Core Insights - The article highlights the maturation of young scholars and authors influenced by the trend of introducing foreign history books over the past decade, leading to a new wave of original historical writing that resonates with contemporary readers [1][2]. Publishing Industry Developments - The establishment of "甲骨文" by the Social Sciences Academic Press in 2013 and "汗青堂" by 后浪图书 in 2015 marked the beginning of a surge in world history book publications, with many publishers joining the trend [4]. - "汗青堂" has consistently published an average of over ten history books annually, contributing to a stable output in the historical publishing sector [4]. - The brand has relied on continuous publication rather than large-scale promotional strategies, emphasizing the importance of maintaining a strong publishing foundation [4]. Reader Engagement and Cultural Context - The rise in historical book readership is attributed to an increase in educational levels and a growing public interest in understanding history, which is seen as foundational for various academic disciplines [5]. - The article notes that historical writing has evolved, with younger authors now able to engage readers without requiring extensive theoretical backgrounds, making history more accessible [7]. Notable Publications and Trends - "人类新史: 一次改写人类命运的尝试" has gained significant recognition, including the 20th Wenjin Book Award, reflecting its impact on readers' historical perspectives [1]. - The latest release from "汗青堂," "波斯人: 万王之王的时代," continues the trend of producing well-received historical works [4]. Future of Historical Writing - There is a call for the new generation of historians to take responsibility for disseminating academic viewpoints to the public, with an emphasis on the importance of narrative style and originality in historical writing [10]. - The article suggests that the ultimate goal of publishing foreign history books is to inspire a fresh approach to domestic historical writing in China [8].

这是房产经纪人麦克斯的工作日记，他在伦敦的豪宅交易市场浸淫了15年，而今他选择将自己亲身经历 的故事以非虚构的方式讲述出来。 而今，诺丁山已经成为对冲基金经理，以及科技公司、金融公司、独角兽公司的CEO热衷居住的地区。 伦敦高端房产中介麦克斯几年前曾帮他的客户斯宾塞和萨拉夫妇在这里选购了一套房产。然而，随着他 们婚姻出现危机，诺丁山的房产需要估价出售，麦克斯也需要为萨拉寻找新的住处，新居所的位置、风 格、价值与她对于未来生活的畅想休戚相关。 本书是房产经纪人麦克斯的工作日记，他在伦敦的豪宅交易市场浸淫了15年，近年开始为《金融时报》 撰写"秘密中介"专栏，并攻读创意写作硕士学位，让他得以将自己亲身经历的故事以非虚构的方式讲述 出来。 他服务的客户包括奥斯卡奖得主、亿万富翁、基金经理、隐居贵族……为了保护客户隐私，他对书中的 人物细节均做了虚化处理，但将他们的交易心理真实展现，也呈现了作为交易中介如何与性格各异的客 户打交道——在充分了解其需求的基础上，如何与他们沟通、谈判，为他们找到合适的交易对象并最终 促成交易的过程。 在书中，麦克斯会分享他在房产市场促成交易的一些技术性手段，比如，他在一位买家出价之后，会 ...

Core Viewpoint - The annual "Machine Industry Technology · Engineering Science Book Golden Gear Award and 2024 Annual Science and Technology Good Book Award Ceremony" was held in Beijing, aiming to recognize outstanding engineering and technology books, promote the development of scientific publishing, and support the construction of a technology-driven nation [1]. Group 1: Award Structure and Selection Process - The "Machine Industry Technology · Engineering Science Book Golden Gear Award" includes five categories: "Outstanding High-end Academic Works Award," "Outstanding Technology Application Works Award," "Classic Engineering Technical Manual Award," "Outstanding Technical Management Books Award," and "Excellent Engineering Popular Science Books Award" [4]. - Candidate books are recommended by top technical experts in various fields and evaluated by a team of scientific publishing experts based on multiple dimensions, including content advancement, practical application value, and writing quality [4]. - The selection for the "Machine Industry Technology · 2024 Annual Science and Technology Good Book" combines online voting and expert review, with 94 candidate books selected from nearly a thousand published in 2024, receiving nearly 100,000 valid votes during the voting period [4]. Group 2: Event Highlights and Expert Insights - The Deputy General Manager of the Machine Industry Press, Ding Cheng, emphasized the importance of the award in promoting scientific publishing and enhancing the authority of engineering technology book evaluations [5]. - Experts from various fields highlighted the significant value of the awarded books in strengthening China's technological capabilities and the role of professional scientific publishing in supporting national development [6]. - A roundtable forum discussed the exploration of diverse talent cultivation paths in the AI era, providing new insights for technological development and talent training [9].

Summary of Guomai Culture Conference Call Company Overview - Guomai Culture is a publishing company focused on book planning and distribution, aiming to influence society through valuable and beautiful book products. The company has published 2,739 titles since July 1, 2012, with a rapid growth rate of 1.5 titles per day. Guomai holds approximately 1.3‰ market share in the Chinese book market, with a product efficiency optimization of 9.99 times, indicating high operational efficiency [3][4]. Key Business Developments - In 2024, Guomai expanded into the education sector by collaborating with online celebrity teacher Zhang Xuefeng to launch a high school study guide series, selling nearly 10 million copies. In 2025, a middle school series was also launched with similar success. The company also released Lin Junjie’s "Beyond the Notes," selling 98,757 copies on the first day and generating a revenue of 50 million yuan [2][6][12]. Financial Performance - For 2024, Guomai reported revenue of 582 million yuan, a year-on-year increase of 21.76%. However, the net profit attributable to shareholders decreased by 23.87% to 40.83 million yuan, primarily due to increased costs from new business investments and support for the supply chain [13][16][23]. Innovative Operational Strategies - Guomai employs a CBC model for efficient operations, allowing for small batch testing of products based on user feedback before full-scale sales. This model enhances decision-making quality and operational speed [4][10]. - The company utilizes an hourly printing supply chain system, enabling on-demand production and avoiding inventory buildup, thus promoting digital transformation in the publishing industry [11]. AI and Technology Integration - Guomai is focusing on AI proofreading technology, which has been commercialized and is generating significant revenue. The company aims to integrate AI capabilities across the publishing industry through various products, including AI proofreading, translation, and marketing tools [14][20][22]. - The AI proofreading product has a competitive edge due to a rich corpus of data accumulated over 20 years, meeting the high demand for quality proofreading in the publishing sector [20]. Market Trends and Future Directions - The education sector is expected to see significant growth due to demographic trends and policy changes, with Guomai leveraging its strong internet presence to promote educational materials effectively [26]. - The company plans to continue expanding into new business areas, including animation films and AI applications, while enhancing its core publishing operations [10][14]. Strategic Partnerships - Guomai has adopted a platform strategy to collaborate with state-owned publishers, offering efficient book planning and distribution services. This approach aims to enhance sales and accelerate revenue growth [12]. Challenges and Solutions - Despite revenue growth, Guomai faces challenges in profitability due to increased operational costs and investments in new business areas. The company plans to improve profitability through better selection quality and operational efficiency [24][25]. Conclusion - Guomai Culture is positioned for growth through innovative operational strategies, a strong focus on AI technology, and expansion into new markets. The company aims to enhance its competitive edge while navigating the challenges of profitability in a rapidly evolving industry landscape [10][30].

Financial Performance - In 2024, the company's R&D expenses amounted to CNY 2.1394 million, focusing on content innovation and technology investment [2] - Government subsidies for 2024 totaled CNY 1.23 million, with plans to diversify non-policy-dependent businesses to reduce profit volatility [5] - The company's cash and cash equivalents decreased by 9.43% to CNY 496.723 million by the end of 2024 [10] - The asset-liability ratio for 2024 was 5.21%, indicating low financial pressure [13] Market Strategy - The company aims to expand its international market presence, with less than 5% of revenue from overseas markets in 2024, targeting regions like Italy, South Korea, and Spain [4] - The reading service platform is designed to enhance user engagement, with plans to increase digital content revenue through subscription models and partnerships with educational institutions [4] - The company plans to leverage AI technology to enhance content creation and reading services, aiming for a more personalized reading experience [7] Product Development - The original IP "Lili Lan's Little Bug" has sold over 1 million copies, with plans for further development in books, animations, and merchandise [3][6] - In 2024, children's book publishing revenue accounted for over 85%, with strategies to innovate content formats like interactive picture books and audiobooks [5] - The company has developed a series of products targeting children aged 0-3, focusing on sensory development and early education [6] Competitive Position - The company ranks third in the children's book retail market with a market share of 2.34%, and second in both the low-age enlightenment and children's science book markets with shares of 3.93% and 4.59% respectively [14] - The company has invested in content e-commerce channels and established subsidiaries to enhance its market presence and product offerings [12] Operational Efficiency - Accounts receivable turnover days decreased by 24 days in 2024, with measures in place to assess and mitigate credit risk among distributors [5] - Management expenses increased by 0.52% year-on-year, with ongoing digital transformation efforts to improve operational efficiency [9] Social Responsibility and ESG - The company emphasizes social responsibility, implementing green initiatives and quality control in printing processes to ensure environmentally friendly products [10] - Future plans include setting clear ESG goals, such as reducing paper waste and promoting children's reading initiatives [10]

Report Summary 1. Report Industry Investment Rating No information provided. 2. Core Viewpoints - The company is confident in its future development and aims to create long - term value for shareholders through various strategies such as enhancing operation management, expanding business, and strengthening brand building [24][26][27] - The company will continue to deepen its "creative industrialization" and "Dooker Method" advantages, optimize product structure, and explore new business models to maintain its leading position in the book publishing industry [26] - The company will increase investment in digital content business, expand its channels and platforms, and innovate its commercialization models to adapt to the digital reading trend [25][31] 3. Summaries by Relevant Catalogs 3.1. Research Basic Situation - Research object: Dooker Culture, belonging to the cultural and media industry [17] - Reception time: May 20, 2025 - Listed company reception personnel: Chairman Hua Nan, General Manager Fu Li, Board Secretary Liu Baorui, Financial Controller Ding Fangfang, and Sponsor Representative Yang Xinqiang [17] 3.2. Detailed Research Institutions - The reception objects include investors' online questions and others [20] 3.3. Research Institution Proportion No information provided. 3.4. Main Content Data - **Shareholder reduction**: Shareholders' reduction is due to personal capital needs. The company and management are optimistic about the company's future [24] - **Digital content business growth**: In 2024, the growth was mainly due to the internal creative pipeline and paper - e - audio linkage. In the future, the company will increase investment, expand cooperation, and innovate business models [24][25] - **2025 business plan**: The company will deepen advantages, optimize product structure, strengthen copyright operation, and expand digital content business to consolidate its leading position [26] - **Transformation plan**: The company focuses on its main business and will consider appropriate operations according to industry development and its own strategy. It will disclose stock repurchase plans in a timely manner [27] - **Contribution to the industry**: The company promotes industry innovation through "creative production lines", sets an example in content and operation, and contributes to cultural inheritance and exchange [27] - **IP project progress**: In 2024, 13 projects were exported overseas, and 2 film and television copyright projects were implemented [28] - **Future development strategy**: The company will enhance creative production, deepen operation, expand markets, and explore new business models [28] - **Competition response**: The company will create high - quality content, strengthen copyright reserves, and integrate resources [28] - **Competitive advantages**: The company has advantages in variety efficiency, creative production line models, operation strategies, and copyright reserves [29][30] - **Market expansion and brand influence**: Through refined operation, the company creates a positive cycle, discovers potential works, and conducts precise marketing [30] - **Business development in the market adjustment**: The company will promote "creative industrialization", focus on content, strengthen copyright reserves, and increase investment in digital content [30][31] - **Refined operation success cases**: In 2024, the sales of "Eighteen - year - old Going Out for a Journey" exceeded 500,000 copies, and the commercial value of Yu Hua's copyright was enhanced [31][32] - **Copyright development and IP operation**: The company maintains long - term cooperation with international copyright agents and explores domestic copyright upstream to develop IP [32][33] - **International market expansion**: The company entered the international market in 2012 and will strengthen cooperation and explore new models in the future [33] - **Growth and market value**: The company is confident in development, plans to distribute dividends, and will conduct market value management in accordance with regulations [34] - **Impact of the "Regulations on Promoting National Reading"**: The regulations create a good policy environment. The company will evaluate the application of AI technology [34] - **Business loss reduction**: In 2024, the digital content business had positive growth, and the paper - book business improved profitability through optimization [35] - **Reasons for turning losses into profits**: In 2024, the company adjusted strategies, optimized products, and controlled costs to achieve profitability [35][36][37]

Group 1: Company Performance and Financials - The company achieved a revenue of 54.83 million in digital content business in 2024, representing a year-on-year growth of 4.16% with a gross margin increase of 9.40% [7] - The print book business generated a revenue of 348 million, although it saw a decline of 5.02% year-on-year, the gross margin improved from 27.71% to 32.33%, an increase of 4.62 percentage points [7] - The company plans to distribute 12.0093 million to all shareholders, with a cumulative dividend amount of 88.8435 million since its listing [7] Group 2: Strategic Initiatives and Market Positioning - The company will continue to deepen its "creative industrialization" and "Reader Method" advantages, optimizing product structure and cost control while enhancing copyright operations and content creation [2] - The company aims to expand its digital content business and strengthen brand promotion and marketing to enhance its market presence [2] - The company has established long-term stable partnerships with dozens of copyright agencies globally, ensuring timely access to high-quality copyrights [6] Group 3: Challenges and Responses - The company is focused on core business development and sustainable growth, emphasizing social benefits alongside economic gains [3] - In response to intensified market competition, the company will adhere to its "creative production line" strategy to maintain high efficiency and healthy growth [5] - The company plans to explore new business models and growth points, particularly in digital content, to enhance profitability and market competitiveness [5] Group 4: Future Outlook and Growth Plans - The company is committed to enhancing its creative production capabilities and expanding domestic and international markets [6] - The release of the "National Reading Promotion Regulations" is expected to create a favorable environment for the company's business development [7] - The company will continue to assess the impact of artificial intelligence on its operations and explore its integration with business processes [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's annual and quarterly performance met expectations, with continuous growth driven by its main business in Q4 2024 and Q1 2025 [1] - The company is focusing on fan economy and deepening its engagement in vertical markets such as celebrity copyright books [1] - The "Publishing + Internet" strategy is showing initial success, with significant growth in user numbers and internet product accounts [1] - The company is actively developing its second growth curve through the animated film "The Three Kingdoms: The Starry Sky," expected to be released in 2025 [7] - The company is making notable progress in AI applications, particularly with its AI proofreading product [7] Financial Summary - For 2024, the company expects revenue of 582.15 million yuan, a year-on-year increase of 21.76%, and a net profit of 40.83 million yuan, a decrease of 23.87% [9] - Revenue projections for 2025, 2026, and 2027 are 806.14 million yuan, 974.98 million yuan, and 1.25 billion yuan, representing growth rates of 38.48%, 20.94%, and 28.06% respectively [9] - The company anticipates net profits of 138.35 million yuan in 2025, 135.64 million yuan in 2026, and 200.68 million yuan in 2027 [9] - The estimated P/E ratios for the years 2025, 2026, and 2027 are 25.33, 25.84, and 17.47 respectively [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's annual and quarterly performance met expectations, with continuous growth driven by its main business in Q4 2024 and Q1 2025 [1] - The company is focusing on fan economy and deepening its engagement in vertical markets such as celebrity copyright books [1] - The "Publishing + Internet" strategy is showing initial success, with significant growth in user numbers and internet product accounts [1] - The company is actively developing its second growth curve through the animated film "The Three Kingdoms: The Starry Sky," expected to be released in 2025 [7] - The company is making notable progress in AI applications, particularly with its AI proofreading product [7] Financial Summary - For 2024, the company expects revenue of 582.15 million yuan, a year-on-year increase of 21.76%, and a net profit of 40.83 million yuan, a decrease of 23.87% [9] - Revenue projections for 2025, 2026, and 2027 are 806.14 million yuan, 974.98 million yuan, and 1.25 billion yuan, respectively, with growth rates of 38.48%, 20.94%, and 28.06% [9] - The company anticipates net profits of 138.35 million yuan in 2025, 135.64 million yuan in 2026, and 200.68 million yuan in 2027 [9] - The estimated P/E ratios for the years 2025, 2026, and 2027 are 25.33, 25.84, and 17.47, respectively [9]

张适之，图书策划者、出版人。现为读道社创办人，致力于以出版为桥梁，为在日华人输送精神养分， 提供简体中文珍贵文本。 东渡日本 张适之出身湖南乡村。初中毕业时，他考上重点高中，却因家庭经济压力一度想放弃，是母亲的咬牙坚 持让他得以继续学业。 大学中文系毕业后，他被分配到当地重点中学教语文，然而这份工作与他最初的设想存在差距。年轻的 心向往着更广阔的天地，他渴望以丰富多元的方式，让文化的力量惠及更多人。 2001年，24岁的张适之毅然裸辞，奔赴北京闯荡。一次偶然机会让他踏入了出版行业。一次，参观朋友 经营的小型图书公司，触发了他对出版行业的热爱。"我为他们公司出版的书写了一篇书评，很快就在 《北京青年报》发表了。"张适之回忆道，他由此开启了自己的出版生涯。 同时，文化差异也带来诸多难题。海外出版行业规则和图书市场与中国大不相同，且他对日本社会文化 和阅读趣味缺乏了解，一切都要重新摸索。这些让他陷入迷茫，从觉得"一切皆有可能"走到了"绝无可 能"的阶段。 转机终于在2023年出现。6月，东京大学的与中国相关的讲座，吸引了大量在日华人。8月起，单向街书 店、局外人书店等中文书店相继开业。"因为有人群聚集，我觉得提供图 ...