Workflow
旅游业
icon
Search documents
投资于人 释放旅游消费潜力
Xin Lang Cai Jing· 2026-01-06 22:39
投资于旅游从业者,锻造高品质供给与服务的创造主体。一方面,面向一线服务人员,依托数字化平 台,联合行业标杆企业,开展全覆盖、标准化、情景化的服务技能轮训,推行"微笑服务"认证,筑牢服 务品质的基础防线;面向专业骨干人才,聚焦智慧旅游、康养旅游、文旅融合、目的地营销等新领域, 与知名高校、智库及平台企业合作,建立"订单式"培养和实训基地,加速培育适应新业态的复合型人 才;面向领军型人才,靶向引进具有国际视野的运营官、创意策划大师,同时激励本土企业家、非遗代 表性传承人、金牌导游等成长为行业标杆与创新引擎。另一方面,创新"产教训"融合的育才机制。推动 省内旅游院校、职业院校的专业设置与课程体系深度对接产业前沿;鼓励大型文旅集团设立企业大学, 推广现代学徒制,让人才培养与产业升级同步共振。同时,将高层次旅游人才纳入全省人才政策体系, 在事业发展、生活保障上给予有力支持;提升旅游职业的社会认同感与荣誉感,让从业人员有盼头有干 劲。 投资于广大旅游者与潜在消费者,培育成熟而活跃的消费主体。释放消费潜力,离不开需求侧消费者的 意愿与能力。投资于人,必须惠及每一位游客和广大民众。一是投资于游客的"体验资本"。持续优 化"一 ...
发挥比较优势走好高质量发展新路
Xin Lang Cai Jing· 2026-01-06 22:39
Core Viewpoint - The Guizhou Provincial Economic Work Conference has outlined a strategic deployment for the province's economic work in 2026, emphasizing the implementation of a "Comparative Advantage Strategy" to support high-quality development and align with national development goals [1][2]. Group 1: Strategic Importance - The "Comparative Advantage Strategy" is crucial for Guizhou to find its strategic position in the national development landscape and to pursue a unique path of high-quality development distinct from other provinces [1][2]. - Guizhou's rich mineral resources, including coal, phosphorus, aluminum, and manganese, play a significant role in supporting national strategic security, particularly in terms of industrial and energy supply chains [2][3]. Group 2: Economic Development Goals - Guizhou aims to achieve a regional GDP of over 2.27 trillion yuan by 2024, with industrial contributions to economic growth increasing from 17.1% in 2020 to 36.7% in 2024 [2]. - The province's six major industrial clusters are expected to account for 82.1% of the total industrial output value, indicating a strong focus on industrial transformation and high-quality growth [2]. Group 3: Resource Development Focus - The strategy emphasizes the development of ecological, mineral, cultural tourism, digital intelligence, and human resources to convert resource advantages into industrial and competitive advantages [3][4][5]. - Guizhou's ecological resources are highlighted as foundational for development, with air quality and water quality metrics indicating a strong environmental performance [3]. Group 4: Integration and Innovation - The integration of various comparative advantages is essential, with a focus on collaborative development among ecological, mineral, cultural, digital, and human resources [6]. - The province aims to break through institutional barriers to maximize the potential of its advantages through reforms and innovations in key sectors [6][7]. Group 5: National Strategy Alignment - Guizhou is positioned to integrate into national strategic frameworks, such as the Guangdong-Hong Kong-Macao Greater Bay Area and the Chengdu-Chongqing Economic Circle, enhancing its manufacturing and export capabilities [7][8]. - The province's export of electric vehicles, lithium batteries, and solar cells is projected to grow by 85.8% in 2024, reflecting its strong integration into global supply chains [7]. Group 6: Implementation and Action - The focus is on translating strategic plans into actionable projects that drive industrial growth and enhance competitiveness, with an emphasis on both attracting external investments and supporting local enterprises [8]. - The "14th Five-Year Plan" period is seen as a critical phase for Guizhou to achieve substantial breakthroughs in industrial collaboration, innovation, and open cooperation [8].
入境游喜迎“开门红” 中国旅游市场如何吸引全球目光?
Yang Shi Wang· 2026-01-06 22:31
Group 1 - The inbound tourism market in China experienced a significant boost during the recent New Year holiday, with 292,000 foreign visitors benefiting from visa-free policies, marking a 35.8% increase compared to the same period last year [1] - Online travel platforms reported that the booking volume for experiential travel products surged over 30 times, with 97 cities welcoming international tourists, indicating a broad interest beyond major cities like Beijing and Shanghai [3] - Harbin has become a popular destination for inbound tourists, with over 30,000 foreign visitors to the Harbin Ice and Snow World since its opening, reflecting a nearly doubled growth in inbound travel orders this winter season [4][5] Group 2 - The New Year holiday saw a rise in interest for unique travel experiences, such as shopping in island resorts and exploring ancient towns, with Hainan reporting over 31,000 inbound travelers, a 23.5% increase year-on-year [6] - The tourism market in China is entering a phase of high growth and quality development, driven by product innovation and deepening destination experiences, particularly in the ice and snow tourism sector [7] - The 2025 China Inbound Tourism Annual Report indicates a 100% growth in inbound travel bookings in the first three quarters of 2025, with orders from visa-free countries increasing by an average of 153%, suggesting sustained interest into 2026 [9]
青海冬季游呈现全新面貌
Xin Lang Cai Jing· 2026-01-06 18:31
传统旅游景点魅力不减 在分析今年冬季青海旅游异常火爆的原因时,旅游从业者吴女士说:"这一变化反映出青海冬季旅游市 场活力的整体提升。" 2025年12月初,塔尔寺景区实行每人10元的门票惠民政策,游客接待量随之增加。西宁市湟中区同步推 出"逛塔尔寺·玩转湟中非遗"系列活动,将传统文化体验与景区游览相结合,丰富游客的游玩体验。 西海新闻记者 张昕岳 元旦假期,全省各机场累计执行航班416架次、运送旅客4.2万人次,同比分别增长5.6%和12.4%;铁路 方面,西宁火车站自2025年12月31日至2026年1月4日,累计发送旅客15.4万人次,同比增长超过50%, 同时通过公路进入青海的客流量也大幅增长。 相关部门统计数据显示,元旦期间,全省多个旅游景点的游客量都有不同程度增加,其中青海湖、同宝 山、岗什卡雪峰等旅游景点成为入冬以来备受欢迎的旅游打卡地。 新晋旅游项目吸引年轻游客 打破青海冬季旅游刻板印象 因为地理环境和气候条件,青海曾给人留下了冬季无景可游的刻板印象,近年来,这种印象正被不断丰 富的旅游产品和年轻化的出游群体打破。携程数据显示,元旦假期00后出游人群占比高达39%,成为跨 年旅行的主力,他们不再 ...
元旦后错峰出游太香了!机票2字头起,燃油费还降了!
Xin Lang Cai Jing· 2026-01-06 12:15
Core Insights - The article highlights a significant drop in domestic flight prices following the New Year's holiday, presenting a favorable opportunity for travelers to take advantage of lower fares [1][3]. Group 1: Flight Price Trends - After the New Year's holiday, flight prices from Nanjing to various cities have decreased significantly, with fares as low as 200 yuan for destinations like Shenyang and Changchun, and round-trip tickets to Zhuhai and Changchun costing under 600 and 700 yuan respectively [3]. - The current off-peak travel window is expected to last about one month, with prices 20% to 50% lower than during the upcoming Spring Festival [4]. Group 2: Fuel Surcharge Adjustments - Starting January 5, 2026, several airlines have reduced the fuel surcharge for domestic flights, with fees now set at 10 yuan for flights under 800 kilometers and 20 yuan for flights over that distance, representing a reduction of 10 and 20 yuan respectively [5][6]. - This reduction in fuel surcharge can save a family of three over a hundred yuan on a round trip, enhancing the overall travel experience due to decreased airport congestion post-holiday [6]. Group 3: Travel Planning for Spring Festival - With approximately 40 days until the Spring Festival, travelers planning international trips should expedite their itinerary planning, especially for destinations requiring visa processing [6]. - Popular destinations for outbound travel during the Spring Festival include Southeast Asian countries like Singapore, Malaysia, and Thailand, with increased interest in Turkey following its recent visa exemption announcement for Chinese citizens [6].
途牛旅游网创始人兼CEO于敦德:AI+旅游 推动行业创新
Sou Hu Cai Jing· 2026-01-06 09:00
Group 1 - The core viewpoint is that the tourism market is expected to thrive in 2025 due to increasing consumer demand, personalized travel experiences, and the rapid recovery of inbound and outbound tourism [2] - The company has reported continuous quarterly profitability, indicating strong business growth amidst evolving travel demands [2] - The company is focusing on channel diversification and product supply diversity to meet the growing travel needs [2] Group 2 - The company is expanding its channels through a combination of "online live streaming + offline stores," actively targeting lower-tier markets and establishing a dedicated live streaming team [4] - The product supply is being enhanced with high-quality group travel brands and an increase in private and small group tours, alongside the development of customized products [4] - Technological innovation is being prioritized, with a focus on data-driven operations and the development of AI tools to improve customer experience and operational efficiency [4] Group 3 - In the new year, the company will continue to prioritize customer-centric approaches, enhancing its dynamic packaging system and expanding high-quality travel product offerings [5] - The aim is to better meet the deep and personalized consumption needs of users, thereby improving travel experiences and satisfaction [5]
晶采观察丨多地文旅“走心”出圈 中国经济持续“热辣滚烫”
Yang Guang Wang· 2026-01-06 06:18
Core Insights - The "ticket economy" has emerged as a vibrant aspect of the consumer market in 2025, driving a new wave of consumption and showcasing the upgrade towards high-quality and diversified offerings in China's consumer landscape [2] Group 1: Sports Events and Economic Impact - The Jiangsu Super League has exemplified the strong momentum of the "ticket economy," attracting over 2.43 million attendees across 85 matches, with a 17.38% year-on-year increase in visitors to A-level scenic spots on match days [2] - The influx of visitors has significantly boosted local tourism, with 25.12 million tourists visiting the host cities, including a 23.22% increase in out-of-town visitors [2] - Following the success of the Jiangsu Super League, other regional leagues like the Jiangxi "Gan Super" and Guangdong "Provincial Super" have also emerged, promoting cross-city consumption and contributing to the diverse development of the "ticket economy" [2] Group 2: Performing Arts and Consumer Behavior - The performing arts market has shown a notable consumption pull, with large concerts in Hangzhou attracting 850,000 attendees and generating ticket revenues of 765 million yuan, leading to over 4.5 billion yuan in comprehensive cultural tourism consumption [3] - The multiplier effect of performing arts is significant, with every 1 yuan in ticket sales generating nearly 6 yuan in related consumption [3] - Consumers are increasingly seeking deeper experiences beyond mere sightseeing, using event tickets as "city passes" to explore urban areas more thoroughly [3] Group 3: Cultural and Tourism Integration - The integration of film and cultural heritage into tourism has gained traction, as seen with the popularity of the series "Silent Glory," which has boosted visits to the General Wu Shijiang's former residence, making it a popular cultural tourism destination [4] - There is a shift in consumer focus from material satisfaction to spiritual nourishment, emphasizing the cultural value and emotional resonance of tourism products [4] - The concept of "pampering guests" has become a hallmark of various tourism initiatives, with local governments and businesses enhancing visitor experiences through thoughtful services and amenities [4]
众信旅游北京集中新增9家线下门店
Cai Jing Wang· 2026-01-06 02:44
众信旅游北京零售门店相关负责人表示,此次集中开店是公司零售网络扩展的重要举措。截至 2026 年1 月,众信旅游在北京门店数量已超150家,新增门店后将提升市场渗透率与服务响应效率。 (众信旅游) 近期,众信旅游在北京地区集中开设9家线下零售门店,分别为永安里店、石景山山姆店、黄寺大街 店、花家地营业部、通州莲花荟店、甜水园店、南三环西路营业部、朝阳门外大街营业部及北三环安贞 营业部。 新开门店均采用 "智慧门店 3.0" 标准,集成自主研发的 "优游有米" 移动小程序,配备 AI 客服、智能产 品推荐、多维产品对比等数字化服务功能。同时,门店延续 "旅游服务 + 本地生活" 融合运营模式,提 供消费者沙龙、社区活动、签证办理、旅游周边配套等增值服务。 选址方面,9 家门店覆盖核心商务区、热门商圈、大型社区及交通便利区域,将进一步完善众信旅游在 北京的全域服务网络,助力实现 "1 小时交通圈" 旅游服务覆盖。 ...
万宁:年轻客群最青睐
Hai Nan Ri Bao· 2026-01-06 00:58
Core Insights - The tourism market in Wanning during the New Year holiday showed strong performance with a significant increase in visitor numbers and spending, indicating a robust recovery and growth in the sector [2] Group 1: Visitor Statistics - Wanning received 266,400 tourists during the New Year holiday, representing a year-on-year increase of 52.72% [2] - The total tourism expenditure reached 200 million yuan, marking a 72.61% increase compared to the previous year [2] Group 2: Market Trends - The internationalization trend in Wanning's tourism is evident, with inbound orders increasing nearly fourfold, driven by the appeal of the "duty-free shopping + beach vacation" model [2] - The Wangfujing International Duty-Free Port experienced a significant rise in international customer flow, with sales during the holiday period increasing by 84% and customer traffic growing by 50% [2] Group 3: Demographics and Activities - Young travelers are the primary demographic, with various activities such as music parties and bonfire nights attracting large crowds [2] - Family-oriented tourism is on the rise, with rural tourism generating 1.6361 million yuan in revenue, a staggering increase of 272.51% year-on-year [3] - The popularity of parent-child educational projects remains high, exemplified by hands-on experiences at the Xinglong Tropical Botanical Garden [3]
琼中:民族风情任君选
Hai Nan Ri Bao· 2026-01-06 00:58
Core Insights - The tourism market in Qiongzhong Li and Miao Autonomous County showed significant vitality during the 2026 New Year holiday, with a total of 31,800 visitors, representing a year-on-year increase of over 50% [2] - One-day tours and immersive rural tourism emerged as the main drivers of growth, with one-day tours receiving 23,300 visitors and generating revenue exceeding 7.37 million yuan, reflecting year-on-year increases of 76.27% and 104.79% respectively [2] - Overnight tourism also demonstrated robust growth, with both visitor numbers and revenue achieving double-digit increases, and the county's hotel occupancy rate maintained above 63% [2] Tourism Highlights - Key attractions such as Baihua Ridge, the White Sand Uprising Memorial Park, and Limumountain Forest Park saw visitor numbers increase by over 150% year-on-year [2] - Rural leisure and vacation experiences became a new hotspot, with visitor numbers surging nearly 290% year-on-year, particularly in popular villages like Xinwei Mountain and Shihan Village, with Xinwei Mountain receiving over 3,600 visitors [2] Cultural Integration - During the holiday, Qiongzhong organized nine distinctive activities to create a festive atmosphere, including ethnic dance performances, a basketball tournament, and a non-heritage market showcasing traditional crafts [3] - The integration of tourism and culture was emphasized through experiential projects like Li and Miao embroidery and DIY activities, allowing visitors to deeply engage with local cultural charm [3] - The impressive performance of the tourism market reflects Qiongzhong's ongoing efforts in resource integration and product innovation, with plans to further enhance cultural tourism integration and service experiences for higher quality development [3]