Core Viewpoint - The article highlights the successful promotion and sales of Huizhou lychee through innovative live-streaming marketing strategies, showcasing the fruit's quality and the region's agricultural strengths [1][2][6]. Group 1: Event and Marketing Strategy - A themed media event and live-streaming activity were organized to promote Huizhou lychee, attracting around 30 media outlets and influencers to boost sales [1][2]. - The first live-streaming session achieved impressive sales of 6 tons of lychee, demonstrating the effectiveness of the "media-driven + influencer-led" sales model [1][2]. - The county's commitment to future live-streaming initiatives is evident, with plans to explore various formats to enhance agricultural sales [2][6]. Group 2: Quality and Production - Huizhou is recognized as "the hometown of lychee" in China, with a total planting area of 173,600 acres and over 500 participating growers [2][3]. - The region's unique geographical and climatic conditions contribute to the lychee's exceptional quality, characterized by rich flavor and high sweetness [3][4]. - Huizhou boasts over 50 varieties of lychee, with a focus on mid to late-ripening types available from late June to late July [3][4]. Group 3: Supply Chain and Logistics - The supply chain for lychee sales is meticulously managed, ensuring freshness through careful selection, packaging, and logistics [4][5]. - Collaborations with well-known logistics companies have been established to expedite delivery, ensuring that lychee reaches consumers in optimal condition [4][5]. - Local farmers have secured procurement agreements for 25 tons of lychee with various distributors, enhancing sales stability and pricing [5]. Group 4: Economic Impact and Future Prospects - The total expected lychee production for the county is projected to reach 110,000 tons, marking a record high in both variety and yield [6]. - The promotion of the "Huizhou lychee" brand is translating into tangible economic benefits for local farmers, supported by government initiatives to expand sales channels [6]. - The integration of digital marketing strategies is positioning Huizhou lychee for broader market access, leveraging the digital economy for growth [6].

Core Viewpoint - The development of the Wushan crisp plum industry in the Qinba Mountain area has significantly contributed to poverty alleviation and economic revitalization in the region [2][15]. Group 1: Industry Development - The Qinba Mountain area spans across six provinces and includes 75 counties, making it one of the most extensive poverty-stricken regions in China [1]. - The Wushan crisp plum has become a key agricultural product, with over 100,000 mu (approximately 66,667 acres) of land dedicated to its cultivation [10][15]. - The average weight of a crisp plum can reach 0.5 kg per five fruits, with market prices around 20 yuan per kg, indicating substantial economic potential [6]. Group 2: Economic Impact - The average disposable income in Tian'e Village increased from over 8,000 yuan in 2017 to 15,000 yuan last year, marking a growth of approximately 77% [11]. - The "Wushan Crisp Plum" brand has expanded beyond Wushan County to include multiple districts, with a total planting area of about 800,000 mu [15]. - The local government has invested in infrastructure improvements, such as roads, which have facilitated the growth of the plum industry and enhanced market access [8][13]. Group 3: Community Transformation - The transformation of Tian'e Village from a poverty-stricken area with mud houses to a community with modern housing reflects the success of the poverty alleviation efforts [13]. - The integration of tourism with agriculture, such as plum picking and related activities, has further stimulated the local economy [10]. - The establishment of the "Wushan Crisp Plum Industry Brain" has connected over 100 distributors and six supply chain companies, enhancing the efficiency of the industry [10].

Group 1 - The Guangdong government has announced the establishment of 45 green food lychee production bases to promote high-quality agricultural products [24][26][28] - The lychee season is in full swing, with Guangdong producing over half of China's lychee and one-third of the world's supply [25] - The 雷岭 lychee, known for its quality and fragrance, has been exported to North America, UAE, and Singapore for several years [20][21] Group 2 - A new export market for 雷岭 lychee has been established, with the first batch weighing approximately 60,000 pounds shipped to North America [50][51] - The Guangdong provincial government is actively supporting disaster recovery efforts, allocating 60 million yuan for post-disaster recovery in areas affected by recent typhoons [4] - The construction of typical towns in Guangdong is progressing, with training sessions held to enhance the capabilities of construction enterprises [10][12][14]

瑞达期货研究院 「2025.06.20」 苹果市场周报 多空因素交织，苹果宽幅震荡 研究员：张昕 期货从业资格号F03109641 期货投资咨询从业证Z0018457 关 注 微信服 务 号 业务咨询 添加客服 目录 1、周度要点小结 2、期现市场 3、产业情况及期权 4、期股关联 「 周度要点小结」 行情回顾：本周苹果期货2510价格上涨，周度上涨1.92%。 行情展望：新季苹果方面，产区套袋工作收尾，产量问题逐渐明朗，根据市场对 陕西苹果主产区坐果和套袋情况调研来看，陕西今年坐果套袋情况较去年同期减 产幅度不会特别大，预计在5%-10%。截至2025年6月18日，全国主产区苹果冷库 库存量为116.49万吨，环比上周减少10.97万吨，走货速度较上周基本持平，同比 去年同期有所减缓。山东产区库容比为16.43%，较上周减少0.86%，去库速度环 比减慢。山东产区目前处于农忙阶段，整体交易清淡。陕西产区库容比为8.9%， 较上周减少0.76%，走货较上周表现略慢。其他水果竞争和替代增加，苹果需求清 单，走货速度放缓，而且农忙结束后，果农卖货意愿或有所好转，令苹果价格承 压，不过当前库存较低，对价格仍有支撑， ...

Core Viewpoint - The article highlights the advancements in agricultural productivity through technology and innovation, showcasing various practices and platforms that enhance efficiency in crop production and management [1][2][3]. Group 1: Agricultural Technology and Innovation - The central government emphasizes the importance of technological innovation in agriculture to enhance productivity and resource development [1]. - The "Tian Guan Jia" platform utilizes Beidou navigation and digital technology to connect farmers with machinery services, improving efficiency during the busy summer harvest season [3]. - Advanced machinery, such as precision seeders with GPS navigation, significantly reduces planting errors and enhances crop uniformity [2]. Group 2: Crop Management Practices - In Henan Province, farmers are adopting synchronized harvesting and planting techniques, allowing for efficient use of time and resources [2]. - In Sichuan, the introduction of new rice varieties and smart agricultural practices, including weather monitoring, is leading to better crop management and higher yields [4][5]. - The integration of smart greenhouses in Jilin Province allows for precise environmental control, improving blueberry production [7][8]. Group 3: Supply Chain and Market Access - The establishment of "Tian Guan Jia" has facilitated better coordination between farmers and machinery operators, ensuring timely harvesting and planting [3]. - In Guangdong, the implementation of "Tian Tou Xiao Zhan" (field-side stations) for pre-cooling lychees has reduced post-harvest losses and extended shelf life, enhancing market access [10][11]. - The development of a comprehensive cold chain logistics system in Guangdong has improved the distribution of lychees, allowing for faster delivery to markets across the country [12][13].

"一骑红尘妃子笑，无人知是荔枝来"这情景，正在广州上演现代版！6月19日，"又是一年荔枝红"2025 广州荔枝文化暨旅游推广系列活动带着满城荔香"炸街"了，永庆坊变身"荔枝市集"、直播间上线优质本 土荔枝……这场由省市多部门联袂打造的甜蜜风暴，正在用N种脑洞大开的玩法告诉你：没有荔枝的夏 天不叫夏天！ 完善供应链体系，让荔枝流通"快"起来 广州是岭南荔枝的核心产区，广州荔枝产区被认定为中国特色农产品优势区，有着深厚的荔枝种植历史 与文化底蕴。除了仙进奉、糯米糍、桂味、井岗红糯等公众熟悉的品种，新龙帝鼎、甜岩、北园绿等品 种也深受消费者喜爱。 广州市重点销售企业与京东、顺丰等物流企业深度合作，通过增加运力、开辟专线、优化流程，构建 起"枝头到舌尖"的快速通道。 据了解，京东物流在广东地区已投入双倍运力提升时效，展现出较强的"产地直采＋源头直发＋高效物 流＋全渠道销售"供应链能力。其中，京东物流与铁路系统加大合作力度，精选的高铁动车组每节车厢 可承载2.5吨荔枝，对比陆运、空运等方式时效与成本实现大幅优化，以广州至武汉为例，荔枝通过高 铁发运，相较于传统陆运时效提升60%以上，对比航空运输成本可节降超100%。 ...

Core Viewpoint - Guangdong is promoting its lychee products in Xinjiang, showcasing the region's rich agricultural heritage and the sweetness of its lychees, which are set to reach a broader market through events like the 2025 China-Eurasia Commodity Trade Expo [3][28]. Group 1: Guangdong Lychee Industry - Guangdong is the core production area for lychee in China, with a stable planting area of approximately 4 million acres, covering 97 counties, and leading the country and the world in lychee industry strength [12][13]. - The region produces over 300 varieties of lychee, creating a tasting period of 2.5 months, with advanced cold chain preservation technology allowing for fresh lychees to be transported over long distances [17][18]. - The historical cultivation of lychee in Guangdong dates back to the Han Dynasty, and it has been recognized as an important agricultural cultural heritage, reflecting the region's agricultural wisdom [19][22]. Group 2: Promotional Activities - A special event titled "Sweet Journey" will take place in Urumqi, Xinjiang, where visitors can taste freshly picked lychees and learn about the cultural significance of lychee in Guangdong [25][26]. - The event will feature a lychee science area and a "taste matrix" showcasing classic varieties, enhancing the experience for attendees [25][26]. - The promotional activities aim to strengthen the connection between Guangdong's agricultural products and consumers in Xinjiang, emphasizing the cultural and culinary ties between the regions [24][28].

Core Viewpoint - The article highlights the "2025 Health and Leisure Travel - Guangxi Summer Cultural Tourism Promotion Event" taking place in Shanghai from June 20 to 23, showcasing Guangxi's summer fruits and cultural offerings [2][4]. Group 1: Event Details - The event is organized by the Guangxi Zhuang Autonomous Region's Culture and Tourism Department, Agriculture and Rural Affairs Department, and Commerce Department [4][5]. - Activities include a fruit long table feast, interactive fun, and cultural tourism promotion, focusing on Guangxi's summer fruits [5][6]. Group 2: Featured Fruits - The event will feature a variety of Guangxi's summer fruits, including the renowned mango from Baise Tianyang, lychee from Qinzhou Lingshan, pineapple from Nanning, and longan from Pingnan [9][10]. - Other fruits such as durian, mangosteen, and dragon fruit will also be available for attendees to enjoy [10][11]. Group 3: Interactive Experience - Attendees can learn how to make Guangxi's beloved "soul food" and explore the distribution of Guangxi fruits through interactive booths [14][15]. - The event will also showcase cultural products and provide photo opportunities with a special "lychee fairy" character [15][16]. Group 4: Tourism Promotion - With summer approaching, Guangxi's cultural and tourism departments are collaborating with the "One-Click Travel Guangxi" platform to promote unique travel experiences [22][23]. - The promotion will highlight cultural performances and wellness tourism products, emphasizing the charm of Guangxi's slow summer lifestyle [24][25].

Core Insights - The article highlights the transformation of previously impoverished areas in the Qinba Mountain region into thriving agricultural zones, particularly focusing on the development of the Wushan crisp pear industry as a key driver of rural revitalization [1][11]. Group 1: Industry Development - The Wushan crisp pear has become a significant agricultural product in Chongqing, with the planting area exceeding 100,000 acres, contributing to the local economy [9]. - The local government has invested in infrastructure improvements, such as building roads, which has facilitated the growth of the crisp pear industry [5][11]. - The introduction of various products derived from the crisp pear, including pear wine, beverages, mooncakes, and even face masks, has diversified the industry and attracted younger consumers [7]. Group 2: Economic Impact - The average income of residents in Tian'e Village has increased from over 8,000 yuan in 2017 to 15,000 yuan last year, marking a 77% growth [12]. - The successful development of the Wushan crisp pear has led to a significant increase in agricultural productivity, with each acre yielding approximately 10,000 yuan [11]. - The region's transformation has been recognized nationally, with the Wushan crisp pear being designated as a model for poverty alleviation by the Ministry of Agriculture and Rural Affairs in 2020 [11].

眼下，正是桃子成熟大量上市的季节，安徽省六安市金安区中店镇的万亩桃园喜迎丰收。 六安市地处江淮分水岭地区，通过"把水留住，把树种上，把路修通，把结构调优，促农民增收"的综合 治理措施，依托江淮分水岭地区独特的生态环境，气候条件和产业优势，大力发展水果特色产业，带动 当地农民脱贫致富。 为了方便桃农卖桃、桃商收桃，在中店镇的扶持帮助下，杨公庙村建起了福南山脆桃交易中心，总占地 2000平方米，配套1200立方米冷库、600平方米农资经营服务部及客房服务设施，接待来自全国各地的 果商。 中店镇土壤肥沃，适宜脆桃种植，有突围、中桃3号、光战3号、黄金蜜等多个品种的优质脆桃。出产的 脆桃具有果形大、着色好、含糖高、口感好、耐储运等特点，深受全国各地果商的青睐。好品质也为中 店脆桃带来了好销量，中店镇作为金安脆桃的主要产地，现有12000亩桃园，年产量达6500余吨，产值 达4800万元。 "这几年我们陆续对老旧桃园提升改造，今年成效开始显现，新品种新种植方式让早桃产量、质量双双 提高。现在有不少客商定点在我们这驻场收购桃子，通过他们的渠道，我们的脆桃卖到了北上广深等大 城市，远销东北、新疆等地。"交易中心的负责人刘磊 ...