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品牌运营:2026内容消费趋势白皮书:凡人至上
Sou Hu Cai Jing· 2025-12-10 16:39
Core Insights - The report highlights a shift from grand narratives to the rise of ordinary people's voices, indicating a democratization of storytelling in various industries, particularly in entertainment and content consumption [1][4][7] Group 1: Entertainment and Content Industry - The film industry is witnessing a narrative shift where stories focus on ordinary individuals rather than heroic figures, exemplified by films like "Nanjing Photo Studio" and "Nezha 2" [16][20] - Short dramas and variety shows are becoming emotional "quick fixes" for audiences, with short dramas evolving into significant investments, as seen with "Zhuque Hall" [25][33] - Music and podcasts are experiencing a bifurcation, with a demand for both instant gratification through catchy tunes and deeper, meaningful content through long-form discussions [37][39] Group 2: Business, Retail, and Consumption - Consumers are increasingly rejecting brands that maintain a "grand" image, favoring those that engage in genuine interactions, as seen with innovative marketing strategies like using receipts for storytelling [49][50] - The trend of "micro-touch" marketing is emerging, where brands create unique consumer experiences through everyday interactions, such as personalized receipts and relatable narratives [52][53] - The consumption trend reflects a preference for "humble aesthetics" and "practical wisdom," indicating a shift towards authenticity and relatability in brand representation [48][49] Group 3: Technology and Internet - AI tools are empowering ordinary individuals to create and share content, making it easier for their voices to be heard in the digital landscape [8][10] - The integration of technology into daily life is shifting focus towards health and companionship, emphasizing the importance of personal experiences over grand technological achievements [8][10] Group 4: Social and Political Context - Public discourse is increasingly centered around empathy and personal experiences, with ordinary people's lives becoming a benchmark for evaluating broader societal issues [8][10] - The narrative power is shifting from elite institutions to everyday individuals, reflecting a growing desire for relatable and authentic stories in public discussions [7][10] Group 5: Health and Sports - The health and wellness sector is moving towards systematic optimization and cost-effective care, while grassroots sports events are gaining recognition, emphasizing local identity [8][10] - The focus on ordinary people's experiences in sports is reshaping the narrative around athleticism, moving away from elite-centric views [8][10] Group 6: Brand Marketing Revolution - The marketing landscape is undergoing a "people's revolution," transitioning from top-down communication to a more empathetic, two-way interaction with consumers [1][10] - Brands are encouraged to abandon the notion of leading and instead focus on companionship and understanding consumer emotions [10][11]
任仲伦:海南自贸港全岛封关运作是更高水平的开放 “红色娘子军故乡”当借政策优势推进产业发展
Mei Ri Jing Ji Xin Wen· 2025-12-10 14:45
仅仅在2025年12月,任仲伦便两度奔赴海南。 月初,身为中国电影家协会第十届副主席、上海电影家协会第八届主席的他,以产业嘉宾身份出席第七 届海南岛国际电影节;12月12日,这位对海南发展有着深刻洞察的资深行业人士,将受邀亮相"老朋 友"每日经济新闻与海南国际经济发展局联合主办的"2025第十四届上市公司发展年会暨海南自贸港开放 机遇交流大会"。 说起任仲伦与海南的缘分,至少可以追溯到20年前。2005年,时任上影集团总裁的任仲伦,陪同导演谢 晋、演员祝希娟、演员牛犇等电影《红色娘子军》的剧组成员,重返该片的拍摄地海南,并拜访了还健 在的几位"红色娘子军"老前辈。"海南扑面而来的蓝色自然风光背后,还有着深厚的红色资源,让我印 象深刻。"近日,任仲伦在接受《每日经济新闻》记者采访时回忆道。 12月18日,全球最大的自贸港——海南自贸港将正式启动全岛封关运作。在任仲伦看来,海南得天独厚 的自然优势将在政策红利加持下向产业发展纵深。"海南(自贸港)全岛的封关运作,本质上是更高水 平的对外开放。在全球化备受挑战的当下,海南自贸港全岛封关运作不仅是海南一省的姿态和选择,更 是中国的态度、中国的智慧!" 集聚高端器材和人 ...
1分钱就能买《疯狂动物城2》盗版?法律人士这样说
第一财经· 2025-12-10 10:12
2025.12. 10 本文字数:1129,阅读时长大约3分钟 作者 | 第一财 经 揭书宜 近日,《疯狂动物城2》上映15天,票房超31亿元,为不温不火的电影市场注入了活力。但在影迷 和片方共同狂欢之时,一些不法分子通过售卖盗版资源牟利。 第一财经记者发现,在一些二手商品平台上,不少商家在售卖0.01元的盗版《疯狂动物城2》资源, 通常通过网盘传播,且各种语言的4k版本都能获取,还能下载、投屏观看。这些商家将标价设置在 0.01元至3元之间,许多商品销量显示已超1000份。 盗版影视资源的情况并非只有《疯狂动物城2》遇上了,之前盗版《哪吒之魔童闹海》的资源也在网 络上流传开来。淘宝上0.01元就能购买到《哪吒2》的网盘链接,而所谓"画质增强版"则需要1元。 此前,多位影视公司高管在接受第一财经记者采访时就盗版问题发表见解,他们认为解决盗版问题已 成燃眉之急,呼吁社会各界携手合作,共同营造尊重知识产权、严厉打击侵权方、从业者和消费者联 合抵制盗版的良好环境。 从法律的角度来看,北京嘉潍律师事务所合伙人、赵占领律师认为,虽然我国关于著作权相关的法律 制度是比较完善的,但目前盗版现象还是比较普遍。主要的原因在于违 ...
让“国潮”涌动“世界潮”
Ren Min Ri Bao· 2025-12-10 08:11
Group 1 - In the first three quarters of this year, China's export of holiday goods, dolls, and animal-shaped toys exceeded 50 billion yuan, reaching over 200 countries and regions globally, indicating a significant impact on modern global consumer culture [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, allowing small-scale products to gain traction [2] - Chinese manufacturing capabilities are advancing towards the high-end of the value chain, supporting the global success of Chinese trendy toys [2] Group 2 - Cultural products' appeal is rooted in their cultural charm, with a diverse range of offerings from traditional arts to modern digital content, reflecting a shift from "single-point breakthroughs" to a "multi-dimensional matrix" in cultural export [2] - Effective communication is crucial for cultural export, as cultural differences and language barriers can affect the acceptance of cultural products abroad [3] - Successful cultural export requires a blend of global vision and local strategies, ensuring respect for local cultures while enhancing understanding of Chinese culture [3] Group 3 - A robust cultural industry and market system are essential for driving innovation and expanding the reach of cultural exports [4] - The performance of companies in the cultural sector is notable, with the number of overseas publishing contracts signed by a major online literature company increasing by 80% year-on-year, and the authorization amount rising by over 200% [4] - As of June this year, over 600 cultural enterprises have settled in the National Cultural Trade Base (Nanjing), with projected total revenue exceeding 30 billion yuan for the 2024 fiscal year [4]
光影为桥 联结世界——第七届海南岛国际电影节闭幕式侧记
Hai Nan Ri Bao· 2025-12-10 01:51
海南日报全媒体记者 李艳玫 见习记者 陈苡琪 12月9日晚,三亚凤凰岛,椰风海韵与光影艺术交融。《卡拉永远OK》的动感旋律在第七届海南岛 国际电影节闭幕式暨颁奖典礼现场响起,伴随着身穿海南岛服、热情洋溢的伴舞和未来感十足的机器人 舞者,一场跨越时空、致敬经典、眺望未来的光影盛宴拉开序幕。 站在世界电影诞生130周年与中国电影诞生120周年的历史交汇点,闭幕式舞台成了一扇时间的窗 口。从致敬电影事业发展的短片,到掌声与海风中登场的"金椰奖"评审团,每一个环节都凝聚着对过往 的敬意与对未来的憧憬。意大利资深电影人马可·穆勒在致辞中盛赞:"海南岛国际电影节越办越成功, 正成为全球电影版图中不可或缺的一部分。" 这份认可,源于"金椰奖"所展现的开放胸襟与专业水准。当来自全球119个国家和地区的4564部报 名影片(创历届新高)经过层层遴选,最终《黑兔白兔》摘得最佳影片桂冠时,当《疯狂的账单》剧组揽 获最佳女演员、最佳导演两项大奖时,当《不久前的夏天》的年轻导演在台上动情讲述9人剧组完成首 部电影的青春火焰时,舞台见证的不仅是荣誉的归属,更是电影艺术多元生命力的绽放。 "海南岛国际电影节把镜头坚持投向许多不会被看见的人 ...
【太平洋科技-每日观点&资讯】(2025-12-10)
远峰电子· 2025-12-09 11:59
Market Overview - The main board saw significant gains with companies like Bona Film Group (+10.02%), Tiantong Co., Ltd. (+10.02%), and Zhongci Electronics (+10.01%) leading the charge [1] - The ChiNext board also performed well, with Hengxin Oriental (+20.04%) and Online Offline (+20.00%) showing strong increases [1] - The Sci-Tech Innovation board was led by Dekeli (+20.00%) and Tengjing Technology (+10.54%) [1] - Active sub-industries included SW Printed Circuit Boards (+5.43%) and SW Communication Network Equipment (+3.68%) [1] Domestic News - Aibang ARAI announced that its 12-inch Micro OLED production line has successfully lit up, marking a new phase in silicon-based OLED product mass production [1] - Semiconductor Investment Alliance reported that Shengmei Shanghai has launched several devices compatible with HBM processes, including Ultra ECP 3D equipment for TSV copper filling [1] - United Microelectronics Corporation (UMC) signed a technology licensing agreement with imec for silicon photonics processes, aiming to target next-generation high-speed connectivity applications [1] - Baiwei Storage highlighted the increasing demand for high-bandwidth, low-latency storage chips in robotics, launching products suitable for embodied intelligence [1] Company Announcements - Shenzhou Information disclosed a plan for its controlling shareholder to reduce holdings by up to 28,827,300 shares between December 31, 2025, and March 30, 2026 [2] - Saiwei Microelectronics announced a share reduction plan by Shanghai Lingguan, intending to reduce up to 14,500 shares for personal funding needs [2] - Juguang Technology reported the completion of a share reduction by shareholder Wang Donghui, decreasing his stake from 6.6427% to 3.6427% with a total reduction amounting to 323 million yuan [2] - Zhangyue Technology received a cash dividend of 4.99 million yuan from its associate company, which will positively impact its 2025 financial performance [2] Overseas News - DNP successfully developed a nano-imprint lithography (NIL) template with a line width of 10nm, meeting the miniaturization needs for advanced logic semiconductors [2] - Omdia reported a 3% year-on-year increase in global wearable wristband shipments in Q3 2025, reaching 54.6 million units, with market value rising by 12% [2] - IBM announced an acquisition of Confluent for $11 billion, aiming to integrate it into its software division to enhance AI-driven data platforms [2] - The U.S. government allowed NVIDIA to export its H200 AI chips to China under certain conditions, including a 25% revenue share for the U.S. [2]
封关在即,消费谋局!海南自贸港国际消费新机遇从这场盛会开启
Mei Ri Jing Ji Xin Wen· 2025-12-09 10:34
Group 1: Hainan Free Trade Port Development - Hainan is set to enter a new phase of open development with the full operation of the free trade port on December 18, marking a significant milestone for the island [1] - The "zero tariff" policy will be fully implemented post-closure, positioning consumption as the core engine for Hainan's high-quality development [1] - The "2025 14th Annual Conference on Listed Company Development" will be held in Haikou, focusing on new consumption opportunities in Hainan post-closure [1] Group 2: Cultural Empowerment in Consumption - The shift in consumer demand from "having" to "quality and preference" highlights the importance of "story value" in influencing purchasing decisions [2] - Ren Zhonglun, a prominent figure in the film industry, will share insights on how cultural empowerment can enhance consumer experiences at the upcoming forum [2] - IMAX CHINA's CEO will discuss the integration of technology and cultural content to create more engaging consumer experiences [2] Group 3: Youth Consumer Market - Engaging young consumers is a perpetual challenge for the industry, with companies focusing on understanding the unique characteristics of the post-95 and post-00 generations [4] - Subway's CEO highlighted the success of their university town locations, which cater to young consumers with a relaxed atmosphere and stylish design [4] - CFB Group's CEO emphasized the importance of understanding Gen Z's preferences to create a brand that resonates with their desire for enjoyable experiences [4] Group 4: Community Engagement and Cultural Narratives - Xiaohongshu's VP noted the platform's success in engaging Gen Z users, who excel in creating relatable cultural narratives [5] - The upcoming consumption trend report by Daily Economic News and QuestMobile aims to provide actionable insights for brands targeting the free trade port and young consumers [5] - The event serves as a platform for industry leaders to collectively strategize the future of the consumption landscape in Hainan [5]
市场“慢牛”与投资“求真”——中信保诚基金2026年展望:基本面、科技、新消费与出海
Xin Lang Cai Jing· 2025-12-09 08:47
Group 1 - The A-share market achieved multiple historical records in 2025, with a significant recovery in market confidence driven by technology and new consumption [2][14] - The total market capitalization of A-shares surpassed 100 trillion yuan in June 2025, and trading volume reached a historical high in August, indicating deep recovery in market participation and confidence [14] - The rise of new consumption, exemplified by successful products like Labubu and the global box office success of "Nezha 2," injected new growth momentum into the consumption sector [14] Group 2 - After the National Day holiday, the market experienced fluctuations, particularly in the technology sector, due to both external factors like the Federal Reserve's interest rate expectations and internal profit-taking [15] - Despite short-term volatility, the core narrative supporting market optimism remains unchanged, with expectations of a reasonably ample domestic liquidity environment and gradual recovery in corporate earnings [15] Group 3 - The market style in 2026 is expected to become more balanced and refined, moving away from being dominated by a single style [16] - The investment focus is anticipated to shift towards AI applications, with a transition from infrastructure to actual applications and commercialization [16] - Companies with solid performance in AI applications, domestic substitution, and overseas expansion are likely to attract market attention due to their high growth potential [16] Group 4 - From a financial perspective, 2026 may exhibit characteristics of "profit handover," with key areas of focus including the "computing power-storage-power-manufacturing" chain and the commercialization of application endpoints [17] - Monitoring order and profit recovery progress will be crucial, alongside attention to supply-side reforms and capital market optimizations [17] Group 5 - The key investment factor in 2026 is expected to be the ability to deliver on fundamental performance, with a shift in market scrutiny towards the quality of earnings growth and sustainability of business models [18] - Companies with core technologies and clear commercialization paths in sectors like AI, pharmaceuticals, and high-end manufacturing are likely to stand out [18] Group 6 - Positive factors include ongoing anti-involution policies improving the corporate profit environment and a long-term trend of asset allocation towards equity markets, potentially leading to substantial incremental capital [19] - The upward trend in industries like AI, semiconductors, and smart vehicles may provide clear investment lines [19] Group 7 - Opportunities are expected to arise in new consumption areas, particularly those integrating AI technology, such as intelligent companionship and interactive entertainment [21] - The AI computing infrastructure and consumer electronics driven by AI innovations are anticipated to see significant growth, alongside the international expansion of healthcare sectors [21]
827亿美元天价联姻,Netflix收购华纳,是流媒体统治好莱坞的开始吗?
3 6 Ke· 2025-12-09 03:45
Core Viewpoint - The entertainment industry is set for a historic transformation in 2025 as Netflix announces plans to acquire Warner Bros. for $82.7 billion, a move that has shocked Hollywood [1][3]. Group 1: Acquisition Details - Warner Bros., one of Hollywood's major studios, owns globally recognized IP assets such as "Harry Potter," "The Lord of the Rings," and "The Matrix" [3][5]. - The acquisition deal includes $27.75 per share in cash plus Netflix stock, valuing the total transaction at $82.7 billion, including debt [8][11]. - Warner Bros. will split off its cable networks like CNN and TNT into a separate company, while its content studios and HBO will be integrated into a new entity for Netflix [11][19]. Group 2: Market Context and Implications - Warner Bros. has a history of mergers and acquisitions, with past failures impacting its current valuation and strategy [13][17]. - The streaming industry is facing challenges, including declining traditional TV revenues and a saturated market, which has led to a need for significant content investment [19][20]. - The market has reacted positively to Warner Bros.'s split, with its stock price rising over 100% in the five months leading up to the acquisition announcement [24][26]. Group 3: Challenges and Risks - The acquisition poses significant financial pressure on Netflix, which has never spent more than $700 million on a single acquisition before this deal [28][34]. - There are uncertainties regarding regulatory approval and potential backlash from Hollywood unions, which are concerned about the implications of such a large merger [32][58]. - The integration of Warner Bros.'s traditional production model with Netflix's digital-first approach presents operational challenges, as Netflix will need to navigate a complex network of existing contracts and industry norms [42][46]. Group 4: Industry Impact - The acquisition could reshape the power dynamics in Hollywood, with Netflix potentially reducing the influence of traditional theaters and altering the distribution landscape [53][56]. - Concerns have been raised about the merger's implications for competition and consumer choice, with critics arguing it could lead to higher subscription prices and fewer options for viewers [69][71]. - The deal is seen as a pivotal moment in the evolution of the entertainment industry, marking a shift where a digital streaming leader acquires a legacy studio [75].
第16届中国电影科技论坛在陵水启幕
Hai Nan Ri Bao· 2025-12-09 02:06
第16届中国电影科技论坛在陵水启幕 现场发布《中国电影科技应用与趋势分析报告》 活动还进行了陵水影视产业宣介,围绕政策扶持、人才服务、配套设施等维度,全面展示了陵水发 展"影视+科技"产业的优势与诚意。 启动仪式后,"虚拟与真实的边界重构"会客厅研讨环节开启,多位专家学者与企业代表围绕影视科 技的创作转化与场景应用展开深度研讨,从技术落地、内容创新、产业融合等多个维度碰撞思想火花。 中国电影家协会分党组书记、驻会副主席邓光辉表示,海南作为我国新时代对外开放的重要门户, 正以制度型开放为引领,为生产力创新要素的跨境流动与融合发展提供广阔空间。中国影协将充分利用 海南自贸港的政策优势、区位优势以及陵水黎安国际教育创新试验区的开放氛围、便利条件,坚持价值 引领、需求导向,构建从IP转化到制作、放映、宣传的全链条数字生态,在科技赋能创作、生产、传播 和体验各环节产业生态上迈出新步伐,为推动新时代电影产业高质量发展贡献力量。 海南日报椰林12月8日电(海南日报全媒体记者 余佳琪)12月7日,以"AIGC——电影科技新浪潮"为 主题的第16届中国电影科技论坛在陵水黎族自治县启幕,来自电影、科技、文旅、教育、人工智能等领 ...