Core Viewpoint - The "2026 Film Economic Promotion Year" initiative aims to enhance film consumption and stimulate economic growth through various local projects and innovative viewing experiences [1] Group 1: Government and Industry Initiatives - The event is organized by the National Film Administration and encourages localities to implement unique film economic projects [1] - A total of at least 1.2 billion yuan (approximately 170 million USD) will be allocated for consumer subsidies to promote film viewing throughout the year [1] Group 2: Technological Advancements and New Experiences - Major companies including China Film Group, Huaxia Film Distribution, and others announced plans for LED movie screens and virtual reality theaters to create new growth points in the industry [1] - The establishment of a national film digital asset platform aims to cultivate new productive forces in film [1] Group 3: Pilot Cities and New Consumption Models - Sixteen cities have been designated as "Film+" consumption pilot cities to explore new business models and scenarios in film consumption [1] - The launch of the "Follow the Movie to Explore the Market" initiative is intended to promote new film consumption formats [1]

通知提出，营造"电影+市集"特色场景，将电影主题融入市集空间和品牌营销，通过塑造电影元素环 境、开设电影主题市集、售卖电影衍生品、组织电影宣发活动等形式，打造电影主题消费地标、制造消 费热点。开展"电影+大集"品牌活动，结合热门电影档期、下沉市场消费季、民俗活动、农历赶集、农 产品采摘采收、土特产展销等节点，策划举办常态性或节庆性电影主题大集，搭建"电影里的家乡味"展 销区，推动地方土特产、手工食品与相关电影情节联动宣传。组织"电影+云集"商品展销，支持开设重 点电影IP官方旗舰店，鼓励电商平台企业设置官方专区，打造"不落幕"的线上展销会。 通知还提出，支持互联网电影售票平台、新媒体平台发挥宣传引流作用，为电影宣介、地方特色产品营 销提供平台服务和技术支持。支持院线影院提高数智化能力，有效汇集周边商贸资源，实现消费联动。 （来源：千龙网） 新华社北京2月12日电（记者邢拓）记者12日从国家电影局获悉，近日，国家电影局、商务部联合印发 《关于开展"跟着电影逛市集"活动的通知》，推动电影消费与市集消费跨界联动，促进电影经济发展， 激活下沉市场消费潜力。 ...

Group 1 - The 2026 Spring Festival in Chongqing features a comprehensive cultural and sports celebration, integrating light, art, and sports for citizens and tourists [2] - The film pre-sale for the Spring Festival has reached a total box office of over 1.52 billion yuan, with "Flying Life 3" leading the chart at 540.75 million yuan [3] - The animated film "Boonie Bears: Year of the Bear" incorporates over one-third of its adventure scenes in a fictionalized version of Chongqing, showcasing local landmarks and dialects [3][4] Group 2 - A variety of artistic activities, including dance dramas, operas, concerts, and exhibitions, are scheduled throughout February, creating a rich cultural atmosphere for the Spring Festival [5] - The first dance drama themed on the poet Du Fu will be performed at major cultural venues, highlighting the artistic representation of his life [5] - The Spring Festival music concerts feature a diverse range of genres, appealing to different audience preferences, including traditional and contemporary music [6] Group 3 - Chongqing's public sports venues are offering free or low-cost access, with 81 venues participating in the initiative to promote public fitness during the Spring Festival [7] - Major sports events and traditional activities are being organized, such as children's chess competitions and local hiking events, to enhance community engagement [7][10] - Outdoor sports routes, including the scenic Dajinfoshan 178 loop, have been highlighted as ideal for hiking, cycling, and driving, promoting a healthy lifestyle [7]

Core Insights - The 2026 Spring Festival film market is showing strong pre-sale performance, with total pre-sale box office exceeding 158 million yuan as of February 12, 2026, led by "Fast and Furious 3" with 56.81 million yuan [1][5] - A total of 8 films are scheduled for release during the Spring Festival, with 6 films debuting on the first day, maintaining a similar quantity to previous years [3] Film Competition and Audience Insights - The competition among films is intense, with top films likely to dominate the box office, leading to a more rational market environment where film quality and audience differentiation are prioritized [3][4] - "Fast and Furious 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" are leading in audience anticipation, each with over 630,000 "want to see" counts [3][5] IP and Audience Demographics - IP films are crucial for both the Spring Festival and the overall market, with established franchises like "Fast and Furious" and "Boonie Bears" having a stable audience base [4][5] - Female viewers are expected to lead the market, contributing 75% of the pre-sale box office on the first day, while young audiences are also anticipated to increase their share [5] Pricing and Viewing Trends - The average ticket price for the Spring Festival pre-sale is 48.8 yuan, reflecting a decrease from the previous year, indicating a focus on increasing attendance and viewership [7] - The extended holiday period allows for a longer box office growth cycle, catering to a diverse audience across all age groups [7]

此次试点将为郑州带来多重发展机遇：构建产业链闭环：依托微短剧产业基础，打通"电影+文旅"消费链条，串联全流程 消费；提升城市品牌：打造电影取景地打卡地图，推广"天地之中""黄帝故里""功夫郑州"等文化IP；拉动消费增长：利用 试点政策与资金打造新型消费场景，带动文旅及服务业消费；培育产业生态：盘活闲置空间改造影视载体，吸引创意人 才集聚，创造新型就业岗位。 2月12日，在"2026电影经济促进年"启动仪式上，国家电影局、商务部正式公布全国"电影+"消费综合试点城市名单，郑 州市作为河南省唯一入选城市成功跻身其中。这标志着郑州电影产业向多元消费生态转型迈出关键一步，将为城市文化 消费升级注入新动能。 为贯彻党的二十届四中全会精神，深入实施提振消费专项行动，国家电影局、商务部于1月4日联合启动"电影+"消费综合 试点工作，全国遴选16个城市开展试点，试点周期为3年。试点聚焦五大任务：培育观影消费增量、推动影院消费升级、 创新电影衍生消费、打造"电影+"消费品牌、建立消费监测体系。国家及省级政策、资金将向试点城市倾斜，旨在以电影 为核心，构建多元消费生态，拉动经济增长。 郑州市此次入选并非偶然。作为国家中心城市，郑 ...

每经AI快讯，2月12日，国家电影局、商务部组织开展"电影+"消费综合试点。根据工作安排，试点城 市将在培育电影观影消费增量、推进影院消费提质创新、创新扩大电影衍生消费、深入打造"电影+"消 费品牌、探索"电影+"消费监测等方面开展试点工作，充分发挥电影创意引领、涵养心志、汇聚人气的 作用，以"电影+"消费赋能经济社会发展，打造电影相关消费新业态新模式新场景，进一步延长电影产 业链、价值链和消费链，培育电影消费健康文化和良好生态，促进电影市场繁荣发展，更好满足人民日 益增长的美好生活需要。 ...

证券日报网讯 2月12日，中国电影在互动平台回答投资者提问时表示，根据信息披露规则，E互动不能 替代公告，公司将在年度报告和季度报告中披露期末股东户数。 （文章来源：证券日报） ...

一年一度的春节档已进入倒计时。据灯塔专业版，截至2月12日中午12时，2026春节档新片预售总票房已突破1.58亿元。电影《飞驰人生3》以5681.5万元领 跑，《惊蛰无声》《镖人·风起大漠》分列二、三位。 纵观今年春节档的整体情况，在上映影片数量方面，公开资料显示，2026年春节档目前定档8部影片。大年初一上映6部，分别为《飞驰人生3》《惊蛰无 声》《镖人：风起大漠》《星河入梦》《熊猫计划之部落奇遇记》《熊出没·年年有熊》。此外，大年初三《重返·狼群》重映，大年初四《夜王》在两广地 区上映。数量基本持平往年。 | 镖人: 风起大漠 | 258 | | --- | --- | | ♥ 631,925人想看 | 总场 | | 2026-02-17上映 | 总人 | | 星河入梦 | 186 | | ♥ 199,303人想看 | 总 | | 2026-02-17上映 | 总人 | | 熊猫计划之部落奇遇 | 98 | | 记 | 总 | | ♥ 111,798人想看 | | | 2026-02-17上映 | | | 熊出没·年年有熊 | 94 | | ♥ 234,076人想看 | 总 | | 2026-02-17 ...

首都电影院西单店 的"金马贺岁"海报墙。 本报记者 袁云儿 2026年电影春节档将至，影院已就位。为了迎接一年中最热闹的档期，北京各大影院在年味布置、人员 安排、卖品供应、排片放映等方面精心准备，恭候观众前来畅享新春视听盛宴。 影院"卷"年味布置 当年味布置成为常规操作时，影院开始"卷"起来了。 "我们店13名员工春节期间全员在岗，为观众做好服务。"珠影耳东传奇影城经理陈德宏介绍，他们已经 提早做好了店内的卫生消杀、消防检查、放映设备维护等保障工作，力争以最饱满的状态、最热情的服 务让观众享受观影之旅。 今年观影优惠力度大 "今年春节档票补力度好大！多少年没见过9.9元的票价了。"春节档预售刚开启，影迷"欢欢"就已在售 票平台蹲守"早鸟票"了，今年的实惠票价让她非常满意。"再加上我是售票平台会员，还能再领5元代金 券，到手一张票才五块多钱。这样算下来，一百块钱看六部春节档电影不是梦！" 除了片方票补，2026年北京新春文化惠民促消费活动也如约而至。2月15日至3月3日，观众可在长达17 天的惠民观影活动中共享总计1200万元的补贴，包括早场立减30元限时特惠、购票立减15元、影片专区 低价观影等优惠。 此外， ...

本报讯（记者肖煜）为积极响应落实国家电影局全国电影惠民消费季安排，进一步激活河北电影市场消 费潜力，丰富群众文化生活，由河北省电影局主办、河北影视集团中联影业院线有限责任公司承办 的"冀享美好 光影同行"2026年河北省电影惠民观影促消费活动于2月10日全面启动。活动以多元化优惠 形式与多行业联动模式结合，为全省观众送上覆盖全年的观影福利，助力河北电影市场持续焕发活力。 本次惠民活动贯穿2026年全年，精准对接春节档、暑期档、国庆档、法定节假日及周末档时段，构建 起"季季有主题，周周有优惠"的消费引导体系。《飞驰人生3》《熊出没·年年有熊》《惊蛰无声》《熊 猫计划之部落奇遇记》《镖人：风起大漠》《星河入梦》等当下春节档影片均纳入福利覆盖范围。 （来源：河北日报） 转自：河北日报 2026年河北省电影惠民观影促消费活动全面启动 活动贯穿全年，预计将惠及超150万观影人次 为让惠民政策直达观众，此次活动所发放的消费券，观众可通过淘票票、大麦电影等渠道购票，每月可 享受1次5元或10元购票立减优惠，购票后还可解锁弹窗红包、随机优惠券等惊喜福利，每日限量发放、 先到先得。"中联票多多"小程序同步推出"100元购200 ...