文化演艺
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洛阳:“演唱会经济”拉动文旅消费升级
Sou Hu Cai Jing· 2025-10-21 11:23
Core Viewpoint - The successful hosting of the "Chao Ran Xing Dong" concert in Luoyang not only provided an enjoyable experience for attendees but also significantly boosted local tourism and consumption, exemplifying the integration of cultural and tourism development in the ancient city [1][4]. Group 1: Economic Impact - The concert attracted numerous visitors from outside Luoyang, combining the concert experience with city tours, which led to a peak in local consumption in areas such as dining, accommodation, and transportation [4]. - This event marked the fifth major concert in Luoyang this year, continuing the trend of a booming local performance economy and effectively converting concert attendance into increased consumer spending [4][6]. Group 2: Promotional Strategies - Luoyang's tourism group implemented targeted promotions to maximize the concert's economic impact, offering discounts on entry to six major attractions, reduced hotel rates at ten hotels, and dining discounts at various restaurants, along with free shuttle services [4][6]. - The concert serves as a concentrated promotion of the city's cultural tourism, with Luoyang leveraging star performances alongside traditional cultural displays to create a comprehensive entertainment matrix [6]. Group 3: Long-term Development - The "concert economy" is emerging as a new engine for cultural tourism development in Luoyang, with the concept of "traveling with concerts" becoming a new branding strategy for the city's tourism [6].
成都龙泉驿:羽球跃动东安湖,释放文商旅体融合新动能
Huan Qiu Wang· 2025-10-20 03:01
来源:环球网 10月19日傍晚,成都东安湖体育公园多功能体育馆内,为期四天的中国成都东安湖杯全球华人羽毛球单 项邀请赛正式落下帷幕。这场跨越国界的体育盛会,不仅在东安湖畔留下了无数精彩的竞技瞬间,更 以"以赛聚人、借赛兴城"的办赛理念,为龙泉驿区文商旅体融合发展的画卷添上了浓墨重彩的一笔,让 世界又一次看到了这座新城的活力与魅力。 羽球连四海,东安湖澎湃华人体育情 本届邀请赛以"羽华夏・跃荣光"为魂,凭借广泛的国际影响力与庞大的参赛规模,成为全球华人羽球界 的瞩目盛会。赛事吸引了19个国家和地区的近3400名运动员报名,选手年龄跨度超半个世纪——从朝气 蓬勃的少年选手到坚守热爱的银发长者,不同地域、不同年龄的华人因"羽华夏"的共同信仰集结,在东 安湖诠释"跃荣光"的赛事精神。 赛事兴一城,新场景激活文旅消费力 本届赛事突破传统体育框架,创新构建"1+1+N"活动体系,推动"赛事流量"向"城市留量"高效转化。其 中,"1"项核心羽球赛事保障专业竞技水准,"1"场"东安之夜"交流活动搭建互动平台,"N"项配套活动 则将体育精神与城市生活深度融合。 落幕情未了,新征程续写新城事 赛场内,近50片标准场地同时运转,从 ...
文化IP擦亮地方名片,“硬件更新”更需“内容焕新”丨探寻服务消费新势能
Zheng Quan Shi Bao· 2025-10-17 00:03
Core Viewpoint - The article emphasizes the importance of optimizing cultural products and services to enhance service consumption, which is crucial for economic development and improving people's livelihoods [1][2]. Group 1: Cultural IP and Local Identity - Cultural IP, such as the "Yingge" dance from Puning, has become a significant local identity, attracting both domestic and international attention [4][5]. - The Yingge Cultural Theater has achieved an average occupancy rate of 80% during the recent holiday period, indicating strong local engagement and interest in cultural performances [5]. - The "Wencheng Princess" theater in Tibet has also gained popularity, with a 30% year-on-year increase in visitor numbers during the holiday period, showcasing the potential of cultural IP in driving tourism [6]. Group 2: New Cultural Consumption Scenes - Various regions are creating new cultural consumption scenes that reflect local characteristics, such as the East Gate Pedestrian Street in Shenzhen, which combines shopping with cultural experiences [8][9]. - The East Gate Pedestrian Street is undergoing a transformation that emphasizes historical preservation while catering to younger consumers, integrating elements like immersive performances to enhance the shopping experience [9]. Group 3: Economic Impact of Cultural IP - The development of cultural IP has effectively stimulated local consumption and economic growth, as seen in Puning, where visitors engage in dining and accommodation spending alongside cultural activities [11]. - The "Wencheng Princess" theater has successfully integrated cultural content with tourism, creating a positive cycle of consumption that benefits surrounding commercial areas [11]. Group 4: Recommendations for Cultural IP Development - Experts suggest a deep exploration and transformation of traditional cultural content to establish market value, alongside creating a diverse ecosystem centered around cultural IP [12]. - There is a call for the development of culturally rich products and services, including the integration of traditional cultural IP into various entertainment mediums to enhance cultural influence [12].
文化IP擦亮地方名片,“硬件更新”更需“内容焕新”丨探寻服务消费新势能
证券时报· 2025-10-16 23:42
Core Viewpoint - Service consumption is a crucial support for improving people's livelihoods and an important direction for consumption transformation and upgrading, playing a significant role in promoting high-quality economic development [2] Group 1: Policy Measures and Cultural IP - The Ministry of Commerce and nine other departments have jointly issued policies to optimize the supply of cultural products and services, supporting world cultural heritage and historical cultural cities to explore the market value of traditional cultural IP [3] - Experts believe that optimizing the supply of cultural products and services will positively promote the expansion of service consumption [3] Group 2: Cultural Performance Consumption - The "Yingge" cultural IP has become a shining city brand in Puning, Guangdong, with performances gaining popularity both domestically and internationally [5] - During the recent National Day and Mid-Autumn Festival, the Yingge Theater achieved an average occupancy rate of 80%, with full capacity on peak nights [6] - The "Wencheng Princess" theater in Lhasa has also become a significant cultural IP, with daily visitor numbers exceeding 3,000 during the holiday period, marking a 30% year-on-year increase [6] Group 3: New Cultural Consumption Scenes - Various regions are creating new cultural consumption scenes and business formats that highlight local characteristics, enhancing the value of cultural IP [9] - In Shenzhen's Dongmen Pedestrian Street, a blend of traditional and modern elements attracts many visitors, showcasing local history and culture while catering to younger consumer needs [10] Group 4: Economic Impact and Consumer Behavior - The exploration of cultural IP market value has effectively driven local consumption and economic development, with visitors engaging in dining and accommodation spending in Puning [12] - The "Wencheng Fortune Bag" initiative successfully guides theatergoers to nearby commercial areas, creating a positive cycle of consumption [12] Group 5: Recommendations for Cultural IP Development - Experts suggest deep value extraction and transformation of traditional cultural content to form a multi-layered commercial ecosystem centered around cultural IP [13] - There is a need for a professional and compliant IP authorization system and innovative marketing strategies to enhance cultural consumption [13]
文化IP擦亮地方名片 “硬件更新”更需“内容焕新”
Zheng Quan Shi Bao· 2025-10-16 18:58
Group 1 - The core viewpoint of the articles emphasizes the importance of optimizing cultural products and services to expand service consumption, as highlighted by the recent policy measures issued by the Ministry of Commerce and other departments [1] - The promotion of cultural IPs, such as the Yingge culture in Puning and the Princess Wencheng performance in Lhasa, showcases how local cultural elements can enhance tourism and consumer engagement [2][3] - The integration of traditional culture into modern commercial spaces, like the Dongmen Pedestrian Street in Shenzhen, reflects a trend of revitalizing cultural consumption through innovative experiences and activities [4][5] Group 2 - The development of cultural IPs has effectively driven local consumption and economic growth, with examples from Puning and Lhasa demonstrating the positive impact on surrounding businesses [6] - Experts suggest that a deep exploration of traditional cultural content and the creation of a diverse product and service matrix centered around cultural IPs are essential for maximizing market value [7] - The need for a professional and compliant IP licensing system, along with innovative marketing strategies, is crucial for the sustainable growth of cultural consumption [7]
“戏”聚金陵 南京“双节”文旅大餐吸引30万游客奔赴
Zhong Guo Fa Zhan Wang· 2025-10-13 17:29
在刚刚过去的国庆中秋假期,一场"戏聚金陵"的文旅融合大戏赢得满堂彩。南京文投集团统筹旗下资源,让传统戏曲、现代戏剧、音乐歌舞、魔术杂技等多 元演艺形式,在古戏台、博物馆、滨江草坪、历史街区等不同载体交相辉映,共吸引超过30万人次市民游客参与体验。一系列演艺活动不仅丰富了市民游客 的假期生活,更以"处处有戏、时时精彩"的生动实践,展现了南京作为文学之都、活力之城的创新脉动。 在南京世界文学客厅,国庆期间同样迎来了诗意与潮流的完美融合。日间,咖啡香与书香在文学市集弥漫;而当夜幕降临,百年建筑披上光影的华丽外衣, 悦耳的音符划破夜空,掌声和欢呼声成为夜晚最美的背景音乐。一位经常参加活动的文学爱好者表示:"之前我们就来世界文学客厅参加过很多活动,比 如'长江之夜'等等,期待以后更多有趣的活动。" 与此同时,在熙南里历史文化街区,另一场戏曲创新实践同步上演。当夜幕降临,专业戏班"南家班"在百年古宅的青砖回廊间开演,实景庭院秒变沉浸式剧 场。这里不仅有南京市京剧团演出的《牡丹亭》《贵妃醉酒》等经典名段,连演8天每天五出戏不重样,更设计了丰富的互动环节。观众可以体验武生手把 手教花枪,跟着青衣学习水袖技巧,甚至通过"唱念做 ...
“为一场演出奔赴一座城”,音乐节带动多元消费
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2025-10-07 14:27
Group 1 - The music festival has become a significant highlight in the cultural tourism market during the holiday period, with events like the Guangzhou Strawberry Music Festival attracting nearly 90,000 attendees, half of whom were from outside Guangdong province [2][3] - The trend of "traveling for concerts" has gained popularity among young people, with over 60% of attendees at large events like concerts and music festivals coming from other cities [2][3] - The economic impact of music festivals is substantial, with the Nanjing Mido Music Festival generating over 35 million yuan in ticket and merchandise sales, and driving local tourism revenue to 168 million yuan [3] Group 2 - Several listed cultural tourism companies are actively integrating resources and innovating scenes to leverage the market opportunities presented by music festivals [4] - Xiangyuan Cultural Tourism has been introducing diverse cultural activities at its scenic spots, planning more events to enhance visitor experiences [4] - Songcheng Performing Arts has seen a significant increase in visitor numbers and performance frequency by launching series of events like the "Eternal Love Music Festival" during peak tourist seasons [4] - Huali Technology aims to connect gaming operations with content consumption through its music label "WA MUSIC," exploring innovative business models that combine music, gaming, and social interaction [4]
透过通信大数据看假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Wang· 2025-10-01 10:38
Core Insights - The National Day and Mid-Autumn Festival holiday, starting on October 1, is expected to significantly boost tourism consumption across China, with many workers opting for a "take 3 days off for 12 days" travel strategy [1][4] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% compared to the same period last year [1][4] Group 1: Travel Trends - The "take 3 days off for 12 days" model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [2] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, with noticeable growth in outbound tourism to regions like Central Asia and Europe [6] Group 2: Local Events and Activities - Various regions, including Sichuan and Jiangxi, are hosting unique cultural events to attract tourists, such as local performances and interactive experiences that highlight regional culture [7][13] - In Jiangxi, the Tengwang Pavilion is set to host a series of activities commemorating the 1350th anniversary of "Tengwang Ge Xu," with an expected visitor count exceeding 150,000 during the holiday [13] Group 3: Emerging Tourism Preferences - There is a growing trend for tourists to engage in nature-related activities, such as camping and staying in rural homestays, with locations like Ningbo seeing increased interest in these experiences [17][19] - The integration of local culture and cuisine into the tourism experience is becoming more prevalent, as seen in the rural areas of Jiangxi where agricultural activities are transformed into competitive events for visitors [15] Group 4: Cultural Celebrations - In Wuhan, a grand flower parade featuring 23 giant floats and 38 performance teams was held to celebrate the 76th anniversary of the founding of the People's Republic of China, showcasing the fusion of culture and tourism [20][22] - The Central Red Traffic Line Memorial Hall has attracted many visitors, utilizing immersive experiences to convey historical narratives and promote cultural heritage [26][28]
“音画贵州·非遗之韵”文旅推介会在伦敦举行
人民网-国际频道 原创稿· 2025-09-30 08:50
Core Viewpoint - The "Cultural and Tourism Promotion Conference of Guizhou: The Charm of Intangible Heritage" held in London showcased Guizhou's rich cultural and natural resources, aiming to attract British tourists and deepen cultural cooperation between China and the UK [1][2][13]. Group 1: Event Overview - The event was organized by the Guizhou Provincial Department of Culture and Tourism, with strong support from the Chinese Embassy in the UK and local enterprises, including Kweichow Moutai [1][2]. - Over a hundred guests from China and the UK attended, enjoying a relaxed atmosphere filled with music, food, and cultural exchange [1][2]. Group 2: Cultural Significance - Guizhou is highlighted as a beautiful region where nature and culture intertwine, home to 18 ethnic groups that contribute to its diverse cultural heritage [2][3]. - The event served not only as a showcase but also as an invitation for collaboration in cultural performances, heritage protection, and tourism investment between Guizhou and the UK [2][3]. Group 3: Music and Performances - The event featured a captivating performance of the lusheng, a traditional musical instrument, which resonated with the audience, transcending language barriers [6][11]. - The unique charm of Guizhou's ethnic music was emphasized, showcasing its deep connection with daily life, celebrations, and nature [5][7]. Group 4: Culinary Highlights - A tasting session of Kweichow Moutai was a highlight, with guests expressing admiration for its rich flavors, complemented by traditional music performances [8][10]. - The introduction of Moutai cocktails by a British mixologist received positive feedback, showcasing the versatility of Chinese liquor in a Western context [10][12]. Group 5: Cultural Exchange and Impact - The event facilitated meaningful cultural exchanges, with attendees expressing excitement about the performances and the opportunity to connect with Chinese culture [13][14]. - The promotion of Guizhou's scenic beauty and cultural richness in London marked a significant step in enhancing cultural dialogue and tourism collaboration between China and the UK [13][14].
宋城演艺(300144.SZ):目前未与浙江人形机器人创新中心开展合作
Ge Long Hui A P P· 2025-09-30 01:22
Core Viewpoint - The company has not engaged in collaboration with the Zhejiang Humanoid Robot Innovation Center, emphasizing its commitment to integrating technology into cultural performances and tourism [1] Group 1 - The company values the innovation and application of technology in cultural performances [1] - The company aims to enhance the technological content and appeal of its scenic operations and performance offerings [1]