Core Viewpoint - The capital market is undergoing a quiet transformation from cash dividends to tangible rewards for shareholders, with over 30 A-share companies participating in physical rewards, marking a 45% increase compared to the previous year [1]. Group 1: Physical Rewards "Trio" - Brand value is being tangibly integrated, with companies like Wufangzhai using QR codes on products to enhance brand engagement, resulting in a 230% average increase in social media exposure for participating companies [5]. - Companies are transforming shareholders into "product experience officers," with Tianyu Bio collecting over 2,000 feedbacks to optimize products, leading to a 40% increase in pre-sale volumes for improved designs [6]. - Strategic designs like Sichuan Changhong's "discount coupons" create a consumption-points-rights loop, increasing customer lifetime value by 65% and tripling repurchase rates compared to conventional channels [7]. Group 2: Innovation Behind "Offensive and Defensive Strategies" - Industry-specific strategies are being employed, such as Wufangzhai combining its products with cultural elements and Stone Technology providing cleaning solutions with their products [8]. - Leading companies are reducing reward costs through supply chain collaboration, with companies like Beiliang reducing marginal costs by 42% for exclusive products [9]. - Compliance risks are highlighted, with examples of companies facing scrutiny for non-compliant rewards, emphasizing the need for adherence to investor relations management guidelines [9]. Group 3: Future Competition - Digital empowerment is enhancing experiences, as seen with Bona Film's NFT movie tickets allowing shareholders to redeem physical tickets and merchandise [11]. - The C2M revolution is emerging, with companies like Dong'e Ejiao customizing products based on shareholder health data, achieving a 38% customer conversion rate [16]. - ESG values are being integrated into shareholder rewards, with companies like CATL embedding carbon credits into gifts, representing a shift in shareholder value perception [19]. Group 4: Critical Reflections - The physical reward trend faces challenges, including value disputes over inflated product prices and fairness concerns for minority shareholders [21]. - A suggested three-dimensional evaluation system includes ensuring the physical value does not exceed 5% of annual net profit, providing dual channels for participation, and maintaining transparency in reporting [21]. - The shift from financial rewards to future-oriented value creation is redefining the rules of engagement in the capital market, emphasizing the importance of product, operational, and innovative capabilities [21].

Core Points - The event "惠聚江岸便利永清美好生活季" successfully attracted hundreds of residents, creating a vibrant atmosphere for community engagement and local consumption [1][4][12] - The initiative is part of the "15-minute convenient living circle" project, aimed at enhancing urban governance and improving residents' quality of life [1][9][11] Group 1: Event Highlights - The event featured various attractions including food stalls, live performances, and interactive games, making it a family-friendly gathering [3][7][10] - Local businesses participated actively, offering promotions and free samples, which encouraged community members to engage and enjoy the offerings [6][7][12] Group 2: Community Development - The "一刻钟便民生活圈" service map was launched, highlighting 14 types of essential services available within a 15-minute walk, enhancing convenience for residents [9][11] - The community has conducted surveys to understand residents' needs, leading to the expansion of services and facilities in the area [9][12] Group 3: Future Plans - Upcoming developments include a Hilton hotel and a health management center, aimed at providing quality services to residents [12] - The series of events will continue until November, focusing on health education, policy advocacy, and community engagement to further enhance residents' satisfaction [12]