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过去3天全市接待游客568万人次,百余家商贸企业实现销售额14.23亿元
Nan Jing Ri Bao· 2025-06-03 02:15
Group 1 - The core viewpoint of the articles highlights the vibrant consumer and cultural tourism activities in Nanjing during the Dragon Boat Festival, showcasing a significant increase in visitor numbers and spending compared to the previous year [1][2][4][6] - Nanjing received 5.68 million visitors during the Dragon Boat Festival, marking a 3.5% increase year-on-year, with total cultural tourism spending reaching 3.13 billion yuan, of which 1.76 billion yuan came from out-of-town visitors, reflecting a 5.6% growth [1][4] - Key monitored retail enterprises in Nanjing achieved sales of 1.423 billion yuan, representing an 8.67% increase year-on-year, while major shopping malls and complexes recorded a total sales of 534 million yuan, up 22.54% [2][5] Group 2 - Various themed events and activities were organized, such as the "Four Seasons Appointment" series and the "Wind Elegance Qinhuai" consumption promotion, which successfully attracted citizens and tourists, igniting holiday consumption enthusiasm [2][3] - The Dragon Boat Festival featured six dragon boat races and experiential activities, drawing large crowds and enhancing the festive atmosphere, with 124,000 visitors participating in family-oriented cultural experiences [3][4] - Nanjing's tourism data indicated that 2.23 million visitors attended scenic spots, with external tourists accounting for 64.8% of the total, an increase of 0.8 percentage points from the previous year [4][6] Group 3 - The integration of cultural performances and sports events during the holiday period created a new consumption model, with 95 performances held, including major concerts and sports matches that attracted significant attendance [5][6] - The hospitality sector benefited from the influx of visitors, with hotel occupancy rates reaching 82% on average, and some hotels experiencing full bookings due to events like concerts and sports matches [5] - Nanjing ranked first in various travel popularity lists, including being the top destination for cultural tourism during the Dragon Boat Festival, indicating strong market positioning and consumer interest [6]
浦东文旅商体展联动“放大招”:购买演出票可兑换指定酒店景区优惠 最高千元
Jie Fang Ri Bao· 2025-06-03 01:40
记者 杜晨薇 此次参与"跟着演出游浦东"主题活动的酒店与景区,都对浦东再出文旅商体展联动"大招"表示振 奋。"去年,通过旅游消费券的带动,酒店实现了客房预订及餐饮消费双重增长的亮眼成绩,尤其周末 入住率显著提高。"上海前滩香格里拉大酒店市场销售部总监王琦表示,期待此次通过票根联动,将演 出客流进一步延伸至住宿消费。同时,酒店也针对观演宾客重点推出两方面服务:餐厅运营时间提前, 让客人饱享晚餐后安心观看演出活动;开设深夜简餐吧,为看完演出的客人打造能量补给站。 "票根经济为东方明珠塔带来了多方面积极影响,进一步提升了文化附加值、延长了旅游消费 链。"上海东方明珠广播电视塔有限公司总经理郭一峰表示,"我们将利用演出经济的带动效应,推出景 点门票优惠,同时也借助活动提高曝光量,为即将到来的暑期旅游高峰做好宣传推广。9月淡季时,我 们也将响应政府部门号召推出同样的优惠措施。" 随着"为一场演出奔赴一座城"人群迅猛增长,同步拉动了周边消费稳步提升。近日,"跟着演出游 浦东"主题活动启动,浦东新区演艺票根券提振旅游消费政策开始实施,以期吸引观演人群在浦东多住 一晚、多玩一天。即日起至9月30日,浦东将有近百场演出参与"演 ...
端午小长假 杭州接待外地游客348万人次
Mei Ri Shang Bao· 2025-06-02 22:30
Core Insights - The recent Dragon Boat Festival holiday in Hangzhou showcased a vibrant tourism market, blending traditional customs with modern creativity, despite adverse weather conditions impacting visitor numbers [1] - The overlap of the Dragon Boat Festival with Children's Day significantly boosted family travel, with family-oriented bookings making up 25% of total travel orders [2][3] - The popularity of theme parks surged, with ticket bookings for domestic theme parks increasing by 127% and water parks by 165% compared to last year [3] Group 1: Tourism Trends - Hangzhou received 3.48 million visitors during the Dragon Boat Festival, with an average of 1.16 million daily visitors, showing a year-on-year stability [1] - The top destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, and others, with hotel bookings in Hangzhou increasing by 13% year-on-year [1] - The demand for family rooms and vacation hotel bookings rose significantly, with family room bookings increasing by over 50% during the holiday [3] Group 2: Popular Attractions - Major theme parks such as Universal Beijing Resort and Shanghai Disneyland saw a 60% increase in bookings during the holiday [2] - The 21st Hangzhou International Animation Festival attracted significant attention, featuring various events that highlighted its role as an industry benchmark [3] - The trend of "light vacationing" gained traction, with a 25% increase in ticket bookings for large attractions and theme parks on the day of the festival [4] Group 3: Travel Preferences - The preference for short-haul international travel remained strong, with popular overseas destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - Notable increases in bookings were observed for island destinations like Okinawa and Bali, with flight orders rising by 81% and 52% respectively [5] - Emerging travel destinations such as Poland and Iceland also saw significant booking growth, driven by favorable climates and unique cultural experiences [5]
外企不出差不开会,国内五星酒店怎么办?
阿尔法工场研究院· 2025-06-02 13:38
跟踪时代浪潮,讲述文旅商业好故事。 以下文章来源于旅界 ,作者theodore熙少 旅界 . 作者 | 熙少 来 源 | 旅界 导 语:外企黄金年代落幕,酒店商旅最冷一年。 "我们今年,连杭州都不去了。" 端午前,我的朋友 M小姐,某全球Top 10跨国药企的中国区市场负责人,苦笑着说完这句话时,手 上还捏着一张退订函。 M小姐的公司原本打算节后在杭州西湖边的某五星级酒店搞一场 "区域大会",三天两晚,会议+培 训,酒店、交通都已经在谈合同。 结果总部一封邮件下来,取消全部差旅安排,会议改为线上。 硬币的另一面是,"改线上"这三个字已经成了今年五星级酒店宴会销售最怕看到的字眼。 但今年以来,我身边这样的案例愈来愈多: 在德系某车企的朋友 A说,他们以前每年TOP员工会被集中安排去三亚搞奖励游,住海景套房、搞 舞台年会、领导发言还请主持人;今年没了,不但奖励游取消,午餐还是食堂配的盒饭。 另一家跨国药企 B原来每年年中会搞一次"大中华区市场会议",固定在苏州某五星酒店,带行政待 遇、SPA、会后晚宴;现在直接在线开,时间控制在90分钟之内,会议一散,群解散; 某法系美妆公司工作的 C说,以前在上海每季度搞一次新 ...
多地名列全国前十,端午假期山东酒店订单量增长12%
Qi Lu Wan Bao Wang· 2025-06-02 13:16
Core Insights - Ctrip's 2025 Dragon Boat Festival tourism report indicates a strong recovery in the tourism market, particularly in Shandong province, with hotel prices decreasing compared to the May Day holiday [1] Group 1: Shandong Tourism Market - Shandong's hotel order volume increased by 12% year-on-year during the Dragon Boat Festival, highlighting its strong appeal to tourists [2] - Major sources of visitors to Shandong include Beijing, Shanghai, Tianjin, Nanjing, and Shijiazhuang, which form the backbone of the tourism market [2] - Popular attractions in Shandong include Mount Tai, Baotu Spring, and Laoshan, known for their unique natural beauty and rich cultural heritage [2] Group 2: Jinan's Tourism Performance - Jinan's hotel order volume grew by 8% year-on-year, placing it in the top 8 domestic surrounding travel destinations [3] - Key visitor sources for Jinan are Beijing, Qingdao, Weifang, Tianjin, and Yantai [3] - Notable attractions in Jinan include Baotu Spring, Jinan Fantawild Oriental Heritage, and the First Spring in the World, which attract many visitors [3] Group 3: Qingdao's Tourism Growth - Qingdao's hotel order volume rose by 6% year-on-year, making it one of the popular domestic travel destinations [5] - Main sources of tourists to Qingdao are Beijing, Jinan, Shanghai, Weifang, and Yantai [5] - Key attractions in Qingdao include Laoshan, Qingdao Beer Museum, and Qingdao Forest Wild Animal World, which are popular among tourists [5] Group 4: Tai'an's Ticket Sales Surge - Tai'an's ticket order volume increased by 214% year-on-year, leading the domestic scenic area ticket sales growth [7] - Major visitor sources for Tai'an include Jinan, Beijing, Shanghai, Tianjin, and Qingdao [7] - Popular sites in Tai'an include Mount Tai, Dai Temple, and the Tai'an Underground Dragon Palace, known for their stunning natural scenery and cultural significance [7] Group 5: Rizhao's Tourism Recovery - Rizhao's hotel order volume grew by 13% year-on-year, ranking 7th in domestic scenic area ticket sales growth [8] - Key sources of visitors to Rizhao are Qingdao, Shanghai, Jinan, Linyi, and Beijing [8] - Notable attractions in Rizhao include the Rizhao Kaiyuan Senbo Resort, Rizhao Ocean Park, and Sunrise Oriental Sea Show, which are favored by families [8]
海南各旅游企业打造多元亲子游产品和活动
Hai Nan Ri Bao· 2025-06-01 23:41
Core Insights - The tourism market in Hainan is experiencing a surge in family-oriented travel during the overlapping holidays of Dragon Boat Festival and Children's Day, with family orders accounting for 35% of bookings [2] - Hotel bookings for family rooms have seen a significant increase, with a 45% rise in searches for family-friendly accommodations compared to the same period last year [2][3] Group 1: Hotel Industry - Hotels in Hainan are adapting to the growing demand for family travel, with many reporting increased inquiries and bookings for family rooms and activities [3] - Specific hotels, such as Hyatt Place and voco, are offering tailored family packages that include various activities, enhancing the overall experience for families [3] Group 2: Activities and Attractions - Various unique activities are being organized across Hainan to attract family visitors, such as the "Children's Day Painting Carnival" at the Wenchang Mulan Bay, which allows children to engage creatively while learning about local culture [3] - Popular attractions like the Donggu Ridge Scenic Area are seeing increased family visits, with parents and children participating in outdoor activities to enjoy the natural beauty of the island [4] Group 3: Transportation Trends - The trend of renting cars for self-driving tours has gained popularity among families, with a 47% increase in rental bookings during the holiday period [4] - Hainan cities, particularly Sanya, are ranked among the top destinations for self-driving tours, indicating a shift in travel preferences among families [4] Group 4: Future Outlook - As the summer season approaches, Hainan's tourism enterprises are preparing to launch more diverse and high-quality products to meet the evolving demands of family travelers [4] - The "Tourism+" model is being utilized to enhance product offerings and service quality, aiming to provide a fulfilling experience for all visitors [4]
当县城职场,来了大厂高管
36氪· 2025-06-01 14:17
以下文章来源于每日人物 ,作者每人作者 每日人物 . 轻商业,懂生活。 县城职场困境背后是更深的企业转型难题。 文 | 康提 编辑 | 张轻松 来源| 每日人物(ID:meirirenwu) 封面来源 | 视觉中国 县城来了大厂专家后,打工人被卡在OA里,每次提财务申请都相当于渡劫,报销7毛钱折腾半个月……从深圳回老家,在县城豪华酒店工作的康提,在过去 一年多,遭遇了最复杂的职场体验:刚适应了县城的人情江湖,又迎来势要把一线先进经验播撒到基层盐碱地的大厂高管。 每任高管都不掩饰自己的雄心,先是系统化、流程化作业,设置各类审批流程,所有节点可追踪可溯源;又是改造人才晋升培养体系,有管理职级一路向上 的M级和专业能力不断资深的P级,要化绩效考核为生产力;互联网黑话,文山会海,搅弄职场风云…… 流水的外聘专家,铁打的打工人。人一走,留下烂摊子一堆。老板仍坚信"科技赋能,企业正经历数字化转型",而打工人叫苦不迭:"为什么高管们来了以 后,咱们公司挣的钱没有变多,我们反而更累了?" 以下是康提的讲述: 县城职场越来越卷了 四年前我刚从深圳回来时,还是我们厂后台唯二的两个本科生之一,那时公司正和市里某二本学院合作"在职学 ...
中国定制版希尔顿花园酒店开业,免签政策带来更多国际客源
Nan Fang Du Shi Bao· 2025-05-31 22:31
Group 1 - Hilton Garden Inn has launched a new upgraded version tailored for the Chinese market, named "Hilton Garden Inn · Zhanxin Version," with locations in Chongqing, Sanya, and Harbin [2][12] - Hilton Group operates 24 hotel brands globally, with over 8,600 hotels and nearly 1.3 million rooms across 139 countries and regions [4][5] - The brand focuses on providing a high-end yet livable accommodation environment with modern facilities for both business and leisure guests [4][5] Group 2 - As of April, the proportion of inbound guests at Hilton Group hotels in China has exceeded the levels of the same period in 2019, indicating a clear recovery trend [4][5] - The new "Zhanxin Version" hotels are designed to meet the needs of both business and leisure travelers, featuring modern amenities and a nature-inspired design [7][9] - The Chongqing location is strategically situated near major commercial complexes and transportation hubs, enhancing accessibility for guests [7][9] Group 3 - The domestic mid-to-high-end hotel market is expected to see a significant increase in signed contracts, with a year-on-year growth of over 20% in 2024, reflecting investors' focus on asset value and operational efficiency [11][12] - Hilton Garden Inn is positioned to capitalize on this trend, leveraging the group's global management system and flexible cooperation models to attract investors [12][13] - The brand has already opened over 115 hotels in China, with plans for further expansion in cities like Jinan, Xining, and Dalian [13] Group 4 - The new hotel design aims to resonate with the preferences of younger travelers, particularly Generation Alpha and Z, who prioritize emotional connections and aesthetic experiences [13][18] - The brand emphasizes a balance between quality and price, catering to the evolving demands of modern travelers [13][18] - Hilton Garden Inn integrates local cultural elements into its offerings, enhancing the guest experience and promoting community engagement [19][20] Group 5 - Hilton Group is enhancing its digital services to cater to inbound tourists, including AI translation technology and personalized communication platforms [22] - The company collaborates with local businesses to provide unique cultural experiences, such as workshops and local cuisine, to deepen guest engagement with the community [21][22] - Hilton Garden Inn differentiates itself from other brands by focusing on high-end service and a unique design concept tailored to the Chinese market [17][23]
万豪们「盯上」美团会员
36氪未来消费· 2025-05-31 11:52
Core Viewpoint - The collaboration between Meituan and Marriott International aims to create a seamless membership experience that integrates accommodation and local lifestyle services, targeting younger consumers and emerging markets [3][5][10]. Group 1: Strategic Collaboration - Meituan and Marriott announced a strategic partnership to launch a joint membership program, providing a comprehensive travel service that includes "accommodation+" offerings [3][4]. - The partnership focuses on increasing Marriott Bonvoy membership registrations by leveraging both companies' resources in accommodation, dining, and local experiences [5][6]. - The collaboration is expected to enhance customer loyalty and attract high-value younger members amid intense competition in the hotel industry [5][11]. Group 2: Membership Benefits - The membership benefits include tier matching, where Meituan and Dazhong Dianping users can upgrade to corresponding Marriott Bonvoy levels based on their existing membership status [7][8]. - New members registered through Meituan or Dazhong Dianping can access low-threshold challenges to achieve higher Marriott membership tiers, significantly reducing the requirements compared to traditional pathways [8][10]. - Additional benefits include dining vouchers and discounts for new Marriott members, enhancing the overall value proposition for consumers [8][10]. Group 3: Market Trends and Consumer Insights - The hotel industry is witnessing a shift towards younger consumers, with a significant portion of Marriott's membership base being aged 30-40, alongside a growing number of younger families and students [10][11]. - Meituan's data indicates that 96% of platinum and above members have hotel accommodation needs, with a high demand for hotel stays among younger demographics [10][11]. - The collaboration is expected to drive significant increases in hotel bookings, as evidenced by an 88% surge in reservations on the first day of the membership integration [11][12]. Group 4: Expansion into Lower-Tier Cities - Marriott is focusing on expanding its presence in lower-tier cities, with 30%-40% of new hotel openings planned for third and fourth-tier cities, capitalizing on the growing consumer base in these regions [15][17]. - The trend shows that high-star hotel consumption in lower-tier markets is increasing, with notable growth in hotel bookings during peak travel periods [17][18]. - Meituan serves as a vital platform for reaching high-value consumers in these emerging markets, enhancing Marriott's ability to penetrate these areas effectively [14][17]. Group 5: Future Opportunities - The partnership opens up various possibilities for integrating services beyond traditional hotel offerings, such as dining, entertainment, and travel experiences, creating a more holistic consumer journey [20][25]. - The collaboration is positioned as a starting point for deeper integration of resources between Meituan and Marriott, aiming for a synergistic effect that exceeds the sum of their individual contributions [27].
抢出口接棒抢转口——实体经济图谱 2025年第20期【陈兴团队·财通宏观】
陈兴宏观研究· 2025-05-31 11:45
核 心 内 容 月度商品价格预测: 黄金区间震荡,铜、油震荡上行 内需: 房销量改善,而车小幅回落;服务消费表现分化。 ①新房销量增速升,二手房和乘用车降,家电月均销售价同比增速涨多跌少。5月新房销量增速降幅继续收窄,其中一二线级城市增速降幅略有走扩,三四线呈现 大幅收窄态势;而二手房延续价升量跌。商品消费中,乘用车零售小幅回落、而批发上升,半钢胎开工率维持稳定。本周家电销售均价多有回升,月均销售价同比 增速涨多跌少。 ②服务消费表现分化。上周电影票房有所改善,同比降幅收窄;四大一线城市至海口的机票价格续升;酒店每间可售房收入虽然有所下降,但同比增速上行。不 过,商圈人流指数续降,同比增速放缓。 外需: 抢出口接棒抢转口,美关税政策有所反复。 ①5月集装箱吞吐量和离港船只载重等出口数量指标有所回落,考虑到去年同期基数大幅抬升,预计出口增速将有所下行。 ②中国至美国港口集装箱预订量周同比继续回升,而传统转口贸易地区港口停靠量周同比大幅回落,指向抢出口接棒抢转口。 ③美国国际贸易法院裁定特朗普对等关税政策因越权而暂停生效,但后续又允许关税暂时继续生效,最终裁决情况未知,后续需关注最新进展。 ①化工链下游工厂投机性 ...