Core Viewpoint - The media industry is at a pivotal moment of transformation driven by artificial intelligence, presenting both disruptive challenges and new opportunities for growth and innovation [1][6]. Group 1: Industry Transformation - The rapid development of new technologies, such as AI and data analytics, is reshaping the media landscape, necessitating a shift in the mindset and capabilities of media professionals [6][10]. - Media managers are urged to develop forward-looking perspectives and practical skills to navigate and lead through this transformation [1][6]. Group 2: Educational Initiatives - The "Innovative Media Class" at CEIBS focuses on "Business Innovation and Management Paradigms Driven by AI," gathering over 50 media executives and decision-makers for a three-day learning and discussion event [3][10]. - CEIBS has established a strong reputation in media education, having trained nearly 300 media professionals since the program's inception in 2014, fostering innovation and change in the industry [3][5]. Group 3: Leadership and Management - CEIBS emphasizes the need for media leaders to enhance their international communication capabilities and effectively tell China's story amid complex global dynamics [5][6]. - The curriculum includes insights on the symbiotic relationship between humans and AI, highlighting the need for organizations to adapt their structures and cultures to leverage AI effectively [12][13]. Group 4: Practical Applications - The program features workshops that guide participants in building AI capabilities within their organizations, focusing on practical implementation strategies [17]. - Participants engage in real-world simulations to develop decision-making skills and adaptability in response to market changes [20].

Group 1 - Fudan University School of Management has ranked 66th globally in the UTD Top 100 Business School Research Rankings, marking its 10th consecutive year in the top tier and maintaining its position as the top institution in mainland China [1][6][10] - The school has seen a significant rise in its ranking from 99th in 2016 to 66th from 2020 to 2024, attributed to systematic research institutional development and high-level talent cultivation [6][10] - The faculty at Fudan School of Management emphasizes a research philosophy that encourages original studies rooted in Chinese practices, leading to an increasing number of high-level publications in top international journals [8][10] Group 2 - Fudan University's MBA program achieved a record 30th place in the FT 2025 Global MBA Rankings, with a salary growth rate of 209%, and ranked 5th globally in career growth indicators [13] - The school has established a career development office since 1999, focusing on employment support in emerging fields such as technology and ESG, and has built deep collaborations with leading TMT companies [13] - The "Innovation Strategy" has become a core part of the educational framework, with initiatives like the "Fudan MBA Innovation Camp" aimed at cultivating management talent in innovative sectors [15]