Workflow
营养保健
icon
Search documents
全球营养品牌的中国路径:天猫国际618引爆“未来健康节”
Sou Hu Cai Jing· 2025-05-25 12:48
Core Insights - The article highlights the significant role of Tmall International in bridging the gap between overseas health brands and Chinese consumers, addressing the previous "information gap" in cross-border nutrition consumption [1][5] - Tmall International has successfully established a robust health ecosystem, particularly in the health and wellness sector, leveraging data analytics and consumer insights to drive growth [1][8] - The platform's initiatives during the 618 shopping festival, including strategic partnerships with global health brands, have positioned it as a leader in the health consumption market [3][40] Group 1: Tmall International's Strategies and Achievements - Tmall International has integrated global supply chains, user data, and a genuine product assurance system to create a growth flywheel connecting brands, platforms, and consumers [5][40] - The platform has seen a remarkable increase in active annual consumers (AAC), with a growth rate exceeding 30%, surpassing 50 million users, and a GMV growth rate of over 45% [8][40] - Tmall International has incubated over 1,700 cross-border brands, with more than 500 brands achieving 100% growth and over 700 brands experiencing 300% growth [10][40] Group 2: Market Trends and Consumer Insights - The health consumption market is expanding, with diverse consumer needs emerging across various health categories, including traditional supplements and health services [7][40] - Tmall International's focus on "health growth" emphasizes sustainable industry structure optimization rather than just short-term sales increases [7][40] - The platform has identified key trends in family nutrition and personalized health solutions, catering to different age groups and health needs [14][15] Group 3: Promotional Activities and Consumer Engagement - During the 618 shopping festival, Tmall International implemented extensive promotional strategies, including significant discounts and exclusive offers from leading health brands [3][34] - The platform's marketing activities, such as "One Day One Brand" and "One City One Health," have enhanced brand visibility and consumer engagement [34][40] - Tmall International's collaboration with over 100 overseas influencers has strengthened consumer trust in product authenticity and quality [36][40] Group 4: Future Outlook and Industry Position - Tmall International aims to continue its growth trajectory by enhancing its ecosystem, focusing on innovation, and optimizing consumer shopping experiences [40] - The platform is committed to fostering a healthy, orderly, and prosperous market for nutritional health products through deep collaboration with brand partners [40]
逢时科技连续两年蝉联全球磷虾油销售额第一,实现销量、质量“双冠王”
Huan Qiu Wang· 2025-05-22 10:41
成为全球磷虾油连续2年销售额第一的企业,逢时科技行业龙头地位进一步稳固。目前,其产品复购率达40%,已销往全球21个国家和地区。 【环球网消费综合讯】当地时间5月21日,在西班牙巴塞罗那举办的欧洲最大营养保健品和原料行业专业展会Vitafoods Europe上,国际权威数据调研机构欧 睿国际授予逢时(青岛)海洋科技股份有限公司(以下简称"逢时科技")"全球磷虾油连续2年销售额第一的企业"荣誉。同时,国际权威检测机构ORIVO认 证逢时科技为"5年0缺陷"质量金标准企业。现场,逢时科技与全球磷虾油供应商巨头挪威阿克联合发布全球首款小分子细胞级抗衰PQQ磷虾肽。 值得注意的是,几乎同一时间,在广州举办的NHNE中国国际健康营养博览会上,逢时VIK品牌也蝉联"中国磷虾油销量第一的国货品牌"称号。 大市场需要高品质获得。逢时科技以"三个三分之一"的科研布局锻造了创新"护城河"。三分之一为自主研发,已参与制定3项国家标准和9项团体标准,拥有 45项知识产权,其中发明专利16项;三分之一为协同创新,与中国水产科学院黄海水产研究所、中国海洋大学、青岛海洋生物医药研究院等院所、高校携 手,突破南极磷虾开发技术壁垒;三分之一 ...
引领健康营养产业新潮流 NHNE健康营养展今日于广州盛大开幕
Group 1 - The NHNE China International Health Nutrition Expo 2025 will take place from May 21 to 23, showcasing over 40,000 square meters of exhibition space with participation from 1,200 leading global brands and thousands of health nutrition products [1][3] - The expo serves as a platform for health nutrition companies to adjust strategies and expand into the domestic market, facilitating deep exchanges and cooperation with over 100,000 domestic distributors, retailers, and e-commerce platforms [3][5] - The event marks the 10th anniversary of NHNE, reflecting on its commitment to making nutrition accessible and its service to over 5,000 quality brands [5] Group 2 - The number of health nutrition companies focusing on weight management has significantly increased, with around 300 companies participating in the expo, offering over 1,000 SKUs across various sectors [7] - The expo will feature a focus on global health nutrition industry trends, including the launch of over 50 innovative products and industry white papers, driving the industry towards clinical evidence and international standards [9] - NHNE emphasizes the importance of technology in driving industry innovation, hosting a series of scientific conferences to discuss cutting-edge research and technology applications [11] Group 3 - Digital marketing strategies, including live broadcasts and private domain influencers, are becoming essential for companies to enhance brand awareness and attract consumer attention [13] - The expo aims to meet consumer demand for health nutrition products and promote industry upgrades under national strategic guidance, while also fostering innovation through technological advancements [15]
汤臣倍健倡议科学营养助力国民健康
Zheng Quan Ri Bao Wang· 2025-05-20 05:44
Core Viewpoint - The event "518 National Nutrition Festival" focuses on the importance of high-quality protein intake to address current nutritional challenges faced by the public [1] Group 1: Nutritional Challenges - 45% of adult residents in China are at risk of insufficient protein intake [1] - 55.71% of children have a single source of protein, while 89.55% of elderly individuals face intake shortages due to declining digestive absorption [1] - Nearly 60% of individuals on weight loss programs experience a sharp decline in protein intake, and over 70% of respondents are unaware of how to scientifically supplement protein [1] Group 2: Expert Insights - The president of the Chinese Nutrition Society emphasizes the need for engaging and practical public education to enhance understanding of the role of high-quality protein in health, particularly in boosting immunity and maintaining muscle mass [1] - Recommendations suggest that adults should consume 1 gram of protein per kilogram of body weight daily, with an increase to 1.2 grams for individuals aged 65 and above, and that high-quality protein should constitute over half of total protein intake [1] - The scientific combination of animal and plant proteins is highlighted for its higher nutritional value and better digestibility, which can benefit specific populations such as the elderly and athletes [1]
独家 | 金达威董事长江斌:合成生物学让虾青素降本近80% 生物制造将彻底颠覆行业未来
Mei Ri Jing Ji Xin Wen· 2025-05-18 07:19
每经记者|赵李南 每经编辑|魏官红 "从2011年上市到现在,对于市值管理,说实在话,我的初心很简单,把企业做好,扎扎实实做好。你有好的产品、好的市场,获得好的利润回报,回报股 东、回报社会、回报员工,我认为(这就是)最好的市值管理。"金达威董事长江斌说道。 2024年和今年一季度,金达威(002626.SZ,股价19.18元,市值116.99亿元)分别实现归母净利润约3.4亿元和1.2亿元,同比增长约23.6%和72%。 江斌解释称,一季度之所以能够取得这样的业绩,最主要的因素源于企业规模效应及管理效率的提升。 2025年一季度,金达威的整体销售毛利率约41.7%。2024年,金达威的维生素A、辅酶Q10和营养保健品的毛利率分别达到了32.8%、48.2%和35.2%。 "传统的鱼油市场本身已达百万吨级规模,但通过微藻生物制造的藻油(EPA/DHA)Omega-3,成本有望比鱼油(EPA/DHA)Omega-3更低,这个市场容量 非常巨大,以百万吨级来计。藻油有几个优势,一是可再生,只需要有钱投发酵罐;二是通过微藻异养无溶剂提纯,属植物源性产品,避免了海鲜过敏问 题;三是绿色环保,不涉及海洋资源过度捕捞和重 ...
知行合一科学轻体 管好体重拥抱健康
Ren Min Wang· 2025-05-12 05:48
体重与人体健康状况密切相关,超重与肥胖症不仅是慢性疾病中的独立病种,更容易诱发其他慢性 疾病。通过加强科学体重管理,引导公众建立健康生活方式,进而降低肥胖及相关并发症的发病风险与 潜在危害,成为构建健康社会的重要路径。 在2025年"世界防治肥胖日"到来之际,北京大学公共卫生学院营养与食品卫生学教授马冠生、北大 人民医院临床营养科主任柳鹏、康宝莱全球产品创新中心负责人方玮就养成科学减重方法、做好终身体 重管理等话题展开交流。他们倡导全社会推行健康的生活方式,提升公众体重管理意识,全面培养个人 科学减重能力,及早预防、控制超重肥胖,塑造轻盈、健康的人生。 0:00 / 50:43 提升体重管理意识 深化健康中国建设内涵 近年来,国家卫生健康委员会等部门陆续出台了"体重管理年"三年行动等一系列聚焦"减重"的具体 举措,旨在提升全民体重管理意识和技能,预防和控制超重肥胖问题。 马冠生认为,作为常见的公共卫生问题,肥胖影响着人们的生命健康和生活质量。"体重过高或过 低都是不健康的表现,特别是肥胖或超重肥胖,可能导致患上各类慢病。国家卫生健康委发布的《体重 管理指导原则(2024年版)》指出,有研究预测,如果得不到有效 ...
网购给差评就构成商业诋毁了
Mei Ri Shang Bao· 2025-04-27 02:29
Core Viewpoint - The case highlights the legal implications of malicious online reviews and the fine line between legitimate consumer feedback and commercial defamation, particularly in the context of competitive business practices [1][2][4]. Group 1: Case Background - A commercial defamation dispute arose from negative reviews on an e-commerce platform, involving an Australian company and a technology firm selling health products [1]. - The plaintiffs alleged that employees from two competing companies engaged in a coordinated effort to submit false negative reviews and request refunds without valid reasons, damaging the plaintiffs' reputation and sales [1][2]. Group 2: Court Proceedings - The first-instance court found that the negative reviews were baseless and constituted commercial defamation, leading to a ruling against the defendants, who were ordered to cease their actions, issue an apology, and pay 90,000 yuan in damages [3]. - The defendants appealed the decision, arguing that the negative reviews were personal actions of employees and not representative of the companies [4]. Group 3: Legal Perspectives - Legal experts emphasize that legitimate reviews should be based on genuine experiences and factual descriptions, while malicious defamation often involves fabricated claims and derogatory language [6]. - Businesses are expected to tolerate reasonable criticism but must take legal action against unfounded and malicious reviews aimed at harming competitors [6].
仙乐健康2025年一季度营收净利双增长
Zheng Quan Ri Bao Wang· 2025-04-24 06:46
仙乐健康高度重视研发工作。2025年第一季度公司宣布成立抗衰研究院,开启健康与衰老科学的前沿研 究,同时推出多项创新产品,首发推出QUICKFIZZ 闪溶益生菌固体饮料,萃优酪 DHA藻油凝胶糖果荣 获"蓝帽"备案凭证,欧洲事业部新推出XtraGummies 营养软糖系列产品。 本报讯 (记者王镜茹)4月23日晚间,仙乐健康(300791)科技股份有限公司(以下简称"仙乐健康") 发布2025年一季度报告。报告显示,2025年第一季度公司实现营业收入9.54亿元,同比增长0.28%;实 现归母净利润6864.07万元,同比增长8.90%;实现毛利率33.09%,同比提升2.47个百分点。 业内认为,仙乐健康有望通过充分发挥中国区的优势底盘能力,将成功经验输出至全球市场,从而在全 球范围内占据更大的市场份额。 美洲地区,一季度虽因关税问题导致市场不确定性增加,但公司美洲出口一季度仍实现良好开局,毛利 率同比提升;同时,BestFormulations工厂的核心业务进入扭亏攻坚期,人效和成本显著改善,亦成功 承接了部分原出口美洲订单,新增订单增速显著,储备超过150项拉美区域项目,预计将于下半年逐步 落地。欧洲地 ...
百合股份两大产品销量下滑净利降17.6% 拟出资6700万并购同行布局海外突围
Chang Jiang Shang Bao· 2025-04-16 00:24
长江商报消息 经营业绩增长乏力,百合股份(603102.SH)通过"内生+外延"的方式突围。 4月14日晚间,百合股份发布年报。2024年,公司实现营业收入8.01亿元,同比下降8.02%;归属于上市 公司股东的净利润(净利润,下同)1.39亿元,同比下降17.6%;扣除非经常性损益的净利润(扣非净 利润,下同)1.31亿元,同比下降19.26%。 长江商报记者注意到,作为一家营养保健食品行业上市公司,受全球宏观经济波动加剧及国内消费市场 结构性调整的影响,百合股份经营业绩承压。2024年,公司主业毛利率为36.21%,同比减少0.89个百分 点。 值得关注的是,除了加大研发投入力度,增强内生动力之外,百合股份积极寻求对外并购突围。同日, 百合股份宣布,公司拟使用自有资金1624万新西兰元(折合人民币约6700万元)于香港新设一家全资子 公司用于收购新西兰同行公司Oranutrition Limited(以下简称"Ora")56%股权,布局海外市场。 在IPO之前,2019年至2021年,百合股份的营业收入和净利润分别由5亿元、7433.47万元增长至6.62亿 元、1.48亿元。 2022年1月,百合股份在 ...
中国爽剧登陆好莱坞,一位驻美记者在美国短剧剧组的观察
声动活泼· 2025-03-25 05:14
短剧的风,已经飘洋过海吹到了美国。在好莱坞的所在地洛杉矶,现在平均每个月有 100 部中国短剧开 拍。 资深驻外记者刘骁骞就是这场美国短剧风暴的见证者:美国短剧剧组中的外国导演和演员到底是如何看待 自己参与创作的短剧的?同样的爽剧剧本和套路在美国是否适用?中国资方如何挑选最受欢迎的「大众情 人脸」? 在许多人眼里,短剧或许依旧是「上不了台面」的存在,但那些围绕它发生的人物故事依然有被看见和倾 听的价值。 声东击西 今天我们要聊的话题很「声东击西」—— 中国短剧。这些霸道总裁题材、略带狗血的短剧,正在颠覆好莱 坞的一些传统业态,带来新的变革和力量。驻美记者刘骁骞从去年年末开始用自己的镜头记录下了这些颠 覆与新生,我们来听听他的故事。 刘骁骞 去年秋天,我的工作从芝加哥调到了洛杉矶,很多常驻洛杉矶的外国记者告诉我,这里的新闻其实比想象 中要少。这些年来包括国人在内的全球观众对好莱坞的态度发生了很大转变,大家不再把好莱坞电影看作 唯一的标杆。尽管如此,影视产业依然是洛杉矶的金字招牌,所以我一直想以此为出发点去做一些深度观 察。 刚到洛杉矶的时候,我和一位中国朋友吃饭,聊起一个学电影的中国留学生,他之前帮我拍过活动, ...