Core Insights - The tourism consumption landscape in China is shifting towards more rational spending, with consumers prioritizing value over luxury [1][15] - There is a notable increase in travel enthusiasm, but overall spending has not risen correspondingly, leading to a new consumption pattern across different regions [3][5] Group 1: Changes in Consumer Behavior - Consumers are now more cautious with their spending, focusing on cost-effective options such as camping instead of expensive hotels [1][7] - Urban areas like Beijing and Shanghai are seeing a slowdown in spending, while rural areas are becoming more active in tourism [3][5] - The pressure of high living costs in major cities is causing families to tighten their budgets, while residents in less pressured regions are more willing to spend on leisure activities [5] Group 2: Regional Consumption Patterns - Four types of consumption patterns have emerged across provinces in 2024: 1. Dare-to-spend type: Lower income but higher consumption rates (e.g., Gansu, Guizhou) 2. Willing-to-spend type: Higher income and consumption rates (e.g., Guangdong, Zhejiang) 3. Reluctant-to-spend type: Lower income and lower consumption rates (e.g., Xinjiang, Tibet) 4. Cautious-to-spend type: Higher income but lower consumption rates (e.g., Shandong, Beijing) [6] Group 3: New Opportunities in Tourism - Traditional methods of stimulating tourism through subsidies and discounts are becoming less effective; new policies that resonate with families are gaining popularity [11] - The tourism industry must adapt to changing consumer values, focusing on providing meaningful experiences rather than just low prices [15] - Companies that prioritize customer service and affordable enjoyment are thriving, while investment is shifting towards regions with emerging consumer potential [13][15]

"追雪"迎新年 元旦假期张家界国家森林公园冰雪游火热 中新网张家界1月4日电(邓霞 吴勇兵)元旦假期，瑞雪为湖南张家界国家森林公园披上银装，雪润峰林、 雾凇挂枝、云雾缭绕的冬日奇观，吸引中外游客纷纷前来"追雪"赏景，感受张家界冰雪仙境的独特魅 力。 张家界国家森林公园被誉为"扩大的盆景，缩小的仙境"。随着新年首场大雪的降下，张家界国家森林公 园呈现出两种不一样的美景——山下林木葱茏，溪水潺潺；山上银装素裹，雾凇、冰挂覆盖树梢，峰林 在云雾中若隐若现，如临仙境。中外游客乘观光缆车穿行于峡谷间，打卡记录美好瞬间，尽情享受冬日 浪漫的旅行时光。 来源：中国新闻网 编辑：熊思怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 1月2日，游人在张家界国家森林公园黄石寨景区赏雪游玩。吴勇兵 摄 "这地方可真好，风景超美，这一趟来得太值了。"西班牙游客Janiel说，原本只是想在旅行中，给自己 送上一份独一无二的新年祝福，却意外邂逅了雪 ...

Core Insights - The New Year's holiday saw a significant increase in bookings for flights, hotels, and homestays, indicating a robust start for the 2026 cultural tourism market [1] Group 1: Youth Travel Trends - Young people, particularly those born after 2000, are the primary drivers of travel during the New Year, accounting for 39% of travelers, with those born in the 1990s at 33% [2] - The concept of "self-indulgence" during holidays is gaining traction, with a 125% year-on-year increase in searches related to "New Year travel" [2] - Popular activities include themed fireworks shows, temple blessings, and concerts, reflecting a desire for meaningful experiences [2] Group 2: Diverse Travel Experiences - The integration of cultural tourism is stimulating consumer activity, with a notable 85% increase in searches and bookings for intangible cultural heritage tourism during the holiday [4] - Major cities like Luoyang, Xi'an, and Suzhou are among the top destinations for cultural heritage tourism [4] - Concerts and performances in cities such as Guangzhou and Chongqing are driving significant increases in hotel bookings, with some popular accommodations selling out weeks in advance [4][5] Group 3: Winter and Snow Tourism - Winter tourism remains a key focus, with 40% of the top 20 domestic flight routes during the holiday being related to snow tourism [5] - Popular destinations for snow activities include Harbin and Xiling Snow Mountain, with a 45% increase in bookings for day trips to Harbin Ice and Snow World [5] - Ski resorts are experiencing a surge in visitors, with some locations reporting occupancy rates of 80% and a doubling of visitor numbers compared to the previous year [6] Group 4: Cross-Border Travel Growth - The cross-border tourism market is thriving, with a notable increase in outbound travel routes, including popular destinations like Singapore and Seoul [7] - Inbound tourism is also performing well, with ticket bookings up 110% and experiential product bookings increasing over 30 times [7] - Major cities such as Shanghai and Beijing are attracting international visitors, contributing to a vibrant cultural tourism market [7]

非遗市集的火爆，不仅丰富了市民游客的假期生活，也带动了假日消费的多元发展。武 汉植物园、紫薇都市田园、黄陂大余湾等景区，通过民俗体验市集、非遗庙会等活动，将传 统文化和旅游消费深度融合，实现了"文化引流、消费转化"的良性循环。 黄鹤楼公园推出的"元旦吉市"，限定火马主题潮玩、城市特色印章等产品备受年轻游客 追捧，身着汉服的年轻人成为园内一道流动的风景。在武汉植物园的兰花展上，"柿柿如 意"福袋制作台前排起了长队。游客们精心挑选薰衣草、菖蒲等天然香料，将新年的美好寓 意装入袋中。这种融合嗅觉、触觉、视觉的复合体验，让传统文化以更加立体的方式触达年 轻群体。 朱钟宗的摊位前，一件精致的大漆小葫芦以近200元的价格被一位年轻妈妈买下，准备 送给女儿做挂件。"这件小葫芦需要经过几十道工序，耗时一个多月才能完成，但它的精致 和独特性让人感受到传统工艺的价值。" 在不远处的"和光造物"摊位前，品牌主理人李艳君正忙着为顾客介绍产品。这位武汉纺 织大学服装设计专业的硕士毕业生，巧妙地将仿点翠、缠花等非遗技艺融入戒指、胸针等现 代饰品。"这款'百事集款'戒指，融合了柏树、柿子、橘子的图案，寓意吉祥，也展示着我 们的传统文化。" ...

Core Viewpoint - Wuhan East Lake Scenic Area successfully attracted 569,400 visitors during the New Year holiday, generating a total tourism revenue of 166 million yuan, showcasing the area's appeal and effective promotional activities [1]. Group 1: Event Highlights - The "Lingbo Chasing Light" and "New Year First Run" events were particularly notable, receiving attention from national media due to their unique creativity and vibrant atmosphere [1]. - Despite inclement weather on New Year's Eve, visitors gathered under the East Lake Eye Ferris wheel, creating a festive atmosphere as they counted down to the New Year [2]. - On New Year's Day, over 300 tourists participated in the "Lingbo Chasing Light" boat activity, where a "man-made sun" was projected to enhance the experience, demonstrating innovative event management [6][9]. Group 2: Cultural and Family Activities - The East Lake Plum Garden attracted many visitors seeking to enjoy the early blooming plum blossoms, with families making it a tradition to appreciate the flowers as a symbol of resilience [10]. - The "New Spring National Style Garden Tour" at Wuhan Botanical Garden provided a warm environment for families, featuring a tropical orchid exhibition and interactive activities for children [11]. - Cultural performances, such as the ancient bell music show, captivated audiences, highlighting the integration of culture and nature in the New Year celebrations [10]. Group 3: Sports and Recreation - The second "New Year East Lake First Run" event saw nearly 1,000 runners from 15 provinces participating in a 20.26-kilometer race, promoting health and community engagement [14]. - Water sports activities, including paddleboarding and rowing challenges, attracted many young participants, emphasizing the trend of starting the New Year with physical activity [17].

来源：人民网-图片频道 2026年1月2日晚，山西晋中平遥古城南大街灯火璀璨，游客络绎不绝。 元旦假期，平遥古城"夜经 济"持续升温。游客们漫步古街，观夜景、品美食、购文创、穿古装打卡，呈现出夜游、夜娱、夜食、 夜购、夜赏融合发展的多元消费新图景。梁生仁摄（人民图片网） 2026年1月2日晚，山西晋中平遥古城南大街灯火璀璨，游客络绎不绝。 元旦假期，平遥古城"夜经 济"持续升温。游客们漫步古街，观夜景、品美食、购文创、穿古装打卡，呈现出夜游、夜娱、夜食、 夜购、夜赏融合发展的多元消费新图景。梁生仁摄（人民图片网） 2026年1月2日晚，山西晋中平遥古城南大街灯火璀璨，游客络绎不绝。 元旦假期，平遥古城"夜经 济"持续升温。游客们漫步古街，观夜景、品美食、购文创、穿古装打卡，呈现出夜游、夜娱、夜食、 夜购、夜赏融合发展的多元消费新图景。梁生仁摄（人民图片网） 2026年1月2日晚，山西晋中平遥古城南大街灯火璀璨，游客络绎不绝。 元旦假期，平遥古城"夜经 济"持续升温。游客们漫步古街，观夜景、品美食、购文创、穿古装打卡，呈现出夜游、夜娱、夜食、 夜购、夜赏融合发展的多元消费新图景。梁生仁摄（人民图片网） 2026 ...

在沿江小镇游玩。杨孝永 摄 图为游客 1月3日，位于三峡库区的重庆涪陵红酒小镇各种游乐设施吸引不少游客玩耍。元旦假期，近郊游成不少 市民首选。图为游客在沿江小镇游玩。杨孝永 摄 图为游客 在沿江小镇游玩。杨孝永 摄 图为游客 在沿江小镇游玩。杨孝永 摄 图为游客 在沿江小镇游玩。杨孝永 摄 图为游客 在沿江小镇游玩。杨孝永 摄 ...

体验游船暖锅。中新社记者 于晶 摄 图为游客 体验游船暖锅。中新社记者 于晶 摄 1月3日，宁夏石嘴山市平罗县沙湖旅游景区内，游客乘仿古游船漫游冰湖，一边品尝特色暖锅，一边静 赏冬日湖景，在悠闲惬意中度过假日时光。图为游客体验游船暖锅。中新社记者 于晶 摄 图为载着游客和暖锅的破冰游船。(无人机照片)中新社记者 于晶 摄 图为游客 体验游船暖锅。中新社记者 于晶 摄 图为游客 图为载着游客和暖锅的破冰游船。(无人机照片)中新社记者 于晶 摄 体验游船暖锅。中新社记者 于晶 摄 图为游客 体验游船暖锅。中新社记者 于晶 摄 图为游客 ...

白鹭洲沙漠雪场负责人 夏思邈：我们目前设置了4条滑雪道，还有6条娱乐的雪圈道，后期我们将继续开拓一些冰上的娱乐项目。 滑雪爱好者 李丹：雪质非常好，雪道也挺长的，风景也挺美的。 博湖县位于艾勒逊乌拉沙漠边缘，冬季降雪少。当地依托沙丘形成的坡度，通过人工造雪的方式将沙丘打造成雪道，通过沙漠与冰雪的独特组合，不仅为当 地群众提供了冬季休闲娱乐的场所，也为当地冬季旅游产业发展注入新活力。 本文转自【央视新闻客户端】； 沙漠遇见冰雪是什么体验？位于新疆巴州博湖县的白鹭洲沙漠雪场昨天（2日）正式开板迎客，这片藏在沙漠里的冰雪乐园吸引了两万人次前来打卡体验。 在新疆巴州博湖县的白鹭洲沙漠雪场，洁白的雪道与连绵起伏的沙丘形成鲜明对比。滑雪爱好者穿戴好雪具，在雪道上快速滑行，在享受冰雪运动乐趣的同 时，还能够观赏到冬日美景。 ...

Core Insights - The article highlights the booming tourism in Furong Town, with a record of 6.53 million visitors in 2025, including a 61% increase in foreign ticket sales, indicating a successful international appeal [1][6]. Group 1: Cultural and Tourism Development - Furong Town is being developed as a cultural paradise for the Tujia ethnic group, featuring over ten national intangible cultural heritage projects and interactive experiences like traditional dance and drama [4][5]. - The town's historical significance, stemming from its past as a Tujia chieftain's residence and its fame from the film "Furong Town," contributes to its cultural allure [2][4]. Group 2: Marketing and International Outreach - The town's marketing strategy includes a dual approach of online and offline promotion, leading to over 338,000 foreign visitors from more than 70 countries [6][9]. - Social media campaigns showcasing the town's scenic beauty and cultural performances have achieved over 1 billion views, enhancing its global recognition [9][11]. Group 3: Economic Impact and Community Development - Since the establishment of the Furong Town Cultural Tourism Development Company in 2018, the area has seen significant investment of 1.59 billion yuan, leading to the construction of various tourism facilities and cultural projects [13][15]. - The annual visitor count has surged from 300,000 to 6.53 million over seven years, creating over 1,200 jobs and benefiting nearly 40,000 families through economic growth [15].