25 June 2025 Equity Research Report China Consumer Equities 2H25 outlook: Will 'old' and 'new' consumption continue to diverge? What's different in 1H25 from our expectations: In our 2025 annual outlook report, we listed three investment themes for the year: (1) policy beneficiaries; (2) market share gains; and (3) an improving industry outlook with higher yield (China Consumer: 2025 outlook: Green shoots to emerge, 22 November 2024). We noted (1) slower- than-expected launch of consumption stimulus policie ...

投资者关系活 动类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 参与单位名称 及人员 中信资管：唐萤、张力琦、肖云凯、鲍明明、卢华权 时间 2025 年 6 月 26 日 地点 公司行政二号会议室 上市公司接待 人员姓名 副总裁兼董事会秘书：李霞 证券事务主管：肖莉 投资者关系活 动主要内容介 绍 1.请简要介绍 2025 年公司海外冰洗产业的市场策略 答：公司冰洗海外市场方面，在产品布局上紧密把握全球消 费需求升级趋势，主推"风冷、变频、多门、节能"等趋势性产 品，构建"高端高品味、中端高性价比、低端高效率"产品矩阵， 精准匹配差异化市场消费需求；构建以用户为中心的全方位营销 体系，提升大客户需求契合度及客户合作效率，进一步增强客户 黏性；业务拓展方面，深化合作挖掘存量市场潜力，巩固现有业 务基础，重点布局增长迅速的新兴市场，积极开拓增量空间，实 现市场份额的持续增长；深耕品牌根据地市场，从渠道纵深拓展、 产品矩阵完善、市场推广能力提升以及人才梯队建设等多维度发 力，全面提升品牌竞争力，加速海外自主品牌业务的规模化发展， ...

当中国消费者还在为618购物节疯狂加购购物车时，美国市场几乎同步奏响了年中消费狂想曲。 每年的6-7月，全球零售业不约而同地迎来一场跨越国界的商业共振，从京东、天猫的618大促，到亚马逊Prime Day、沃尔玛 Walmart+ Week、TikTok Shop美区年中促Deals For You Days等欧美购物狂欢，一场没有硝烟的商业战争在激烈上演。 橱窗里"70% OFF"的鲜红标签像一面面胜利的旗帜，召唤着消费者加入购物狂欢。对精明的买家而言，这是值得期待的"捡漏"时 节；而对商家来说，这更是一场关乎全年业绩的"期中大考"。 把握住年中这个黄金节点，不仅能为上半年业绩画上完美的句号，更能为下半年的市场竞争积蓄足够的弹药。"今年的年中大 促，我们非常期待TikTok Shop的爆发。"一位跨境商家告诉品牌工厂。 当东方的618购物狂欢余温未散，西方的消费盛宴已如火如荼地拉开帷幕。不论是传统的线下商超，还是新兴的电商平台，大促 接连登场，铺天盖地的倒计时广告，令人心动的折扣价签，敲响年中消费的号角。 2025年年中的消费狂欢显得格外热闹，TikTok Shop年中促Deals For You Days ...

Core Insights - The Canton Fair, established in 1957, is a significant biannual event that showcases the internationalization of China's trade [2][3] - The current edition has attracted nearly 43,000 exhibitors and around 250,000 visitors, covering an area of 1.55 million square meters [3][4] Global Reach and Promotion - The fair has expanded its international reach through promotional events in various cities, including Vienna, Budapest, and Amsterdam, as well as in African countries like Nigeria, Ethiopia, and Kenya [5] - The Canton Fair has been instrumental in helping Chinese brands, such as BYD, Huawei, Haier, and Lenovo, gain global recognition and market penetration [6] Opportunities for Businesses - The fair provides a platform for both large and small businesses to network and expand beyond major Chinese cities [8] - It accommodates a diverse range of sectors, with the spring fair focusing on electronics and home appliances, while the autumn fair emphasizes textiles and consumer goods [9] Changing Business Mindset - The participation of big companies aims to enhance international exposure and experience, reflecting a shift in the business mindset of Chinese exhibitors towards more proactive engagement in international trade [11][12] - The rise of Chinese fashion brands and designers illustrates the evolving outlook of Chinese enterprises in the global market [13] Cultural Appeal - The fair is complemented by the cultural attractions of Guangzhou, enhancing the overall experience for visitors [14] Future Prospects - The latest edition of the Canton Fair is expected to be larger and more impactful, aligning with the growing importance of international trading opportunities [15][16]

Core Insights - Lennox Residential HVAC has launched the Elite Series EL18KSLV Side Discharge Heat Pump, which emphasizes efficient performance and space-saving design [1][2] - The new heat pump is particularly suited for homeowners with zero-lot-line or narrow-lot homes, providing high-efficiency heating without requiring additional space [2] - The unit features a variable-capacity design with energy ratings of up to 19.00 SEER2 and 10.00 HSPF2, aimed at reducing energy consumption and potentially lowering utility costs [2] Product Features - The EL18KSLV Side Discharge Heat Pump has a narrow cabinet for easy installation in limited spaces [2] - It operates at sound levels as low as 54 decibels, comparable to an electric toothbrush, ensuring quiet operation [2] - The unit is compatible with multiple Lennox smart thermostat product lines, allowing for management through various smart home platforms [3] Incentives and Availability - The heat pump qualifies for the Energy Efficient Home Improvement Credit, a federal incentive for high-efficiency home upgrades, with additional regional incentives potentially available [3] - The EL18KSLV Side Discharge Heat Pump is available for purchase through local Lennox dealers [3] Company Overview - Lennox (NYSE: LII) is a leader in energy-efficient climate-control solutions, focusing on sustainability and innovation in cooling, heating, indoor air quality, and refrigeration systems [4]

Flash | 19 Jun 2025 10:02:24 ET │ 12 pages Beijing Roborock (688169.SS) Model Update CITI'S TAKE We update our model to reflect its better-than-expected sales and weaker-than-expected NP in 1Q25. We have lifted our sales forecasts by 33%/44% and trimmed NP forecasts by 20%/10% in 25E/26E, to reflect Roborock's plans to accelerate investment into its branding and new categories in 25E. After our earnings revision, we expect its 25E topline to surge 53% YoY and 25E NP to edge up 2% YoY. While we expect NP to ...

为什么家电家居打新 呈现出非常明显的两极分化？ 2024年，海信曾推出了一款高端电视产品。这款产品被寄予厚望，但实际的销量并没有达到预期。 面对落差，海信内部多次开会复盘。一次会议上，海信视像营销副总经理孙建勋指出了一个尖锐问题：如果卖点展示不能精准解决用户痛点，即使参数再 高，也没有用。 特别是电商平台的新品销售，过去那种习以为常的展示参数策略，如今失效了。会议现场众人面面相觑，很多人还停留在旧经验中。 在复盘了去年高端新品的问题之后，海信重振旗鼓，今年推出又一款高端电视新品E8Q。这款产品创造了海信高端产品首发的纪录，在京东上线28小时就成 为百吋销售TOP1。客单价1万以上的高端电视，一天就实现1400台销售——这个全新的销售纪录远远超出了孙建勋的预期。 同一个品牌的两款新品，销售表现为何相去甚远？ 这是家电家居行业经历迷茫期的一个缩影。最近几年，智能化浪潮给家电家居行业带来的增长红利逐渐消退，很 多 家电家居 品牌在 新品销售上有些心有余 而力不足。 今年，沉寂已久的家电家居行业出现了久违的热闹，各个品牌都在推新品，但局面却是冰火两重天。一些品牌虽然推出了新品，整体表现并不尽如人意，甚 至让整个品牌陷 ...

Core Viewpoint - The relationship between manufacturers and distributors is often fraught with challenges, including lack of trust and communication issues, which can hinder effective market expansion and product distribution [1][5]. Group 1: Role of Distributors - Distributors act as essential partners in the commercial ecosystem, facilitating the movement of products from manufacturers to various markets, thus saving costs and providing localized services [3]. - They help manufacturers reduce expenses associated with direct retail operations, such as rent and labor costs, by leveraging local resources for distribution [3]. - Distributors possess localized knowledge that enables them to effectively market products to regional consumers, which manufacturers may struggle to replicate [3]. Group 2: Pain Points in Managing Distributors - Manufacturers often face challenges in monitoring distributor inventory, leading to issues such as excess stock and product wastage [5][7]. - There is a lack of transparency in sales data, with distributors sometimes providing misleading information about inventory levels and sales performance [7]. - Conflicts can arise between distributors in different regions, leading to pricing inconsistencies and market confusion [7]. Group 3: Solutions for Effective Distributor Management - Implementing digital tools can break down information barriers, allowing for real-time data sharing and inventory management, which can significantly reduce stockouts [8]. - Standardizing processes through digital systems can minimize errors in order management, leading to improved efficiency and reduced complaints from distributors [10]. - Utilizing data analytics can help identify market trends and adjust strategies accordingly, enhancing sales performance [12]. Group 4: Building Collaborative Relationships - Establishing a scoring system for distributors can incentivize performance and encourage them to expand their market reach, benefiting both parties [14]. - Smart management systems can track logistics and prevent unauthorized sales across regions, reducing conflicts and fostering a more cooperative environment [14]. - Transparency in data sharing can rebuild trust between manufacturers and distributors, leading to a more collaborative approach to achieving mutual goals [17].

Company Overview - SharkNinja's net sales reached $5.5 billion as of December 31, 2024[13] - The company has experienced a 21% net sales CAGR from 2008 to 2024[13] - SharkNinja operates in 35 markets and 36 sub-categories[13] - The company has a portfolio of over 5,200 patents[13] Brand Growth - Shark brand net sales reached $2.9 billion in 2024, with 6 new product sub-categories entered in the last 3 years[16] - Ninja brand net sales reached $2.6 billion in 2024, with 9 new product sub-categories entered in the last 3 years[16] Financial Outlook for Fiscal Year 2025 - The company projects net sales growth of 11% to 13%[85] - Adjusted net income per share is expected to be between $4.90 and $5.00, representing a 12% to 14% increase[85] - Adjusted EBITDA is projected to be between $1.09 billion and $1.11 billion, a 15% to 17% increase[85] Q1 2025 Financial Performance - Net sales for Q1 2025 were $1.223 billion, a 14.7% increase year-over-year[98] - Adjusted EBITDA for Q1 2025 was $200 million, with an Adjusted EBITDA Margin of 16.4%[98]

Core Insights - Tmall's "618" event this year saw record user engagement and sales, with 453 brands achieving over 100 million yuan in sales, a 24% increase year-on-year [1] - The high-net-worth 88VIP membership exceeded 50 million, marking a new high, while brand membership numbers grew by 15% [1] - The competition intensified with new players like Meituan and the collaboration between Taobao and Ele.me, drawing significant attention to the delivery battle [1] Group 1: Sales Performance - Tmall's "618" event featured a simplified promotional strategy, starting pre-sales earlier on May 13, with discounts up to 50% [2] - The combination of national subsidies and Tmall's "618" led to a 116% increase in total sales for participating categories compared to last year's "Double 11" [4] - Tmall's market share in home appliances and 3C digital products reached 45.3% and 45.5% respectively during "618" [4] Group 2: Product Trends - New beauty products saw explosive sales, with nearly 100 items surpassing 10 million yuan in sales [4] - The trend of wearing lingerie as outerwear gained popularity, with sales exceeding 200 million yuan during "618" [4] - Sales in sportswear and outdoor apparel grew by over 50%, while categories like trendy toys, jewelry, pets, and beverages also showed high growth [4] Group 3: Strategic Initiatives - Tmall's "618" serves as a critical period for implementing its "support the strong and eliminate the weak" strategy, with a doubled investment in user growth [5] - The platform simplified the registration process for merchants, allowing for easier participation in the event [6] - The competition among e-commerce platforms has evolved from consumer subsidies to a focus on supply chain efficiency and multi-channel growth strategies [6]