturing PMI showing unexpected improvement, leading to a rise in the Nikkei 225 index to a historical high [2][3] - The report emphasizes the investment opportunities in the "AI+" sector, particularly in hardware and infrastructure, driven by government policies promoting AI development [3][4] - The report discusses the performance of specific companies, such as Xiaoxiong Electric and Water Well, noting their revenue growth and strategic focus on product innovation and channel health [5][6][10][12] Company Performance - Xiaoxiong Electric reported a total revenue of 2.535 billion yuan in H1 2025, a year-on-year increase of 18.94%, with a net profit of 205 million yuan, up 27.32% [5] - Water Well's H1 2025 revenue was 1.5 billion yuan, with a net profit decline of 56.5%, indicating challenges in demand but a focus on channel health [6] - Guolian Minsheng's H1 2025 revenue reached 4.011 billion yuan, a significant increase of 269%, with net profit soaring by 1185% due to the consolidation of Minsheng Securities [7] Industry Trends - The "AI+" initiative is expected to accelerate the development of related industries, with a focus on hardware such as AI glasses and smart home devices [3] - The report notes the increasing demand for data center services, with companies like WanGuo Data expanding their operations and achieving significant order growth [16] - The banking sector shows signs of stability, with several banks reporting steady growth in net profit and revenue, indicating a resilient financial environment [10][19][23]

Core Insights - The report from Huatai Securities highlights that "AI+" is driving unprecedented changes, particularly in the consumer sector, with smart hardware companies actively seizing opportunities [1] - The introduction of the "Opinions on Deepening the Implementation of the 'Artificial Intelligence+' Action" is expected to accelerate the development of related industries [1] Investment Themes - **"AI+" Hardware**: The report identifies five key areas for investment: AI glasses, robotic vacuum cleaners, panoramic cameras, NAS (Network Attached Storage), and 3C accessories [1] - **"AI+" Infrastructure**: The growing demand for AI among the public is anticipated to drive investments in computing power infrastructure [1]