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2025工艺品、礼品、装饰品类外贸优品购物节即将盛大开幕
Qi Lu Wan Bao· 2025-06-12 09:11
2025山东省外贸优品购物季第四期工艺品、礼品、装饰品类外贸优品购物节将于6月13日至17日在山东国际会展中心5号馆盛大举行。作为 聚焦"外贸优品"的内销主题展会,活动将汇聚全省近300家工艺品、礼品、装饰品等领域的优质外贸企业,并吸引超2000家专业采购商到 场。通过搭建供需精准对接平台,助力山东外贸优品开拓国内市场,实现促消费与稳外贸同频共振。 活动现场,将重磅发布"内外贸融合行动"并签署《山东外贸优品全国市场融合发展备忘录》,此外,还将率先启动"老字号+外贸优品"供 应链共建行动,为中国品牌的高质量发展注入强劲动能。 展区重点打造中国(山东)自由贸易试验区济南片区国家文化出口基地展区、博山陶琉国家文化出口基地展区、草柳手作展区、礼品、工艺 品展区、装饰品展区。全方位呈现山东工艺品行业的外贸优品魅力。展区行业领军品牌强势集结,从海洋生物中提取壳聚糖,把玉米秸秆 农业废料变成可纺纤维;用虾蟹壳开发功能性材料的高新技术企业青岛即发。淄博琉璃工艺品的代表精工美琉,荣华文创、特色礼品翘楚 阿尔发与创意葫芦代表春啼鸟、木雕大师周广胜与匠心品牌木头记、钟表领先者康巴丝及品质家居齐家家居等将携国际标准优品集体亮 相,充 ...
雷军砸钱的“中年男性生意”,不好干
Sou Hu Cai Jing· 2025-06-11 15:47
Core Viewpoint - The article discusses the rise of Tong Shifu, a leading player in the domestic copper cultural and creative product market, which has been dubbed "the Bubble Mart for middle-aged men" due to its unique positioning and appeal to a specific consumer demographic [2][7][20]. Company Overview - Tong Shifu holds a market share of 35% in the copper cultural and creative product sector in China as of 2024 [7][18]. - The founder, Yu Guang, transitioned from the bathroom industry to the copper craft sector after a personal experience of being deterred by high prices for a copper statue [2][14]. - Despite its leading position, Tong Shifu's net profit has not exceeded 100 million yuan for three consecutive years, with a reported net profit of 44 million yuan in 2023, a decline of over 20% year-on-year [2][17]. Financial Performance - From 2022 to 2024, Tong Shifu's revenue figures were 503 million yuan, 506 million yuan, and 571 million yuan, indicating steady growth but remaining below 600 million yuan [17]. - In contrast, Bubble Mart achieved a revenue of 13.038 billion yuan in 2024, showcasing a significant disparity in scale and profitability [16][17]. Market Dynamics - The overall market for cultural and creative products in China is projected to grow from 4.5 trillion yuan in 2019 to 8.8 trillion yuan by 2029, with the copper cultural product market expected to increase from 1.1 billion yuan to 2.3 billion yuan in the same period [17][18]. - The copper cultural product market remains relatively small, which poses challenges for Tong Shifu in terms of scaling its business [18]. Revenue Structure - Tong Shifu's revenue is heavily reliant on copper cultural products, contributing 95% or more to total revenue from 2022 to 2024 [18][19]. - Online sales account for over 70% of Tong Shifu's revenue, highlighting a strong dependence on e-commerce platforms [19]. Strategic Initiatives - To overcome growth limitations, Tong Shifu is diversifying its product offerings to include plastic toys, silver, gold, and wooden cultural products, although these efforts have faced challenges [18][19]. - The company has also engaged in collaborations with popular IPs to enhance brand visibility and consumer engagement [15].
铜师傅赴港IPO:股权变迁与小米系等资本博弈的双重叙事
Xin Lang Zheng Quan· 2025-06-11 15:00
近日,杭州铜师傅文创(集团)股份有限公司(以下简称"铜师傅")向港交所提交上市申请,招银国际 为独家保荐人。 据了解,铜师傅曾于2022年6月聘请中金做上市辅导,准备在深交所创业板上市,但在2024年9月终止了 和中金的合作,现转道到香港上市。 小米系资本长线布局与IPO前奏 铜师傅的资本故事离不开小米生态的深度绑定。2017年的传奇路演成为转折点:俞光凭借对小米方法论 (极致性价比、粉丝经济)的实践,意外打动雷军,获顺为资本与小米两轮合计5622万元投资,估值三 年暴涨近三倍。更具战略意味的是黎万强的"超长线投资"——2016年签订的股权受让协议,直至2022年 小米影业业务调整后才完成交割,这六年恰逢其从小米离职、回归再离职的职业周期。这种跨越经济周 期的入股操作,既体现小米系对文创赛道的前瞻布局,也凸显战略投资者与企业成长节奏的深度耦合。 当前股权架构中,小米系资本已形成组合拳:顺为资本(13.39%)、天津金米(9.56%)与黎万强(0.51%) 合计持股23.46%,逼近俞光(26.27%)的控股地位。这种"创始人+生态资本"的平衡结构,既保障了决策效 率,也为港股上市后的资源整合预留接口。从深交所 ...
3年净赚1.8亿,浙江70后卖“中年人的泡泡玛特”,雷军投1.6亿送它上市
创业邦· 2025-06-09 10:10
以下文章来源于天下网商 ,作者天下网商 中年男人的泡泡玛特,如今正冲击上市。 天下网商 . 今年5月,杭州铜师傅文创集团股份有限公司(以下简称铜师傅)向港交所主板正式递交招股书申请 上市,招银国际为独家保荐人。 记录互联网商业的人物和故事。 来源丨 天下网商(ID:txws_txws) 作者丨金雅 铜质文创工艺品,是这家公司的王牌产品,近三年里为公司创造了超过95%的收入。铜师傅线上平均 客单价高于750元,全网粉丝超过500万,中年男性是其主流消费者。 据招股书,2022年—2024 年,铜师傅的营收分别为 5.03 亿元、5.06 亿元、5.71 亿元,年内利润 分别为 5693.8万元、4413.1万元、7898.2万元。若按2024年总收入计,铜师傅以35.0% 的市场份 额,位居中国铜质文创工艺产品市场第一。 | | | | 截至12月31日止年度 | | | | | --- | --- | --- | --- | --- | --- | --- | | | 2022年 | | 2023年 | | 2024年 | | | | 人民幣千元 | 估收入% | 人民幣千元 | 佔收入% | 人民幣千元 | ...
宜宾市江安县:以“绿”为底向“新”发力 推动县域经济能级跃迁
Si Chuan Ri Bao· 2025-06-07 23:21
长江江安段水清岸绿,景色优美。 蔡磊 摄 人鸟和谐——红嘴鸥赴江安之约。 王 精准聚焦劳动密集型产业是镇域经济招商的一大特点。江安县相关负责人阐释背后的深意:"一方 面,增强园区企业上下游关联性,构建完整产业链条;另一方面,带动劳动力就业,盘活闲置资 产,为镇域经济注入强劲动能。" 思初 摄 □胡敏 初夏时节,站在宜宾市江安县长江边,江风徐徐吹来,水清、岸绿、景美的生态画卷映入眼帘。 近年来,江安县围绕加快建设市域副中心的目标,着力构建"两核一带一线"四化同步、城乡融合 发展新格局。以绿色为底色,以创新为引擎,一场推动县域经济能级跃迁的生动实践正在江安大 地展开。 摄 留耕镇小微产业园内工人赶工忙。郑杰 破题镇域经济 小园区转动大产业 6月初,走进江安县留耕镇小微产业园,只见蓝色厂房整齐排列。在四川香识未来香氛工艺品有限 公司的生产线上,返乡女工曹芳正熟练地封装产品。她高兴地说:"以前我在广东打工,如今在家 门口也能进厂工作,待遇还不错,家也顾得上。" 在留耕镇,像曹芳一样返乡务工的有500多人。近两年,当地建起小微产业园,吸引21家企业聚 集,在发展镇域经济的同时带动群众就近就地就业。 在红桥镇农特产品小微 ...
一带一路”上的张家港 ②丨幸运金属:千年錾刻叩响世界之门
Sou Hu Cai Jing· 2025-06-06 04:15
Core Viewpoint - The ancient engraving craft is revitalized along the "Belt and Road" initiative, with Zhangjiagang Lucky Metal Craft Co., Ltd. emerging on the global stage [1] Company Development - Lucky Metal has evolved significantly since the 1980s and 1990s, initially having very few clients along the "Belt and Road" [6] - The company received a $200,000 order after its products were discovered by a royal butler, leading to a long-term partnership [6] - Currently, Lucky Metal has around 600 to 700 clients along the "Belt and Road," with orders from these clients accounting for over half of the company's total orders [6] Product Quality and Recognition - The company is fulfilling a significant order of over 40,000 pieces, including over 100 types of products such as buffet and guest room utensils, which were specifically requested by the Saudi royal family [3] - The continuous orders from clients indicate a high level of recognition for the company's product quality and manufacturing capabilities [4] Craftsmanship and Cultural Integration - The precision in craftsmanship is emphasized, with artisans controlling design details to within 0.1 millimeters, requiring extensive time and tools to achieve perfection [8] - The company integrates Chinese cultural elements into its products while also adapting to the cultural preferences of international clients, showcasing a balance between different cultural aesthetics [11] Market Strategy and Future Plans - Lucky Metal's competitive edge lies in its cost-effectiveness and ability to customize small batches, attracting high-end markets such as royal families and luxury hotels [13] - The company plans to enter high-end hotel markets and develop cultural creative products, enhancing its long-term growth potential [13] Cultural Significance - The products of Lucky Metal transcend mere commodities, representing a blend of civilizations along the "Belt and Road" and showcasing the wisdom and craftsmanship of Chinese artisans [14]
毕业季催热 “手作经济”
Xiao Fei Ri Bao Wang· 2025-06-06 02:42
除传统手工艺配件外,工业材料跨界手作的现象引发关注。毕业季,学生群体面临搬家、租房等问 题,"DIY家具"也引起热议。铝型材、海洋板等建材因可塑性强、成本低,成为毕业生打造"租房生 活"的热门选择。在某社交平台上,有网友分享用铝型材自制书架的经历,相关教程点赞数量过万,带 动平台"铝型材DIY"关键词搜索量激增。业内人士分析,此类材料迎合了年轻人对"低成本高个性"的需 求。例如,一套铝型材书桌材料包价格仅为成品家具的三分之一,且支持自由组装,满足了毕业生对空 间利用和环保理念的追求。 本报讯 (记者 张丽娜 □ 葛菲)毕业季临近,以国潮文化为内核的"手作经济"迎来新一轮消费热潮。 DIY材料包、手作工具及非遗工艺配件订单如潮,年轻群体通过个性化手作表达情感与文化认同,推 动"手作经济"成为消费新增长点。 在电商平台,融合非遗技艺与国风元素的DIY材料包成为毕业季热门商品。小红书平台上,关于"毕业 DIY"的话题阅读量超百万次,国潮DIY材料包更是成为毕业礼物"新宠",以"簪花学士帽"为关键词的相 关笔记超过9000条。除DIY"簪花学士帽"外,学生群体还积极尝试不同的国潮风格,抖音平台上某博主 DIY"哈利波 ...
新华全媒+|高原产品上“云”端——西藏电商发展一线观察
Xin Hua She· 2025-06-04 09:41
如今,村民手里的农副产品变成了真正的"金元宝",而掌握电商运营技能的"村小二"则成为连接市场与 田间地头的新纽带。 新华社拉萨6月4日电 题:高原产品上"云"端——西藏电商发展一线观察 新华社记者蒋梦辰、刘洲鹏、庄云凯 "大家好!拉姆好久都没直播了,今天多点点赞哦,最近都在忙着种青稞。"在海拔约3800米的西藏山南 市琼结县久河村,藏族姑娘扎西拉姆正举着手机直播。 随着琼结县大规模电信网络升级项目的完工,村里的网络信号越来越稳定。一部普通的智能手机,把这 个高原村庄和外面的世界紧紧连在了一起。 扎西拉姆的账号"西藏拉姆"在全网已有400万粉丝。借助直播,她将乡亲们生产制作的酥油、糌粑、奶 渣等产品销往全国,是琼结县最具人气的"带货达人"。 过去,公司主要依赖线下接订单。如今通过抖音、微信小程序等平台,公司围巾、成衣、藏毯等产品销 往全国各地。部分半加工的洗净羊毛、羊绒、牦牛绒等制品则出口至尼泊尔、印度等国家。 "电商下单,公司按需生产,合作社对接收购,牧民也开始根据市场调节养殖与收毛规模。"董事长拉巴 赤列说。 越来越多的高原特色产品,正在通过"云端桥梁"走下高原。 在拉萨八廓南街夏扎大院的卓番林手工艺品工坊 ...
国家文化出口重点企业和项目发布,山东23个入选
Da Zhong Ri Bao· 2025-06-04 01:15
Group 1 - The Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, and the National Radio and Television Administration jointly released the "Key Enterprises and Key Projects for National Cultural Export for 2025-2026," with 23 enterprises and projects from Shandong included [1] - The "Going Global" project of Nishan Book House is among the key national cultural export projects, marking its sixth inclusion. This initiative is a significant exploration and practice by Shandong Friendship Publishing House to promote Chinese publishing internationally [1] - As of now, 124 Nishan Book Houses have been established in 45 countries across Asia, Europe, America, Africa, and Oceania, with over 60,000 types of books reaching overseas readers [1] Group 2 - The list of key cultural export enterprises includes 22 companies from Shandong, such as Linshu Meiyi Craft Co., Ltd., Shandong Shanshi Maier Musical Instruments Co., Ltd., and Shandong Boli Glass Co., Ltd. [2] - Other notable companies include Linshu Jialiuw Craft Co., Ltd., Linyi Baiyun Craft Co., Ltd., and Shandong Chao Yue Light Industry Products Co., Ltd. [2] - The list also features companies like Jinan Hot Blood Network Technology Co., Ltd., Tai'an Zhizai Translation Co., Ltd., and Shandong Shuangze Information Technology Co., Ltd. [2]
出圈海外!端午时令商品交了不少“新朋友”
Yang Shi Xin Wen Ke Hu Duan· 2025-06-03 06:28
0:00 这个端午假期,端午时令商品开发出了新空间。浙江的粽子、端午文创生产企业,这个端午节也交了不少"新朋友"。 浙江嘉兴某粽子生产企业国际业务中心经理 沈骞:今年,我们开发了纯植物馅料的素食粽子、低糖粽等细分品类,今年以来已经累计出口了250余万只粽 子。东南亚是主要市场,我们还开拓了加拿大、澳大利亚、新西兰等10多个国家和地区,比如澳大利亚市场今年就出口了240万元,增长比较明显。 浙江义乌某工艺品企业负责人 陆兰娟:以前香囊的消费群体以国内为主,这两年,越来越多的外国客商来咨询。前年卖出了15万个左右,去年订单翻了一 番,有30万个。那今年的订单也明显超过了过去,尤其是新加坡、马来西亚、越南这些地区的客商明显增多。 浙江衢州某食品公司销售负责人 徐佳豪:我们国外客户在国内品尝到了产品,马上签订了5年的合作订单,金额在数百万元。后面也计划向欧盟、东盟等地 区,出口我们江南精致点心产品。 端午时令商品海外市场受欢迎 端午节的时令商品,像是粽子、香囊,还有一些地方特色的美食,都受到了海外市场的关注和喜爱。 端午节期间,我们的记者到浙江走访了相关企业。 在浙江嘉兴一家大型粽子生产企业,平均不到30秒就能完成一 ...