Core Viewpoint - The German lingerie brand, Triumph, known as "the first lingerie for Chinese women," announced its withdrawal from the Chinese market, ceasing operations by December 31, 2025, with online and offline channels shutting down starting December 2023 [1][5]. Company Summary - Triumph has been operating in China since August 2008 and was one of the first foreign brands to introduce "underwire bras" to the market [8]. - The brand's products are positioned in the mid-to-high price range, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. - Despite its historical significance, Triumph's market share in China has dwindled to less than 1% due to intense competition and changing consumer preferences [8][9]. Industry Summary - The Chinese lingerie market has undergone significant transformation over the past decade, shifting from "underwire shaping" to "wire-free comfort" as health awareness and consumer attitudes evolve [8]. - By 2024, the market share of wire-free bras is projected to reach 68%, a 42 percentage point increase since 2018 [8]. - The current landscape features a diverse range of products, including sports bras, seamless bras, and plus-size options, indicating a trend towards a "comfortable and diverse" phase in the global women's lingerie industry [8]. - Local brands like ubras and NEIWAI have rapidly gained popularity by focusing on "wire-free and zero constriction" designs, further challenging Triumph's market position [8][9].

Core Viewpoint - The German lingerie brand, Triumph, known as "the first lingerie for Chinese women," announced its withdrawal from the Chinese market, ceasing operations by December 31, 2025, with online and offline channels shutting down starting December 2023 [1][4]. Group 1: Company Overview - Triumph was established in 1886 in Germany and entered the Chinese market in August 2008, being one of the first foreign brands to introduce "underwire bras" to China [8]. - The brand's products are positioned in the mid-to-high-end market, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. Group 2: Market Dynamics - The Chinese lingerie market has undergone significant changes over the past decade, shifting from "underwire shaping" to "wire-free comfort" as health awareness and consumer preferences evolve [8]. - Local brands like ubras and NEIWAI have rapidly gained popularity by focusing on "wire-free, zero constriction" products, capturing a significant market share [8]. - According to Euromonitor, the market share of wire-free bras in China is projected to reach 68% by 2024, an increase of 42 percentage points since 2018 [8]. Group 3: Competitive Landscape - The global women's lingerie industry is entering a "comfortable and diverse period," with segments like sports bras, seamless bras, and plus-size bras emerging as independent categories [8]. - The competitive landscape in China's women's lingerie market is intense and fragmented, with Triumph holding less than 1% market share [8]. - Experts suggest that Triumph's withdrawal is due to its inability to keep pace with market changes, slow online expansion, higher prices compared to local brands, and product designs that do not fit the body types of Chinese women [9].

Group 1 - Triumph Group has announced its strategic withdrawal from the mainland China market, effective December 31, 2025 [2] - Several stores in Shanghai, Hangzhou, and Guangzhou have confirmed the closure, although reasons for the withdrawal remain undisclosed [3] - Triumph was founded in 1886 in Germany and has established a significant presence in China since entering the retail market in 2008 [4] Group 2 - Triumph's associated company in China, Yancheng International Women's Fashion Co., Ltd., was established in December 1992 with a registered capital of 15 million USD, focusing on various clothing products [4] - The brand positions itself in the mid-to-high-end market, with basic lingerie priced between 200 to 500 CNY, and some premium items reaching up to 800 CNY [4] - The traditional underwire lingerie market is declining, with a shift towards comfort-oriented products such as sports bras and seamless lingerie, particularly in China [6] Group 3 - The competitive landscape in China's women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [6]

Core Viewpoint - Triumph Group, a well-known German lingerie brand, announced its strategic withdrawal from the Chinese mainland market, effective December 31, 2025, due to significant market changes and competition from local brands [1][4]. Company Summary - Triumph Group has been operating in the Chinese market since 2008, being one of the first foreign brands to introduce underwire bras [4]. - The company has struggled to adapt to the evolving consumer preferences in China, where demand has shifted from "shaping" to "comfort" [4]. - Despite launching a comfort line, Triumph's core product line has remained focused on underwire bras, which has hindered its ability to capture the growing market for wireless bras [4]. Industry Summary - The Chinese lingerie market has undergone significant transformation, with the wireless bra segment expected to account for 68% of the market by 2024, a 42 percentage point increase since 2018 [4]. - The overall market size is projected to reach 223.7 billion yuan in 2024, growing at 8.3% year-on-year, but market share is increasingly concentrated among local brands [4]. - International lingerie brands, including Triumph, have seen their market share decline to less than 1% by 2024 due to lagging in channel adaptation, pricing strategies, and localized design [4][5].

Core Viewpoint - Triumph Group has announced its strategic withdrawal from the mainland China market, effective December 31, 2025, marking the end of its operations in the region after nearly three decades of presence [1][3]. Company Summary - Triumph has been a significant player in the Chinese lingerie market since its entry in 2008, with a history dating back to its founding in Germany in 1886 [5]. - The company established production facilities in China as early as 1992, with a registered capital of 15 million USD [5]. - Triumph's product pricing positions it in the mid-to-high-end segment, with basic lingerie priced between 200 to 500 CNY, and some premium items reaching up to 800 CNY [5]. Industry Summary - The lingerie market in China has evolved, with a shift from traditional undergarments to a focus on comfort and diversity, including categories like sports bras, seamless lingerie, and plus-size options [7]. - The competitive landscape in the Chinese women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [7].

Core Insights - The company, Diana, announced the cessation of its operations in mainland China effective December 31, 2025, with a gradual shutdown of online and offline channels starting in December [1] Company Operations - The brand will cease operations on platforms such as Taobao and Tmall by December 5, 2025, at 24:00, and will terminate after-sales services on WeChat mini-programs by December 10, 2025, at 24:00 [1] - Diana was founded in 1886 and entered the mainland market in 2008, reaching a peak employee count of over 10,000 [1]

Core Points - Triumph Group will cease operations in mainland China by December 31, 2025, as announced on November 21, 2023 [1] - The cessation of services includes stopping after-sales support on various online platforms by December 5, 2025, and the closure of physical stores by December 31, 2025 [1] Company Analysis - Triumph is a well-known German lingerie brand established in 1886, facing intense competition from rising domestic brands in the Chinese market [2] - The Chinese lingerie market is projected to reach a size of 223.7 billion yuan in 2024, with domestic brands surpassing foreign brands in market share [2] - Triumph's products are priced above 200 yuan, with some nearing 1,000 yuan, making them less competitive in terms of pricing [2] - The brand's product offerings are perceived as outdated compared to rapidly evolving new products like seamless and wireless lingerie [2] - Increasing sales through e-commerce platforms have negatively impacted Triumph's physical store sales, compounded by high rental and labor costs [2]

Core Viewpoint - Triumph Group announced the cessation of operations in mainland China effective December 31, 2025, with both online and offline channels gradually shutting down starting December 2025 [3][5]. Company Operations - The official notice states that the Triumph WeChat mini-program will stop after-sales service by December 10, 2025, and various online platforms will cease after-sales service by December 5, 2025 [7]. - Offline stores will gradually close, with the latest operation ending by December 31, 2025 [7]. Market Position - Triumph, founded in 1886 in Germany, has been a significant player in the lingerie market, entering the Chinese retail market in 2008 [8]. - The brand has a mid-to-high-end positioning, with basic lingerie priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. Industry Trends - The traditional dominance of underwire bras is declining, with the market shifting towards comfort and diversity, including sports bras, seamless bras, and plus-size options [11]. - The competitive landscape in the Chinese women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [11].

Group 1: Exit Plan and Timeline - Triumph will close all offline counters in mainland China by December 31, 2025, as confirmed by multiple store employees [1] - Some stores have already indicated they will cease operations by the end of this month [1] Group 2: Official Stance - As of November 20, 2025, Triumph's official website in China has not released any public statements, although internal notifications have been sent to some stores [2] - The status of online channels remains unclear, with customer service indicating no relevant information available [2] Group 3: Clearance Progress - Most stores are currently offering regular discounts (5-30%), with some locations like Shanghai Jiu Guang Department Store advertising promotions as low as 30% [3] Group 4: Brand History and Market Position - Triumph entered the Chinese market in 1979 and established factories in 1992, officially entering the retail market in 2008, reaching peak sales of 3.5 billion yuan with over 900 stores [5] - The brand is known for its underwire bras, priced between 200-500 yuan, and is considered a "first bra" brand for many consumers [7] Group 5: Reasons for Exit - The shift in consumer demand towards wireless bras, which are projected to capture 68% of the market share by 2024, has negatively impacted Triumph, which has struggled to change its "underwire specialist" image [7] - Local brands like Ubras and NEIWAI have gained market share with innovative products and strong online sales, while Triumph's online sales account for only 14% [7] - Triumph's market share has plummeted from 5.2% in 2015 to less than 1% in 2024, with a significant drop in sales during the 2023 618 shopping festival due to a product safety issue [8] Group 6: Consumer Reactions and Industry Impact - Consumer sentiment is divided, with nostalgic customers reminiscing about their first bras while practical consumers criticize the brand for high prices and poor fit for Asian body types [9] - Local brands are quickly filling the void left by Triumph, with companies like Victoria's Secret planning to open new stores and others like Bananain and NEIWAI taking over Triumph's former locations [10] Group 7: Summary and Industry Insights - Triumph's exit signifies a shift in the Chinese lingerie market from foreign dominance to local innovation, highlighting failures in product strategy, channel adaptation, and cost competitiveness [11] - Future competition will focus on agile responses to consumer needs, integrated multi-channel strategies, and personalized experiences, indicating ongoing industry reshuffling [12]

Core Viewpoint - Triumph, the German lingerie brand that introduced "underwire bras" to China, is reportedly planning to withdraw from the offline market in mainland China by the end of this year [1][2]. Company Summary - Triumph is set to close all its offline stores in mainland China by December 31, 2023, as confirmed by multiple store employees in cities like Shanghai and Guangzhou [2][4]. - The brand has been a popular choice for women's underwire bras but is facing challenges in the current market environment [2][5]. - Triumph's pricing strategy positions it in the mid-to-high-end segment, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [4]. Industry Summary - The women's lingerie market is undergoing a significant transformation, moving away from traditional underwire bras to a more diverse range of products, including sports bras, seamless bras, and plus-size options [5][6]. - According to a report by Northeast Securities, the competitive landscape in China's women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [5]. - Emerging brands like Ubras are rapidly gaining market share by addressing consumer needs with innovative products and effective marketing strategies, such as celebrity endorsements and live-streaming sales [5][6].