夏天的仪式感，莫过于在空调房里尝鲜果。在中国——这个世界上最大的水果生产国和消费国，我们能比较容易地享受到各色 物美价优的时令佳果。 然而，"大而不强""有类无品"的困境长期制约着国产水果产业——产量虽丰，却难树品牌，高端市场多被进口水果占据，许多 我们耳熟能详的水果品牌也常是舶来品。 这一挑战也一度困扰着水果大省广东，尤其是在荔枝这一品类上，荔枝是广东省内种植面积最大、品种特色最鲜明、区域优势 最明显的水果。每逢盛夏，岭南荔枝红遍枝头，如何让"土特产"蜕变为"金招牌"？如何化规模优势为价值优势？ 6月6日，6·6 给"荔"节——广东荔枝全球品鲜嘉年华在广州开幕，借势千名网红、十万村播、社交媒体平台、电商平台以及小红 书等短视频直播平台，打造给"荔"新热点，提升品牌知名度。 以荔枝为突破口，广东正摸索出一条水果新营销之路。 中国水果，为何难有品牌 随着居民生活水平的提高，近年来，水果逐渐成为中国继粮食、蔬菜之后的第三大农业种植产业。据国家统计局数据，2023年 中国水果总产量超过3.2亿吨，较往年显著增长。 但庞大产量的另一头，国产果业有分量的品牌屈指可数。无论是主打高品质香蕉、菠萝的都乐，还是斥巨资让谷爱凌 ...

新华社广州6月6日电 题：广东高州根子镇：红荔飘香时 乡风润人心 新华社记者徐弘毅 又是一年荔红时，广东茂名高州市根子镇进入了忙碌的"甜蜜季节"。 今年是荔枝丰产"大年"，作为我国荔枝核心产区之一，当前根子镇家家户户投入荔枝采收，一派热火朝天的景象。冷链车一辆接一辆满载鲜果穿 梭在乡村公路间，为人们带来"丰产又增收"的好消息。 然而多年以前，火红的荔枝曾经"让人欢喜让人忧"。根子镇的许多村民还记得，过去每逢荔枝丰产年份，大家却未必能高兴得起来。根子镇柏桥 村村民何达为说，当时农户们不懂得抱团，每当遇到收购商压价，市场价格一降就容易恐慌"窝里斗"，结果落得"果贱伤农"。 短短两个月的时间里，20多个卫生死角整治干净，多间危旧瓦房顺利拆除，一个个小菜园、小果园、小花园、小公园打造成形，鸡社村面貌焕然 一新，"村中事，齐参与；屋内外，勤打扫"成为鸡社村的一条新村规。 鸡社村的变化是根子镇推进人居环境改善的一个缩影。去年以来，根子镇全民参与环境美化行动率达到98%，累计开展集中劳动千余次，超过1.5 万人次参与和美家园行动；同时，建成硬底化道路8.5公里，新建"四小园"200多个，全镇18个村（社区）正由"一处美"向 ...

Core Viewpoint - The article highlights the growing influence of Guangdong's lychee cultivation techniques on the agricultural development in Africa, particularly in Madagascar and South Africa, showcasing a collaborative effort to enhance lychee production and quality through advanced agricultural practices and technology [1][2][3]. Group 1: Agricultural Techniques and Innovations - Guangdong's advanced agricultural techniques, such as molecular breeding and bagging for color enhancement, are being adopted by African farmers to improve lychee yield and quality [1][12]. - The introduction of Guangdong's flowering thinning technology has significantly increased lychee production in Madagascar, with farmers reporting improved fruit quality and earlier harvests [10][12]. - South African researchers express interest in Guangdong's precision agriculture technologies, including drone monitoring and AI data analysis, to enhance their lychee farming practices [12]. Group 2: Market Expansion and Economic Impact - Guangdong's lychee exports have exceeded 8,000 tons annually, accounting for over 55% of China's total lychee exports, with high demand in international markets [2][4]. - The economic value of lychee exports from Guangdong to Africa is approximately $80,000 annually, with significant sales in countries like Kenya and Nigeria [2]. - Madagascar has become the fifth-largest lychee producer globally, with an annual production of 60,000 to 80,000 tons, half of which is exported to Europe [9][10]. Group 3: Collaborative Research and Development - Collaborative efforts between Chinese and African agricultural institutions aim to enhance lychee cultivation through joint research and technology transfer [3][11]. - The establishment of partnerships, such as the one between South African agricultural researchers and Chinese universities, is expected to facilitate deeper cooperation in lychee breeding and cultivation techniques [3][11]. - The article emphasizes the historical context of lychee cultivation, tracing its introduction to Africa from Guangdong and highlighting the ongoing evolution of the industry [4][5].

农产品日报 | 2025-06-06 苹果关注套袋进度，红枣客商按需拿货 苹果观点 市场要闻与重要数据 期货方面，昨日收盘苹果2510合约7710元/吨，较前一日变动-40元/吨，幅度-0.52%。现货方面，山东栖霞80# 一二 级晚富士价格4.10元/斤，较前一日变动+0.00元/斤，现货基差AP10+490，较前一日变动+40；陕西洛川70# 以上半 商品晚富士价格4.80元/斤，较前一日变动+0.00元/斤，现货基差AP10+1890，较前一日变动+40。 近期市场资讯，苹果市场库内货源交易氛围一般，主流行情维持稳定，产区处于套袋农忙阶段，产地包装发货不 快，客商多自行发货为主。西部产区客商货源找货热度不高，个别冷库货源出现水烂点等质量问题，持货商整体 惜售情绪减弱；山东产区具有性价比的货源找货尚可，大果及好果走货一般，客商按需采购。销区市场市场走货 一般，天气转热，瓜类水果存在一定冲击。陕西洛川产区目前库内70#起步果农统货4.2-4.5元/斤，70#起步半商品 4.5-5.0元/斤，以质论价。 山东栖霞产区果农三级2.5-3元/斤，果农80#以上统货3-3.5元/斤，80#一二级条纹4.0-4.5 ...

诺普信 20250605 摘要 诺普信蓝莓平均价格约为每吨 6 万元，略高于上一季，但受天气影响， 产量有所下滑，主要集中在红河州和文山州，预计下一个产季投产面积 将达 3.5 万亩，公司坚持"以产定销"策略。 公司通过采摘和冷链体系建设，显著降低货损率至 0.3%-0.4%。同时， 加强渠道建设，全国性和地方性 KA 客户占比达到约三分之一，品牌策 略聚焦爱美客和迷迭香，市场反馈强烈。 云南蓝莓亩产约 1.4 吨，总产量预计显著增长。2025 年夏茶季价格基 本持平，受技术提升（如大果率）和疫情体系保障影响。预计今年四季 度和明年一季度产量将有更大提升。 淡季期间，公司重点为八九月份开花做准备，进行剪枝条、清园等工作。 营销方面聚焦蓝莓贸易，采购国内蓝莓进入品牌销售渠道，实现单季经 营与创收，并进行组织架构变革，提高经营精准度。 蓝莓价格波动大，早期可达每吨 10 万元，后期降至两三万元。公司致 力于在高价区间增加供应，尽管长期价格呈现平缓下滑趋势，但仍处于 高利润期间，土地制约和冷链属性构成系统化壁垒。 Q&A 诺普信公司在 2024-2025 蓝莓种植季的产量情况如何？与预期相比有何变化， 原因是什么？ ...

给"荔"登科：雷 岭荔枝致高考学 子的一封信_南 方+_南方plus 我是雷岭枝头的 一颗荔枝 当六月的热浪灼 烧大地 向所有奔赴考场 的少年呼喊： 请一定"给荔" 因为真正的甜美 永远属于在时光 里沉得住气的灵 你们的笔尖正与 试卷摩擦出命运 的星火 此刻，我身披粗 粝的红甲 魂 01/晚熟的勋章 当岭南其他荔枝 已褪尽青涩，我 仍在南亚热带季 风里缓慢积蓄糖 分。雷岭人常 说："我们的荔 枝是节气迟到的 孩子。"这并非 宿命的遗憾，而 是大地的深情托 付——晚熟让我 们沉淀出更丰沛 的汁液，更醇厚 去年台风过境 时，我目睹无数 同伴坠入泥泞。 果农跪在断枝 旁，泪水混着雨 水渗进土壤。可 次日晨曦初露， 他已佝偻着扶起 残枝，如同扶起 跌倒的孩 童："只要根还 扎在土里，树就 活着，活着就有 的甘甜。正如那 位轮椅少年罗睿 燊，以343分的 成绩与母亲相拥 而泣，每一分都 是从疾病手中抢 夺的奇迹。生命 的价值从不在于 抢跑的速度，而 在于坚持的深 度。 挂满枝头的雷岭荔枝。 02/风雨淬炼的甜 指望。"今年我 们的花事盛大如 涅槃——若你考 场受挫，请记住 雷岭的箴言：所 有击不垮你的风 雨，终将酿成回 ...

南农晨读丨6·6 给"荔"节_南方 +_南方plus 【今日关注】 国务院印发《关 于开展第四次全 国农业普查的通 知》 国务院日前印发 《关于开展第四 次全国农业普查 的通知》（以下 简称《通 知》）。根据 《中华人民共和 国统计法》和 《全国农业普查 条例》规定，国 务院决定于2026 年开展第四次全 国农业普查。 供销 "荔" 量赋能产业升级，广东打造千年 "果鲜" 全链服务新范式 从唐代杜牧笔下"一骑红尘妃子笑"的宫廷秘果，到苏轼"日啖荔枝三百颗"的岭南眷恋，荔枝承载着中国 人千年的味觉记忆。作为广东省优势特色产业，小小的一颗荔枝，如今已是岭南水果的口碑与代表，更 是广府文化的特殊符号和"百千万工程"的致富引擎。 全国首批重点培育名单来了！这六个地方茶产业入选 近日，一场旨在大力推动河源市和平县猕猴桃产业提质增效的关键行动——猕猴桃生产技术培训班，在 下车镇和一村顺利举办。此次培训班由广东省农业科学院植物保护研究所、深圳大学都市农业研究院、 和平县农业农村局以及下车镇联合发起，众多果农踊跃参与，现场学习氛围热烈。 农行广东分行：助"荔"稳产拓销 "出圈"又"出海" 6月4日，工业和信息化部发布第一批传 ...

Core Insights - The article highlights the successful development of the grape industry in Budayuan Village through a "Party Building + Industry" model, which has significantly improved the village's economic status and living conditions [1][2][3] Group 1: Industry Development - Budayuan Village initiated a red grape project, raising 500,000 yuan to build three greenhouses, achieving a yield of 5,000 pounds per acre and generating a collective income of 40,500 yuan in 2020 [1] - Following the success, the village expanded its grape cultivation from 8 acres to 90 acres, establishing three large-scale parks and 50 greenhouses, with projected annual output value exceeding 5 million yuan by 2024 [2] Group 2: Economic Impact - The grape industry has led to an increase in villagers' income by 1.5 million yuan and a collective income of 260,000 yuan [2] - The village has implemented a policy for the distribution of collective economic income, providing over 80,000 yuan in benefits to more than 200 individuals, including military families and outstanding students [3] Group 3: Community and Infrastructure Development - The village has focused on improving infrastructure and community services, including the renovation of Budayuan River and the construction of fitness trails and streetlights, contributing to the overall quality of life [3] - Budayuan Village serves as a model for rural revitalization, demonstrating effective governance, ecological sustainability, and cultural development alongside economic growth [3]

Core Viewpoint - The article highlights the successful promotion and sales of Shantou lychee in the Beijing-Tianjin-Hebei region, with a focus on establishing a stable supply chain and enhancing brand recognition for Shantou lychee in northern markets [5][52]. Group 1 - A research team from Shantou, including representatives from the agricultural and business sectors, conducted a market connection event in Baoding, Hebei, to promote Shantou lychee [2][3]. - The event aimed to facilitate the direct delivery of Shantou lychee to the Beijing-Tianjin-Hebei consumer market, enhancing the brand's presence in northern regions [4][5]. - Shantou is the largest lychee production area in eastern Guangdong, with an estimated planting area of approximately 250,000 acres and a projected production of over 100,000 tons this year [13][14]. Group 2 - The Shantou lychee industry is undergoing a transformation from bulk sales to more refined marketing strategies, including product quality improvements and branding efforts [8][36]. - The collaboration with Hebei Shouheng Agricultural Products Co., which is a major distribution hub in northern China, is expected to significantly enhance the market reach of Shantou lychee [26][50]. - The event resulted in a procurement agreement for 5,000 tons of Shantou lychee, indicating strong demand and potential for growth in the northern market [39][40]. Group 3 - The Shantou lychee varieties, such as "Feizi Xiao" and "Guiwei," are recognized for their superior quality and late market entry, making them well-suited for northern consumer preferences [45]. - The integration of technology and offline channels is helping to elevate the Shantou lychee brand, paving the way for higher market penetration and farmer income [9][10]. - Future plans include continued face-to-face connections between Shantou lychee producers and northern market buyers to further expand market opportunities [54].

中新网宜春6月4日电 (熊锦阳 舒雨)夏日时节，走进江西省宜春市靖安县仁首镇莲塘村洪和蓝莓基地， 郁郁葱葱的蓝莓树整齐排列，一串串饱满的果实挂满枝头，宛如蓝宝石般晶莹剔透。农户们正忙碌地穿 梭其间，采摘、分拣、包装，一片繁忙景象。 "借助商会平台，我成功对接上农产品加工专家团队，将蓝莓鲜果深加工为蓝莓酒、蓝莓果干等蓝莓产 品，进一步提升蓝莓附加值。"张和波说道，"基地现在还大力发展采摘游、亲子游等休闲农业，已构建 起一、二、三产业融合发展格局，实现了生态效益和经济效益双提升。" 近年来，靖安县充分发挥统一战线桥梁纽带作用，深入开展"万企兴万村"行动，以产业发展助力乡村振 兴。在特色产业的辐射带动下，越来越多村民实现了致富增收，为推进乡村振兴高质量发展注入了新活 力。 依托蓝莓产业，当地合作社每年可为莲塘村村集体经济增收4万元，并带动周边70余户农户实现家门口 就业，人均增收3万余元。洪和蓝莓已成为当地振兴致富的特色名片。 "产业兴旺是乡村振兴的基础，依托统一战线力量，我们准备进一步构建蓝莓全产业链发展机制，全力 促进乡村支柱产业高质量发展，带动更多农户增收致富。"莲塘村党支部书记刘平说道。(完) 正在采摘蓝莓 ...