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上市猪企京基智农盯上IP运营业务,意欲将其打造成第二增长曲线
Xin Jing Bao· 2025-05-21 14:24
Core Viewpoint - The company is expanding its business into digital cultural creativity through the establishment of a new subsidiary, aiming to diversify its revenue streams and enhance its risk resilience [2] Group 1: Company Overview - Shenzhen Jiankai Zhino Agricultural Technology Co., Ltd. has established a wholly-owned subsidiary, Shenzhen Jiutian Zhishang Technology Media Co., Ltd., which focuses on digital cultural creative businesses, including the development, operation, and sales of trendy IP products [2] - The registered capital of Shenzhen Yingyun Zhidai Cultural Technology Co., Ltd. is 1 million yuan, with Jiutian Zhishang holding 51% and a professional team holding 49% [2] Group 2: Market Positioning - The company differentiates itself from other IP operators by focusing on the back-end operations of IP, targeting existing user bases for precise engagement and differentiated monetization strategies [2] - The cultural consumption market is evolving, with younger generations seeking personalized experiences, leading to a shift in focus from front-end IP incubation to back-end operational capabilities [2] Group 3: Future Plans - The company currently has over 50 IPs available for collaboration and plans to sign and incubate more than 10 new IPs in the coming year [2] - The new IP operation business will adopt a light asset model, allowing for quicker business cycles and potentially creating a significant profit stream as a second growth curve for the company [2]
京基智农进军IP运营赛道 发布“应允之地”品牌探索新增长极
Core Viewpoint - Jingji Zhino is expanding into the IP industry while maintaining steady growth in its modern agriculture business, aiming to create a second growth curve for profitability [1] Group 1: Business Expansion - The company is actively exploring the IP new business layout to open up new growth spaces while ensuring the stability of its modern agriculture core business [1] - Jingji Zhino's chairman stated that the company has been deeply engaged in modern agriculture for six years, achieving a profit level that ranks among the industry's top tier [1] - The new business unit, Yingyunzhidi, focuses on IP licensing and distribution, aiming to create a "three-in-one" business model that includes IP matrix, traffic operation, and secondary market management [1] Group 2: Market Potential - According to the International Licensing Industry Association, the global IP licensing market is projected to reach $356.5 billion in 2023, with China's IP licensing market expected to exceed 168.9 billion yuan in 2024, reflecting a 40% year-on-year growth [1] Group 3: Competitive Strategy - The company’s strategy for Yingyunzhidi focuses on post-IP operation, targeting existing users and enhancing user engagement through differentiated scene monetization and derivative product design [2] - Jingji Zhino aims to create unique and scarce IP content and experiences for consumers, maximizing value through exclusive channels [2] - The company has established strategic partnerships with emerging artists and leading gaming IPs, indicating strong commercial collaboration [2] Group 4: Long-term Vision - Yingyunzhidi's long-term vision is to become a "global top fashion and art brand," expanding its operational scope to include trendy toys and core IP products [3] - The company plans to gradually develop its own core IP products and terminal operation stores based on market performance, aiming to build a business moat while expanding profitability [3] Group 5: Agricultural Business Performance - Jingji Zhino's pig farming business continues to perform well, with projected revenue of 3.901 billion yuan in 2024, representing a year-on-year growth of 38.69% [3] - In the first four months of 2025, the company sold 678,000 pigs, achieving a sales revenue of 1.222 billion yuan, a year-on-year increase of 25.59% [3] - The company maintains a leading position in cost control, with the complete cost of fattening pigs around 13 yuan/kg as of March 2025 [3] Group 6: Strategic Exploration - The expansion into the IP new business is a strategic exploration based on the stable development of the modern agriculture core business [3] - The company is pursuing a multi-driven development strategy, optimizing capacity in its core heavy asset business while actively exploring light asset operation models [3] - The IP business is expected to become a second growth curve following the pig farming business, reshaping the company's overall valuation system [3]
白米范如何把 “文化 IP” 做成 “全球硬通货”?
Jin Tou Wang· 2025-05-15 23:02
感知中国的IP就是在这样的背景下诞生的。 2025年3月21日至23日,香港ComplexCon潮流盛会迎来了一场跨越东西方文化的潮流盛宴——白米范推 出文化IP感知中国联名系列全球限量首发。 作为中国娱乐领域的先锋力量,白米范凭借其强大的国际资源与IP运营能力,成为感知中国全球化推广的 重要推手。 最近,短视频里有个"00后继承四川变脸"的视频很火;再往前推,年轻的广东仔学习醒狮文化也获得大众关 注。如何让几千年的中华文明继续传承下去,一直是每一代年轻人的历史使命。 在ComplexCon现场,感知中国展区的那一片红,很扎眼,展位也挺有意思,金属架子搭出东方园林的feel,镂 空里还藏着"感知"的logo,传统和现代,东方和西方,融合在一起,简直就是一场视觉轰炸! 当大多数文化公司还在纠结如何 "输出" 中国元素时,白米范早已跳出单向传播的旧逻辑。 此次与Rolling Stone、CPD、Feng Chen Wang的跨界合作,不仅是感知中国IP的一次创新尝试,更是中国文 化在国际潮流舞台上的又一次特别亮相。 白米范如何落地"感知中国IP"? 2024年底,国家提倡,积极践行全球文明倡议,以全球视野推进中 ...
混战谷子经济,谁能成为中国的「万代」
3 6 Ke· 2025-05-09 00:00
在日本娱乐产业的版图上,有一个名为万代南梦宫的巨头,它以强大的IP运营能力著称于世,堪称是"谷子经济"的开山鼻祖。 这家企业通过独创的"IP轴心战略"(IP Axis Strategy)构建了一个横跨游戏、玩具、动漫、电影和主题乐园的庞大商业帝国。令人叹为观止的是,万代不 仅拥有丰富的IP储备,更建立了一套几乎完美的IP商业化机制。 从经典的高达系列到风靡全球的龙珠、奥特曼,从老少皆宜的吃豆人到近年的爆款3A《艾尔登法环》,它能够将一个IP在不同平台和形式间无缝转化, 打造出持久的商业奇迹。2024财年,其总收入达1.05万亿日元(约合545亿人民币),成为全球文化产业的标杆。 问题来了:这四家将IP衍生作为未来增长引擎的企业,谁最有可能成为中国"万代"?谁能构建出类似的IP全产业链帝国? 万代南梦宫 在IP为王的时代,这场竞赛的关键在于谁能最有效地完成从内容创造到全球商业变现的闭环。对于企业而言,构建类似万代南梦宫的商业帝国意味着更大 的市场份额、更高的利润空间和更持久的企业生命力。 更重要的是,谁能率先建立起这样的生态系统,谁就有可能在全球IP产业的格局中获得更有利的位置,为中国企业在新一轮的全球内容产业 ...
人气IP的碰撞,这场联名快闪在上海开启
Guan Cha Zhe Wang· 2025-05-01 04:18
Core Insights - Alibaba's IP management platform, Aliyu, has launched a dual IP crossover pop-up event in Shanghai, featuring popular characters from Mofusand and Sanrio, marking their first offline activity in mainland China [1][3] - The event will run for 26 days, from April 30 to May 25, and includes immersive themed setups, limited edition merchandise, and interactive installations [1][3] Group 1 - The pop-up features over 20 exclusive products, including plush keychains, blind box figurines, acrylic stands, and tote bags, with a dedicated sales area for Mofusand's licensed products [3][9] - Two interactive installations are available for visitors, including a DIY commemorative coin area and a photo booth with exclusive themed filters [5] - The event has successfully attracted both loyal fans and new consumers, enhancing engagement across different IP demographics [7] Group 2 - Sanrio is known for creating popular characters such as Hello Kitty and My Melody, while Mofusand is a cat-themed series by Japanese illustrator Juno, known for its cute and varied designs [9] - In October 2024, Aliyu announced a strategic partnership with Spiralcute to focus on product licensing and IP operations for Mofusand in mainland China [9]