文化和旅游部1月4日公布 文化和旅游部1月4日公布2026年元旦假期文化和旅游市场情况。元旦假期3天，全国国内出游1.42亿人次，国内出游总花 费847.89亿元。 假期中，跨年游、冰雪游热力四射，短途游、度假游备受青睐，文旅消费拉满新年"仪式感"。人们在文化氛围中感受人 间烟火，在竞相出游中开启新的一年。 （文章来源：新华社） 2026年元旦假期 全国国内出游1.42亿人次 国内出游总花费847.89亿元 ...

Core Insights - The tourism market in Hainan experienced a significant boost during the New Year holiday, marking the first holiday after the full closure of the Hainan Free Trade Port, with 2.1716 million visitors and a total spending of 3.136 billion yuan, representing growths of 25.2% and 28.9% respectively compared to 2025 [1] Group 1: Visitor Statistics - Hainan received 976,100 overnight visitors, an increase of 16.1%, and 1,195,500 one-day visitors, up by 33.7% [3] - A-level tourist attractions welcomed 1.4216 million visitors, reflecting a growth of 35.5%, while rural tourism spots saw a 66.3% increase with 361,800 visitors [3] Group 2: Booking Trends - Data from various platforms indicated a substantial rise in bookings for flights, hotels, tickets, and car rentals, with flight and train ticket bookings in Haikou and Sanya increasing by 49% year-on-year [3] - The booking volume for tickets in Hainan surged by 270% and car rental bookings rose by 120% compared to the previous year [4] Group 3: International Tourism - Foreign tourist arrivals in Hainan saw remarkable growth, with Haikou and Sanya being the fastest-growing cities for inbound flight bookings, increasing by over three times and five times respectively [4] - The trend of "shopping before tourism" has become more pronounced, with nearly 50% of users prioritizing duty-free shopping during their visits [7] Group 4: Future Developments - In response to the surge in international visitors, Hainan plans to enhance its tourism service environment and develop more culturally and naturally inspired tourism products to attract international tourists [7]

Core Viewpoint - The Ganzi Tibetan Autonomous Prefecture has achieved significant development milestones over the past 70 years, culminating in its complete poverty alleviation in 2020, marking a new chapter in its history [1][2]. Economic Development - Ganzi's economic total has grown from 34 million yuan in 1950 to 38.846 billion yuan in 2019, representing a substantial increase [2]. - Per capita GDP rose from 66 yuan in 1950 to 32,440 yuan in 2019, indicating a significant improvement in living standards [2]. - Urban residents' disposable income increased from 253 yuan in 1950 to 34,831 yuan in 2019, while rural residents' disposable income grew from 88 yuan to 12,808 yuan in the same period [2]. Infrastructure and Transportation - Ganzi has implemented a "Transportation Battle" resulting in a total road mileage of 34,263 kilometers, with rural roads being the most extensive in the province [3]. - The region is the only one in the country with three branch airports above 4,000 meters, showcasing its unique geographical advantages [3]. Industrial Growth - Ganzi has seen a leap in industrial development, with the primary industry value increasing from 29.85 million yuan in 1950 to 6.652 billion yuan in 2019, a 222.8-fold increase [6]. - The secondary industry value rose from 2 million yuan to 8.902 billion yuan, a 4,451-fold increase, while the tertiary industry value surged from 1.67 million yuan to 23.292 billion yuan, a 13,947.8-fold increase [6]. - The region is focusing on tourism, clean energy, and modern agriculture, aiming to create a comprehensive tourism development framework and a green modern industrial system [5]. Ecological Protection - Ganzi has established an ecological protection red line of 69,700 square kilometers, the largest in the province, and has the highest number and area of nature reserves [9]. - The forest area has expanded from 2.838 million hectares at the founding of New China to 5.3097 million hectares, with a forest coverage rate increasing from 19% to 35% [10]. - The region is committed to ecological civilization and environmental protection, implementing various ecological construction projects and promoting sustainable practices [8][10].

1月3日，广东省文化和旅游厅初步测算，2026年元旦假期，全省接待游客1787.5万，日均同比增长 34.8%，实现旅游收入99.8亿元，日均同比增长39.8%。全省4A级及以上景区接待游客556.1万人次，日 均同比增长15.3%。 （文章来源：21世纪经济报道） ...

Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel intent and spending [1] Group 1: Travel Trends - The average number of purchases per consumer has increased by over 20% year-on-year, while the average spending amount has risen by over 30% compared to last year [1] - On January 1, hotel bookings on the Fliggy platform saw a year-on-year increase of 280%, and bookings for domestic destination activities grew by over 270% [1] Group 2: Destination Popularity - Major cities such as Shanghai, Beijing, Guangzhou, and others remain the top domestic travel destinations due to their transportation advantages and rich cultural offerings [3] - Emerging destinations like Qingyuan in Guangdong and Tongchuan in Shaanxi are gaining popularity, showcasing unique experiences and accessibility within 1-2 hours from major cities [3] Group 3: Consumer Behavior - Family travel has seen a surge, with travel numbers for parent-child groups increasing by over 80%, leading to a higher preference for high-star hotels and full-service resorts [4] - The Z generation is also showing a significant increase in travel product bookings, with a growth rate of over 60%, indicating a willingness to spend on unique and engaging experiences [4] Group 4: International Travel - Long-haul international travel is gaining traction, with popular destinations like Australia and the USA entering the top ten for outbound travel [5] - Within a 4-hour flight radius, regions such as Hong Kong, Macau, and Southeast Asia remain highly favored, while niche destinations like Argentina and Uzbekistan are seeing the fastest growth in travel product bookings [5]

中新网珠海1月4日电 (记者 邓媛雯)今年元旦假期，内地与澳门陆续推出烟花汇演、跨年汇演等精 彩的文旅活动，广大旅客跨境出游的热情高涨，珠海多个口岸迎来了新年客流"开门红"。 青茂口岸作为粤港澳大湾区重要跨境民生枢纽，假期期间连续两日迎来出入境双向客流高峰。"结 伴游""家庭游"是该口岸客流主力，不少内地旅客结伴赴澳门感受独特的元旦氛围，也有许多港澳旅客 携家带口到内地消费度假。 作为连接珠海与澳门的核心枢纽，拱北口岸出入境人员数量接连攀升。珠海边检总站拱北边检站3 日公布，据统计，2026年1月1日，该站累计查验出入境人员数量达43万余人次，2日该站累计查验出入 境人员数量突破44万人次，创近6年来单日客流最高纪录，较去年同期增长34.8%。 据了解，元旦期间，珠澳两地精心策划的元旦文旅活动，成为驱动客流增长的核心引擎，大量内地 游客经拱北口岸前往澳门跨年，澳门居民则北上感受珠海山海风光与民俗魅力，双向流动的客流构成了 该口岸客流的主体。 拱北边检站边防检查处副处长贺淑娟表示，在珠澳双城融合的强劲活力与粤港澳大湾区旅游市场的 旺盛需求的双重刺激下，拱北口岸出入境旅客数量连年攀升。 据拱北边检站统计的数据显示 ...

Group 1 - Hainan Free Trade Port officially launched its island-wide customs closure on December 18, with Sanya's duty-free sales reaching 118 million yuan on the first day [1] - Prior to the New Year's holiday, there was a noticeable increase in flight bookings to Hainan, with over 720,000 tickets booked by December 20, representing a year-on-year growth of approximately 10% [3] - The first day of the holiday saw a significant rise in inbound tourism and consumption, with Sanya and Haikou experiencing the highest growth in flight bookings nationwide [5] Group 2 - During the first two days of the New Year's holiday, Hainan's duty-free sales reached 30.7 million items, a year-on-year increase of 48.3%, with shopping amounts totaling 505 million yuan, up 121.5% [7] - Self-driving tours became a popular choice among tourists, with Sanya and Haikou seeing year-on-year increases in self-driving travel of 81% and 96%, respectively [7] - The transportation volume across the Qiongzhou Strait showed steady growth, with passenger transport increasing by 10.9% and vehicle transport by 5% in the two weeks following the customs closure [7]

记者丨 魏彤 编辑丨蒋韵 视频丨王学权 1月3日，南方财经记者从广东省文化和旅游厅获悉，2026年元旦假期，全省旅游市场实现"开 门红"， 全省接待游客1787.5万，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增 长39.8%；全省4A级及以上景区接待游客556.1万人次，日均同比增长15.3%。 同日，携程的广东省2026年元旦旅游市场报告（以下简称"报告"）显示，广东省在线旅游市场 元 旦 期 间 表 现 强 劲 ， OTA 接 待 人 次 同 比 2024 年 元 旦 增 长 76.3% ， 旅 游 消 费 金 额 同 比 增 长 102.4%，消费增速显著高于人次增速，显示出市场活力与消费潜力的双重提升。 省内市场差异化增长 报告显示， 从全国竞争格局来看，广东省在人次和金额两项核心指标上均位居全国省份首 位， 充分彰显了其作为全国旅游大省的市场地位和综合吸引力。 广东省内各地市旅游市场呈现差异化增长态势。从人次规模看，广州、深圳、佛山稳居前三， 珠海以110.0%的增速跃居第四位，东莞、惠州分列第五、第六位。 从消费金额看，广州、深圳依然领跑，珠海凭借196.6%的增幅升至第三位，佛 ...

从北京、天津、上海等城市飞往云南的机票一票难求，昆明上榜入境游热门目的地……元旦假日消费热 潮的背后，旅游供给优化和旅游消费升级正为新年开局全省经济社会高质量发展注入温暖而强劲的动 能。 假日里，"滇超联赛"第三轮如火如荼。围绕体旅融合，相关州（市）推出一系列文旅产品和优惠政策， 努力将赛事流量转化为文旅"留量"与消费增量。玉溪市推出3日游旅游线路，串联抚仙湖的风光、酱油 鸡与大炖鳝鱼的美味、玉溪窑的底蕴以及足球赛事的激情。丽江市为运动员和随行工作人员推出精品演 艺、核心景区免费的优惠，为持球票球迷提供景区、演艺产品、线路产品、住宿、餐饮等折扣。 新年登高成为年轻群体追求跨年仪式感与践行"悦己"理念的新选择。2025年12月31日，昆明轿子山景区 组织跨年夜爬活动，吸引不少年轻游客结伴登高，在海拔4223米的山顶迎接新年第一缕阳光。 元旦前夕，建水县、澄江市、文山市、镇沅彝族哈尼族拉祜族自治县在建水古城签订滇南最美乡愁之旅 战略合作协议。四地刚好串成一条集历史古韵、田园风光和民族文化于一体的文化旅游带，将共同推进 文化遗产保护、旅游业态融合与区域品牌共建，持续完善基础设施与公共服务体系，健全利益共享机 制，打 ...

观点网讯：1月4日，福建省文旅厅公布，2026年元旦假期全省接待游客逾1051万人次，游客旅游总花费 超67.5亿元，过夜游客占比26.5%。 监测显示，4A级及以上景区累计接待272.74万人次，门票收入5666.39万元，同比分别增长58.6%和 79.3%；其中5A级景区接待89.54万人次，门票收入1650.37万元，同比分别增长54.4%和61.4%。根据公 开资料整理，过夜游市场持续升温，全省接待过夜游客278.81万人次。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...