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体育产业年均增速超10%,“顶流”项目不断换位
Di Yi Cai Jing· 2025-08-19 07:47
Core Insights - The sports industry in China has shown steady growth, with a total scale of 3.67 trillion yuan in 2023, achieving an average annual growth rate of 10.3% and an added value of 1.49 trillion yuan [3] - The added value of the sports industry is growing at an average annual rate of 11.6%, with its contribution to GDP reaching 1.15% in 2023, moving closer to becoming a pillar industry [3] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an average annual growth rate of 26.3% [3] - The sports service industry, led by competition performance and fitness leisure sectors, has increased its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [4] Industry Developments - The outdoor sports industry has become a market hotspot, with online participation expected to reach 200 million people and total consumption exceeding 300 billion yuan in 2024 [5] - The number of national sports consumption pilot cities has led to a growth of over 100 billion yuan in sports consumption from 2020 to 2023 [3] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is projected to reach 146 by the end of 2024, more than doubling from the end of 2022 [4] Policy and Future Outlook - The government has introduced various policies to enhance the quality and efficiency of the sports industry, including promoting sports tourism and outdoor activities [3][4] - Future plans include improving outdoor sports industry policies, enriching product and service offerings, and accelerating the construction of high-quality outdoor sports destinations [5]