"老粉路过，点赞反馈""不饿不动，瘦了十几斤""产品很牛，这次是来回购"……可曾想，活跃在直播间屏幕上的这些弹幕，看似来自买家的好评，实则 是"职业弹幕人"发布的虚假跟帖。 作为电商直播中主播和网友互动的一种形式，弹幕是消费者下单时的重要参考。部分商家为了谋取更大利益，雇佣"职业弹幕人"，制造虚假互动戏码，将 弹幕异化为一门生意。 这种造假手段，欺骗消费者，践踏诚信经营的道德底线，破坏电商直播的商业生态。 千条弹幕七成假 所谓"职业弹幕人"，是指通过操控网络账号或者雇佣网络水军，在直播、短视频等互动场景中虚构口碑，以达到伪造热度、诱导消费目的的从业者。惯用 手法主要如下： "编话术"吹嘘功效。2025年6月，北京市市场监督管理局查处的直播电商"职业弹幕人"案件中，涉事公司购买编造用户评价等服务，以"7天暴瘦10斤""我 喝酒夜宵还瘦了7斤，就2盒""效果绝了"等虚假话术，把一款普通果冻产品吹嘘成减肥神药。12小时带货直播中，弹幕总量超过1000条，虚假弹幕占到七 成。 "换马甲"炮制好评。安徽有关部门打掉的一个非法经营犯罪的"职业弹幕人"团伙，假扮商贸公司，招聘员工"养号"，每人可操作30台手机，开多张卡、申 ...

Core Viewpoint - The article highlights the issue of "professional barrage people" who create fake interactions in e-commerce live streaming, undermining consumer trust and damaging the commercial ecosystem of live commerce [2][3][5]. Group 1: Nature of the Problem - "Professional barrage people" manipulate online accounts or hire internet trolls to fabricate positive reviews, creating a false sense of popularity and inducing consumer purchases [3][5]. - In a case investigated by Beijing's market supervision authority, 70% of the comments during a live stream were found to be fake, with exaggerated claims about a product's effectiveness [3]. - Some businesses view hiring trolls to post comments as a "cost-effective and high-return" business strategy, leveraging platform algorithms that favor high interaction [6]. Group 2: Industry Practices - The black and gray industry chain involves various roles, including merchants paying for services, intermediaries taking orders, and trolls being recruited to generate fake comments [5][6]. - Tactics include "changing identities" to post reviews and creating a false sense of urgency by faking sales data, which misleads consumers into making purchases [5][8]. Group 3: Regulatory Response - New regulations require live stream operators and marketers to avoid using AI to fabricate or spread misleading commercial information, aiming to protect consumer rights [9][11]. - Regulatory bodies are encouraged to establish collaborative mechanisms for information sharing and implement comprehensive measures to combat data fraud [11]. - Platforms are urged to utilize technology to identify fake comments and optimize their algorithms to deter fraudulent activities [11].

"老粉路过，点赞反馈""不饿不动，瘦了十几斤""产品很牛，这次是来回购"……可曾想，活跃在直播间屏幕上的这些弹幕，看似来自买家的好评，实则 是"职业弹幕人"发布的虚假跟帖。 作为电商直播中主播和网友互动的一种形式，弹幕是消费者下单时的重要参考。部分商家为了谋取更大利益，雇佣"职业弹幕人"，制造虚假互动戏码，将 弹幕异化为一门生意。 这种造假手段，欺骗消费者，践踏诚信经营的道德底线，破坏电商直播的商业生态。 "假爆单"伪造数据。在部分直播间，商家或主播自导自演，提前锁定库存，雇佣水军在评论区刷好评、带节奏，配合精心设计的直播脚本，人为制造"爆 单秒空"假象。不少消费者被情绪带动，不知不觉中跟着下单。 有关部门查实，弹幕水军有些按条数收费，激情互动弹幕一条0.5元，假扮粉丝提问一条2元，制造"手慢无"氛围的一条5元；有些按服务类型收费，包场 40元，包天80元…… 这些"职业弹幕人"团队被查处后，不少网友拍手称快："花钱雇来的'数字托'，活该被查！" 千条弹幕七成假 所谓"职业弹幕人"，是指通过操控网络账号或者雇佣网络水军，在直播、短视频等互动场景中虚构口碑，以达到伪造热度、诱导消费目的的从业者。惯用 手法主要如 ...

本报讯（记者张林保）近日，市场监管总局出台《直播电商经营者落实食品安全主体责任监督管理规 定》（以下简称《规定》），督促直播电商落实食品安全主体责任，规范经营行为，保护消费者合法权 益。《规定》明确了13类直播间禁售食品，细化了10项直播行为禁令，要求直播电商平台在直播页面显 著位置设置食品安全投诉举报渠道，确保消费者方便快捷维权。《规定》将于3月20日起施行。 针对消费者在直播间购买食品时常常面临维权难、举证难的问题，《规定》从维权渠道、监管支撑、处 罚威慑3方面构建了全链条保护体系。在维权渠道建设上，要求直播电商平台在直播页面显著位置设置 按键或链接，开通便捷的食品安全投诉举报渠道，确保消费者实时进行监督、方便快捷维权；平台接到 投诉举报后，需第一时间处理，形成闭环管理，解决消费者"维权难"问题。在监管支撑方面，明确市场 监管部门将直播经营食品纳入年度抽检计划，开展监督抽检和风险监测，实现食品抽检品类全覆盖、风 险早发现；规定监管部门的技术监测记录资料可作为行政处罚的电子数据证据，解决"举证难"监管痛 点，为消费者维权提供有力支撑。在处罚力度上，构建了阶梯式处罚体系，对平台未履行登记审核、报 告处置等义务 ...

Core Viewpoint - The article highlights the efforts of a creative industry park in Chengdu that provides employment opportunities for people with disabilities, focusing on a coffee shop and traditional embroidery, showcasing their skills and enabling them to earn a dignified income [6][10][12]. Group 1: Coffee Shop Initiative - The "Ten Thousand Seconds Coffee Shop" employs mainly disabled individuals who have undergone professional training to become skilled baristas, allowing them to earn a living with dignity [6][9]. - The name of the coffee shop derives from the rigorous training regimen, where employees practice brewing coffee for a total of 100,000 seconds over the course of a year [9]. - The coffee shop aims to achieve market recognition and sustainability by collaborating with the community to reduce operational costs, such as rent, while enhancing the quality of their coffee through extensive training [10]. Group 2: Traditional Embroidery - The creative industry park also features a traditional embroidery section where over 80 disabled artisans are trained in the intricate craft of Shu embroidery, a significant cultural heritage of China [12]. - Artisans can earn over 4,000 yuan per month, and the focus on traditional crafts has led to increased sales and interest in Shu embroidery [12]. - The personal fulfillment and sense of achievement experienced by the artisans, such as a young boy who aspires to become a master embroiderer, are emphasized as key benefits of this initiative [12]. Group 3: E-commerce and Live Streaming - The initiative has expanded into e-commerce, with a live streaming platform that has helped 34 disabled individuals become influencers, generating income through online sales of their handmade products [13]. - The sales channels include WeChat mini-programs and Douyin, with total sales exceeding 2.483 million yuan from August 20, 2025, to December 31, 2025 [13].

1月20日，据抖音电商平台消息，为帮助商家和达人规避直播中的违规行为，抖音电商平台进一步梳理并总结了多期内容，解读行业的典型违 规场景及合规建议。 分析违规案例，希望能帮助商家和达人更好地理解平台规则，避免误触违规，也为消费者提供更安全可靠的购物体验。 以下是关于宣扬封建迷信或伪科学内容、语言攻击刺激诱导消费、恶俗行为、不当饮食、炒作矛盾纠纷、拜金炫富等六类违规行为的典型案例 及合规建议。 官方收集了过往惩处过的具体实例，供大家参考： 商家和达人应避免在直播中涉及任何迷信或 伪科学的内容,避免传递虚假的信息或错误 的健康观念。必须通过合法、科学的方式向 消费者提供产品信息,尊重观众的判断力, 不进行误导。 经营指南二: 语言攻击刺激诱导消费 少数商家或达人通过激将法、讽刺等语言手段, 诱导消费者消费,违背了平台对诚信营销的要 求。比如,在某直播中,主播通过讽刺性语言攻 击其他连麦主播,诱导观众刷礼物以"反击"不 在直播间内宣扬封建 米信或伪科学内容 合规建议 满， 话 术 内 容 为:" 你 直 播 间 的 哥 哥 看 不 惯 我 , 早就给你上票了,没票没米怎么上啊?你自己上 吧,反正我有一万八,还是十八万 ...

Core Insights - Jinan's consumption market is thriving, with a significant increase in import and export value, reaching 258.1 billion yuan in January-November 2025, a year-on-year growth of 24.9%, leading both the province and other sub-provincial cities [2][10] - The city has implemented a dual approach of "policy + activities" to stimulate consumption, issuing nearly 6 billion yuan in consumer vouchers and subsidies over five years, directly boosting consumption by over 50 billion yuan [3][4] - Jinan's retail sales of consumer goods are expected to exceed 550 billion yuan in 2025, marking a significant increase compared to the end of the 13th Five-Year Plan [4] Consumption Potential - The expansion of the "old for new" subsidy program from 8 to 12 categories has significantly boosted consumer spending [2] - The "泉城购" consumption brand has been innovatively developed, with over 3,000 promotional events held in the past five years [3] - New retail landmarks and commercial complexes have emerged, enhancing the shopping experience and diversifying consumer choices [5] Trade and Logistics - Jinan has built a modern commercial circulation system, establishing 21 county-level logistics distribution centers and 56 township commercial service centers, ensuring comprehensive coverage [6] - The city has been recognized as a national pilot for modern commercial circulation systems and has developed a robust recycling network [6] E-commerce and Exhibition - Jinan has established a thriving e-commerce ecosystem, with approximately 24,000 e-commerce companies and over 250,000 online stores, maintaining double-digit growth in online retail for three consecutive years [8] - The city has hosted over 600 exhibitions in five years, enhancing its reputation as a competitive exhibition city [8] Foreign Trade Growth - Jinan's foreign trade has shown resilience, with a projected total import and export value exceeding 280 billion yuan for the year, doubling from the end of the 13th Five-Year Plan [10] - The city has developed a comprehensive support system for foreign trade, including a directory of quality foreign trade service companies and the establishment of overseas warehouses [9][10] Future Outlook - The Jinan Municipal Bureau of Commerce aims to enhance domestic and international circulation, focusing on consumption, trade innovation, and high-quality development in the upcoming 15th Five-Year Plan [11]

Core Insights - The article emphasizes the importance of "Doudizhu" thinking in the context of private enterprises, highlighting their role as core players in wealth creation and social development [2][6]. Group 1: Collaborative Wisdom - The essence of "Doudizhu" thinking lies in collaborative alliances and mutual benefits, where individual strengths are combined to maximize impact, similar to how private enterprises form clusters for collective growth [3][4]. - Private enterprises often start as small businesses and can easily be affected by market fluctuations; however, through collaboration along the industrial chain, they can achieve multiplier effects [3][4]. Group 2: Adaptive Innovation - The core advantage of private enterprises is their inherent flexibility, allowing them to quickly adapt to market changes and consumer demands, which is crucial for maintaining competitiveness [4][5]. - Over 70% of technological innovations and 80% of new product developments in China are attributed to private enterprises, underscoring their role as key sources of innovation [4][5]. Group 3: Steady Progress - The growth trajectory of private enterprises follows a pattern of gradual advancement, emphasizing the importance of steady accumulation and avoiding reckless expansion [5][6]. - Many successful private enterprises focus on niche markets, dedicating years to mastering specific technologies or products, which ultimately leads to significant breakthroughs [5][6]. Group 4: Compliance Awareness - The development of private enterprises is supported by a legal framework that promotes fair competition and protects property rights, enabling a transition from "wild growth" to "regulated development" [6][7]. - The adherence to rules and regulations is crucial for maintaining order in the economic landscape, ensuring that the benefits of wealth creation are distributed more broadly [6][7]. Conclusion - The article concludes that private enterprises, through collaborative efforts, adaptive strategies, steady growth, and compliance with regulations, are essential for driving high-quality development and shaping the future of social progress [6].

Core Insights - A favorable business environment is crucial for stimulating market vitality and promoting the development of new business models [1] - The e-commerce industry in Kongtong District is thriving due to continuous reforms and optimized government services [1] Group 1: E-commerce Development - The "Cloud Shang Kongtong Year-End Mega Sale" live-streaming event showcased local agricultural products, enhancing the visibility of the "Gansu Flavor" brand [1] - Gansu Xinyi Changxing E-commerce Co., Ltd. has established a 1,500 square meter provincial e-commerce demonstration base, with 15 professional live-streaming rooms and 10 live-streaming teams [1] - The company has incubated over 800 amateur hosts and served more than 30 local supply chain enterprises, achieving total sales exceeding 30 million yuan in 2023 [1] Group 2: Government Support - The Kongtong District Business Bureau provides efficient one-stop services from project preparation to execution, significantly enhancing operational efficiency [2] - The collaboration between government and enterprises injects strong momentum into business development, fostering confidence in long-term growth [2] - The "live-streaming + industrial cluster" model is contributing to rural revitalization by facilitating smoother channels for agricultural products [2]

Core Viewpoint - The article discusses the dramatic fluctuations in the stock price of Dongfang Zhenxuan, highlighting the complexities of the market's reaction to the company's strategic shift away from "top-tier hosts" and the appointment of a new CEO, Sun Jin, who is seen as a strong leader [2][3][4]. Group 1: CEO Appointment and Background - Sun Jin has been appointed as the new CEO of Dongfang Zhenxuan, marking the end of the previous era under Sun Dongxu [6][7]. - Sun Jin, born in 1983, has a law degree and has worked his way up through New Oriental, gaining extensive management experience [7][10]. - His leadership style is characterized by strict discipline and high standards, which has led to both admiration and concern among employees [12][13]. Group 2: Company Performance and Challenges - Dongfang Zhenxuan's stock price has experienced a maximum fluctuation of over 242% in the past year, reflecting mixed market sentiments about its transformation strategy [3][22]. - The company reported a revenue of 4.4 billion yuan for the 2025 fiscal year, a decline of 32.7% year-on-year, with GMV dropping to 8.7 billion yuan, down 39% [22]. - The company is facing significant challenges, including a decline in orders on the Douyin platform and public scrutiny of its leadership [22][26]. Group 3: Strategic Focus and Future Plans - Sun Jin is expected to prioritize building a content system that does not rely on individual hosts, aiming for sustainable and scalable content output [26][27]. - The company plans to diversify its revenue streams by introducing knowledge-based courses and expanding into offline retail, with a focus on creating brand experience centers [27][28]. - Dongfang Zhenxuan is actively recruiting for key positions to enhance its membership and service strategies, indicating a shift towards a more structured operational model [28][29].