贺兰山东 中新网银川2月7日电 (记者 李佩珊)2月7日，2026"乐购新春"宁夏春节特别活动在银川正式启动。活动 将在春节假期整合宁夏各地资源，打造全场景新春消费盛宴，银川同步推出有奖发票试点活动，以实实 在在的惠民红利激活节日消费市场，持续释放内需新动能。 本次活动聚焦商、文、旅、农、体、酒等领域，围绕"好吃、好住、好游、好玩、好购、好饮、好品"七 大核心板块，推出184场主题促消费活动，覆盖餐饮团圆、家居换新、文旅出行、年货采购、乡村市 集、特色酒品推广等消费场景。活动期间，各地将发放餐饮、文旅消费券，推出年夜饭套餐、家电以旧 换新、非遗特色旅游线路、线上年货节等惠民举措，营造喜庆热闹、繁荣有序的新春消费氛围。 活动现 场。 中新网记者 李佩珊 摄 此外，活动同步落实开票有惊喜、以旧换新、服务暖心、金融助力、安心消费五大保障举措，以有奖发 票引导消费者主动索票、经营者规范开票，进一步优化市场秩序与消费环境。银川市商务部门相关负责 人表示，本次活动通过政策引导、场景创新、权益保障多维联动，充分释放春节消费潜力，将为市民和 游客带来安全、实惠、有年味的消费体验，助力区域消费提质升级。(完) 麓葡萄酒亮相活动 ...

Group 1 - The event "2026 Meet in Jining for the New Year Consumption Season" and "Canal Grand Market" was launched to enhance cultural consumption and stimulate economic activity in Jining [1][3] - The event featured over a hundred unique activities, blending traditional cultural elements with modern experiences, including Confucian cultural celebrations and folk festivals [3][5] - New Year packages, including subsidies for exchanges and discounts on scenic area tickets, were introduced to benefit residents and boost business, igniting a consumption boom in Jining [3][5] Group 2 - Jining plans to capitalize on the peak consumption season by hosting four themed events throughout the year, focusing on various sectors such as automotive, home appliances, and tourism [5] - The city aims to create high-profile consumer attractions like Nieshan Sacred Land and Weishan Lake, ensuring a continuous flow of consumer engagement and meeting diverse resident needs [5]

美食之外，多元融合场景让这场新春盛宴更具沉浸感。启动仪式上，百联、锦江、抖音等企业发布 的"美食+文旅商体展"系列活动，勾勒出多条主题消费路线。 昨天，2026年"上海环球美食汇·环球年味春节特别活动"启幕，以"环球年味"为核心，打造一场贯穿春 节假期的美食文化盛宴，让市民游客共享传统年味与国际风韵的巧妙融合。 作为"上海环球美食汇"全年活动的关键一环，此次春节特别活动分两阶段呈现：2月14日至23日的"环球 风味团圆宴"阶段，沪上各大商业综合体与特色街区的国别餐厅将纷纷推出精心设计的浪漫套餐、年夜 饭及团聚餐，让世界风味融入国人最重要的团圆时刻；2月24日至3月3日则将迎来"环球美食嘉年华"， 聚焦返沪团聚与节后休闲需求，联动热门景点与重点商圈打造"美食+"融合体验。 市商联会环球美食专委会发布的2026新春环球美食优选指南，汇集512家餐厅的1050套优选套餐，其 中，超300家商户特别打造了近600款"新春欢聚团圆宴"，更贴心涵盖情人节浪漫套餐，让来自境内外的 游客和市民通过美食这一"世界通用语言"，共度相聚时光，尽享独特的环球年味。 虹桥品汇"美味源选，礼聚新春"主题展销会持续至2月15日，德国、意大 ...

来源：环球网 凛冽的寒风掠过乌兰哈达火山的轮廓，温暖的泉流却为草原冬日注入了融融暖意。2月5日，"冬日车马 慢，从容上火山"系列活动在内蒙古乌兰察布市察右后旗的乌兰哈达火山地质公园正式拉开帷幕。本次 活动以火山为形、温泉为脉、年味为魂，巧妙串联起自然奇观、非遗文化与康养休闲，不仅向全国游客 发出一份独特的新春邀请，更展现出察右后旗深耕冬季文旅、推动产业融合的坚定步伐。 泉暖火山：康养注入新春温度 "冰火共生"的独特体验，从《梦回火山》沉浸式体验启程，延伸至火山脚下汩汩涌出的温泉之中。作为 系列活动的亮点，天岩火山温泉康养中心的正式启用，为冬旅注入了实实在在的温暖动能。 这家坐落于乌兰哈达火山群脚下的康养中心，是内蒙古中部首家火山温泉度假地。活动现场，中国环科 院专家发布了察右后旗温泉水质检测报告。据介绍，当地温泉水质优良，富含锂、锶、锌等多种有 益微量元素，兼具理疗与养生价值。北京中医药大学的专家进一步解读了其康养功效，让游客科学地认 知这份"火山馈赠"。随后举行的旅行社签约仪式，则为当地温泉康养旅游搭建了更广阔的推广平台，助 力"暖资源"转化为"热产业"。 古韵迎新：非遗点亮人间烟火 暖泉润泽身心，烟火抚慰 ...

记者 顾杰 在全球城市竞争中，文化软实力的作用日益凸显。近年来，从培育文化创新生态到推动文旅商体展 融合发展，上海正以系统布局，将文化资源转化为城市发展的重要支撑要素。 上海提出，"十五五"时期，将加快打造具有世界影响力的上海文化品牌。两会会场内，如何以文化 赋能城市发展，持续提升国际文化大都市软实力，成为代表委员们聚焦的重要议题。 提升"影响力" 深挖文化内涵打造优质IP 文化创新的核心是内容创新。政府工作报告提出，激发文化创新创造活力，提升文化原创能力，努 力把上海打造成文化建设的高地、展示中华文化的重要窗口。 市人大代表、弘毅文化集团首席执行官、执行董事程武说，优质的"城市IP"是凝聚城市精神的情感 纽带。上海兼具红色基因、海派精神与江南风韵，建议深挖这份资源，系统性建立"上海城市IP资源 库"与分级开发指引，重点遴选和打造数个具有高共识度与开发潜力的核心IP。 在科技创新突飞猛进的今天，文化+科技日益成为增强全球文化话语权的关键路径。市人大代表、 上海文化广播影视集团有限公司副总裁王健儿说，目前，全球微短剧产业高速发展，建议依托上海优 势，加快搭建全国首个全链条AI微短剧平台，让上海成为中国文化"走出 ...

2月6日下午，"金山消费季"迎新春促消费活动正式启动。覆盖全域、贯穿新春的六大系列促消费活 动，将为市民和游客奉上一场年味浓、实惠多、体验新的消费盛宴。 此次活动由市商务局联合市财政局、镇江文旅集团等部门，携手各市、区及重点商贸企业共同推 出。市商务局副局长孙亚斌介绍，六大活动分别是"金山消费季·镇暖冬日"，全城联动享精彩；"年味镇 江 便是家乡"，科技非遗共焕新；"票根有礼·惊喜镇江"，文旅消费双向奔赴；"购在镇江·全城抽大奖"， 真金白银送实惠；"镇江味道"餐饮促消费，地道年味香千里；"镇江年货"线上行，新春惠享送到。"六 大类活动既饱含传统年味，又融入现代潮流，既聚焦实体消费，又赋能线上场景，只为给大家送上一场 消费盛宴。" 本次"金山消费季"以"镇暖冬日"为主线，打造了"一市（区）一主题"的特色促消费矩阵，包括"京 喜大市口""句有年味""乐享润州""香惠豚岛""高新购·镇高兴""丹阳购精彩""宜购丹徒""乐享经开"等50余 场活动。同时，2026年家电数码和汽车以旧换新活动正火热进行，享受政府消费补贴的同时，叠加商家 让利与金融机构的配套支持。 即日起至3月18日，全市开展"购在镇江·全城抽大奖"活 ...

2月6日，悦然广场化身热闹非凡的"年味集结地"。镇江高新区"年货大集"消费季活动在此举行，也 标志着高新区第四届"高新购·镇高兴"消费促进活动正式启动。 作为镇江市2026年"金山消费季"的重要组成部分，这场为期三天的消费盛宴，以新场景、新体验、 新创意激活城市商业活力。 在活动启动环节，镇江高新区商务部门正式发布了2026年全区消费促进活动计划及消费场景打造具 体举措，围绕"品质生活、活力商圈、文旅融合、绿色智能、便民普惠"五大核心方向，通过"政策引 导、活动牵引、业态创新、数智赋能"四轮驱动，重点打造贯穿全年的主题消费场景矩阵，着力构建更 具吸引力、包容性与高品质的消费生态，让消费潜力持续释放，让城市商业焕发持久生机。 步入年货大集，五大主题展区组成了一幅"传统年味+现代潮流"的立体画卷，让广大市民在逛购赏 玩中沉浸式感受年节魅力。 未来，镇江高新区将继续贯彻落实扩大内需战略部署，把增强区域消费能力、创新消费场景摆在突 出位置，持续优化商业布局、培育新兴业态、推动文商旅体深度融合，为区域经济社会发展注入源源不 断的持久活力。（陈琳 记者 姜萍） "高新优品·主场秀"专区内，"源春"肴肉的醇厚咸香与"金莲" ...

浙江省文化广电和旅游厅党组书记、厅长陈广胜，湖州市委书记陈浩分别致辞。浙江省文化广电和旅游 厅党组成员、副厅长李新芳，浙江省商务厅二级巡视员潘中，安徽省文化和旅游厅二级巡视员李建辉， 湖州市领导金凯、楼婷等出席。来自上海、江苏、浙江、安徽长三角"一市三省"文旅部门的有关负责 人、相关行业协会和平台机构负责人、媒体代表、高校学生、市民游客等参加活动。 陈广胜代表浙江省文化广电和旅游厅对各位嘉宾的到来表示欢迎。他说，今年的全省新春文旅消费季 以"欢乐中国年 嗨游在浙江"为主题，以"十百千万"文旅消费矩阵为主体内容，既展示省域文化底蕴和 旅游特色，又融入江南传统年俗和时尚新潮。在农历马年，吉马传民俗，欢迎大家来浙赏年味；骏马跃 山海，欢迎大家来浙品潮流；瑞马惠万家，欢迎大家来浙享福气。他指出，浙江多山多水，也好山好 水，又好吃好玩，尤其有越来越多的新业态、新场景，欢迎大家来浙江游玩，寻找一种快意生活，更由 此喜欢上浙江，常住浙江、扎根浙江，从游客变创客，更由客人成为主人，成为永久住下来的新浙江 人。 陈浩在致辞时说，近年来，湖州打造了一批文化和旅游深度融合标志性成果，文旅事业呈现蓬勃发展之 势。这个新春，我们升级9 ...

Core Insights - The "Su Chao" brand activities have significantly boosted tourism, with visitor numbers and total spending increasing by 10.4% and 10.2% respectively, showcasing the value spillover beyond a single sports event [1] - The provincial government emphasizes enhancing service consumption quality through "Su Chao" to promote the integration of culture, tourism, and commerce, aiming to stimulate consumer vitality [1] Group 1: Economic Impact - During the "Su Chao" matches in Nantong, the number of incoming tourists increased by 30% compared to usual, positively impacting local dining, accommodation, and tourism sectors [1] - The "Su Chao" initiative has created a multiplier effect, where a ticket priced at 1 yuan generates 7.3 yuan in surrounding consumption, highlighting the potential of "ticket root economy" [2] Group 2: Recommendations for Integration - Suggestions include deepening "cultural IP + scene" innovation to create new consumer landmarks, integrating cultural elements into commercial spaces to enhance emotional experiences and drive consumer demand [2] - The proposal to utilize "ticket root +" strategies to unlock immediate consumption and transform the excitement of football into broader economic growth, promoting a new trend of experiencing Jiangsu culture through events [3] Group 3: Collaborative Efforts - There is a call for multi-department collaboration to plan and implement "ticket root economy" activities, encouraging well-known commercial districts to form alliances and shift focus from selling individual products to creating an ecosystem [3] - The importance of data as a key link between event-driven economy and cultural tourism consumption is emphasized, with suggestions to explore data-driven financial innovations to enhance consumer engagement [3] Group 4: Cultural Experience Enhancement - The need to transform cultural value into experiential and consumable forms is highlighted, with recommendations to develop "intangible cultural heritage" routes that connect heritage sites with tourism experiences [4] - The integration of cultural experiences with tourism is seen as essential, with suggestions to encourage collaboration between heritage venues and surrounding tourist attractions to create a comprehensive experience [4]

Group 1 - The core idea of the articles revolves around the innovative issuance of consumption vouchers as a means to stimulate market demand and enhance domestic consumption during the upcoming Spring Festival [1][2][3] - Various regions, including Beijing, Hunan, Shanghai, and Hangzhou, are implementing new methods for distributing consumption vouchers, moving from a traditional "first-come, first-served" model to more equitable and innovative approaches [1][2] - The introduction of mechanisms such as "online registration + notarized lottery" in Beijing and a structured process in Hunan aims to ensure fair access to vouchers for all demographics, including the elderly and working individuals [1][2] Group 2 - Consumption vouchers serve as a proactive response to market demand and are a practical implementation of policies aimed at expanding domestic consumption, effectively lowering barriers and stimulating consumer willingness [2] - The example of Yunnan Province's "Colorful Cloud Series Consumption Vouchers," which uses 700 million yuan in fiscal funds to drive over 14.5 billion yuan in consumption by 2025, illustrates the significant leverage effect of such initiatives [2] - The focus on optimizing the issuance of consumption vouchers to align with market demand is crucial for ensuring that these measures provide lasting benefits rather than just short-term stimulation [2][3] Group 3 - The innovation in consumption vouchers extends beyond single consumption scenarios, aiming to create high-quality new consumption formats by integrating various consumption behaviors and breaking down industry barriers [3] - The development of consumption voucher models that combine vouchers with specific industries and thematic scenarios addresses challenges faced by merchants in attracting and retaining customers while enriching consumer experiences [3] - As more precise and scenario-based services are implemented, consumption vouchers are expected to evolve into interactive mediums that connect virtual and real-life experiences, thereby unlocking the potential of the consumer market [3]