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田间地头开直播!金昌供销社以电商助力乡村振兴
Sou Hu Cai Jing· 2025-05-17 10:53
Group 1 - The core viewpoint is that Jinchang City is leveraging the comprehensive reform of the supply and marketing cooperative to enhance its e-commerce presence and promote the digital transformation of traditional agriculture, injecting strong momentum into rural revitalization through new models like "Internet + Agriculture" [1] Group 2 - Jinchang's supply and marketing cooperative has innovatively launched a "direct sourcing live broadcast" model, allowing consumers to experience the growth environment of agricultural products through immersive scenes, which has effectively increased sales and consumer trust [3] - The cooperative has integrated its distribution network, production resources, and agricultural technology to create a one-stop service platform addressing issues like poor sales channels and information asymmetry, facilitating the sale of over 200 local quality agricultural products nationwide [5] Group 3 - In the first quarter of this year, the total sales of the Jinchang supply and marketing system reached 417 million yuan, a year-on-year increase of 13%, with agricultural product sales amounting to 65 million yuan, generating a profit of 350,000 yuan, which is a 34.62% increase compared to the previous year [7]
图集|快乐消费欢购五一!广东区域协作消费产品交易中心营销活动聚人气
Nan Fang Nong Cun Bao· 2025-05-03 11:31
Core Viewpoint - The Guangdong Regional Collaborative Consumption Support Product Trading Center is hosting a two-day consumer support market event to attract both online and offline consumers in the Bay Area during the May Day holiday [3][4][32]. Group 1: Event Details - The event will take place on May 2-3 at the Guangdong Regional Collaborative Consumption Support Product Trading Center located at 1109, 1111 Airport Road, Baiyun District, Guangzhou [3]. - The market features a dual model of "offline market + online cloud market" to engage consumers [4]. - Various activities include product sales, food tastings, traditional handicraft exhibitions, family interactive games, and special performances [2][11]. Group 2: Consumer Engagement - The market showcases a variety of products such as highland specialties, northwest mountain delicacies, Lingnan fruits, and coastal fresh goods [10]. - Performances include traditional dances like Yingge dance and bamboo pole dance, as well as magic shows and street dance [11][23][25]. - Interactive games and activities, such as a treasure hunt and a lucky draw, are designed to promote the concept of consumer support for farmers [12][21][27]. Group 3: Marketing and Promotion - The trading center is actively promoting its unique support products through live streaming and social media engagement, encouraging consumers to participate in discussions and share their experiences [28][30]. - The event aims to create a vibrant shopping experience for citizens, emphasizing the "five good" aspects: good food, good drinks, good entertainment, good sights, and good shopping [31].
粤助兴农,万品入湾!广东区域协作消费帮扶产品交易中心正式营业
Nan Fang Nong Cun Bao· 2025-04-29 12:01
Core Viewpoint - The Guangdong Regional Collaborative Consumption Assistance Product Trading Center has officially opened, aiming to enhance consumption assistance and promote agricultural products from various regions into the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][7]. Group 1: Overview of the Trading Center - The trading center is a comprehensive platform designed to facilitate the sale of agricultural products and handicrafts from regions like Guangxi and Guizhou, with a focus on enhancing local economies and supporting farmers [3][10]. - The center features a building area of 20,906 square meters and includes 520 square meters of storage facilities, housing 41 assistance entity pavilions and 70 online stores [16][18]. - It aims to integrate various regional products, showcasing over 8,000 types of high-quality agricultural products, including grains, dairy, and fresh produce [18][30]. Group 2: Strategic Goals and Implementation - The initiative aligns with national policies and aims to strengthen inter-regional cooperation, enhance product quality, and ensure continuous income growth for farmers [9][12]. - Since 2021, Guangdong has purchased and assisted in selling agricultural products worth over 170 billion yuan from Guangxi and Guizhou, establishing a robust consumption assistance framework [13][14]. - The trading center employs a "B2B2C+O2O" model, combining offline experiences with online marketing to create a comprehensive service platform [21][23]. Group 3: Marketing and Community Engagement - The center plans to host a series of marketing and promotional activities, including a consumer assistance market event featuring interactive games and performances to attract visitors [35][37]. - It aims to build a consumption assistance matrix that connects local products with a broader market, enhancing visibility and sales opportunities for regional producers [24][30]. - The trading center serves as a key point for strategic partnerships between Bay Area enterprises and regional producers, facilitating product promotion and sales collaboration [31][34].