"第一步，立人设；第二步，设变现周期；第三步，把公域流量转化为私域流量。"2月6日下午，一场干货满满的企业新媒体实 战课在广东（佛山）软件产业园上演。 培训活动现场。 今年1月，为深入贯彻中央经济工作会议"坚持内需主导，建设强大国内市场"的要求，切实帮助企业拓市场、促销售，广东启 动"广货行天下"行动，推动优质广货跨越山海、行销全国。"中国家电之都"佛山成为首发站，广东家电企业纷纷发力新媒体直 播带货，政企平台协同为广货引流，让新媒体成为撬动消费流量、链接全国市场的重要入口。 乘着这股东风，在春节消费黄金期即将到来之际，佛山市委网信办指导佛山企业新媒体联盟开展春季沙龙活动，聚焦"广货行天 下·E企惠万家"主题开展交流，3位在新媒体服务、电商服务、网络安全方面经验丰富的专家现场解读政策，分享实战方法，并 提供资源链接服务。互动环节，20余位企业代表抢麦不断，现场颇为热闹，直观反映出佛山企业布局新媒体、借力拓市场的迫 切需求与积极态势。 PART 01 新媒体或成 "广货"出圈出海硬通货 数字时代，"广货"如何才能真正"行得通""行得远"？靠什么去穿透市场的噪音，连接全国消费者、打动全球采购商？ 从嘉宾们的分享来 ...

Group 1 - The core idea of the news is that the "Guangdong goods" initiative aims to leverage new media to enhance market reach and sales, particularly through live streaming and digital marketing strategies [1][2][7] - The "Guangdong Goods Going Global" campaign emphasizes the importance of utilizing new media channels as a strategic infrastructure for market penetration and consumer engagement [2][3] - The establishment of the Foshan Enterprise New Media Alliance aims to create a collaborative platform for businesses to share resources and enhance their digital marketing capabilities [7][8] Group 2 - Experts suggest that Foshan enterprises should develop a social media matrix that integrates both domestic and international platforms to achieve global growth [3][6] - The focus on network security is critical, as Foshan has over 1.7 million market entities and faces significant cybersecurity threats, necessitating a robust protective framework [6] - The alliance will provide support in four key areas: content creation, operational training, comprehensive resource integration, and a unified communication strategy to amplify brand presence [8]

事实上，已有一些成功案例能够给予京郊文旅启发。陈俊炜举例道，在北京，密云的古北水镇虽遇发展瓶颈，但前期通过文化赋能、业态融合，把北方水乡 文化与休闲体验结合，一度成为京郊文旅标杆；通州唐大庄村等5村借力毗邻环球影城优势通过抖音推广周边民宿，满足市民周末市郊休闲旅游需求，吸引 了大量游客，破解京郊乡村文旅"酒香巷子深"难题，激活乡村闲置资源。放眼全国，安徽黄山深挖徽派文化，把古村落、非遗技艺与旅游结合，让乡村既有 颜值又有内涵。 此外，各地乡村顺应网友喜好打造个性化IP，通过抖音为小众乡村引流。比如，宁夏西海固返乡新农人马斯诺发挥英语专业优势，为乡村特产南瓜在农田里 召开英文新闻发布会，"土洋结合"风格让西海固小众乡村风貌被更多人看见。"乡村文旅不是简单的'摘果子、住房子'，而是要靠特色塑品牌、靠融合提价 值、靠服务聚人气。"陈俊炜说道。 由此，陈俊炜提出建议，强化品牌打造，让京郊文旅更有"记忆点"。借助新媒体、文旅展会等平台，除了密云水库、古北水镇、平谷大桃等原有IP之外，再 打造新一批京郊网红打卡地或爆款体验项目，让京郊文旅不断增加新的"记忆点"，满足市内及全国游客文旅需求。 另一方面，推动业态融合，让京郊 ...

以下文章来源于深圳微时光 ，作者山干 深圳微时光 . 寻找深圳的每一寸惊喜。 本文来自微信公众号： 深圳微时光 ，作者：山干，原文标题：《"无底薪合伙人"骗局，盯上失业找 工作的深圳人》，头图来自：AI生成 一 第一次对"合伙人"这个概念产生新认知，缘起于一年半前的一次面试经历。 2024年5月，距离从上一份工作裸辞已经近2个月，我一直没有找到合适的工作。在深圳"双休"的全 职工作仿佛是原罪，尤其是新媒体运营岗，因此我把目光转向了时间自由度更高的兼职。 我在招聘平台看到一条兼职招聘信息，薪资只有2-3k，岗位描述言辞透露着真诚。我加了老板微信， 一聊才发现是合伙人岗位。"一起赚钱分钱""一个人搞太难了，一群人才能做大做强"，老板的这些话 吸引着我，心想与其没有工作，不如和老板聊聊看。 "公司"在福田区的一个共享办公室里，老板租了个工位，我们约定在那里碰面。在公共接待区，我们 聊了一个多小时。老板没什么架子，其间向我描绘了一张宏伟的蓝图。他说目前也有腾讯辞职的宝妈 在合作，已经拿到两千元的广告费分成，但没说具体分成比例。当得知我会设计，提议可以合伙，他 跑客户，我只用设计，盈利分成，到时候再签订协议。最打动我的 ...

Core Viewpoint - The article emphasizes the importance of strengthening the awareness of the Chinese national community in Qinghai, a region with a high proportion of ethnic minorities, through new media platforms, which have become crucial for building a shared spiritual home for the Chinese nation [1][2]. Summary by Sections Current Situation of Communication - Qinghai has a significant ethnic minority population, and the promotion of the Chinese national community awareness is essential for social harmony [1]. - Traditional media such as newspapers, television, and radio have limited reach and slow information updates, which do not meet the public's demand for instant information [1]. Advantages of New Media Platforms - New media platforms like Weibo, WeChat, and short videos have expanded the breadth and speed of communication in Qinghai [2]. - New media allows for rapid dissemination of information, breaking geographical barriers and showcasing Qinghai's unique culture to a broader audience [3]. - The interactive nature of new media enhances audience participation and feedback, creating a positive cycle of content creation and sharing [3]. - Diverse formats in new media, including text, images, audio, and video, make serious topics more engaging and accessible to various audiences [3]. Strategies for Enhancing Communication Effectiveness - Improving content quality and platform governance is crucial, focusing on local characteristics and cultural elements to resonate with the audience [4][5]. - Expanding communication channels by encouraging collaboration among various stakeholders, including government, media, and social influencers, to create a multi-layered communication matrix [5]. - Developing professional talent with expertise in media, culture, and technology is necessary for effective communication [6]. - Conducting audience research to implement targeted communication strategies based on the characteristics and needs of different demographic groups [6].

Group 1 - The core point of the news is that Huashu Media's stock price dropped by 5.3% to 8.22 CNY per share, with a trading volume of 136 million CNY and a turnover rate of 0.95%, resulting in a total market capitalization of 15.231 billion CNY [1] - Huashu Media, established on June 30, 1994, and listed on September 6, 2000, operates in cable television, new media, broadband networks, and smart city businesses [1] - The revenue composition of Huashu Media includes: Group customer integration project revenue 30.25%, Internet TV business revenue 19.46%, broadband and data communication revenue 15.57%, digital TV revenue 11.61%, network access revenue 6.79%, interactive TV revenue 5.33%, equipment and material sales revenue 4.71%, other revenue 3.47%, program transmission revenue 1.27%, advertising revenue 0.75%, cloud broadband cooperation revenue 0.46%, and mobile TV revenue 0.31% [1] Group 2 - From the perspective of fund holdings, Xinyuan Fund has one fund heavily invested in Huashu Media, specifically the Xinyuan Zhi Yuan Quantitative Stock Mixed A (022115), which held 54,300 shares, accounting for 0.76% of the fund's net value, ranking as the eighth largest holding [2] - The Xinyuan Zhi Yuan Quantitative Stock Mixed A (022115) has a current scale of 30.317 million CNY, with a year-to-date return of 1.41% and a one-year return of 17.63% [2] - The fund manager Liu Yutao has a tenure of 3 years and 120 days, with a total fund asset size of 1.552 billion CNY, achieving a best return of 48.56% and a worst return of -4.79% during his tenure [3]

编者按：线性叙事已破产。借麦克卢汉四因说看透现状：非线性切片正让极客的思想碎片，变成统治时 代的新武器。文章来自编译。 科技界有一句话很简单，虽已是陈词滥调，却总能被证明是真理："我们往往会高估未来两年的变化， 却低估未来十年的变革。"要意识到我们还有多长的路要走，既需要谦逊，也需要想象力。当我们思考 媒介，以及权力如何迅速转移到那些与新技术产生强烈共鸣的新群体手中时，这种意识尤为必要。 过去十年，一种新的主流媒介格式已经悄然兴起：即将长篇素材转化并整合为短视频切片。这种"从播 客到推文/短视频"的流水线，已成为新闻和娱乐内容挖掘与包装的标准方式。我们对此高度重视，因为 它不仅是媒介发展趋势的风向标，更揭示了"谁拥有影响力，以及为什么"。 这里存在一个看似简单、实则深刻的趋势，它才刚刚开始显现，且在世界权力格局中尚未得到充分重 视：极客（Nerds）更容易"出片"（clippable）；因此，极客拥有了更大的权力。这听起来有些荒谬，但 却极其重要。 科技界的每个人或多或少都能感受到这一点，因为我们一直是这种新格式的受益者，而赢的感觉总是很 好。但我认为，我们仍然低估了这一趋势的重要性，以及它如何强化了"播客转 ...

Core Viewpoint - The company, Chuanwang Media, has a diverse portfolio of new media platforms, indicating a strong position in the digital media landscape [1] Group 1: Company Overview - Chuanwang Media operates several platforms including Sichuan News Network, China Western Network, Sichuan Release, Sichuan Mobile News, Malatang Community, and Kele Film and Television [1] - The media formats utilized by the company encompass websites, mobile news, Weibo, WeChat, forums, and interactive television, showcasing a comprehensive approach to media dissemination [1] Group 2: Media Strategy - The company has established a multi-dimensional communication channel characterized by "web, terminal, micro, and screen," which enhances its ability to provide integrated and diversified new media services [1]

Core Viewpoint - The company, Chuanwang Media, announced that its stock price experienced an abnormal fluctuation, with a cumulative deviation exceeding 30% over two consecutive trading days, prompting an internal review by the board of directors [1] Group 1: Stock Performance - As of January 13, 2026, the company's stock price was 23.9 yuan per share, reflecting a year-to-date increase of 42.26% [1] - The short-term increase in stock price has outpaced both the ChiNext Composite Index and the industry average, indicating potential risks of price correction [1] Group 2: Company Operations - The company's main business activities include new media integrated marketing, mobile information services, and interactive television, which have not undergone significant changes [1] - The board confirmed that there are no undisclosed significant matters that could impact the stock price, and no major changes in the internal or external environment have been observed [1] Group 3: Financial Reporting - The company is currently conducting its annual financial accounting for 2025 and will disclose performance forecasts if they meet the required standards [1]

Group 1 - The core point of the news is that Jiecheng Co., Ltd. experienced a stock price increase of 5.29%, reaching 6.37 CNY per share, with a trading volume of 483 million CNY and a turnover rate of 3.41%, resulting in a total market capitalization of 16.969 billion CNY [1] - Jiecheng Co., Ltd. is primarily engaged in new media copyright operation and distribution, with revenue composition as follows: 83.99% from copyright operation, 13.21% from digital marketing services, 2.22% from film and television content production, and 0.58% from solution and product sales [1] Group 2 - From the perspective of fund holdings, one fund under China Merchants Fund has Jiecheng Co., Ltd. as a top ten holding. The fund, China Merchants Sports Culture Leisure Stock A (001628), reduced its holdings by 564,700 shares, maintaining 1,428,900 shares, which represents 2.97% of the fund's net value, ranking as the tenth largest holding [2] - The China Merchants Sports Culture Leisure Stock A (001628) fund was established on August 18, 2015, with a current size of 216 million CNY. Year-to-date returns are 13.33%, ranking 123 out of 5,579 in its category, while the one-year return is 45.11%, ranking 1,635 out of 4,202 [2]