AI 眼镜行业深度解读：万亿市场如何掘金？20250703 摘要 AI 眼镜作为 AI 大模型落地移动终端硬件的载体，具备稀缺性和成长性， 其核心功能包括替代蓝牙耳机、运动相机，甚至可能替代智能手机，市 场潜力巨大。 Meta 与雷朋联合推出的雷朋 Meta 是全球爆款产品，2024 年销量达 142 万台，其成功在于外观与普通眼镜无异，但增加了 AI 交互功能，且 性价比突出，延迟可接受，续航较长。 市场规模测算显示，AI 眼镜在音频、运动相机和 AR 显示替代方面分别 有 1,700 亿、300 亿和 1.8 万亿元人民币的潜力，远期市场空间巨大， 预计未来三至五年全球出货量可达 14 亿台。 2024 年 AI 眼镜全球销量约为 152 万副，渗透率仅为 0.3%，但 2025 年第一季度销量同比增长 82%，IDC 预计 2025 年销量将达 1,500 万台， 渗透率达 3.1%，市场处于导入初期，增长迅速。 AI 眼镜产业的核心驱动因素包括科技巨头入局带来的资金涌入、技术迭 代（如 Deepseek 模型和 Micro LED 显示）、成本降低以及爆品效应， 国产化路线通过零部件替代进一步降低成本 ...

Group 1 - INMO GO2 has successfully entered 13 prefecture-level cities in Jiangsu Province through China Mobile's demonstration halls, marking a significant step in the company's deepening layout within the operator system [1][4] - The strategic partnership between Yingmu Technology and China Mobile, established in April 2025, is the first deep collaboration in the smart glasses industry, leveraging Yingmu's technological expertise and China Mobile's channel resources [1][4] - The INMO GO2 features translation capabilities supporting 40 languages and 90 accents, showcasing advanced technology for business scenarios, with a 500% year-on-year increase in order volume in Q1 2025 [4][6] Group 2 - The collaboration between Yingmu Technology and China Mobile enhances product reach and market penetration, allowing consumers to experience INMO GO2 conveniently at local mobile service centers [6][8] - Yingmu Technology aims to achieve a cumulative sales target of over one million units in the next three years, further solidifying its leading position in the smart wearable market [8] - The company also announced a partnership with Asia Glass to create the first AI smart product experiential shopping center in China, showcasing its products [6][8]

Core Insights - The conference focused on advancements in blood pressure monitoring, particularly highlighting the wearable wrist-based blood pressure measurement technology, with Huawei's WATCH D2 gaining significant recognition for its capabilities [2][3]. Industry Developments - Dynamic blood pressure monitoring (ABPM) is emerging as a new direction in the industry, crucial for early detection and effective management of hypertension, which is closely linked to cardiovascular diseases [3]. - Traditional monitoring methods are often difficult to popularize due to stringent conditions, while wrist-based dynamic blood pressure monitors can enhance user compliance due to their accuracy and comfort [3]. Company Innovations - Huawei aims to revolutionize blood pressure management through innovative technology, collaborating with professional institutions to provide precise and convenient health management solutions [5]. - The Huawei WATCH D2 features a medical-grade precision measurement capability, offering a new approach to blood pressure management [6]. - The device incorporates an innovative sensing system with a narrow mechanical cuff, achieving accurate measurements with a width of only 26.5mm, significantly enhancing comfort and accuracy [8]. - The WATCH D2 is the first wrist-based dynamic blood pressure monitor compliant with medical standards, capable of continuous monitoring throughout the day and night [8]. - It also supports blood pressure measurement after high-intensity exercise, helping users assess exercise intensity and identify potential cardiovascular risks [12]. Future Directions - Huawei's WATCH 5 introduces a new risk screening model for hypertension without the use of a cuff, utilizing a distributed sensing system for enhanced health monitoring [13][15]. - The X-TAP smart sensing window allows users to assess average blood pressure over 24 hours and provides health reports covering multiple health metrics [15][17]. - Huawei has been deeply involved in chronic disease management for ten years, collaborating with various authoritative institutions to advance blood pressure health research [17].

在6月26日晚间的发布会上，雷军只拿出了7分钟时间来介绍小米AI眼镜。雷军没有像介绍手机、汽车 产品那样，把关键的参数和技术掰开了揉碎了喂给用户，而是简单介绍了这款产品在通话、拍摄、 AI、续航、电致变色等方面的功能点，以及三款产品的配色和价格。 小米AI眼镜给人的感觉像是为发布小米YU7准备的一道前菜，但它又被雷军捧到了"随身AI入口"的战略 高度上。这种略显违和的搭配可以表明，小米承认AI眼镜在未来生态布局中会扮演重要角色，但目前 并没有准备好围绕AI眼镜去打一场决定性的战役。当下的重心还是要尽快在汽车市场站稳脚跟，将流 量优势夯实成品牌势能。 首款AI眼镜虽然取得了不错的销售成绩，但当第一批尝鲜人群散去之后，当下小米的产品力和价格不 一定能让销量维持在这样的水平。 小米此次对AI眼镜的贡献，更多是推动了这类产品的进一步破圈。随着后续字节、阿里等巨头玩家入 局，更多国内AI眼镜厂商开始上市出货，产业链越来越成熟，AI眼镜的市场会被打开，竞争也会变得 更为激烈和残酷。 我们认为，AI眼镜未来的竞争会集中在两方面：一方面是如何进一步降低成本、提升体验；另一方面 是如何为产品融入更多时尚元素，使其具备更多科技潮 ...

Core Viewpoint - Xiaomi's AI glasses are positioned as a personal AI device and a lightweight entry point to the digital world, marking a significant step in the competition for the next generation of computing platforms [2][3]. Product Features - The AI glasses weigh only 40 grams and feature a Qualcomm Snapdragon AR1 chip and a 12-megapixel camera with a Sony IMX681 sensor, achieving a battery life of 8.6 hours, surpassing Meta's Ray-Ban glasses [3][4]. - The product incorporates a dual-chip architecture for enhanced performance and is designed with a focus on user comfort, aiming for "all-day wearability" [3][4]. - Xiaomi's proprietary "Super Xiao Ai" AI assistant enables multimodal interaction, cross-device operation, and personalized memory services [3]. Market Strategy - Xiaomi has set a conservative internal sales target of over 300,000 units, which is significantly lower than Meta's Ray-Ban glasses' global sales of 2 million units [5]. - The company collaborates with 400 optical stores to provide fitting services, addressing the high myopia rate among Chinese youth, which stands at 52.7% [6]. Industry Context - The global smart glasses market has seen significant growth, with a 135% year-on-year increase in shipments expected by 2025, particularly in China, which is projected to lead with 2.75 million units [9]. - The competitive landscape is intensifying, with major tech companies vying for dominance in the AI glasses market, emphasizing the strategic importance of these devices as the next human-computer interaction interface [10][12]. Supply Chain and Economic Impact - Approximately 70% of the components for the AI glasses are domestically sourced, with optical module costs expected to decrease by 30% compared to 2024 [4]. - Companies like GoerTek and OFILM are positioned to benefit from the AI glasses market, with potential revenue growth of over 15% for GoerTek if sales exceed 300,000 units [11].

Summary of Xiaomi AI Glasses Conference Call Industry Overview - The AI glasses industry is still in its early stages, with product forms limited by weight, primarily featuring voice interaction and camera visual models, lacking display functionality [1][3][4] - The market size for AI glasses is expected to reach a billion-level scale in the future, significantly higher than other wearable devices like smartwatches [4] Company Insights: Xiaomi AI Glasses - Xiaomi AI glasses are deeply integrated with Xiaomi's smart home ecosystem, allowing users to control smart devices and access platforms like Douyin and Kuaishou, enhancing user convenience [1][3] - The annual shipment volume of Xiaomi AI glasses is expected to reach one million units, which would exceed expectations, although explosive growth is not anticipated [1][4] - Xiaomi's glasses utilize a dual-chip architecture, improving standby time and comfort through features like electrochromic technology [3][4] - The glasses' battery life is optimized by increasing battery capacity, enhancing energy density, and using low-power chips for long-duration tasks [6] Competitive Landscape - Mobile manufacturers are expected to hold a significant market share in the AI glasses sector due to their hardware control capabilities, while AI companies excel in AI model integration and ecosystem development [2][7] - Existing AR glasses manufacturers have weaker barriers to entry as they transition towards AI, with long-term ecosystem development being crucial for user retention [2][7] Technical Aspects - The trend in computing power distribution for AI glasses is moving towards a combination of local and cloud computing, with local processing handling real-time tasks and privacy-related computations [5] - Xiaomi's AI glasses are designed to balance comfort and functionality, with considerations for structure and style impacting wearability [4][5] Photography and Optical Performance - The photography capabilities of AI glasses focus on life recording, with differences in pixel quality and stabilization being key factors [8] - Xiaomi's glasses feature a 13-megapixel camera, which performs well in clarity and stabilization [8] Cost and Pricing Strategy - The manufacturing cost of Xiaomi AI glasses is estimated to be around 1,200 RMB, with potential for optimization as production scales up [10] - Future cost reductions are anticipated due to chip iterations and sensor integration [10] Additional Insights - Other manufacturers like Rocket and Meizu are noted for their optical and display performance, particularly in viewing glasses [9]

Core Viewpoint - The launch of Xiaomi's first AI glasses at a starting price of 1999 yuan marks a significant entry into the competitive smart glasses market, positioning itself against Meta's offerings and aiming to be a key component of Xiaomi's "smart ecosystem" strategy [1][15]. Industry Overview - The smart glasses market has gained significant traction in 2023, with over 10 new models launched in May alone, indicating a growing interest from various manufacturers [2]. - According to IDC, global smart glasses shipments reached 1.487 million units in Q1 2023, a year-on-year increase of 82.3%, with China accounting for 494,000 units, representing over 25% of the market [4]. - The global smart glasses market is projected to reach 14.518 million units in 2023, reflecting a year-on-year growth of 42.5%, highlighting its potential as a lucrative market [4]. Competitive Landscape - Meta's Ray-Ban leads the market with over 2 million units sold by February 2023, but its high price point of $299 (approximately 2144 yuan) limits its accessibility to average consumers [7]. - Other competitors in the Chinese market include Huawei, which integrates its smart glasses with the HarmonyOS for enhanced audio and health monitoring, and Rokid, which has received 250,000 pre-orders for its glasses [7][10]. - Xiaomi's AI glasses are designed with a focus on user experience, featuring a lightweight design and advanced functionalities such as a 12-megapixel camera and AI capabilities, which may enhance its competitive edge [20]. Technological Advancements - The current technological shift in AI glasses is moving from "no screen" to "full-color display," with single-color AR glasses becoming more affordable due to advancements in manufacturing [10]. - The industry is facing challenges with full-color displays, including issues with yield rates and color dispersion, which keep costs high despite some brands achieving breakthroughs [12]. - AI integration is becoming a core competitive factor, with companies like Xiaomi and Meta enhancing their products with advanced AI functionalities for improved user interaction [13][14]. Product Features and Pricing - Xiaomi's AI glasses feature a D-shaped frame optimized for comfort, weighing 40 grams, and include functionalities such as rapid photo capture and third-party app support [18][20]. - The glasses are priced competitively at 1999 yuan for the standard version, with higher-end models priced at 2699 yuan and 2999 yuan, making them attractive compared to other high-functionality models in the market [20]. - Despite the competitive pricing, Xiaomi faces challenges in weight management and user privacy concerns, which are critical for user adoption [21][23].

Core Viewpoint - The entry of Xiaomi into the AI glasses market is seen as a significant move, positioning its product as a next-generation personal smart device with AI capabilities, aiming to create a new consumer engagement channel [1][2]. Group 1: Market Overview - IDC predicts that global smart glasses shipments will reach 14.518 million units by 2025, with China's market expected to hit 2.907 million units, reflecting a year-on-year growth of 121.1% [2]. - Xiaomi aims for over 300,000 units in sales for its AI glasses, indicating a competitive outlook in a market where major players like Google and Amazon are also planning to release AI glasses [2]. Group 2: Product Features and Positioning - Xiaomi's AI glasses are priced at 1,999 RMB, comparable to Ray-Ban Meta's starting price of approximately 2,144 RMB, suggesting a strategic pricing approach to attract consumers [1]. - The glasses support 14 mainstream apps, including Douyin and Kuaishou, enhancing their appeal through social media integration [3]. Group 3: Competitive Landscape - ByteDance is a notable competitor in the AI glasses space, with plans to explore new wearable interactions, leveraging its large user base from platforms like Douyin [4]. - Meta's strong user engagement, with 3.43 billion daily active users, positions it as a formidable player in driving sales through social sharing [4]. Group 4: Cost and Future Development - The hardware cost of Xiaomi's AI glasses is approximately 1,272 RMB, higher than Ray-Ban Meta's 1,049 RMB, indicating potential for cost reduction as the market matures [5]. - The future of AI glasses may lean towards lightweight AI+AR products, with Meta planning to launch AR glasses by 2027, suggesting a shift in consumer expectations and technology integration [6].

产品整体配置下来，据咨询机构Wellsenn XR小米AI眼镜BOM拆解报告显示，小米每副AI眼镜综合成本 约1281元，对比1999元的起售价，仍有较大盈利空间。对此数据，Rokid创始人祝铭明对记者表示，还 需要考虑ODM（原始设计制造商）与影像音质等方面的调教成本，其中ODM企业负责从概念设计到量 产的全部环节，品牌方仅参与需求确认和最终验收。调教成本指为了使AI眼镜在图像拍摄、视频录制 以及音频播放等方面达到良好效果所投入的成本，涉及硬件调试、软件算法优化等多个环节。 小米在AI眼镜方面的动作试水意味比较重。 受益于小米集团（1810.HK）发布旗下首款AI眼镜，6月27日，AI眼镜概念高开，相关成分股冲高回 落。Wind数据显示，小米产业链指数（884665）涨0.48%。 具体产业链企业合作方面，据商络电子（300975.SZ）披露，公司为小米智能眼镜间接供应被动器件和 射频器件等产品；作为小米公司客户的中科创达（300496.SZ）主要与小米在软件开发领域具有广泛合 作；佰维存储（688525.SH）为小米提供ePOP存储芯片，系闪存和内存垂直堆叠封测的产品；歌尔股份 （002241.SZ）表示 ...

Group 1: Xiaomi's Product Launch and Market Response - Xiaomi's first SUV model, YU7, was launched with a starting price of 253,500 CNY, which is 10,000 CNY cheaper than Tesla's Model Y [1][4] - The YU7 received over 200,000 pre-orders within 3 minutes and surpassed 289,000 pre-orders within an hour, exceeding market expectations [4] - The YU7 features a range of configurations and advanced technology, including a 700 TOPS Nvidia THOR chip and a 1,000万Clips version for assisted driving [4] Group 2: Xiaomi's AI Glasses - Xiaomi's AI glasses were launched with a starting price of 1,999 CNY and weigh only 40g, featuring a color-changing function and support for third-party apps [5][6] - The glasses are designed to enhance Xiaomi's "smart home" ecosystem, allowing users to control smart devices [6] - The initial release of the color-changing version sold out quickly, indicating strong market interest [6] Group 3: Market Trends and ETF Performance - The Hang Seng Technology ETF (513260) saw a nearly 1% increase, with Xiaomi's ADR rising over 10% following the product announcements [1][3] - The upcoming launch of the Hong Kong Stock Connect Technology 30 ETF (520980) is expected to attract significant investment, with a 53% increase in its index over the past year [3] - The top six weighted stocks in the ETF include major players like Kuaishou, Xiaomi, Tencent, and Alibaba, indicating a strong focus on technology [3]