Core Viewpoint - Xiaohongshu has launched a new feature called "Xiaohong Card," aimed at local lifestyle membership services, offering discounts for in-store consumption, marking a significant step in its commercialization efforts [1][4][25]. Group 1: Xiaohong Card Launch - The "Xiaohong Card" is positioned as a local lifestyle membership service, providing users with at least a 10% discount at selected stores [1][4]. - Currently, the feature is in a trial phase, available only in Shanghai, Hangzhou, and Guangzhou [3]. - The card aims to replicate the successful "beautiful meal" sharing cycle that Xiaohongshu is known for, encouraging users to share their experiences and drive further purchases [4][5]. Group 2: User Engagement and Merchant Participation - Users can receive a 90-day free trial card by checking in at physical stores, creating a cycle of "check-in - receive card - discount" [8]. - The platform is encouraging users to share their experiences post-consumption, similar to strategies used by Douyin [9]. - However, the discounts offered are not significantly competitive compared to platforms like Dazhong Dianping and Douyin, which may hinder user attraction [9][10]. Group 3: Business Strategy and Market Position - Xiaohongshu is adopting a cautious approach to entering the local lifestyle market, contrasting with the aggressive strategies of competitors like Douyin and Meituan [12][20]. - The company has implemented a "zero commission" strategy for merchants, charging only a 0.6% service fee on the first 1 million yuan of transactions [10][11]. - Xiaohongshu's focus on attracting niche, trendy merchants rather than mainstream brands may limit its market reach [11]. Group 4: Commercialization Efforts - The company is exploring multiple avenues for commercialization, including advertising and e-commerce, with a significant portion of its revenue still reliant on advertising [25][26]. - Recent changes, such as the rebranding of its e-commerce section to "Market" and the integration of its commercial and transaction departments, indicate a push for a more cohesive commercial strategy [30][31]. - Xiaohongshu's valuation has seen fluctuations, rising from $16 billion to $31 billion in a short period, reflecting market optimism regarding its commercialization progress [31][32]. Group 5: Balancing Commercialization and Community - As Xiaohongshu expands its commercial activities, it faces the challenge of maintaining a balance between commercialization and community trust, ensuring that user experience and content integrity are not compromised [32].

Core Insights - Alibaba's Taobao Flash Sale and Ele.me are launching an in-store merchant group buying business, initially focusing on food and beverage offerings [1] - The pilot program for the group buying service will start on September 20 in key business districts of Shanghai, Shenzhen, and Jiaxing, with plans to expand to major first- and second-tier cities nationwide [1] - The group buying service will feature a unified supply from Taobao Flash Sale and Ele.me, accessible through Taobao, Alipay, and Gaode, which are Alibaba's major traffic platforms [1] Group Buying Business Details - The first batch of group buying categories includes high-frequency consumer items such as beverages, Chinese cuisine, pastries, fast food, and local snacks [1] - Notable brands participating in the initial launch include national chains like Nayuki Tea, Zunbao Pizza, and Tao Tao Ju, as well as local brands like Xunxiangji and Xuji Seafood [1] - The team responsible for the in-store group buying business is primarily based at Ele.me, consisting of several hundred members [1] Strategic Moves by Alibaba - On September 10, Alibaba's Gaode launched the world's first travel behavior-based ranking product, Gaode Street Ranking, indicating a strategic push into the in-store business [1] - This initiative aims to reshape the evaluation system for offline services, positioning Gaode, which has 170 million daily active users, as a super entry point for lifestyle services [1] - Alibaba is intensifying its focus on in-store business development, reflecting a broader strategy to enhance its service offerings in the offline market [1]

转自：中国质量报 本报讯 （记者徐建华）近日，"安心消费在北京 消费权益有保障——美团安心消费系列产品北京发 布"活动在京举行。据介绍，此次活动是预付式消费市场化改革的积极探索，也是提振消费信心，构建 放心消费环境的有效举措。 "美团从消费者权益保障和平台经济新场景新模式的角度，对入驻的预付式消费商家采取新的资金存管 模式，是对政府监管的有力补充。我们鼓励和欢迎全国同类第三方平台企业参与我市预付式消费治理工 作，共同推动消费市场的健康发展。"北京市消费者协会副秘书长吴海璐说。 同时，北京市消费者协会呼吁广大消费者，无论线上还是线下进行预付式消费，需要注意3个方面。一 是理性消费不冲动，不要轻信商家的口头承诺，对"今天不充值就涨价""最后3个名额""充5000送 5000"等话术，要按需购买，尽量避免购买大额度、长时间的预付式消费产品，增强风险防范意识，以 免造成经济损失。二是签订合同要留心，特别要明确约定退费核算方案，要特别关注由于消费者原因退 费的约定。三是遇到消费纠纷及时与经营者协商解决，如果协商不成，可向行业主管部门或消费者协会 投诉，或者提请仲裁机构仲裁以及向人民法院提起诉讼。 北京市消费者协会相关负 ...

抖音生活服务推出的"城市点亮计划"正在全国多地掀起消费热潮。该计划以"内容引流+本地消费"为核心模式，通 过整合线上线下资源，挖掘城市特色，为地方商业注入数字化新动能。目前，活动已覆盖南京、常州、天津、无 锡、临沂、潍坊、济宁等城市，成为激活区域经济的重要引擎。 在山东济南，活动与"第三届济南海鲜节"深度联动，推出了一系列消费促进举措。8月29日，抖音联合山东广播电 视台"生活帮"栏目发起"点亮济南・金秋消费季"专场直播，三位主持人携手鲁味斋、徐升记等10家餐饮品牌推出 超值团购套餐。中华老字号鲁味斋第三代传承人王剑辉现身直播间，讲述品牌历史并发放专属福利，吸引大量用 户"线上抢券、到店消费"。与此同时，抖音生活服务与济南市商务局合作的"泉城购"消费券发放活动持续至11月 15日，累计发放超千万元零售、餐饮消费券。数据显示，今年暑期济南本地商家抖音团购核销订单量同比增长 61%，销售额激增138%，夏日消费热潮全面升温。 江苏常州的探索则聚焦"赛事+消费"的融合模式。活动联合"苏超"赛事，在常州推出特色观赛套餐、亲子活动及短 视频排位赛，激励本地达人探店种草。6月21日至22日，作为赛事赞助商的东哈·东北街边 ...

Core Points - The "Safe Consumption in Beijing" press conference was held, organized by Meituan and supported by multiple government departments to enhance consumer rights and safety [1][2] - Meituan launched a series of "Safe Consumption" products aimed at various service sectors, including flexible payment solutions and refund policies to improve consumer experience and security [1][2] Group 1: Product Offerings - Meituan introduced "Flexible Payment" and "Runaway Compensation" solutions for the sports and fitness sector [1] - For services like foot massage, hairdressing, and family entertainment, Meituan offers a "per-use redemption" model with refundable remaining balances [1] - In the education sector, consumers can purchase "Safe Learning" packages that allow for per-class payment and refunds if services are not fulfilled [1] Group 2: Market Impact - Over 35,000 stores in Beijing have adopted Meituan's "Safe Consumption" products, with over 50% coverage in the fitness industry and over 40% in sports training [2] - The consumption amount for beauty and fitness services in Beijing increased by over 62% year-on-year as of August, indicating the effectiveness of the "Safe Consumption" initiative [2] - The initiative aims to leverage technology for regulatory compliance and to address challenges in prepaid consumption, promoting digital transformation in the sector [2]

Group 1 - The core idea of the article is that Meituan has launched a series of "安心消费" (Safe Consumption) products aimed at enhancing consumer confidence and safety in various service sectors, including fitness, education, and beauty [1][3] - The "安心消费" products include flexible payment solutions and refund policies that ensure consumer funds are protected, thereby improving the overall consumer experience [1] - Over 35,000 stores in Beijing have joined the "安心消费" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [3] Group 2 - Meituan reported a year-on-year increase of over 62% in in-store consumption for services like beauty and fitness in Beijing as of August, indicating the significant impact of the "安心消费" products on consumer spending [3] - Local governments are actively implementing measures to promote the healthy development of prepaid consumption, ensuring consumer fund safety and stimulating service consumption to expand domestic demand [3] - The Supreme People's Court has issued guidelines to address consumer disputes and combat unfair practices such as operators absconding with funds and refusing refunds, which aligns with the government's focus on consumer rights protection [3]

新京报讯(记者陈琳)近年来，预付式消费领域问题频发，给消费者带来诸多困扰，严重影响了消费市场 的健康发展。记者从北京市消费者协会获悉，北京市积极探索预付式消费市场化改革，推出第三方平 台"安心消费系列"预付式消费模式，这也是全国首例。 9月12日，"安心消费在北京消费权益有保障——美团安心消费系列产品北京发布"活动在京举办。据了 解，美团平台首次针对教育培训、运动健身、美容美发等三大领域，结合平台内入驻企业售卖预付产品 的特点，在符合各行业主管部门预付卡资金存管制度的基础上，重点推出"安心消费系列"预付产品，产 品采取"线上下单、按次/月核销"等模式解决消费者退费难问题。以运动健身产品为例，消费者在美 团、大众点评App购买带有"跑路赔"标签的产品，可以享受到"灵活付费、门店跑路平台赔付"的保障， 如果遇到门店跑路情况，平台将对消费者的损失先行赔付，让消费者无后顾之忧。美团方面表示，将积 极配合监管部门，以平台技术能力助力优化消费服务。 北京市消费者协会副秘书长吴海璐认为，平台企业从消费者权益保障和平台经济新场景新模式的角度， 对入驻的预付式消费商家采取新的资金存管模式，是对政府监管的有力补充。通过"政府+市 ...

Core Viewpoint - The introduction of the "Anxin Consumption Series" prepaid consumption model by Meituan aims to address the issue of merchants disappearing after consumers have made advance payments, providing a safety net for consumers in Beijing [1][4]. Group 1: Product Launch and Features - Meituan has launched the "Anxin Consumption Series" prepaid products in three sectors: education training, sports fitness, and beauty services, ensuring consumer protection against merchant defaults [4]. - The products utilize an "online ordering, per session/month redemption" model to alleviate refund difficulties for consumers [4]. - Specific offerings include "runaway compensation" for sports fitness, "Anxin Study" session cards for education, and redeemable session cards for various service sectors like foot massage and beauty [4][10]. Group 2: Compensation Mechanism - In the event of a merchant's disappearance, Meituan will compensate consumers for their losses, calculated based on the remaining service days relative to the total service days [8]. - For example, if a consumer purchases a 300 yuan fitness monthly card and the merchant disappears halfway through the month, the compensation would be 160 yuan based on the remaining days [8]. Group 3: Regulatory Context and Consumer Guidance - The Beijing Municipal Market Supervision Bureau has noted frequent issues in the prepaid consumption sector, prompting the establishment of regulations to enhance fund supervision and protect consumer rights [10]. - The initiative encourages platform companies to take social responsibility and develop mechanisms for online prepaid purchases, dispute resolution, and advance compensation [10]. - Consumers are advised to be cautious of merchants' verbal promises and to avoid large or long-term prepaid purchases, ensuring clear terms in written contracts [10].

值得注意的是，就在"高德扫街榜"发布前夕，市场监管总局今年第三次约谈主要外卖平台，相关平台承 诺"严守法律法规，杜绝不正当竞争，抵制恶性补贴，推动行业规范有序发展"。 "高德扫街榜"的推出正当其时，可以看作是"外卖大战"进入新阶段，在更高维度竞争的产物。它的本 质，是希望用真实的行为数据、良性的生态循环，来重塑本地生活服务的竞争逻辑。 这种高维竞争，也体现为竞争主体的升级，即不再是外卖平台的单打独斗，而是商业生态体系的"集团 作战"。按照阿里巴巴的说法，将用身体力行的抵达和言而有信的评价，去诠释那句"出发，到烟火里 去"的口号。由此，也提出了"外卖大战"的一个全新命题。 所谓"烟火气"，本质上是一座城市最真实的生活气息，是一个国家最基底的生命脉动。市井街巷的蓬勃 生机，源于每个普通人的生计与经营。唯有真正走进市井烟火、融入街头巷尾，守护好每一处摊铺的灯 火，照顾好每一家小店的生意，才能让整个社会经济肌体保持健康与活力。 每经编辑｜段炼 9月10日，阿里巴巴推出"高德扫街榜"，保密3个月的神秘项目，一出手就成了"王炸"。那句"出发，到 烟火里去"的口号，温情脉脉，充满号召力和吸引力。 守护烟火，需要重建商家与消 ...

Core Insights - The article highlights the evolving nature of romantic expression among young people, emphasizing the desire for public acknowledgment and celebration of love [1][9] - Douyin's (TikTok) life services have capitalized on this trend by creating engaging events that encourage users to share their love stories and experiences [1][9] Group 1: Event Highlights - Douyin organized a significant event for Qixi Festival, collaborating with celebrity couples and brands to create memorable offline dating experiences [1][2] - High-profile couples such as Zhao Qijun & Yang Kaiwen, Liu Genghong & Wang Wanfei, and Oscar & Sun Leyan participated, showcasing various ways to express love through genuine interactions [2][4] Group 2: User Engagement - The event encouraged users to share their own romantic moments, leading to a surge in participation and interaction on the platform [4][8] - A creative challenge was launched, inviting couples to showcase their love in unique ways, which resulted in a wave of user-generated content and engagement [4][6] Group 3: Social Media Impact - The campaign successfully reached significant visibility, with the related topics trending on the platform, achieving over 97 million exposures [8] - The initiative fostered a community of users openly sharing their love stories, contributing to a broader cultural shift towards celebrating love publicly [8][9]