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40余家“首批”签约第九届进博会,多领域新品首秀在即
Guo Ji Jin Rong Bao· 2025-07-25 13:35
Group 1: Event Overview - The ninth China International Import Expo (CIIE) has officially launched its exhibition recruitment, with over 40 companies signing contracts, covering an exhibition area of 30,000 square meters [1] - The eighth CIIE has signed contracts for over 330,000 square meters of exhibition space, with 170 companies and 27 institutions recognized as "full attendance" participants [2] - The event will feature participation from 60 overseas exhibition groups from 40 countries and regions, with record-high participation from countries like Canada, Malaysia, New Zealand, Norway, and Peru, reflecting confidence in the Chinese economy [2] Group 2: Exhibitor Highlights - L'Oréal, a long-time exhibitor, will showcase new brands and technologies, marking the largest debut scale in its history, and will celebrate the 20th anniversary of its R&D center in China [6] - New Zealand's Fonterra will globally launch three new product categories, including "A2 Grass-fed Pure Milk," targeting the health-conscious Chinese consumer market [9][10] - Medtronic will present over 100 innovative medical technology products, including six global debuts, emphasizing the transformation of exhibition items into market products [20][24] Group 3: Innovation and New Products - The eighth CIIE will introduce a special area for products from least developed countries and a "cross-border e-commerce selection platform" [2] - Siemens Healthineers will showcase its largest exhibition area to date, featuring groundbreaking medical technologies such as the world's first life-sensing PET/MR system [20] - Abbott will debut its breakthrough cardiovascular technology, the Diamondback 360™ system, which aims to improve treatment reliability for coronary artery blockages [21]
伊利股份+恩和生物,生物制造大动作!
Core Insights - The establishment of Hefei Ian Biotechnology Co., Ltd. with a registered capital of 10 million yuan focuses on the manufacturing and research of bio-based materials, indicating a growing interest in sustainable materials in the industry [1][3]. Group 1: Company Overview - Enhe Biotechnology, founded in 2019 and headquartered in Hangzhou, has become a prominent player in the capital market, utilizing a high-throughput experimental platform to optimize biological engineering for industrial applications [3][4]. - The company has completed over $145 million in financing by 2025 and was recognized as one of the "50 Smartest Companies" by MIT Technology Review in 2020 [4]. Group 2: Strategic Collaborations - In May 2023, a strategic partnership was formed between domestic beauty giant Proya and Enhe Biotechnology, focusing on AI-driven bio-manufacturing technologies for cosmetic ingredient development [5][7]. - This collaboration aims to innovate in the realm of bioactive ingredients for cosmetics, promoting a shift towards efficiency, safety, and sustainability in the beauty industry [7]. Group 3: Industry Movements - Yili Group, a leading dairy company in China, is venturing into synthetic biology, seeking investment opportunities in early-stage innovative companies within the health food sector [8][10]. - Yili has established a venture capital fund with a total subscription amount of 20 million yuan, focusing on high-tech innovations in the health sector, particularly in food science and life sciences [10][11]. Group 4: Sustainability Initiatives - Yili has been actively pursuing sustainable development, as evidenced by its collaboration with Xampla to test a new plant-based packaging material aimed at preserving nutrients in dairy products [12][15]. - The company emphasizes a commitment to a sustainable future while achieving steady business growth [15]. Group 5: Upcoming Events - The 2025 Synthetic Biology and Green Bio-Manufacturing Conference (SynBioCon 2025) will be held from August 20-22 in Ningbo, Zhejiang, focusing on AI and bio-manufacturing, green chemicals, new materials, future food, and agriculture [17][19]. - The conference will feature various activities, including forums, discussions, and showcases of synthetic biology innovations [17][18].
“一日店长”爆火,情绪经济能否破解线下复苏困局?
Sou Hu Cai Jing· 2025-07-25 05:37
如果一家店的店长长这样,你会来打卡吗? 2018 【 IIN CAR 2017 00红节 MM600050000 红书导 如果是这样的,你会买单吗? 近期,"一日店长"成了高频词,年轻人甘愿排队好几个小时,也要来一睹店长芳容,有的甚至自掏腰包倒贴千元,也要争当店长。 "排队3小时只为拍照"的狂热,这在当下进店难、人流少的实体店困局面前,显得对立又割裂。 在这场实体商业的生存博弈中,"一日店长"模式,如同一匹黑马,从最初明星网红的专属特权,到如今全民参与的流量狂欢,它早已超越了简单的营销噱 头——既是品牌破局的利器,更折射出Z世代消费逻辑的深层变革:当货架交易逐渐让位于情感共创,实体店的价值坐标正从"卖货场"向"造梦空间"悄然 位移。 但当颜值经济撞上审美疲劳,当打卡式体验沦为营销套路,这场由"一日店长"点燃的流量狂欢,究竟还能燃烧多久? 情绪消费下,品牌从卖货者升级为共鸣者 在情绪消费主导的当下,年轻消费者的购物需求不再仅仅停留在商品本身,他们既追求线上购物的便捷,又渴望线下体验带来的情感满足。如何将流量转 化为留量,让消费者从进店到消费再到复购,成为品牌亟待破解的增长命题。 而"一日店长"模式的兴起,正以创 ...
日系消费品牌正在大举进入中国低线城市
3 6 Ke· 2025-07-25 02:03
Core Insights - Japanese consumer brands are increasingly targeting lower-tier cities in China, aligning with their low-key and meticulous approach [1] Group 1: Market Expansion - Shiseido is focusing on lower-tier cities like Heze, Shandong, which has a population of over 8 million, to tap into the potential of these markets [2] - Other Japanese beauty brands, such as Kose and Kanebo, are also entering lower-tier cities, with Kose opening a counter in Fuyang, Anhui, and Kanebo in Taizhou, Jiangsu [2] - Uniqlo plans to open 80-100 new stores annually in China, with over half in third-tier and below cities, having already established stores in cities like Meishan and Zunyi [3] Group 2: Unique Strategies - Lawson is adopting a unique strategy by acquiring and rebranding local family-run stores, known as "Lawson Little Stations," to penetrate the vast individual grocery market in China [4] - The number of "Lawson Little Stations" has reached 200, with a low franchise fee to encourage local partnerships [4] - This strategy allows Lawson to navigate regulatory challenges and focus on lower-tier cities, where competition is less intense [4] Group 3: Market Potential - The population in third-tier and below cities exceeds 1 billion, representing over 70% of China's total population, indicating significant consumer potential [6] - There is a clear trend of consumption upgrading in lower-tier cities, with consumers increasingly seeking quality and brand recognition, providing a broad market space for Japanese brands [6] - Uniqlo's stores in lower-tier cities have become popular destinations, demonstrating strong consumer interest [6] Group 4: Challenges - Japanese brands face intense competition from local brands in lower-tier cities, which have established a strong presence with high cost-performance products [7] - The distribution channels in lower-tier cities are complex and fragmented, posing challenges for brand promotion and market penetration [7] - Consumers in these markets are more price-sensitive, necessitating adjustments in pricing and marketing strategies for Japanese brands [7]
年薪最高120万抢人!渠道战打响
Zhong Guo Ji Jin Bao· 2025-07-25 00:16
【导读】美妆巨头高薪招聘OTC人才,渠道变革迫在眉睫 "年薪最高120万元,急聘非处方药(OTC)渠道总监!" 中国基金报记者 赵刚 近期,招聘网站上密集地发布了多个高级OTC渠道管理职位,但这些职位的招聘主体并非传统制药企业,而是美妆巨头。 某头部券商分析师向记者表示,今年以来,多家头部美妆企业都在加码布局OTC渠道,投资人也对该战略动向较为关注。 "OTC渠道正从边缘场景蜕变为美妆巨头的战略腹地,在"政策+需求+渠道转型"三浪叠加下,未来3~5年或成行业增长主引擎,但资产投入、专业壁垒及 精细化运营能力将是公司分化的关键变量。"该分析师表示。 两方"焦虑",一拍即合 包括珀莱雅、上美股份、贝泰妮在内的头部美妆企业,近期正在积极招募与OTC渠道相关的专业人才,薪资水平普遍高出传统CS/KA(Cosmetic Shop/Key Account)渠道同级别岗位30%~50%,职位涵盖分销经理、大区销售经理、渠道总监等关键岗位。 资本和人才的流向最能说明行业冷热。2025年,国货美妆品牌集体拥入OTC渠道,并将其视为线下增长的"新蓝海"。贝泰妮旗下薇诺娜以超10亿元年销售 额领跑,市占率超40%,可复美、敷尔佳紧 ...
年薪最高120万抢人!渠道战打响
中国基金报· 2025-07-25 00:09
【导读】美妆巨头高薪招聘OTC人才,渠道变革迫在眉睫 中国基金报记者 赵刚 "年薪最高120万元,急聘非处方药(OTC)渠道总监!" 近期,招聘网站上密集地发布了多个高级OTC渠道管理职位,但这些职位的招聘主体并非传统制药企业,而是 美妆巨头 。 某头部券商分析师向记者表示,今年以来,多家头部美妆企业都在加码布局OTC渠道,投资人也对该战略动向较为关注。 "OTC渠道正从边缘场景蜕变为美妆巨头的战略腹地 ,在" 政策+需求+渠道转型"三浪叠加下,未来3~5年或成行业增长主引擎,但资产投 入、专业壁垒及精细化运营能力将是公司分化的关键变量。"该分析师表示。 两方"焦虑",一拍即合 包括珀莱雅、上美股份、贝泰妮在内的头部美妆企业,近期 正在 积极 招募与OTC渠道相关的专业人才, 薪资水平普遍高出传统CS/KA (Cosmetic Shop/Key Account)渠道同级别岗位30%~50%, 职位涵盖分销经理、大区销售经理 、 渠道总监等关键岗位。 资本和人才的流向最能说明行业冷热。2025年,国货美妆品牌集体拥入OTC渠道,并将其视为线下增长的"新蓝海"。贝泰妮旗下薇诺娜以 超10亿元年销售额领跑,市占率超 ...
美妆品牌加速中国布局,新品、新店升级消费体验
Sou Hu Cai Jing· 2025-07-24 15:09
近日,法国高定美妆品牌纪梵希于上海张园耀启唇上高定盛宴,揭晓重磅新品"G细管"唇膏的先锋魅力,标志着纪梵希美妆开启全新篇章。 发布会上,纪梵希美妆首席品牌官YANN MUSQUIN引领来宾一同回溯品牌高光历程,诠释纪梵希忠于品牌传承、追寻创新突破的破界之举。纪梵希美妆中 国区副总经理EVA HOFFMANN随即强调了"G细管"在中国首发的重要意义。 LVMH路威酩轩集团中国区总裁吴越则以集团前瞻性视角,分享当代女性坚持自我审美主张、不妥协的个性型格。并与三位不同领域中的优秀先锋女性代表 茅威涛、祝羽捷、陈嫣冉展开深度探讨。纪梵希全球彩妆代言人赵丽颖优雅登场,她对纪梵希打破陈规不设限的风格表示认同,并鼓励现代女性勇于展现自 我,尽显多面之美。 随着夏季消费持续走高,国际大牌美妆品牌看好国内美妆香氛市场的前景,近日纷纷加速在中国的布局,通过新品重磅首发、全新首店开业,多场景释放吸 引力,升级广大用户的夏日消费体验。 纪梵希美妆打造唇上高定盛宴 致意先锋女性力量 高定香氛品牌梵诗柯香西南地区首家精品店日前于成都SKP优雅启幕。品牌调香师弗朗西斯·库尔吉安融合艺术与匠心的奢香哲学,为西南地区谱写一场穿 越巴黎的嗅觉诗 ...
鲁企“链”动 制造向品牌跨越
Zhong Guo Xin Wen Wang· 2025-07-24 11:07
4家企业均以"链式发展"构建产业竞争力。福瑞达生物深耕美妆产业27年,构建起涵盖护肤品、医疗器 械、工业旅游的全产业链,拥有专利170余项,主导或参与制定国家标准30余项,其研发的全球首个王 浆酸化妆品原料等成果,推动行业技术升级。 "福瑞达始于玻尿酸,但不止于玻尿酸,我们将以颐莲品牌文化大会打造独有文化IP。"该公司董事长高 春明在会上介绍,企业打造"生活美容+医学美容"双美生态,通过"5+N"品牌矩阵覆盖多细分领域,其 中颐莲品牌融合李清照文化推出联名产品,强化"中国高保湿"定位。 海信集团以技术立企,从家电领域延伸至半导体、智慧能源等高端产业,2024年带动25家产业链企业在 鲁投资或扩产,形成"芯片—面板—终端"全链条创新体系;华光国瓷自主研发的天然矿物骨质瓷热稳定 性达200℃,远超140℃的国际标准,无铅釉技术获国家专利,入选国宴用瓷;鲁花集团首创5S物理压榨 工艺破解花生油黄曲霉素难题,更构建"花生种植—加工—废弃物利用"的绿色循环链,实现全产业链增 值。 在品牌培育方面,4家企业也各有突破。福瑞达依托"妆药同源"基因打造五大核心品牌。高春明透露, 企业2024年完成国内首个王浆酸化妆品原料备案 ...
广州美妆产地仓提速:应对爆款发货,分货时间缩短近九成
Nan Fang Du Shi Bao· 2025-07-24 09:27
美妆行业竞争的下半场开始比拼供应链时效。 神州控股旗下的智慧供应链企业科捷,位于广州白云区人和镇的"科捷广州白云人和仓"近日正式开仓启 用。这是科捷在华南地区打造的旗舰级仓储物流中心,该仓的启用标志着华南国货美妆等快销产业迎来 了一座集智能化、高效化、集约化于一体的核心供应链基地。 白云区向来是广州美妆产业的重镇,其身处产业带核心之余,还背靠大湾区,毗邻白云机场。科捷常务 副总裁邢景峰透露,白云人和仓启用后,入仓时间将从4小时缩短至30分钟。 南都记者在现场走访发现,人和仓既靠近上游的产品端,又靠近下游的快递分拨端,从而能降低整个物 流链条的成本,这对于容易产生爆品以及在大促节点容易爆单的美妆品牌来说,能有效解决配送时效问 题。 货品分发时间从4小时缩短至30分钟 开仓第一天,人和仓仓库内的货品传输、分拣、打包都在有条不紊地进行,南都记者在高耸的货架上看 到,完美日记、DR.WU、溪木源、半亩花田等多个美妆品牌的货品正在等待下一步的发货指令。 动态库存能力应对美妆"爆品"发货 值得一提的是,在走访仓库时南都记者注意到有一个区域的生产线是专门为品牌的"爆品"准备的。难以 预估准确销量从而容易造成库存积压,一直是 ...
福瑞达生物:以品牌文化塑造消费认知,致力引领国货美妆高质量发展
Zhong Guo Fa Zhan Wang· 2025-07-24 08:23
Core Insights - The article highlights the achievements and strategic direction of Furuida Bio, emphasizing its leadership in the beauty industry through technological innovation and brand development [1][2][3][4][6] Group 1: Company Overview - Furuida Bio, established in 1998 and part of the Lushang Group, has evolved into a comprehensive beauty company covering skincare, makeup, fragrance, and more, with over 170 patents and numerous industry awards [2][4] - The company has achieved significant sales milestones, with its flagship product, the Yilian spray, selling over 50 million bottles annually and expanding into over 10 countries [1][2] Group 2: Strategic Initiatives - Furuida has adopted a "5+N" brand development strategy, focusing on five key brands while integrating technology and culture to enhance brand identity and market presence [3][4] - The company is investing in new technologies and materials, aiming for high-end transformation, with plans for a collagen production line projected to generate 1 billion yuan annually [2][4] Group 3: Digital Transformation - Furuida is advancing its digital transformation by implementing systems for manufacturing execution and product lifecycle management, resulting in a 16% increase in production efficiency [4][6] - The company is building a marketing data platform to enhance decision-making across multiple brands and channels, reflecting its commitment to a data-driven approach [4][6]