Workflow
时尚设计
icon
Search documents
苹果230美元iPhone布袋上线即售罄,三宅一生联名引发抢购
Hua Er Jie Jian Wen· 2025-11-15 00:42
Core Insights - Apple launched a limited edition iPhone Pocket bag in collaboration with Issey Miyake, which quickly sold out globally, with prices reaching up to $230 [1][3] - The product is designed as a wearable phone pouch and has garnered significant attention from fashion enthusiasts despite mixed reactions on social media [1][5] Product Details - The iPhone Pocket is available in two sizes: a short version priced at $150 and a long version at $230, with multiple color options [3] - It features a 3D knitted design that accommodates any iPhone size and can also hold small items like AirPods or lip balm [4] - The product's texture and size resemble a karate belt, allowing for various carrying styles [4] Market Response - The launch saw a strong demand, with all online orders sold out by Friday morning, and the product was only available in ten retail locations worldwide, including New York's SoHo store [3][4] - While some social media users criticized the high price during economic difficulties, fans of Issey Miyake viewed the product as a collectible or art piece [5] - Apple's history of high-end accessories, such as a $19 polishing cloth and a $999 monitor stand, continues with the iPhone Pocket, highlighting the brand's exploration in the premium accessory market [5]
苹果竟然穿袜子了 一片布售价近两千,市场溢价引热议
Yang Zi Wan Bao Wang· 2025-11-14 11:11
Core Viewpoint - The launch of the iPhone Pocket, a collaboration between Apple and Japanese fashion brand Issey Miyake, has generated significant consumer interest and market demand, leading to notable price premiums in the secondary market [1][3]. Product Overview - The iPhone Pocket is available in two versions: a long version priced at ¥1899 and a short version at ¥1299, with the long version quickly selling out in cinnamon color [1][4]. - The product features a unique 3D knitted structure designed to provide an additional pocket for carrying an iPhone and other small items [3]. Market Performance - In the secondary market, the long version's price has surged to ¥2399, while the short version has reached ¥1699, indicating a maximum premium of ¥500 [1]. - The product's popularity has led to creative adaptations by users, with tutorials appearing on platforms like the Dewu community, showcasing custom versions made from plush gloves and socks [3]. Consumer Sentiment - The product has sparked debate on social media regarding its value, with some consumers questioning the high price compared to ordinary knitted phone bags available for under ¥30 [3]. - Despite mixed opinions, many fans of Apple and Issey Miyake appreciate the unique design and functionality, viewing it as a trendy accessory [3]. Historical Context - The iPhone Pocket is not the first Apple accessory to generate significant market interest; previous products like the iPod Socks and the recent Apple Watch Tricot Single Tour have also seen price surges in the collector's market [6]. - The concept of "collectible economics" is evident, where the collaboration between Apple and other brands creates unique designs that hold value beyond the product itself [6]. Product Variants - The short version of the iPhone Pocket is available in eight colors, including lemon, citrus, and purple, while the long version comes in three colors: gemstone blue, cinnamon, and black [7].
定价1899售罄,谁在为苹果这块布买单?
Guan Cha Zhe Wang· 2025-11-14 07:20
Core Points - Apple has officially launched a new accessory called iPhone Pocket, priced at 1299 RMB and 1899 RMB, which has sparked significant discussion [1] - The iPhone Pocket is a collaboration with Japanese fashion brand Issey Miyake, designed to hold an iPhone and other personal items, inspired by the concept of "a piece of cloth" [1][3] - The product features a unique "integrated 3D knitted structure" that allows visibility of the contents inside while being versatile for carrying [1] - The accessory is available in two styles (short and long) with multiple color options, and has already shown signs of high demand, with some styles sold out on Apple's official website [3] Pricing and Market Reaction - The short version is priced at $149.95 (approximately 1064 RMB) and the long version at $229.95 (approximately 1631 RMB), with significant price markups observed on third-party platforms [3] - The high pricing has led to widespread criticism on social media, with users mocking its design and questioning its value, suggesting that the production cost is minimal [5][6] - Despite the criticism, some fans appreciate the unique design and functionality of the product, indicating a divided reception among consumers [5] Competitive Landscape - Following the launch, similar products have quickly appeared on e-commerce platforms, priced significantly lower, indicating potential market competition [8] - The rapid emergence of imitation products suggests that the market may soon be flooded with alternatives at a fraction of the price, which could impact Apple's sales [8]
被嘲 “剪碎袜子”,苹果联名袋iPhonePocket仍溢价热销
Huan Qiu Wang Zi Xun· 2025-11-14 05:31
Core Viewpoint - The collaboration between Apple and Japanese fashion brand Issey Miyake has sparked significant debate, particularly regarding the pricing of the iPhone Pocket, which ranges from 1299 to 1899 yuan, leading to discussions about brand loyalty and consumer perception in the luxury accessory market [1][4]. Product Overview - The iPhone Pocket is designed as a "new carrying method," inspired by a piece of cloth, featuring Issey Miyake's signature 3D knitted structure without seams, accommodating all iPhone models and small items like AirPods and cards [4]. - Available in short and long versions, the product comes in vibrant colors for the short version and more subdued tones for the long version, allowing for multiple usage methods [4]. Market Response - Despite the controversies, consumer enthusiasm remains high, with the long cinnamon version selling out on the first day and market prices reaching 2399 yuan for the long version and 1699 yuan for the short version, indicating a premium of up to 500 yuan [7]. - Supporters appreciate the unique design, which serves both as a fashion accessory and a functional item, while some users have creatively modified similar items to mimic the iPhone Pocket [7]. Brand Strategy - The pricing strategy reflects a focus on "form, brand, and uniqueness," rather than just functionality, positioning Apple as a brand testing the limits of consumer loyalty [7]. - Apple's history of high-priced accessories, such as the iPod Socks and the Hermès Apple Watch bands, illustrates a consistent strategy of elevating brand value through collaborations with luxury brands [8]. Industry Analysis - Apple's accessory strategy has evolved beyond mere functionality, continuously exploring the balance between "functional value" and "brand value" through luxury collaborations [9]. - The immediate market response indicates a willingness among consumers to pay for design and brand sentiment, although concerns about potential consumer fatigue and the sustainability of high pricing remain [9].
1899块一只的 iPhone「袜子」,买的到底是什么?
36氪· 2025-11-13 10:26
Core Viewpoint - The article discusses Apple's recent collaboration with Issey Miyake to launch the "iPhone Pocket," a wearable bag that has sparked significant discussion due to its unique design and pricing, highlighting the intersection of technology and fashion [4][12][50]. Group 1: Product Overview - The "iPhone Pocket" is available in two versions, priced at 1899 RMB and 1299 RMB, and is designed to hold various items including iPhones and small accessories [7][9]. - The design is based on Issey Miyake's "A Piece of Cloth" (APOC) concept, utilizing a single 3D woven structure that emphasizes minimal waste in production [9][34]. Group 2: Historical Context - The collaboration between Apple and Issey Miyake is rooted in a historical connection, as Steve Jobs admired Miyake's work, which influenced Apple's design philosophy [21][25]. - This partnership marks the first product-level collaboration between the two brands, despite their shared design ethos [23][25]. Group 3: Design Philosophy - The "A-POC" concept challenges traditional garment-making processes by eliminating cutting and sewing, resulting in minimal waste and a more sustainable approach to fashion [29][33]. - Both brands share a philosophy of making complex designs appear effortless, focusing on the essence of the product rather than the manufacturing process [39][41]. Group 4: Market Trends - The article notes a growing trend in the accessory market, where consumers seek products that offer both functionality and aesthetic appeal, reflecting a shift towards emotional value in consumer choices [52][58]. - Apple's entry into the fashion accessory space is seen as a strategic move to enhance brand culture and appeal to a broader audience, with plans for more diverse and engaging product offerings in the future [59][60].
沪昆合作,谱写长三角“山海协奏曲”
Su Zhou Ri Bao· 2025-11-12 22:39
Core Viewpoint - The integration of Kunshan into the Yangtze River Delta is being actively promoted through strategic cooperation projects and the establishment of over 300 collaborative scenarios, highlighting the city's commitment to innovation and industrial collaboration [1] Group 1: Industrial Collaboration - Kunshan is transforming from a "geographical neighbor" to a "development integration" with Shanghai, exemplified by the collaboration between Qingtao Energy and SAIC Group to produce the world's first mass-produced solid-state battery vehicle priced under 100,000 yuan [2][3] - The establishment of a new industrial system in Kunshan, focusing on a "2+3+3" model, aims to expand the electronic information and equipment manufacturing industries while transitioning consumer electronics to automotive electronics and smart wearable technologies [2] Group 2: Talent Attraction and Support - The "Kunyi" initiative is enhancing the business environment to attract high-quality projects and talent from Shanghai, with significant financial support for startups, including a 200 million yuan contract subsidy for new businesses [4][5] - Various funds and financial support mechanisms, including a 100 billion yuan industry development mother fund and a 10 billion yuan talent development fund, are being utilized to assist companies and attract talent [5] Group 3: Transportation and Connectivity - The opening of the Suzhou Metro Line 11 has facilitated daily commutes between Shanghai and Kunshan, with over 81,000 trips made daily, marking a shift from "dual city life" to "same city life" [6] - Kunshan is enhancing its transportation network with a comprehensive highway and rapid transit system, significantly improving connectivity with Shanghai [6] Group 4: Quality of Life and Public Services - Kunshan has added 63,300 new school places and established alliances with 38 schools in Shanghai, improving educational resources for residents [7] - The city is enhancing public services with top-tier medical facilities and recreational spaces, contributing to a higher quality of life for its citizens [7]
中国设计师品牌出海:海外市场需要怎样的中国创造力?
第一财经· 2025-11-02 12:05
Core Viewpoint - The article discusses the challenges and opportunities faced by Chinese designer brands as they seek to expand into the European market, emphasizing the need for strong local partnerships and innovative marketing strategies to succeed in a competitive landscape [1][5]. Industry Overview - The independent design sector in China has experienced rapid growth over the past two decades, with many brands emerging as significant players in the fashion industry [1]. - The current market is characterized by intense competition and a shift in consumer expectations, leading to a decline in the willingness of buyers to invest in new designer brands [5][6]. Market Dynamics - The 2026 Spring/Summer Shanghai Fashion Week indicated a decrease in buyer purchasing intentions and budgets, reflecting a broader trend of reduced consumer demand and increased costs for trial and error in the designer brand space [5]. - The pricing strategies of designer brands have shifted, with many brands experiencing a significant drop in price points compared to previous years [5]. Brand Strategies - Raxxy, a designer brand, aims to position itself in the high-end market, competing with established brands like Moncler by offering innovative designs and artistic expressions [7][9]. - The brand's first commercial collection is priced between €2000 and €3000, and it has successfully entered over 80 boutiques across 19 countries [9][12]. International Expansion - Raxxy is focusing on establishing a presence in key European markets through partnerships with prominent department stores and local companies [12][13]. - The brand's strategy includes enhancing product quality and design details to meet international standards, which is crucial for building a strong market presence [13]. Cultural Integration - Chinese designer brands are increasingly leveraging local cultural elements and traditional craftsmanship to differentiate themselves in the global market [10][15]. - The article highlights the importance of storytelling and cultural narratives in establishing brand identity and resonance with international consumers [10][15]. Future Outlook - The article suggests that the expansion of Chinese designer brands into international markets is a long-term endeavor supported by capital, supply chain management, marketing, and talent [16]. - The presence of Chinese brands at major fashion weeks indicates a structural evolution from mere product output to a more comprehensive cultural and aesthetic contribution [16].
城记|“重点项目+总部经济”双轮驱动 “大虹桥” 连签大单跑出加速度
Xin Hua Cai Jing· 2025-10-23 14:03
Core Insights - The Hongqiao International Central Business District is experiencing rapid development, with significant investment and project attraction [1][2][3] Economic Growth - The GDP of the Hongqiao International Central Business District reached 200.24 billion yuan in 2024, a 67.4% increase compared to the end of the 13th Five-Year Plan [2] - Tax revenue surpassed 50 billion yuan for the first time, with an average annual growth of 16.9% over four years [2] - The total import and export value reached 85.6 billion yuan, with an average annual growth rate of 37.3% over four years [2] - In the first three quarters of 2025, the foreign trade import and export value was 73.63 billion yuan, a year-on-year increase of 15.6% [2] Project and Investment Highlights - A total of 616 key projects with investments exceeding 10 million yuan were introduced in the first three quarters of 2025, amounting to 34.6 billion yuan [2][3] - The district has seen a significant increase in headquarters enterprises, with 56 new city-level headquarters established in the past year, generating over 280 billion yuan in annual revenue [3] Industry Development - Eight characteristic industrial parks were officially launched, focusing on emerging sectors such as health, biomedicine, artificial intelligence, and low-altitude economy [4] - The Hongqiao Low Altitude Economy Industrial Park aims to facilitate industry demonstration and cooperation, enhancing service capabilities [4] Innovation and Technology Transfer - The InnoMatch platform, launched in August 2022, has gathered extensive data on technology and innovation, supporting the transformation of technological achievements [5][6] - The district has accumulated over 700 specialized and innovative enterprises and more than 1,300 high-tech companies, indicating a robust industrial cluster development [6] Internationalization and Service Ecosystem - The Hongqiao International Central Business District is positioned as a key hub for international trade and resource flow, facilitating cross-border movement of goods, capital, talent, and technology [7][8] - The establishment of the Hongqiao International Legal Zone and National Human Resources Service Industrial Park enhances the international service ecosystem for enterprises [8]
今年前8个月虹桥国际中央商务区实到外商投资额高位增长
Zhong Guo Xin Wen Wang· 2025-10-22 10:54
Core Insights - The Hongqiao International Central Business District (CBD) has experienced significant growth in foreign investment, with a year-on-year increase of 71.9% in the first eight months of this year [1] - The total import and export volume in the CBD has averaged a growth rate of 37.3% annually over the past four years [1] - The GDP of the CBD is projected to reach 200.243 billion yuan in 2024, marking a 67.4% increase compared to the end of the 13th Five-Year Plan [1] Investment and Economic Performance - In the first nine months of this year, the retail sales of consumer goods reached 47.01 billion yuan, reflecting an 18.1% year-on-year growth [1] - The total foreign trade import and export volume was 73.63 billion yuan, with a year-on-year increase of 15.6% [1] - The total industrial output value of designated large-scale enterprises was 51.65 billion yuan, showing a year-on-year growth of 19% [1] - A total of 616 key projects with investments totaling 34.6 billion yuan were introduced, alongside the establishment of 7,137 new legal entities, which is an 18.4% increase year-on-year [1] Headquarters and Industry Development - The CBD has introduced and nurtured 56 city-level recognized headquarters enterprises in the past year, with an annual revenue scale exceeding 280 billion yuan [2] - The number of city-level headquarters enterprises in the CBD has increased to 283, up by 210 since 2020 [2] - Eight new industrial park projects have been announced, focusing on emerging sectors such as health, biomedicine, artificial intelligence, and low-altitude economy [2] - The CBD has gathered over 700 specialized and innovative enterprises and more than 1,300 high-tech companies, indicating a robust development in industries like photovoltaic energy storage, biomedicine, and new energy vehicles [2]
中胤时尚:关于控股股东部分股份解除质押的公告
Zheng Quan Ri Bao· 2025-10-17 12:15
Core Points - Zhongyin Fashion announced the release of stock pledges by its controlling shareholder, Zhongyin Group, involving 25 million shares [2] Company Actions - Zhongyin Group completed the stock pledge release at Zheshang Bank's Wenzhou Lucheng branch [2]