央视网消息：春节档影片精彩纷呈，其中《飞驰人生3》影片中蜿蜒的高原公路、壮美的云海草原，均取景于四川甘孜九龙县。这片被誉 为"贡嘎南坡明珠"的川西秘境，借电影"东风"推出多重文旅福利，同步在多座核心城市打造特色展区，为新春文旅市场注入强劲活力。 清晨的阳光洒在九龙县的高山峡谷间，蜿蜒的公路穿梭在草原与云海之中，与《飞驰人生3》片花里的画面完美重合。春节这几天，这里 已经吸引了不少提前前来打卡的游客，他们循着光影踪迹，邂逅这片藏在川西的净土。 近年来，甘孜九龙凭借独特的自然风貌与深厚的人文底蕴，成为国内外影视剧组外景取景的首选之地。作为《飞驰人生3》的核心外景取 景地，影片将九龙的高山峡谷、盘山路湾、草原云海等奇峻地貌与热血赛车剧情深度融合，让"贡嘎南坡明珠"的魅力通过银幕走向全国亿万观 众，这也是对九龙独特风光的最好认证。 为了让银幕魅力转化为可感可游的现实体验，九龙县借春节档电影上映的东风，重磅推出观影文旅福利，让影迷与游客双向受益。 记者了解到，除了多重文旅福利，九龙县还围绕《飞驰人生3》取景地正在打造了飞驰赛道线等，三条主题自驾线后续还会在各取景点位 设立"电影镜头VS实景"对比立牌，未来游客扫码即可获 ...

据网络平台数据，2026年春节档档期总票房（含预售）破40亿。《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》分列前三位。 g) 迪服专业版 TEE f 洲 ## 89, @新华社 100 TO TOTAL ll alled from the P 19 nes p atell 1978 张昕成 胡芳恩 少治理 日宇帆 周政杰 高档阳 t 2017-07-17 19:57:54 -38 oo Jiwataka Xakunda xakuluna xama shaga ku @ 共同 12 视春 拍色 sa ranama ana as @ 0 新华社 ZDZE 春节见 www.网ド千玺 先一 花 wasa.7天佳 玉膏/智佳百 杨幂 www.3K详 wann.双诗诗 wans:双诗诗 www.汉时霞文 www. 62新华社 tel now the start v 2811 12.5 1月2 【纠错】 【责任编辑:张樵苏】 配 l 最佳地! F 开 春 出 议 - 19 能 就 ,25 8 THE HIDDEN PROTECTOR 68 @东方卫视番茄台 6 @新华社 导演表和平 2026 春节见 马 江 湖 策 热血 ...

Core Viewpoint - The Chinese film industry is experiencing a vibrant Spring Festival season, with multiple films released and significant audience engagement, reflecting a shift in viewing habits and consumption patterns during the holiday period [2][6][17]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival has surpassed 3.8 billion yuan, with "Flying Life 3" leading the box office rankings [6]. - The proportion of group viewings has reached a record high of 25.1%, indicating a stronger family-oriented viewing atmosphere this year [6]. - The festival features six new films across various genres, including comedy, martial arts, espionage, science fiction, and animation, all of which have received positive market feedback [6][8]. Group 2: Audience Engagement and Trends - The trend of family-friendly films is prominent, with titles like "Bears Come Home" focusing on themes of reunion and cultural significance during the New Year [6][8]. - Differentiation in film genres is increasing, catering to diverse audience preferences, such as the martial arts film "Biao Ren: Wind Rises in the Desert" and the sci-fi film "Star River in Dream" targeting younger viewers [6][8]. - The use of AI for ticket purchasing has surged, with a 372-fold increase in orders through AI platforms, indicating a shift towards more convenient purchasing methods [14]. Group 3: Creative Innovations - The Spring Festival films showcase innovative storytelling and visual expression, with "Star River in Dream" featuring high-quality visual effects and "Flying Life 3" incorporating new themes like AI competition [7][11][12]. - The narrative of "Silent Awakening," directed by Zhang Yimou, addresses contemporary national security issues, reflecting real-world events and societal concerns [8][11]. - The films are designed to resonate with current societal trends, utilizing modern themes and advanced filmmaking techniques to enhance viewer experience [11][12]. Group 4: Economic Impact and Consumption - The film industry is driving new consumption patterns, with initiatives like "Follow the Movie to Travel" and "Movie Consumption Coupons" promoting tourism and dining experiences linked to film viewership [17]. - Various regions are implementing promotional activities to boost local economies, with significant financial incentives such as 4.05 million yuan in movie consumption vouchers distributed in Sichuan [17]. - The economic value of films extends beyond box office revenue, influencing related sectors like tourism and dining, thereby enhancing the overall cultural and economic landscape [17].

Group 1 - Multiple Chinese films were released in North America during the Spring Festival, enhancing the presence of Chinese cinema abroad and allowing audiences to experience Chinese culture and history [1] - The films "Silent Worm" and "Bounty Hunter: Wind Rises in the Desert" premiered on February 17 in major cities like Los Angeles, San Francisco, and New York, with approximately 200 and 220 theaters respectively showing these films, indicating a larger distribution scale than before [1] - Audience feedback highlighted the excitement of watching Chinese films during the Spring Festival abroad, with viewers praising the engaging plots and rapid advancements in Chinese filmmaking [1] Group 2 - The China-US Film Festival held a special screening of "Cai Rou Hun Tun" in Los Angeles, attracting a large audience and reflecting the growing popularity of Chinese films in North America [2] - The festival chairman noted that the new classification and distribution model for Chinese films is helping them reach new heights, with upcoming releases like "Racing Life 3" set for February 27 and "Panda Plan: Tribal Adventures" and "Dreaming of the Galaxy" planned for March [2]

Core Viewpoint - The Chinese New Year film market has become a significant cultural event, driving consumer spending and enhancing the festive atmosphere through diverse film offerings and innovative viewing experiences [1][4][5]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival reached over 3.8 billion yuan, with "Flying Life 3" leading the box office rankings [4]. - The proportion of family viewership reached a record high of 25.1%, indicating a stronger family-oriented viewing atmosphere this year [4]. Group 2: Film Diversity and Audience Engagement - Six new films dominated the Spring Festival lineup, covering genres such as comedy, martial arts, espionage, science fiction, and animation, all receiving positive market feedback [4][5]. - The trend of differentiated film offerings is evident, with specific films targeting niche audiences, such as the martial arts film "Biao Ren: Wind Rises in the Desert" and the sci-fi film "Star River into Dream" [5][10]. Group 3: Innovative Viewing Experiences - The integration of AI in ticket purchasing has surged, with a reported 372-fold increase in orders made through AI platforms [13]. - Various promotional activities linked to films, such as themed experiences and travel routes, have been initiated to enhance consumer engagement and stimulate spending [15]. Group 4: Cultural Significance - The viewing of films during the Spring Festival has evolved into an important cultural ritual, reflecting emotional release and cultural identity [5]. - Films like "Star River into Dream" and "Silent Awakening" incorporate contemporary themes and innovative storytelling techniques, resonating with current societal issues [7][10]. Group 5: Economic Impact - The film industry is seen as a catalyst for broader economic activities, with initiatives promoting tourism, dining, and cultural experiences linked to film viewership [15]. - The government's initiatives, such as "2026 Film Economy Promotion Year," aim to leverage the film industry to boost overall consumer spending during the festive season [15].

Group 1 - Multiple Chinese films were released in North America during the Spring Festival, enhancing the presence of Chinese cinema in the region [1] - Films such as "Silent Worm" and "Bounty Hunter: Wind Rises in the Desert" premiered on February 17 in major cities like Los Angeles, San Francisco, and New York, with approximately 200 and 220 theaters respectively [1] - The North American release of these films exceeded previous scales, indicating a growing interest among Chinese audiences abroad [1] Group 2 - The Chinese film festival in Los Angeles showcased "Cai Rou Hun Tun," attracting a large audience and reflecting the rising popularity of Chinese films during the Spring Festival [2] - The new classification and distribution model for Chinese films is helping different genres and styles reach new heights in the North American market [2] - Upcoming releases include "Racing Life 3" on February 27 and "Panda Plan: Tribal Adventures" and "Dream of the Galaxy" in March [2]

文旅消费持续升温，假期前三天，重点平台租车出行订单量增长26%，南北互跨订单量增长196%。"电影+"全面迭代升级，打造"观影娱乐+全业态消费"的 深度融合模式。 （央视财经《第一时间》）春节假期，我国消费市场持续火热。新业态、新场景不断涌现，市场活力加速释放，为中国经济注入澎湃动能。 春节假期，各地商圈焕新升级，将文化年味与沉浸式体验深度融合。江苏南京"金陵长乐坊"崭新亮相，让消费者成为"剧中人"。福建漳州以"首发首演"激活 商圈经济。 假期前三天，商务部重点监测的78个步行街（商圈）客流量、营业额比去年同期分别增长4.5%和4.8%。 海南离岛免税消费不断升温。假期前四天，海南离岛免税销售额达9.7亿元，增长15.8%。 政策加力，带动消费活力加速释放。春节假期，各地开展"乐购新春"春节特别活动，安排20.5亿元资金，通过发放消费券、补贴等形式，直接惠及广大消费 者。新春消费"马"力全开，为经济发展注入强劲动力。 转载请注明央视财经 编辑：潘煦 以旧换新进一步释放消费需求。截至2月19日，2026年消费品以旧换新惠及2888万人次，带动销售额1980.2亿元。其中，汽车以旧换新61.2万辆，带动新车销 售 ...

在浙江丽水云和梯田景区，正举行"梯田走亲戚，非遗贺新春"主题活动，2月6日至3月6日，游客凭电影票根可享门票、索道票半 价优惠，入住酒店还能抵扣两张电影票金额。 在湖南，市民凭当日的电影票根，即可享受商场内餐饮、体验、零售等多品类专属优惠。商场负责人表示，春节期间，商场将发 放超过5000份礼品，同时包括满额赠、满额抽和购物立减等消费活动，引导更多群众春节期间走进影院、走进商城，进一步刺激消费 市场的活力。 2026年春节档长达9天，创下史上最长春节档纪录，每部作品均具备鲜明的类型特色。除了精彩的影片，一张电影票也在进一步 点燃观众的消费热情。 央视网消息：据网络平台数据，截至2月21日12时04分，2026年春节档电影总票房（含预售）破40亿。2026年春节档上映的影片 种类多样、题材多元，涵盖喜剧、动作、动画、科幻等类型，为观众呈现丰富多彩的银幕盛宴。在荧幕之外，今年的"线下春节档"也 同样热闹，多地开展了各具特色的电影经济促进活动。 除了电影票，今年春节档影片的同款电影取景地也成为影迷们的打卡地。深圳岗厦北地铁站作为影片《惊蛰无声》核心取景地之 一，凭借极具未来感的空间设计成为热门打卡点。《镖人：风起大 ...

Core Insights - The 2026 Spring Festival film season has set a new record in China with over 3.947 million screenings and total box office exceeding 4 billion yuan [1][4] - The film "Flying Life 3" has become the first film of the season to surpass 2 billion yuan in box office, leading the Spring Festival box office rankings [4][7] - The film "Flying Life 3" is projected to reach a total box office of 4.275 billion yuan, potentially making its lead actor, Shen Teng, the first actor in China to surpass 40 billion yuan in total box office earnings [7] Film Performance - "Flying Life 3" has achieved a box office of 2 billion yuan, with a total audience of 41.265 million and an average ticket price of 49.5 yuan [19] - "Silent Awakening" ranks second with a box office of 634 million yuan, featuring a storyline about national security and espionage [13] - "Boonie Bears: Year of the Bear" is the third film with a box office of 507 million yuan, marking the 12th installment of the popular animated series [13] Market Trends - The contribution of third and fourth-tier cities to the Spring Festival box office has reached 53.72%, marking a significant increase from the previous year and the highest contribution rate in history [22][24] - The use of AI for ticket purchasing has surged, with orders through AI tools increasing by 372 times, particularly in third and fourth-tier cities where orders rose by 782 times [26] - The demand for cinema in third and fourth-tier cities has been significantly released during the Spring Festival, with cities like Binzhou, Fuxin, and Chifeng ranking among the top six in national box office [26]

转自：草原云 春节期间，呼和浩特市万达影城大厅内人头攒动，市民王女士带着父母和孩子手持兑换好的电影票，脸 上洋溢着期待。"用草原云APP领了观影券，一家四口看《熊出没·年年有熊》，没花多少钱，看电影过 大年现在是我们家的新年俗。"一句朴实的话语，道出内蒙古新春文化消费的火热图景。今年春节，多 部重磅影片集中上映，惠民政策持续发力，"电影+"融合业态蓬勃兴起，一场光影盛宴点亮内蒙古新 春。 影迷拍照打卡。 今年春节档《飞驰人生3》《惊蛰无声》《熊出没·年年有熊》《镖人：风起大漠》《熊猫计划之部落奇 遇记》《星河入梦》等影片集中亮相，类型覆盖喜剧、动作、动画、科幻等，满足老中青幼全年龄段观 影需求。热血赛车、家国谍战、萌趣动画、奇幻冒险轮番登场，为观众奉上沉浸式视听盛宴，也点燃了 观众的观影热情。影院里，阖家团圆的温馨、朋友相聚的欢乐、情侣相伴的甜蜜，与银幕光影交织，汇 成最动人的新春烟火气。 为让群众乐享低价观影，内蒙古自治区电影局牵头推出2025内蒙古惠民观影活动，投入1000万元惠民补 贴，创新采用"政府出资、平台配资"模式，覆盖国庆、春节等重要档期。从2025年10月1日起至今年8月 底，草原云APP、猫 ...